the playbook to

REOPENING

THE BLUEPRINT TO MOVING FORWARD IN 2020

©2020 SANDY ALEXANDER INC.

The world has changed. With the COVID-19 worldwide pandemic the

way we conduct business will not be how it was six months ago.

Domestic and foreign governments have embraced “social distancing”

as the greatest way to combat the spread of this disease and are

recommending individuals protect themselves, and their families, by

simply staying away from others. Seems easier said than done, especially

as our businesses become increasingly affected by the lack of workers

and customers alike. We are entering a time where most employees will

remain working from remote locations - primarily their homes - for the

immediate future, and when they do return to the workplace it will look

much different than it did. No matter the industry you work in, there will be

some sort of new normal. Your uniform may change. The way you clock in

will be different. The first thing you do in your routine will not be the same.

We will all adapt - eventually - and the way we conduct our businesses

will rely on a number of things that give assurances to our customers, our

employees, and ourselves that it is indeed safe to be there. The biggest

thing we will rely on: visual indicators.

sandyinc.comTHE PLAYBOOK to reopening in 2020

As marketing professionals we understand how visual collateral

impacts the consumer. We know that signage and visual marketing

collateral can help us capture the attention of the consumer and drive

them into the store. Additionally, without visual indicators a customer

can become lost, forever browsing without the subtle guidance of

an offering. But the new world will not just use visual marketing

to drive sales in the traditional way, the new world will use visual

marketing in corporate, retail, dining, healthcare, transportation, and

any public environment you can think of to create a sense of security.

Consumers will look for visual proof that it is safe to go inside your

place of business or else they just might not risk it.

the blueprint to moving forward...Welcoming Back Employees and Customers

WE ARE PRACTICING

SOCIAL Distancing@SANDY ALEXANDER 2020

LETS DO OUR PART#FLATTENTHECURVE

sandyinc.com

what is

SOCIAL DISTANCINGSOCIAL DISTANCING [ soh-shuhl dis-tuhns-ing ]

According to the United States Centers for Disease Control

and Prevention (CDC), “social distancing” or “physical distancing” means

keeping space between yourself and other people outside of your home.

It is the act of limiting close contact with individuals outside of your

immediate household - including extended family and close friends.1

The embracing of social distancing by the public means that you will have

to embrace social distancing as well. What this means is limited entry into

your business environments, clear instructions to patrons and employees

regarding traffic flow to keep customers 6 feet apart, and physical barriers

installed into your location(s) to aid in preventing the spread of COVID-19.

Increased sanitation measures are highly suggested by the CDC.

1 “Social Distancing, Quarantine, and Isolation.” April 04, 2020. Accessed, May 05, 2020. https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/social-distancing.html

As people return to work they will look for assurances from their

employers that the normal office environment they are used to has

changed to follow social distancing guidelines and COVID-19 prevention

methods. Most employees have become quite comfortable with work-

from-home life. Therefore, it will prove prudent to use your resources

to market to your own employees the changes and measures you have

installed into your corporate environments. Employees will expect to feel

safe in the workplace and there are several options for businesses to

alleviate these fears.

