The Peninsula Hong Kong

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The Peninsula Hong Kong

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Transcript of The Peninsula Hong Kong

  • 1. The Peninsula Hong Kong
  • 2. Media and touchpoints The Peninsula website : digital experience with dynamic new content
  • 3. The Peninsula Newsroom: website dedicated to communication
  • 4. RSS
  • 5. Social media for sharing Facebook, Twitter, Pinterest, Weibo
  • 6. H2H approach of The Peninsula Hotels H2H is human to human communication In the Peninsula Hotels there are the contact details of PR offices to communicate. Advice: continue communication and sharing
  • 7. Marketing as H2H approach in The Peninsula Hong Kong Marketing is based on interconnection between the client and the company. A great marketing actions and strategy are the most important processes for a luxury brand as The Peninsula Hotels.
  • 8. Marketing actions The Peninsula Hong Kong do the following in terms of marketing: Packages Many special offers for accommodation, dining, spa, meeting & events, weddings etc.
  • 9. Social Events & Happenings The Peninsula Hong Kong is famous for organizing constantly social events and happenings in the hotel. For example, the 85th Anniversary
  • 10. The Peninsula Hong Kong Moments Campaign Collection of amazing offers for guests like Rolls-Royces Ride at Dawn; A Peninsula Moments Picnic - a bird's eye view of Hong Kong's spectacular coastline from helicopter, Lessons in Guitar Mastery and other great moments.
  • 11. The Peninsula Academy The Peninsula Academy offers a collection of unique programs to give the guests an access to historical, cultural and local lifestyle experiences in a dynamic city of Hong Kong.
  • 12. The Peninsula Shopping Arcade On-site shopping arcade with over 80 of the high-end retail stores and unique local design shops.
  • 13. Gift Certificates, Concierge Recommendations To do special gifts there are a range of Gift Certificates for every occasion Concierge can recommend the guests the best places to see and to visit in Hong Kong.
  • 14. PenCities luxury lifestyle journalDeveloped exclusively for The Peninsula Hotels by stylish travel publisher LUXE City Guides, PenCities is a luxury lifestyle journal about 9 Peninsula cities. Updated weekly it informs about all events, celebrating, dining and things to do in each city where The Peninsula Hotels are located.
  • 15. Promotions and Seasonal packages The hotel has a wide range of promotions and seasonal packages which vary each month. These promotional offers program is a great marketing strategy of segmentation. That allows the hotel to focus on the specific needs of each group of existing and future guests such as
  • 16. The Peninsula Hong Kong has a very strong strategic marketing strategy in order to attract different groups of clients proposing promotional offers and special packages.