THE PETERSENTRANSITIONAL STYLE GUIDE

WHAT IS THE PETERSENWHO ENJOYS THE PETERSEN

6060 WILSHIRE BLVD

LOS ANGELES, CA 90036

PETERSEN.ORG

• Presentation by former “Pontiac Marketing Guy” Jim Wangers, Godfather of the GTO

• See the infamous 1964 Car and Driver GTO test car

• Free participant parking for any special interest vehicles

• VIP parking for Pontiac GTOs of any year

• 2-for-1 admission to the museum for all show participants

• Show is free for all to attend

Photo credit: David Newhardt

Sunday, Oct 27 2013 / 8am-12pm

Featuring the Pontiac GTO and its legendary promoter Jim Wangers

YEARS OF THE GTO

CELEBRATE

& THE MUSCLE CAR!HIGH-END CAR COLLECTORS

CLASSIC CAR LOVERS

GENERAL INTEREST/TOURISTS

SPECIAL EVENTS

EDUCATIONAL PROGRAMS

THE PETERSEN LOGO AND IDENTITY PROVIDESCOHESION & UNITY TO THE MUSEUM ACROSS THESE CORE GROUPS.

THE BASICS

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LOGO

6060 Wilshire Blvd • Los Angeles, CA 90036

Logo Lockups

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PLEASE, BE NICE!

Leave some space around the Logo. Be reasonaBLe WIth sIZeThe logo should be no smaller than 1” wide and no larger than 1/3” of media width.

For standard letter size sheet of paper, 1.5” wide works well for the logo.

no funny BusIness!

COLORS

When in doubt, use one of our standby colors. (White counts.)

C0/M0/Y0/K55

C0/M0/Y0/K100 Rich blacks where appropriate.

C15/M100/Y100/K0

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Join the Petersen for Tire Track Painting

Ready to

Race Rock 'n

Rally?

BUT...There are so many great colors! If imagery has a compelling color, this can become the accent color to a piece which extends to the color of the logo.

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TYPEfACE

abcdefghijklmnopqrstuvwxyz012abcdefghijklmnopqrstuvwxyz0123abcdefghijklmnopqrstuvwxyz0123abcdefghijklmnopqrstuvwxyz01234abcdefghijklmnopqrstuvwxyz012345abCdeFGhIjKlMnopqRSTuvWxYz0123456abcdefghijklmnopqrstuvwxyz01234567ABCDEfGHIJkLMNOPqRSTUVWxYz0123456789̀ !@ aBcdefghIjkLmnopqrstuvWxyZ0123456789̀ !@#$ abcdefghijklmnopqrstuvwxyz0123456789̀ !@#$%^& abcdefghijklmnopqrstuvwxyz0123456789̀ !@#$% &̂*()+~={

our house typeface is Interstate. Interstate has a great many lovely fonts within it and we try to use them gracefully.

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TYPEfACEed departmentThe education department gets its own typeface for headlines: american Typewriter. Interstate should still be used for body copy.

abcdefghijklmnopqrstuvwxyz012abcdefghijklmnopqrstuvwxyz0123abcdefghijklmnopqrstuvwxyz0123abcdefghijklmnopqrstuvwxyz0123456789̀ !@ abcdefghijklmnopqrstuvwxyz0123456789̀ !@# abcdefghijklmnopqrstuvwxyz0123456789̀ !@#$%̂

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BEYOND THE BASICSGRAPHIC LANGUAGE

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TYPOGRAPHY

TYPOGRAPHYExAMPLES

Since the petersen’s imagery can be so varied, we try to keep the typography clean and clear.

headLInes + suBheadLInes

Interstate bold or black Condensed is used for headlines. Tracking in -30 can be helpful at larger sizes. Subheadlines can be either a lighter condensed font or the headline font in gray.

Wherever possible the headline + subheadline convey the key information: for example, the event name and time.

The leading should be tight at the headline level: for example, 18/15 or 36/30.

headlines and subheadlines should be left aligned wherever possible.

homeschool daynovember 5 10am-1pm

INSIDE THE MOTOMAN STUDIOwith bob lutz

october 8, 7pmSNAkE AND MONGOO$E (‘13)

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LOGO POSITIONINGThe default position of the petersen logo is in the top left corner, aligned to the body copy, either above the central image or atop it. Museum information, contact information and any other smaller text can then land on the bottom of the page, framing the media.

This position is not a hard and fast rule but works for most standard ads, flyers and internal documents.

O

TIMEDRIVERS CLASSIC WATCH $149.99 Stay on time and show your automotive passion with a Timedrivers classic gauge-inspired watch. Every Timedrivers watch is inspired by authentic automobile and motorcycle gauges, faithful to every detail of the original speedometer, tachometer or clock. These fashionable watches look great on both men and women!

CHECKERED FLAG 200 DECAL $6.00Exclusive for Petersen Checkered Flag 200 members, this new CF200 decal is the perfect size to show off your support on all your cars. The transparent decal goes on the inside of window. Three inches across.

WHETHER YOU’RE A HOT RODDER, CLASSIC CAR ENTHUSIAST, low rider, import tuner or muscle car nut, there’s always something to find and love. The Petersen store is filled with a great selection of items showing off the Petersen logo and also features car culture merchandise from the most popular brands. SO-CAL Speed Shop, Hollywood Hot Rods, Retro Motor Gear and others all offer a terrific selection of clothing, collectibles and other stylish items that are sure to please.

