1. The PersuadersReport -Have you paid attention CRASH COU ? RSE on CREATIVITY

2. PARIS - Chatelet District00We have been hired to observe selected stores0Discover our report 3. Fashion clothes storeSelected storesFashion clothes storeFashion clothes store 4. C A S E n 1The BIG issueWeareknownasanexpensivestorecomparewithH&MPeopledontdaretoenterThoughourstoreiswidelyopen 5. C A S E n 1 Our OBSERVATIONVery clean storeWooden floorGreat showroomLights animation 6. C A S E n 1What About ? Assume the VIP style ! Hide the store with curtains - Make your customers feel special AND attract curious people inside with a board at the entrance : ONLY FOR VIPs 7. C A S E n 2The BIG issue Thestoreisalwayscrowed.Wewanttooptimisethecustomerpathtobesurethattheyvisitthewholestore 8. C A S E n 2 Our OBSERVATIONDue to a mainentrance on the1st floor,thereisaspacewherepeoplenevergoandpassthroughjusttolivethestore. 9. C A S E n 2What About ? Are you good at fashion ?Lets Play ! On some items indicate this : Go to aisle 5, Find the t- shirt wich match with this trousers (colors, style) and get 5 discount on your purchase 10. C A S E n 3The BIG issueThewomennevercomealone,therearealwayswiththeirboyfriend.Whentheyarefeduptowaittheyasktheirgirlfriendtoleave.Soourcustomersdontspendthetimetheywouldhavewanted 11. C A S E n 3Our OBSERVATIOThemenarewaitingalonealittlebitlostinthisfemalestore.TheydontdaretotalkamongstthemselvesFACTS:Weheardamantoldtoalittlekidtodayyourmother,in10yearsyourgirlfriend:D 12. C A S E n 3What About ?Entertain the menOffer a coffeeDedicate a space for them with magazinesPropose a partenariat with the FNAC to display Ipad 13. C A S E n 4The BIG issueWeproposespacesrelatedonthetheme(Apple,Mangas,Videogames).Howtoattractmore? 14. C A S E n 4 Our OBSERVATIONWhatapitythistorncarpet!VeryimpressiveAssassinCreeddummyNobodyplaysonthedisplayvideogame 15. C A S E n 4What About ? More attractionStick a big Apple picture on the floor instead of the carpetSpread apple fragrance onthis area Hire a guy dressed as Assassin Creed and challenge your customers on the displayvideo game. If they win, theyhave a gift (discount,invitations..) 16. Thank you foryour attentionJude Lutonadio Crash Course on Creativity