35 countries, 14 in EuropeAustriaBelgiumDenmarkFinlandFranceGermanyIreland

ItalyNetherlandsNorwaySpainSwedenSwitzerlandUK

ArgentinaAustraliaBrazilCanadaChileChinaColombia

PhilippinesSingaporeTaiwanThailandUnited StatesVenezuelaVietnam

Hong KongIndiaIndonesiaMalaysiaMexicoNew ZealandPeru

1 Ad

2 Search Engines

AverageInternet

100Google

156249Yahoo Bing

Network

Buying Power Index1 - Worldwide

Europe

122M

1.9B

Monthly searches onthe Yahoo Bing Network1

Denmark

822,785

6.2M

Unique searchers onthe Yahoo Bing Network1

26M

615M

UK

838,280

9.1M

Finland

1.9M

18M

Sweden

745,294

6.8M

Norway

Global reach

The power of Bing Ads

Quality audience

Sources: 1. comScore qSearch (custom), September 2014; the Yahoo Bing Network includes Microsoft and Yahoo search sites in Europe and worldwide. | 2. Internal Microsoft study in the U.K. compared ads with Sitelink Extensions to ads without Sitelink Extensions, June 2013. | 3. Bing.com data for all ads displayed in the mainline in response to local queries in the US compared ads with Location Extensions to ads without Location Extensions, October 8 – 28, 2012. | 4. BIA/Kelsey (2012) Call-Based Ads: Eliminating the Unknown From Advertising. | 5. Marin Software custom study sample of the Marin Global Search Index,customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner network excluded. | 6. PhotoBox case study, May 2013. | 7. ebookers Nordics case study, August 2014.

Bing Ads and the Yahoo Bing Network provide great support (friendly and always helpful), qualitative traffic, a low cost per click and more visibility. 7

— Anna Sjöstrand, SEM manager at ebookers Nordics, online travel agency

Our Bing Ads CPA is on average 25% lower than our target CPA making it the most efficient traffic source in our digital account6

— Bhavik Patel, Search Specialist at PhotoBox, UK Online, publishing and printing industry

Advertisers on Yahoo Bing Network in Europe areexperiencing CPCs to be 32% lower than last year5

— Marin Software, Custom study

impressions+54%

cost per click-32%

clicks+88%

3 major adformatslaunchedin Europe

New features driving ROI

Industry study

Customer feedback

Drive calls withCall Extensions.Phone calls are themost valuable newlead type.4

Sitelinks increased CTRsan average of 15-25%.2

Location Extensionsincreased CTRs by33% on average.3

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