The Pharmacy Survival Guide
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Transcript of The Pharmacy Survival Guide
![Page 1: The Pharmacy Survival Guide](https://reader034.fdocuments.us/reader034/viewer/2022052318/589abb151a28abff4f8b6a9b/html5/thumbnails/1.jpg)
EHTGuide
Survival
PHARMACY
![Page 2: The Pharmacy Survival Guide](https://reader034.fdocuments.us/reader034/viewer/2022052318/589abb151a28abff4f8b6a9b/html5/thumbnails/2.jpg)
SYThe landscape of pharmacy business has changed due to the impending budget cuts.
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![Page 3: The Pharmacy Survival Guide](https://reader034.fdocuments.us/reader034/viewer/2022052318/589abb151a28abff4f8b6a9b/html5/thumbnails/3.jpg)
SYPlanning and organization of pharmacy business activities are now more crucial for the survival of your pharmacy business.
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SYBusiness marketing strategy is now a major focus for pharmacies.Pharmacies need to find a new way to market themselves.
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SYMarketing strategy for pharmacies by HBT Media uses innovative resources to fit your pharmacy in the changing business environment.
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![Page 6: The Pharmacy Survival Guide](https://reader034.fdocuments.us/reader034/viewer/2022052318/589abb151a28abff4f8b6a9b/html5/thumbnails/6.jpg)
SYThe marketing strategy will keep the pharmacy as a trusted healthcare provider within the community
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SY HBT Media Pharmacy Marketing Strategy1. It helps organize your business 2. Helps build a relationship with customers3. Helps you build brand awareness4. Gets you ahead of your competition5. The ROI on social media ads are unimaginable
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![Page 8: The Pharmacy Survival Guide](https://reader034.fdocuments.us/reader034/viewer/2022052318/589abb151a28abff4f8b6a9b/html5/thumbnails/8.jpg)
Figuring out the weaknesses in your business and using social media to
overcome them
Identifying the strengths of your business and finding out how social
media can improve these areas
Figuring out your social media marketing strategy will help you figure out what your main business goals are, helping
you generate additional income
Organize your business
It Helps
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Offer excellent customer service at all times
Ask questions and respond to feedback
How your brand is perceived by the public influences buyer behavior. To be effective these social interactions need to be real two way conversations. This will ensure
you are satisfying your customers while profiting.
A relationship with customers
Helps build
![Page 10: The Pharmacy Survival Guide](https://reader034.fdocuments.us/reader034/viewer/2022052318/589abb151a28abff4f8b6a9b/html5/thumbnails/10.jpg)
Create interesting content that your targeted audience in these social networks will be interested in.
Focus on the right social media channel, as each social media
platform is different
Creating visibility and awareness of your brand, services and products partakes in the success of your business; bringing in
revenue.
Build brand awareness
Helps you
![Page 11: The Pharmacy Survival Guide](https://reader034.fdocuments.us/reader034/viewer/2022052318/589abb151a28abff4f8b6a9b/html5/thumbnails/11.jpg)
Aim to use social media as a customer communication tool
Use different social media platforms for brand promotion
A Pharmacy with strong brands has an incredible advantage over its
competition. Bringing in more revenue than other pharmacies.
Ahead of your competition
Gets you
![Page 12: The Pharmacy Survival Guide](https://reader034.fdocuments.us/reader034/viewer/2022052318/589abb151a28abff4f8b6a9b/html5/thumbnails/12.jpg)
Make sure you have a plan and goals for your social media plan
If you invest in a good social media plan you are guaranteed returns. ROI: this is
your “return on investment”
Social media ads are unimaginable
The ROI on
![Page 13: The Pharmacy Survival Guide](https://reader034.fdocuments.us/reader034/viewer/2022052318/589abb151a28abff4f8b6a9b/html5/thumbnails/13.jpg)
T BHFor more information contact:HBT MediaEmail: [email protected]: +44 (0)7539296713
MarketingPHARMACY