THE POWER OF BEING UNDERSTOOD · 2016-10-10 · Every revolutionary idea seems to evoke three...
Transcript of THE POWER OF BEING UNDERSTOOD · 2016-10-10 · Every revolutionary idea seems to evoke three...
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THE POWER OF BEING UNDERSTOODAUDIT | TAX | CONSULTING
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SOCIAL MEDIA FOR ACCOUNTING FIRMS.
Why it really matters.A presentation by RSM Egypt
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Every revolutionary idea seems to evoke three stages of reaction. They may be summed up by the
phrases:(1) It's completely impossible.
(2) It's possible, but it's not worth doing. (3) I said it was a good idea all along.”
Arthur C. Clarke
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While marketing and advertising are two ways accountants can increase business, social media can indirectly accomplish both.
Is your organization on social media?
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PROS & CONS
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The cons. • The “non billable” argument. (Where’s my ROI?)• Regulations, regulators and the headache of compliance• The daunting task of Risk Assessment
– Employee mishaps – Reputation damage– Cyber threats
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Con: The non billable argument.
Pros and Cons
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Con: Regulators & Risk
Pros and Cons
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In May the SCCE (Society of Corporate Compliance and Ethics) released survey results that show that 42% of 485 respondents have had to discipline an employee
for bad behavior on social media. An increase of 24% from 2009. However only about one third of respondents report that their organizations have adopted
policies specifically addressing the use of social media sites. Despite the growth of social media 48% said they rely on passive systems for monitoring social media
policies, or acted only when notified of an issue.”
Adam Turteltaub, Vice president of member development for the SCCE
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Solutions are everywhere!
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Case in point!
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There will always be risks.
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Great resources: • SANS Institute: Risk Assessment of Social Media:• ‘Jumping Safely On Board the Social Networking train’ by McGladrey• ACCA’s ‘Assessing Social Media Risks’
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The pros. - Building relationships, monitoring the field. (employee development)- Awareness
- Lead generation
- Becoming a social business
- Low cost marketing
- Recruitment
- Increase web visibility (SEO rankings and traffic)
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HOW TO CREATE ENGAGING CONTENT
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Filler posts
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Promotional value posts
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Content Curation
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The Human Element
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Solutions are everywhere!
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USING SOCIAL MEDIA MARKETING TO LEVERAGE LEAD GENERATION AND ROI
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Setting KPIs!• Awareness?
• Lead generation?
• Increase sales for a bespoke product?
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Channels• SEM?
• Social?
• Email Marketing?
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symbiosis
The
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Thank youfor your timeand attention