The Politics of #WINNING!The Politics of #WINNING!The Politics of #WINNING!The Politics of #WINNING!How to get on TV How to get on TV

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And look And look hot when hot when you’re you’re on!on!

Wondering how to #WIN?Wondering how to #WIN?

• Coordinates all aspect of Production• Pitches stories, books guests, builds packets• Coordinates satellites, travel, camera crews• Works with graphics to create charts, polls• Writes intro’s, banners, lower thirds• Balance talent & creative personalities

FreedomWatch 5/13/2011FreedomWatch 5/13/2011

The Control RoomThe Control RoomThe Control RoomThe Control Room

How to get in the RundownHow to get in the Rundown How to get in the RundownHow to get in the Rundown

• Producers arrive 8-12 hrs ahead of timeProducers arrive 8-12 hrs ahead of time• Six Segments in a show Six Segments in a show • What’s their schedule? Best time to call?What’s their schedule? Best time to call?• Don’t be boringDon’t be boring• Send a video of yourselfSend a video of yourself• Send pitch email with photoSend pitch email with photo• Give yourself a titleGive yourself a title• Try, try againTry, try again

How to act on cameraHow to act on camera

• Be EnergeticBe Energetic• Be OutspokenBe Outspoken• Be Informed on the issueBe Informed on the issue• Be Ready with talking pointsBe Ready with talking points• Cut in on other guests!Cut in on other guests!• Try not to cut off your hostTry not to cut off your host

Do’s & Don’ts of TVDo’s & Don’ts of TV• Do: Wear a nice shiny tie, or bold colored outfit. HD means every detail is picked up!Do: Wear a nice shiny tie, or bold colored outfit. HD means every detail is picked up!• Do: Bring your sense of humor. And remember, brevity is the soul of wit. Do: Bring your sense of humor. And remember, brevity is the soul of wit. • Don’t: Let your attacks on opponents mark you as possibly insane. Producers are always on the hunt Don’t: Let your attacks on opponents mark you as possibly insane. Producers are always on the hunt

for crazy.for crazy.• Do: Consistently publish your POV on major topics on a daily basis.Do: Consistently publish your POV on major topics on a daily basis.• Don’t: Wear an outfit that is out of “character” for you. (OWS, Tea Partiers, Think Tankers)Don’t: Wear an outfit that is out of “character” for you. (OWS, Tea Partiers, Think Tankers)• Do: Follow up with the Producer the day of the interview to confirm everything is a go.Do: Follow up with the Producer the day of the interview to confirm everything is a go.• Don’t: Ever, ever, EVER arrive late. You will never be invited again. Don’t: Ever, ever, EVER arrive late. You will never be invited again. • Do: Send the producer your POV on a major topic right when they arrive at the station for their shift so Do: Send the producer your POV on a major topic right when they arrive at the station for their shift so

you’re first thing in their mind. you’re first thing in their mind. • Don’t: Send them large attachments, or emails in all CAPS.Don’t: Send them large attachments, or emails in all CAPS.• Do: Manage your online profileDo: Manage your online profile• Do: Remember that if you’re unknown, but have a huge amount of Facebook and Twitter followers, it Do: Remember that if you’re unknown, but have a huge amount of Facebook and Twitter followers, it

will lend you credibility. will lend you credibility. • Don’t: Seem desperate. The psychology should be that they think they need you more than you need Don’t: Seem desperate. The psychology should be that they think they need you more than you need

them. You have a big story and a unique POV.them. You have a big story and a unique POV.• Don’t: Threaten to protest outside their studio if you don’t get coverage. If you’reDon’t: Threaten to protest outside their studio if you don’t get coverage. If you’re not part of the story that is most often YOUR fault. not part of the story that is most often YOUR fault.

How to take a good photo How to take a good photo

• Look at great photos of other people and Look at great photos of other people and candidates and copy themcandidates and copy them

• Lighting comes from the frontLighting comes from the front• Stick your chin outStick your chin out• Use a tripod and hold camera still Use a tripod and hold camera still

Making Good VideosMaking Good Videos• Well lit• Good audio• Strong script• Strong headline• Strong background• Strong wardrobe• Strong performance• Commitment to professionalism • Diligence throughout production