The Perfect Home Matching System Personality-House Fit Theory Changing the way buyers find their Perfect Home.

2012

Anthony Amodeo Real Estate Broker

10/5/2012

Find Your Perfect Match

We know that finding your Dream Home is more than about how many bedrooms and bathrooms the property has or even about the location. Your Dream Home is a place that makes you feel at Home. For a house to do this, it needs to be a Match with you. Your needs, your likes and dislikes, your lifestyle, essentially it should match your Personality.

In the past Realtors were the gatekeepers of information about which properties were available. Technology today allows everyone to see what’s available online. But how much can you really tell about a home from a description and a few pictures? Do you even know exactly what you are looking for?

We would like to introduce the “Perfect Home Match” system. This system will help you find your perfect match, without wasting a lot of your precious time. Choosing a home is one of the biggest and most important decisions you will make. Don’t compromise.

From,

Anthony A. Amodeo II Founder

**** The information and material contained within this document is confidential and is meant for review only by potential investors and partners ****

If Found Please Return To:

Anthony Amodeo 10820 Beverly Blvd. A5

Whittier Ca 90601 (562) 544-0793 Cell

Introduction to The Perfect Home Match and Confidentiality Statement…………………………………….. 1

Table of Contents…………………………………………………………………………………………………………………………. 2

Personality-House Fit Theory Definition………………………………………………………………………………………. 3

What, How and Why……………………………………………………………………………………………………………………. 4

Buyer Satisfaction survey results and buyer opinions from NAR 2007 Survey………………………………. 5

Buyer home feature preference profile from NAR 2007 Survey…………………………………………………… 6-7

Diagram of the Perfect Home Match System Process Overview…………………………………………………… 8

Questionnaire Example Questions and Personality Trait Tables……………….………………………………….. 9

Buyer Preferences as they will relate to Personality Traits Example Table…………………………………… 10

Sample of The Perfect Home Match 3-D for Buyers Report…………………………………………………………. 11

Sample of The Buyer’s List of Available Compatible Homes For Sale Report………………………………… 12

Sample of The Couple’s Compromise Report of a selected home………………………………………………… 13

Computer Vision Definition from selected portions of Wikipedia Encyclopedia…………………………. 14

Example of how Google utilizes Computer Vision technology………………………………………………………. 15

Example of how Evolution Robotics utilizes Computer Vision technology……………………………………. 16

Diagram of how The Perfect Home Match will utilize Computer Vision technology……………………… 17

Diagram of The Perfect Home Match Process with Economic factors…………………………………………… 18

Ways the System will Generate Income……..………………………………………………………………………………… 19

Timeline for Completion and Implementation of 3 stages of technology…………………………………….. 20

Resume and References for Anthony Amodeo….…………………………………………………………………………. 21-22

Complete List of Exhibits from the NAR 2007 Home Buyer Satisfaction Survey……………………………. 23-24

NAR is National Association of Realtors

Personality-House Fit Theory

The Personality-House Fit Theory assumes that examining a person’s personality will give insight into

their preferences for a house. Matching someone with a house possessing features that complement

their personalities, should make them feel Perfectly at Home, on a conscious and subconscious level,

because it will harmonize with their lifestyle and values.

There are some “non-personality” factors that first need to be addressed like affordability, availability

and preferred locations. What someone can afford and what is currently for sale. Then there may be

other factors like a spouse, number in household and pets. These may influence how many bedrooms,

yard, etc... Once we get past the normal qualifying questions we get to the Personality Assessment.

This is done through a questionnaire. The results of the questionnaire are then combined with the

normal qualifying information to generate a Profile.

Once a Buyer (or Renter) Profile is established we will know details as to feature preference for example,

do they prefer a bigger kitchen or bigger master bedroom, large yard or no yard, curb appeal or

complete privacy. There are a great many combinations/variations that a house may have and most

buyers, especially first time and young couples, have no idea what they are looking for going into the

house hunting process.

Matching personalities with houses will decrease the amount of time and frustration buyers spend

looking for houses and increase the number of buyers who are very satisfied with their ultimate choice.

It will also extend home retention time.

What problems are we solving?

Buyers today waste a lot of time looking for property online, driving around to see the properties they

found, going to open houses and dragging an agent around looking at still more properties that do not

suit them. The current short sale and REO situation has only made the house hunting experience even

more miserable. This process causes most buyers to compromise and settle on what is usually the most

important financial decision in their lives. This is all bad news for real estate agents too.

The Perfect Home Match System will dramatically reduce the time spent looking for property while

increasing the level of satisfaction with the Home.

How are we going to do this?

First we are going to help Buyers figure out what it is they really want from a home. By answering a

specially designed questionnaire, we will determine what the buyers personality is like and what

features in a home are of most value to them.