CORPORATE ENVIRONMENTScreating a safe environment

✓✓ Welcome kits for returning employees

✓✓ Hand sanitizer stands

✓✓ Masks for guests

✓✓ Face shields for security personnel

✓✓ No more lanyards - disposable badges only

✓✓ PPE products in reception and security desks

✓✓ Floor social distancing signage

✓✓ Parking garage signage

✓✓ Meeting room occupancy limits

✓✓ Internal cafe and restaurant needs

✓✓ Elevator restrictions

✓✓ Escalator distancing

✓✓ Bathroom signage inside and outside

✓✓ Traffic flow

sandyinc.com

CORPORATE ENVIRONMENTSoffice solutions

sandyinc.com

CORPORATE ENTRANCE/LOBBY• Protective Counter Guards for your receptionist

• Hand sanitizer stands

• Masks and PPE for guests, security, and employees

• Welcome Back Kits for returning employees

• Disposable badges only

MATERIAL SUGGESTIONS• MacTac Wall Noodle

• 3M IJ40 with 8509 Lamination

• PETG

• Plexi/polycarbonate

CORPORATE ENVIRONMENTSoffice solutions

ELEVATOR SIGNAGE• Social distancing in elevator locations

MATERIAL SUGGESTIONS• 3M 180-C Vinyl Wraps

• Quality 203/253 with Instashield Floor Talker Lamination

CORPORATE ENVIRONMENTSoffice solutions

sandyinc.com

CAFETERIA OR SEATING AREAS• Plexi table dividers for cafeteria or seating areas

MATERIAL SUGGESTIONS• PETG

• Plexi/polycarbonate

CORPORATE ENVIRONMENTSoffice solutions

sandyinc.com

OCCUPANCY SIGNAGE• Limit employee occupancy in meeting rooms

TRAFFIC FLOW SIGNAGE• Limit thru traffic in areas of the office

MATERIAL SUGGESTIONS• MacTac Wall Noodle

• 3M IJ40 with 8509 Lamination

sandyinc.com

Encouraging customers to reenter retail locations will only be part of the battle.

Assuring them that it is a safe environment to purchase your products is the other

half. It will become increasingly pivotal to drive shoppers into your brick and mortar

stores with your marketing, but at the same time provide them the visual indicators

that you care about their safety. Changing the looks of your store environments

by increased social distancing messaging, signage, and PPE installations will give

you an advantage in driving sales. It is also important to remember that messaging

will be key. Alarmist signage may trigger fear, so terms such as “welcome back” or

“reopening” may indicate safety with a warmer message.

