The Plan: Proactive Agenda Over the Next Few Years
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Transcript of The Plan: Proactive Agenda Over the Next Few Years
Grassroots Voices for Retirement Security!
Strategy and Time Table Midwest Training
July 7-9, 2013 – Chicago, IL
2013 – Put Proactive Agenda on the Radar Screen • Internal Education • Get polling out• Identify champions & move them into action• Explore links to related state fights
2014 – Use Mid-terms to Get the Agenda More Momentum In Political Cycle
• Target party and media elites • Make use of contested Senate and House races• Link to state efforts
2015 – Make Proactive Agenda Part of Presidential Race
• Early primary states• Begin conversations with Candidates • Candidates events ?
2016 – Make Agenda Central to Presidential Race
The Plan: Proactive Agenda Over the Next Few Years
“Peaks Chart” - Proposed Strategy & Timeline
July Human Chain Action
with ARA allies
Small Meetings with Secondary Targets To
Build Allies ( Mayors, other Civic Leaders )
Fix the Debt Day of Action – July 23
September - OctoberBudget Deal
Phone calls, Actions / Story Telling at Congressional Offices,
Bird-dogging
Moving Target Members of Congress to
Support Proactive Agenda
Actions & Reactions: Rapid
Response
Ongoing Activity : Base Building - Outreach and Education - LIST BUILDING
August RecessLaunch Proactive
Agenda at Town Halls, Tours or Story Circles
with Congressional Targets
Creating Local Champions & Calling
Out Corporate Targets
Ongoing Media Outreach to Change the Public’s Idea of What Is Possible
Crunch Time On Rx Drug Savings
Grassroots Ambassadors
Peer Organizing: Tabling, speaking at community meetings to recruit & inform other people, informally recruiting other people through social networks, and structured outreach such as phone banking list, canvassing neighborhoods.
Advocacy: Persuading & motivating local institutional leaders, mayors, state representatives to make them agents of change for our cause – getting them pointed at our targets.
Spokespeople: Get our message & the policy content out in the media to shift the public and the politician’s idea of what is possible.
What we need: Research, Education & Power Analysis
1. Leaders get trained & familiar with information / Collect Stories
Proposals to Cut or Improve Benefits Data sources to reference (new reports, polls, etc.) Practice with their own stories and stories of others
2. Problem - Issue Issue Expanding Not Cutting Social Security Protecting Medicare from Cuts to Beneficiaries – Any Cuts Should
Come From Pharma Expanding Medicaid
2. CCC & Your Organizations Analyze Political Environment Primary targets: Democrats – to move an agenda around expanding
benefits we need to target those most likely to embrace that agenda Enemies: Corporate Power Groups – Fix the Debt Obstacles: Die Hard Anti-Government People In Government Allies: Civic Leaders and Politicians We Can Put In Motion
2013 Targets:
Building Champions &
Exposing Enemies
Senate Moderates Claire McCaskill (MO), Richard ‘Dick’ Durbin (IL), Debbie Stabenow (MI)
Key SwingMajority Whip:
Postures to Center on Budget
Finance Committee
Contested Race in Michigan
Gary Peters Current member of the House
Representative Running for Senate to replace
longstanding Senator Carl Levin who is retiring
Social Security gives him the potential to go progressive on a popular issue
Ohio Senators: Key Champion & Key Target
Sherrod Brown Major champion on all of our issues Sponsor of Cost of Living
Improvement and Rx Drug Pricing Bill
Rob Portman Possible 2016 Republican
Contender Fix the Debt spokesperson Postures as moderate Republican
MW Congressional Black Caucus Members
Great Potential Allies For A Strong Social Security System & other retirement security programs!
Joyce Beatty (OH)William Lacy Clay (MO)Emanuel Cleaver (MO)
John Conyers, Jr (MI)Danny Davis (IL)
Marcia Fudge (OH), Chairwoman
Bobby Rush (IL)Robin Kelly (IL)
MW Congressional Black Caucus Members: Can influence the Advocacy & Activism of the CBC as a whole
Our Ambassadors can increase the CBC VOICE on these Issues!
Possible Local Allies “Secondary Targets”
Mayors City Legislators State Representatives College Presidents Well Respected Clergy Leaders In Large Civic Organizations
Local Allies
Primary Targets
WHY THE LOCAL ALLIES? They are the future Senators and Congress members. We can get local allies to directly bring our message, information
and asks to Members of Congress! They can write op-eds and LTE’s or make other public statements
that elevate our issues and challenge our targets.
Expose Fix the Debt
Corporate Controlled PR Campaign That Fronts
As A Bi-Partisan Do-Gooder Group
Overall DebateAusterity vs.
Prosperity
Corporate Power vs. Everyday People
Sometimes our enemies give us an opportunity to call out their motives in a way that spreads our message and builds our power!
When that happens, we go after them.We take the risks!
August Recess
Whistle-stop ToursQuilts
Story CirclesHouse Meetings
Main Objective: getting our primary targets on the record and out of their comfort zone!
September to October: Budget Deal
Rapid ResponseVolume Phone Calls
Quick Actions & Office Stop-bys Put Opponents & Targets on the Spot
Media Placement
Main Objective: getting our primary targets on the record and out of their comfort zone!
Original IdeasUnexpected Action
Powerful Truth TellingRisk Taking
Common Program
Power of Creative Action
In order to win, we need a delicate balance…
“Peaks Chart” Proposed Strategy & Timeline
July Human Chain Action
with ARA allies
Small Meetings with Secondary Targets To
Build Allies ( Mayors, other civic Leaders )
Fix the Debt Day of Action – July 23
September - OctoberBudget Deal
Phone calls, Actions / Story Telling at Congressional Offices,
Bird-dogging
Moving Target Members of Congress to
Support Proactive Agenda
Actions & Reactions: Rapid
Response
Ongoing Activity : Base Building - Outreach and Education - LIST BUILDING
August RecessLaunch Proactive
Agenda at Town Halls, Tours or Story Circles
With Congressional Targets
Creating Local Champions & Calling
Out Corporate Targets
Ongoing Media Outreach to Change the Public’s Idea of What Is Possible
Crunch Time On Rx Drug Savings