The Pink Ribbon Campaign
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Transcript of The Pink Ribbon Campaign
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The Pink Ribbon Campaign
Presentation by: Layla SouersApril 05, 2010
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The Pink Ribbon Campaign History
oBegan with the Susan G. Komen Foundation in the early 1990’s oPink ribbons were handed out to participants of the Race for the Cure
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The Pink Ribbon Campaign Propaganda
oThe Seven PillarsoMonopolizationoCanalizationoSupplemationoWar propaganda
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The Process of Propaganda
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Institution
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Propaganda AgentsElizabeth Hurley A burecrat
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Media Methods
PrintMagazines, press, posters, billboards, products
TelevisionInternetMusicFilm
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Media Methods
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Media Methods
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Media Methods
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Media Methods
Pod Casts and Blogs
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Social Network Demonstrations
Parades
Walks
Marathons
Concerts
MySpace
YouTube
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The Public
Trailer for Pink Ribbons: One Small Step
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The Pink Ribbon Campaign Evaluation
•White propaganda •–hard/soft & new/modern oldprop
•Slogans •Evokes emotion•Technology
•Successful Propaganda: •Overall purpose was achieved