RETAIL | BRICK & MORTAR STOREScreating a safe environment

✓✓ Reopening signage

✓✓ Hand sanitizer stands

✓✓ Branded masks & face shields

✓✓ Exterior social distancing signage

✓✓ Interior social distancing signage

✓✓ Wayfinding signage

✓✓ Customer control kiosks

✓✓ Cash wrap shields

✓✓ Elevator restrictions - door wraps/vinyl

✓✓ Escalator distancing - paint on steps

✓✓ Floor flow signage - traffic flow

✓✓ Bathroom signs/clings outside and inside

RETAIL | BRICK & MORTAR STORESretail solutions

sandyinc.com

CHECK OUT SIGNAGE• Cash Wraps

• Wall Signage

• Counter Shields

MATERIAL SUGGESTIONS• 40ML Styrene

• MacTac Wall Noodle

• 3M IJ40 with 8509 Lamination

• Catalina Cling in White or Clear

• Acryllic or PETG

RETAIL | BRICK & MORTAR STORESretail solutions

sandyinc.com

WINDOW SIGNAGE• Window Clings

MATERIAL SUGGESTIONS• MacTac Wall Noodle

• Catalina Cling in White or Clear

RETAIL | BRICK & MORTAR STORESretail solutions

sandyinc.com

COUNTER & CHECK-OUT SIGNAGE• Counter Cards

MATERIAL SUGGESTIONS• 40ML Styrene

• MacTac Wall Noodle

RETAIL | BRICK & MORTAR STORESretail solutions

sandyinc.com

A-FRAME SIGNAGE• A-Frames – 24 x 36

MATERIAL SUGGESTIONS• 40ML Styrene

RETAIL | BRICK & MORTAR STORESretail solutions

sandyinc.com

STOREFRONT SIGNAGE• Window and Door Clings

• Banners

• Weatherproof Signage

MATERIAL SUGGESTIONS• 40ML Styrene

• MacTac Wall Noodle

• 3M IJ40 with 8509 Lamination

• Catalina Cling in White or Clear

• 13oz Vinyl

• 3MM Sintra

• .040 ImageMax

• 3M 1J36-20

RETAIL | BRICK & MORTAR STORESretail solutions

sandyinc.com

ESCALATOR SIGNAGE• Wall Graphics

MATERIAL SUGGESTIONS• MacTac Wall Noodle

• 3M 180-c with Lamination

• 3M IJ46

RETAIL | BRICK & MORTAR STORESretail solutions

sandyinc.com

WAYFINDING SIGNAGE• Directional Signage

MATERIAL SUGGESTIONS• 40ML Styrene

• MacTac Wall Noodle

• Quality 203/253 with Instashield Floor Talker Lamination

• 3M IJ40 with 8509 Lamination

• Catalina Cling in White or Clear

RETAIL | BRICK & MORTAR STORESretail solutions

sandyinc.com

SHELF TALKER SIGNAGE• Product Limit Cards

MATERIAL SUGGESTIONS• 40ML Styrene

• MacTac Wall Noodle

sandyinc.com

Most dining concepts have pivoted towards to-go and carry-out only methods of

operation. So far the public feels comfortable with curb-side pickup and online

ordering for these to-go meals. Through research we have found that “tamper

proof” to-go containers and delivery to your car have largely been received as a

positive action from dining brands, but the question remains. What should we

expect in a Post COVID-19 dining environment? Studies indicate that dining

customers hope to know that more precautionary measures are taken for the

reopening of dining establishments. In a recent survey we commissioned, we

found that 65% of our survey takers will require evidence that the establishment

is practicing social distancing and has increased their sanitation efforts prior to

returning to dining environments. Patrons want to know that the staff is healthy,

the environment is constantly sanitized, and they will be properly spaced when

seated at tables from other customers. However, the key will be the messaging as

our survey also indicated that customers will not feel comfortable with alarmist

signage, expecting the restaurant to provide some normalcy to the dining experience.2

2 To receive the full survey Casual Dining Post COVID-19, please feel free to contact your sales representative or email Kim Opdyke at kopdyke@dinetec.com.

DINING CONCEPTScreating a safe environment

✓✓ Table top sleeves✓✓ Interior and exterior social distancing signage✓✓ Wayfinding signage✓✓ Closed table topper✓✓ Promotional and policy signage✓✓ Window and door clings✓✓ Bathroom mirror signage✓✓ All weather signage for outside eating areas✓✓ Welcome back and reopening banners✓✓ Sanitation update signage✓✓ Off premise programs/Grab n Go ✓✓ Enhance table top items and menus with

printed QR codes, URL, or NFC tags✓✓ Link to web content, video & sound, 360

product views, and Augmented Reality (AR) experiences

DINING CONCEPTSrestaurant solutions

sandyinc.com

INTERIOR SIGNAGE• Wall Signs and Graphics

• Floor Graphics

MATERIAL SUGGESTIONS• 40ML Styrene

• MacTac Wall Noodle

• 3M IJ40 with 8509 Lamination

• Quality 203/253 with Instashield Floor Talker Lamination

DINING CONCEPTSrestaurant solutions

sandyinc.com

A-FRAME SIGNAGE• A-Frames – 24” x 36”

MATERIAL SUGGESTIONS• 40ML Styrene

DINING CONCEPTSrestaurant solutions

sandyinc.com

TABLETOP SIGNAGE• Counter Cards

MATERIAL SUGGESTIONS• 40ML Styrene

DINING CONCEPTSrestaurant solutions

sandyinc.com

TABLETOP & WAYFINDING SIGNAGE• Table Mats

• Floor Graphics

MATERIAL SUGGESTIONS• 40ML Styrene

• MacTac Wall Noodle

• 3M IJ40 with 8509 Lamination

• Quality 203/253 with Instashield Floor Talker Lamination

DINING CONCEPTSrestaurant solutions

sandyinc.com

RESTROOM SIGNAGE• Mirror Clings

• Door Clings

MATERIAL SUGGESTIONS• MacTac Wall Noodle

• Catalina Cling in White or Clear

DINING CONCEPTSrestaurant solutions

sandyinc.com

EXTERIOR SIGNAGE• Banners

• Window Clings

• Weatherproof Signage

MATERIAL SUGGESTIONS• 13oz Vinyl

• 3MM Sintra

• .040 ImageMax

• 3M 1J36-20

• MacTac Wall Noodle

• Catalina Cling in White or Clear

DINING CONCEPTSrestaurant solutions

sandyinc.com

WINDOW SIGNAGE• Window Clings

MATERIAL SUGGESTIONS• MacTac Wall Noodle

• Catalina Cling in White or Clear

DINING CONCEPTSrestaurant solutions

sandyinc.com

LAWN SIGNAGE• H-Frame Wire Stakes

MATERIAL SUGGESTIONS• 40ML Styrene

• .040 ImageMax

These are social distancing and reopening solutions that are not

industry specific. New offerings from Sandy Alexander that can

be applied to any brick & mortar, corporate, or dining environment,

and much more.

