The Perfect SEM Plan - Organic Search Marketing

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The Model for the Perfect Organic Search Engine Marketing Campaign

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There are so many rumors in the search engine marketing industry on what works and what doesn't work. We thought we would bypass those rumors and take you behind the scenes on how teams here at SEO.com run their marketing strategies for clients. This power point displays some of the insights behind a model for the perfect SEO campaign. SEO is a marathon and for years the industry has looked like a childs soccer game. Take a look at this powerpoint put together by Jonathan Goudy, an online marketing manager here @ SEO.com. If you have any questions, feel free to comment or tweet! Enjoy!

Transcript of The Perfect SEM Plan - Organic Search Marketing

Page 1: The Perfect SEM Plan - Organic Search Marketing

The Model for the Perfect Organic Search Engine Marketing Campaign

Page 2: The Perfect SEM Plan - Organic Search Marketing

SEO is not Dead

• The old style of SEO is dead• SEO is no longer a childs soccer game, you can

no longer run to the next best link building tactic.

• SEO requires real marketing and branding.• Content marketing is the foundation of new

SEO.• SEO should be a focus in a competitive

marketing plan.

Page 3: The Perfect SEM Plan - Organic Search Marketing

The 4 Point Model of the Perfect SEO Campaign

• High Sustainable Link Building• On-Page Optimization• Strategic Content Marketing• Social Media Development

Page 4: The Perfect SEM Plan - Organic Search Marketing

High Sustainable Link Building

• Focus on developing relationships with websites that offer value to the web

• Involves human to human outreach through social or email channels

• If you can manually build the link it’s a waste of time and money

• Link earning through valuable content is the most ideal way of link building

Page 5: The Perfect SEM Plan - Organic Search Marketing

High Sustainable Link Building (Cont.)

• Stay away from forums, directories, any paid links, article submission sites, blog commenting, and low quality guest blog opportunities.

• Focus on resource link building, make pages on your site a valuable resource for others to link too.

• Offer Value with your link building.

Page 6: The Perfect SEM Plan - Organic Search Marketing

Social Media Development

• Build the brand through social media.• Push and promote your sites content through

social media channels.• Establish and develop relationships through

social media.• Don’t focus on conversions with social media.

Focus on building the brand name and the content behind the brand.

Page 7: The Perfect SEM Plan - Organic Search Marketing

Google Plus Cont.

• +(the profile name) Then type the message.• Personal profile – Must be professional and

establish trust. • No fake profile – People catch them.• Leave contact info• Make sure they’re active on Google plus, if not

they will not see it.

Page 8: The Perfect SEM Plan - Organic Search Marketing

Twitter Outreach

• Private messages get missed• Tweets will work• Build a relationship first to build trust• Be respectful and don’t spam• Make the tweet personal, not copied and

pasted

Page 9: The Perfect SEM Plan - Organic Search Marketing

Email

• Not the most effective because of spam boxes• Bccing multiple people all at once is spammy

and webmasters catch it.• Be friendly, professional and tailor your

message specifically to their website.• Be short, longer messages don’t get read,

people don’t have time, short and to the point!

Page 10: The Perfect SEM Plan - Organic Search Marketing

Strategic Content Development

Brainstorm Creation

Placement

Promotion

Relationship Management

Repurposing

Page 11: The Perfect SEM Plan - Organic Search Marketing

On-Page Optimization

• Always refresh content, unless it’s performing well.

• Microdata – adopt it, it offers more clarity• HTML Improvements – Listen to what Google

and Bing tell you in your webmaster tools under the html improvements tab.

• Site speed – It helps • Make your page the best it can be.

Page 12: The Perfect SEM Plan - Organic Search Marketing

Key Points to Remember

• Hello real marketing for SEO• Goodbye to link schemes, they just don’t work• Offer Value through your content• Promote your content through social media• High sustainable link building works• On-Page will always be important

Page 13: The Perfect SEM Plan - Organic Search Marketing

The END!

Good Luck! And be sure to visit SEO.com if you have anymore questions!


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