Next we are going to help Agents (and Sellers) by making it faster and easier to input more relevant

details about the houses they are selling into the online databases (MLS). Doing this will make it easier

to create real matches.

The result, Buyers will find homes that they like, even on a subconscious level. Making the Buyer feel

“Perfectly at Home” will be the goal of each match.

Shortcomings of current buyer matching technology and why this idea is better

Buyers usually don’t really know what they are looking for (especially first timers and young couples)

No changes in the house data collected perpetuates the cycle of buyer’s wasting time looking,

compromising and dissatisfaction

Making inferences based on browsing habits will have difficulty accounting for people looking at homes

they don’t really like, can’t afford or just curious about

Current applications focus on features, not values and benefits

Search capabilities of information in existing MLS is too limited to make a good match

Current systems do not take into consideration that residential home purchases are emotional decisions

A simple Buyer Personality Profile questionnaire should take approx. 15 minutes to complete.

Example questions:

I am caring, compassionate and tender.

I have strong analytical skills.

I'm really in between.

I respond quickly and enjoy a fast pace.

I respond after taking the time to think things through, and I enjoy a slower pace.

I'm really in between.

Some people may see me as overemotional, illogical or weak.

Some people may see me as heartless, insensitive or uncaring.

I'm really in between.

__________________________________________________________________________________________

From this type of testing we can ascertain personality traits as shown in these example tables.

Extraversion Introversion

Sensing iNtuition

Thinking Feeling

Judgment Perception

The information on the far right column represents an example of how a Buyers Profile will indicate

what they would Value most in a Home. (This information is not based on any Research and is just for

illustration purposes)

Introspective

(N)

Idealist

(NF)

Diplomatic

Mentor (NFJ)

Developing

Teacher (ENFJ): Educating

Values a Home Library and up to date Media Room

Counselor (INFJ): Guiding

Values a Comfortable Den and A Large Living Room

Advocate (NFP) Mediating

Champion (ENFP): Motivating

Values a Warm and Cozy Feeling and Tranquil Backyard

Healer (INFP): Conciliating

Values a Sun Room and a Private Study

Rational (NT)

Strategic

Coordinator (NTJ)

Arranging

Fieldmarshal (ENTJ): Mobilizing

Values Strong Curb Appeal and A Home Office with a View

Mastermind (INTJ): Entailing

Values Neighbor Privacy and Ability to Work from Home

Engineer (NTP) Constructing

Inventor (ENTP): Devising

Values a Home Lab and the Latest in Energy Efficiency

Architect (INTP): Designing

Values Stunning Bldg Designs and Unique Interiors

Observant

(S)

Guardian

(SJ)

Logistical

Administrator

(STJ)

Regulating

Supervisor (ESTJ): Enforcing

Values a Exercise Room and A Finished Basement

Inspector (ISTJ): Certifying

Values a Mud Room and an Open Floor Plan

Conservator (SFJ)

Supporting

Provider (ESFJ): Supplying

Values Plenty of Storage and a Guest House/Spare Bedrooms

Protector (ISFJ): Securing

Values Sophisticated Surveillance System

and a Safe Room

Artisan (SP) Tactical

Operator (STP) Expediting

Promoter (ESTP): Persuading

Values a Trophy Room And 3 or more Car Garage

Crafter (ISTP): Instrumenting

Values a Big Garage Workbench and an Attic for Storage

Entertainer (SFP)

Improvising

Performer (ESFP): Demonstrating

Values a Big Foyer and a Big Party Yard

Composer (ISFP): Synthesizing

Values a Big Kitchen and a Big Party Room

What is currently FOR SALE that matches my

Profile that could be my Perfect Home Match

The next service we will provide is to search for properties held in the Realtors MLS database to

find matches for the Client. In addition to the standard criteria traditionally searched, we

would also scan public and private remarks, neighborhood data, examine lot positioning,

distances to relevant geographical requirements (shopping, schools, work, lake, ocean,

mountains, etc.), tax assessor and current and previous listing information.

The results will be as shown below. The last column (PHM) will be an indicator as to the

percentage of how much a given property represents your Perfect Match Home.