UNIVERSAL SOLUTIONScreating a safe environment

sandyinc.com

PPE FACE SHIELDS

•• Made from PETG to meet ANSI Z87.1 for splash protection

•• Reusable, can be wiped down using disinfecting wipes or

isopropyl alcohol pads

•• Adjustable head strap with Velco fastener for easy size adjustment

•• Comfort fit foam on forehead

UNIVERSAL SOLUTIONScreating a safe environment

PROTECTIVE COUNTER SHIELDSSNEEZE GUARDS

•• Polycarbonate protective barrier (1/8” thick, optically clear)

•• 23” (H) 28” (W) X 11-1/2”(D) (has 9” (W) X 6” (H) opening at base

to allow for credit card/cash pass thru

•• Three interlocking pieces - no tools required!

•• Custom sizes available

•• Counter-top mounting feet with self adhesive

•• As seen on ABC-7 Eyewitness News:

https://www.youtube.com/watch?v=t_Qyjsoojng&t=2s

sandyinc.com

UNIVERSAL SOLUTIONScreating a safe environment

sandyinc.com

flowCOUNTER•• Automatic Visitor Measurement and Limitation System

•• The flowCounter counts each person who enters and exits an area.

This helps to ensure that the maximum number of allowed visitors

isn’t exceeded. As soon as the capacity limit is reached, the system

signals that no more individuals are allowed to enter. Ensuring that

all guidelines are adhered to helping to limit the spread of

COVID-19.

•• Here’s how it works - A camera is mounted in an elevated position

to capture the entrance and exit area. A video signal is sent to the

flowCounter, which measures how many people enter or leave a

given area. The result is a continuously updated overview of the

number of visitors.

SANDY ALEXANDERWe are open and operational. As a full solutions provider and

The Source for Marketing Communications, our national footprint

allows us unmatched speed-to-market. Our manufacturing

facilities in California, Florida, and New Jersey bring us closer

to you for faster production and lower shipping costs.

the source for

MARKETING COMMUNICATIONS

sandyinc.com

Sandy Alexander has stood as a The Source for Marketing Communications for over 50 years. As

a full solutions provider we have the tools to produce any visual marketing communication across

any channel or platform. Known for our premier color management we service Fortune 500 brands

and they trust us to keep their brand cohesive across the mediums they choose to produce their

marketing collateral.

With our ability to produce everything “under one roof” we have modeled all our facilities to house

several divisions across the nation, giving our clients access on both coasts. This gives unmatched

quality and speed-to-market when it comes to your brand’s single channel, cross-channel, or multi-

channel campaigns.

The best benefit we offer is the consultative approach we take with our clients. Our team becomes

an extension of your team. With our knowledge and experience, we act as an asset to your existing

personnel and offer the expertise to produce graphic communications across a multitude of industries

and substrates. We are much more than order-takers. We will guide you through the processes of

ideation, production, and installation/delivery to maximize your ROI and ensure the success of your

program or campaign.

We are currently monitoring the CDC guidelines and recommendations to reopening businesses as

they are released. Using our wide network of professionals across various industries, we are taking

what we are learning and mapping out solutions that can be instituted across all platforms and

verticals to ensure safe and productive reopenings for our clients. If you need us, we are here to

assist you as you welcome back your customers to your business environments.

conclusion SANDY ALEXANDER

Corporate Office 200 Entin RoadClifton, New Jersey 07014973.470.8100 | sandyinc.com

Burbank3620 West Valhalla DriveBurbank, California 91505818.842.7150 | sandyinc.com

Orlando6305 Chancellor DriveOrlando, Florida 32809407.843.3141 | sandyinc.com

Tampa Bay1527 102nd Avenue NorthSt. Petersburg, Florida 33716727.579.1527 | sandyinc.com

SALT STUDIOSA Sandy Alexander Company213 West 35th Street, 12th FloorNew York, New York 10001212.947.9222 | salt-studios.com

DINETECA Sandy Alexander Company6305 Chancellor DriveOrlando, Florida 32809833.346.3832 | dinetec.com