The Perfect Match: Harnessing the Collective Power of Small Acts
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Transcript of The Perfect Match: Harnessing the Collective Power of Small Acts
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THE PERFECT MATCHHARNESSING THE COLLECTIVE POWER OF SMALL ACTS
VINEET SINGAL@vineet_singal
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250,000Leukemia diagnoses/year
30%Sibling Match
70%Donor Registry Match
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1
20,000
CHANCES OF A PERFECT MATCH IF YOU ARE SOUTH ASIAN.
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1
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NOTHINGNOTHING
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1Swab + Donate $30,000=
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$30,000=1Swab + Donate
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1980: A SERIOUS, PAINFUL PROCEDURE
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2011: A RELATIVELY SIMPLE, MILDLY DISCOMFORTING PROCEDURE
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CULTIVATE OPTIMISM
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PEOPLE DIDN’T KNOW
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COULD WE…
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GET 100,000 PEOPLE TO REGISTER?
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How?
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Humans are not ideally set upto understand logic; they are setup to understand stories.
Cognitive Psychologist
ROBERT SCHANK
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CAMPAIGNS THAT TOOK FLIGHT...
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CULTIVATE OPTIMISM
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DESIGN FOR OTHERS
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Register as a DonorRun a DriveSpread the Word
I LOVE AMITI HATE CANCER
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HARNESS NETWORKS
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DESIGN FOR NETWORK EFFECTS OTHERS DO THINGS THAT YOU DON’T EXPECT
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40Days
1200+Drives
40,000Cheek Swabs
and counting...
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Help us Help Amit.
“I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can.”- George Bernard Shaw
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www.marrowtree.org
New Years Day 2012
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YOU!
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LIVES SAVED
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Life
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NOTHINGNOTHING
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NOTHINGSOMETHING
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GRAPHICDESIGN BY
JAMES PANhttp://ja-m.es
AND SPECIAL THANKS TOJennifer Aaker and Andy Smith, The Dragonfly Effect, Jessa Kalani,
Emily Olson, Aziz Ansari, Chris Pratt, AOL Impact, Beth Kanter, Gary Vaynerchuk, DoSomething.org, Be the Match, DKMS, Sameer and
Vinay, Robert Chatwani, Purin Phanichphant, Joe Brown, Emily Ma, Barbara McCarthy, Nancy Duarte, Nathan Waterhouse, Pankaj Shah, Harry Elam, Lakshmi Pratury, Sheena Reddy, Oren and Justine Jacob,
Thomas Schnaubelt, Haas Center for Public Service, Stanford University, James Higa, the entire 100KCheeks Team past and present,
my family
THANK YOU.