RES MLS No. Type Address City Zip TGNO Bd B t/f Sty Gar SqFt Yr Blt Price PHM

1 F1842009 SFR 2584 Bent Spur Dr WH 93510 4465E3 3 3/2 1 2 2,096 1984 $439,000 100

2 F1844918 SFR 2575 Sierra Hwy LHH 93510 4375E6 3 3/2 1 4 2,591 2000 $444,900 100

3 F1838907 SFR 34072 McEnnery Canyon Rd FUL 93510 4375E5 3 3/3 1 3 2,362 2004 $449,000 95

4 F1839380 SFR 1572 MARY Rd LAM 93510 4375F4 3 3/2 1 3 2,362 2003 $479,500 95

5 F1845437 SFR 33941 Acton Canyon Rd BP 93510 4375D5 3 3/1 2 4 2,415 1951 $499,999 94

6 12134043 SFR 5731 BRAELOCH St AC 93510 4374F2 3 3/3 1 0 2,679 1994 $525,000 93

7 F1834484 SFR 8108 Clayvale Rd ADUL 91390 4374B2 3 3/1 1 3 2,043 1988 $269,900 93

8 F1845686 SFR 33875 Agua Dulce Canyon ADUL 91390 4373E4 3 3/2 1 2 2,737 1999 $424,900 93

9 F1841917 SFR 33713 Sierra Vallejo Rd ADUL 91390 4373B3 3 3/2 1 2 2,554 1986 $650,000 92

10 P738445 SFR 34950 Sweetwater Dr ADUL 91390 4373G3 3 3/2 1 3 A 3,210 1999 $695,000 90

Property Inventory Information in the near future

The future will bring 3-D representations of the properties and improved matching capabilities

as agents/sellers provide more relevant information about the properties being offered. It is

our intention to develop systems and tools to accomplish that.

The Couple’s Compromise

Report for MLS# F5628675309

Your Personality Profiles indicates you are type INTJ and Type ENFP. Mr. Buyer you are type INTJ which means you are a perfectionist, with a seemingly endless capacity for improving upon anything that takes your interest. Mrs. Buyer you are an ENFP which means you are you are outgoing, fun, and genuinely like people.

The following compares the values of your individual personality types and this house.

Features with Value Ratings

Him

Her

Features House Must Have

Him

Her

Library / Study 100 93 Minimum of 3 Bedrooms Y Y

Media Room / Hi Tech Den 98 99 Minimum of 3 Bathrooms Y Y

Outdoor patio w/BBQ 96 95 Minimum 1850 Sq Ft Y Y

Single Story 96 90 Air Conditioning Y Y

Hardwood Floors 95 100 Close to Shopping N Y

Attic / Storage Space 94 100

Formal Dining Room 92 100

Attractive Landscaping 90 95

View of Mountains or Ocean 90 96

Tall Ceilings 88 92

Overall Matching Ratio 92 98 Overall Must Have Ratio 80 100

Your OMR of 92/98 indicates this house is a 92% match for him and a 98% match for her. The OMHR is at 80% for him and 100% her, which averages out to 90%. Since both OMR scores are over 90% and since there is not over a 20% gap in the individual scores, this house should prove to be an acceptable match for the both of you, with a low level of compromise between what he wants and what she wants.

Computer Vision From Wikipedia, the free encyclopedia

(The following are only portions of the article that apply to Perfect Home Match technologies)

Computer vision is the science and technology of machines that see. As a scientific discipline,

computer vision is concerned with the theory behind artificial systems that extract information

from images. The image data can take many forms, such as video sequences, views from

multiple cameras, or multi-dimensional data from a medical scanner.

As a technological discipline, computer vision seeks to apply its theories and models to the

construction of computer vision systems. Examples of applications of computer vision include

systems for:

Controlling processes (e.g., an industrial robot or an autonomous vehicle).

Detecting events (e.g., for visual surveillance or people counting).

Organizing information (e.g., for indexing databases of images and image sequences).

Modeling objects or environments (e.g., industrial inspection, medical image analysis or

topographical modeling).

Interaction (e.g., as the input to a device for computer-human interaction).

Computer vision is, in some ways, the inverse of computer graphics. While computer graphics

produces image data from 3D models, computer vision often produces 3D models from image

data. There is also a trend towards a combination of the two disciplines, e.g., as explored in

augmented reality.

Sub-domains of computer vision include scene reconstruction, event detection, video tracking,

object recognition, learning, indexing, motion estimation, and image restoration.

Typical tasks of computer vision

Each of the application areas described above employ a range of computer vision tasks; more or less well-

defined measurement problems or processing problems, which can be solved using a variety of methods.

Some examples of typical computer vision tasks are presented below.

Recognition

Scene reconstruction

Given one or (typically) more images of a scene, or a video, scene reconstruction aims at

computing a 3D model of the scene. In the simplest case the model can be a set of 3D points.

More sophisticated methods produce a complete 3D surface model.