The Petersen also carries a huge selection of die-cast cars and accessories, including one of the widest selections of Hot Wheels tracks around town. Come in and get your dream car at price you can afford—the Petersen Museum store is sure to have it!

NEW!The Petersen Museum store is the best place to shop for the gearhead in your family.

THE PETERSEN MUSEUM STORE—EVERYTHING FOR THE ENTHUSIAST!

Visit in person or online at www.petersen.org. And the friendly store folks are always ready to answer your questions at 323-964-6328.

Children’s Birthday Parties At the Petersen

For more information contact CITLALIE GALLEGOS323-964-6373cgallegos@petersen.org

The Petersen Automotive Museum6060 Wilshire BlvdLos Angeles, CA 90036

petersen.org

BIRTHDAY PARTY PRICES• Flat rate of $400 (includes $100

non-refundable deposit to reserve the space) for up to 10 children and 15 adults

• Additional guests may be added per category at rate of $10 per child and $5 per adult

• Museum members receive 10% discount off total party

PARKING RATESParking is free for the fi rst 30 minutes and $2 each additional 30 minutes; $12 maximum rate. Host parking for guests at $10 per vehicle.

BIRTHDAY TIMES AND DAYSSaturdays and Sundays:10am–1pm and 2pm–5pmWeekdays available upon request

BIRTHDAY PACKAGE INCLUDES• All day Museum admission • Access to the Discovery Center• 3 hour rental of private room• 1 annual Museum membership• Tables and chairs • 10% off in the Museum Store• Assistance with set up• Staff-led scavenger hunt &

race car craft • Two complimentary parking

passes

CONSIDER JOHNNY ROCKETS CATERING

Located on site, Johnny Rockets catering includes table setup and more! For questions please contact

Gama Mora at 323-634-0888, or email gama@johnnyrocketsla.com

exampLes

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6060 Wilshire Blvd • Los Angeles, CA 90036 • petersen.org

While most cars are known for how they go, the 1957 Kirkland-Teverbaugh Bonneville Special was important for how it stopped. Learn about this and 300 other remarkable vehicles at the Petersen Automotive Museum.

THEY MAKE HISTORY.WE CELEBRATE IT.

THE GREAT RACE 12/16

RONIN 11/6

SNAKE AND MONGOO$E 10/8

MOVIES AT THE PETERSEN

JOIN US AT THE PETERSEN AUTOMOTIVE MUSEUM for screenings of classic automotive fi lms. Free admission includes access to the museum’s second-fl oor galleries. Help yourself to free popcorn; Johnny Rockets snacks and drinks will be available for purchase.

FREE ADMISSIONDoors open at 6:30pmMovies start at 7pm

RSVP TO SSCOTT@PETERSEN.ORG Images clockwise: ©Warner Bros; ©United Artists; © 2013 ENTERTAINMENT UNIVERSE

5 stunning event spaces for 20 to 2,000 guests. petersen.org specialevents@petersen.org

323-964-6348

6060 Wilshire Blvd • Los Angeles, CA 90036

Los Angeles Business Journal Subscribers

Enjoy Discounts! 10% off facility fee Sun-Fri

5% off facility fee Saturdays

Welcome—LAUSD History Program

3rd Floor 9am–3pm

Photo credit: Greg Gjerdingen via FlickrExAMPLES

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EDITORIAL STYLE GUIDE

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WHAT EVERY PIECE HAS:A CONTENT CHECkLISTLogo

contact Info• a contact name

• a contact number• a uRl

event Info• name of event

• date

• time

• location if not self-evident

photo credIt If necessary

other If approprIate• price

• CTa

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E-BLASTS!A CONTENT CHECkLISTtItLe of the e-BLast

header• petersen

• bruce

contact Info• a contact name

• a contact number• a uRl

event Info• name of event

• date

• time

• location if not self-evident

photo• photo credit if necessary

cta• buy now

• Read More

• Continue to site

other If approprIate• price

• date to RSvp by

meta• list the e-blast goes out to

• Who needs to see + approve the e-blast?

• When is the e-blast going out?

• What department is this being sent from? (Membership, education, Special events, Marketing)

e-blasts must be submitted 72 hours prior to sending; once e-blast is created and test is sent, you must respond within 12 hours—otherwise email will be sent.

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E-BLASTS!PROOfING CHECkLISTreguLar stuff• Spelling• Correct info for events• Formatting of time

LInks Work?• photo links

• “Read more” links

tImeLIness• In the event of a delayed e-blast, have all events

that need to be deleted, been deleted?

devIces• desktop pC

• desktop Mac

• iphone

• ipad

• android phone

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fORMATTING

phone numBersplease use dashes: 323-964-6322

tIme11am; 3:30pm; 1am–5pm

please use en dash in time spans.

urLs petersen.org (no www; no http)

the petersen In running text, the “the” is not capitalized. I.e. last winter, the petersen was excited to exhibit a 1956 jaguar in the lobby.

spaces after perIodsuse single spaces, not double spaces.

In general, we want less. less clutter, fewer symbols.

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EMAIL SIGNATURES

Keep email signatures short and clean:

betsy MedvedovskySenior designerpetersen automotive Museum323-930-6642bmedvedovsky@petersen.org

social media if desired.

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THANkS.

questions?betsy MedvedovskySenior designer323-964-6322bmedvedovsky@petersen.org