Jennifer joy miller how i turned my little pilates studio into a cash oil well
The Pilates Studio Social Media Project
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Transcript of The Pilates Studio Social Media Project
Social Media and Internet Advertising
As a Marketing Tool
• Give people a reason to become fans
• Measuring audience logistics
• Linking
• Crowdsourcing
• Consistency
Tips
• Stay on Topic
• Engagement
• Easy Answer
• As an Interactive Online Calendar
• Share Photos/Videos directly
• Promote Online Classes with links
• Participate in "Tweet Chats" relevant to Pilates, Women's Health, and Fitness
• Engage directly with people about Pilates and other topics of interest
• Aggregate Twitter and Facebook posts
• Post at optimal times using "autoschedule" option
• Track interactions, mentions, and hashtags all on one dashboard
• Target posts more efficiently for greater reach
“The Pilates Studio Magazine”
Increase SEO
Connect with People Looking at Pilates-related Products
Increase reach of YouTube Videos
Increase geographic viral reach
Provide sample Pilates poses
Boards that BrandIncrease traffic back to website
Access to target market: young females
Componentso Title-25 characters maxo Ad text-35 characters maxo Display url-35 characters max
(destination url longer)
Call To Action
Easy to Read URL
Keywords
BEST PRACTICES:
• Be persuasive and informative
• KEYWORDS in ad (Pilates, viral, online, live, etc.)
• Concise and specific with a call to actiono Example: "Click here"
• Link advertisement to the website
insert video here