Ways the Website will Generate Income

Buyer and Seller Registration

Free Accounts Agents may contact you by e-mail, but only if they have a listing that matches your criteria. There will be advertising from vendors throughout the website including on any property reports. Paid Account $19.95 per year Ability to Opt Out of your information being supplied to Agents, Vendors and Advertisers Promotions Couple Account $29.95 per year Same as regular paid account except you get the “Couple Compromise Feature and Report” All Accounts will include Access to Buyer and Seller Resources (e.g. FAQs, mortgage prequalification, agents, insurance, etc.) 3-D Rendering of the Perfect Home or Actual House, Lists of Homes to Preview or Buyers to Contact Sources of Income

1) Advertisers (brokers, agents, vendors, insurance, reports, etc.) will pay to be seen around free services (Perfect Home 3-D, Agent Free Results and FAQ area)

2) Pre-Sale Vendors (lenders, inspectors, insurance, etc.) will pay for solid leads

3) Agent will pay for links from their own Websites (to keep only their name in front of a lead)

4) Researchers (builders, educators, etc.) will pay for statistical data on Buyer Satisfaction

5) Post-Sale Vendors (Contractors, Security, Gardeners) will pay for new Homeowner info

6) National Association of Realtors (NAR) / MLS will pay to use the data collection technology

7) Agents may need pay to use the technology and 3D modeling technology to aid in sales

8) Buyers and Sellers may pay to keep anonymous, avoid advertising and to see only the listing agent info. with their results

9) Agents may pay to find buyers who match with their listings

10) Sellers may pay to list properties For Sale By Owner (FSBO)

11) Eventually entire company may get bought by some other company like Google, Zillow, Microsoft, IBM or Accenture who have all shown interest this area through patents.

NOTES

Initially the website will be driven by finding homes for buyers. Finding buyers for homes (agents or sellers) will only come after

website is successful. A deal with the MLS may keep FSBOs out of the database and give agents free access to technology and leads.

All prices are for illustration purposes subject to change. Patent and technology licensing rights may also be sources of income.

The Business

A website that matches Buyers with Homes currently for sale based on the personality of the buyer. A

buyer takes a brief personality test to determine what house features are important to them.

Future embodiments of the site may be to match Buyers with Agents. Then Agents with Brokers.

What do we need to do to get started? The first order of business will be to assemble a team of researchers (psychometric/ statistical technicians and psychologist) to start working on the personality test, buyer values (profiles) and the house feature value system. This may be done all in-house or through some outsourcing. Next will be to assemble a team of software engineers to start working on the various programming needs including; website, databases (profiles), matching application, interfaces (mobile devices and MLS) and the computer vision data collection process which will probably be outsourced. Timeframe for the 3 stages of service to be provided to a Buyer / Buyer’s agents Stage 1 (1-2 years) A report with the list of features their Perfect Home should have ranked in the order of importance Also a list of must have features (family room, pool, privacy, etc.) A 3-D Model of their Perfect Home Stage 2 (2-4 years) A list of properties that possess the features of their list according to the current MLS database A couple’s compromise report showing how the features of a house match each individual Stage 3 (5-10 years) A list of properties that precisely match all the features of their list according to the future MLS database Using Computer Vision / Feature Recognition technology Timeframe for 3 stages of Service to be provided to a Seller / Seller’s agents Stage 1 (1-2 years) A checklist for entering relevant data to help find buyers A 3-D Model of their home / listing for marketing purposes Stage 2 (2-4 years) A list of interested buyers (network value) Stage 3 (5-10 years) A revolutionary new and efficient way to collect and enter even more listing data into the MLS A list of Perfectly Matched Buyers

REFERENCES FOR ANTHONY AMODEO

Erny Henry Dave Krecker

RE Broker! 50+ yrsRE Appraiser! 20+ yrs

Century 21 EarnestKrecker and Associates

233 S Fremont16732 Ardita

Alhambra Ca 91801Whittier Ca 90603

626 642-0273562 690-6987

Charlene Ochoa

Escrow Officer! 50+ yrs

22809 Chardonnay Dr. #3

Diamond Bar, Ca 91765

909 720-0844

Barbara Kramig

Escrow Officer! 30+ yrs

Reliable Escrow

6028 Whittier Blvd.

Los Angeles Ca 90022

323 721-5189

Carol Blame

President ! CEO

Complete Escrow

16310 E. Whittier Blvd. Ste. "F"

Whittier, CA 90603

Phone: 562 947-5502

Mark Costantino

Vice President

Data Systems

14068 Firestone Blvd

La Mirada Ca 90670

562 397-8244

Stephen Oliver

Attorney at Law / 25+ years

O!iver and Associates

9701 Lakewood Blvd

Downey Ca 90240

562 869-8829

Pat Cisneros

Insurance Agent/Past RE Client

Farmers Insurance

6552 Bright Ave.

Whittier Ca 90601

562 237-3303

Ricardo Rivas

Peace Office

LA County Sherriff's Dept.

Lakewood Ca

562 572-5607