The Path to More Rankings and Love!

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The Path To More Rankings and Love! Starring all come together to make one big fat sense.

Transcript of The Path to More Rankings and Love!

Page 1: The Path to More Rankings and Love!

The Path To More Rankings and Love!Starring

all come together to make one big fat sense.

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Ranking is amazing,it is the cherry on top of my cake,it is the non-stop wagging of my new puppy, it is awesome.. it is

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But lately, ranking has turned out to be a distant and mysterious stranger to many. There is not much love out there.

But hold on! – there is still love to be gotten, it`s just that the way of achieving ranking has changed forever.

The seduction process, my friends, has changed!

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What is this new “seduction”, what`s the next thing?

Is it • social media, • content marketing, • more SEO, • link-building from PR5 websites?

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Amazingly enough, it is none of the above and yet in some way, all of the above. Goodness! This is even more confusing now because “to sound like Yoda, I have begun!”

The reason I say it is, all of the above and not really any of them is because of the focal-point of the SEO professional.

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We all know that SEOs have an affinity towards some part of their SEO process more than others.

• Some love to build links, • Some are amazing at social media and content • And some, still think they can rank due to high keyword density, H1

tags and html-text ratio

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The SEOs who are winning just happen to be those whose affinity lie towards being more human-focused.

What is human? The basis of all humanity and civilization is in our ability to communicate. We may all fall on different levels on the social spectrum, but we nevertheless still have basic communication skills.

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So how do you get to be human-focused? Yes – through communication! Now, in terms of internet marketing, communications is a “HUGE” word.

Let`s see what kinds of communication are being favored for ranking.

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This is going to be a huge list so kindly buckle up ..

because this huge list I am about to share with you is..

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is actually not even a small list…

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it`s not even a list, it`s a …

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it`s actually a … word

Content!

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Since ranking is going to those who favorcommunication through content, all SEOs may have gone a little overboard..

start writing everything you know,I want you to type all the words you ever heard or ever uttered in yourlife

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If you want to see wonders not just in terms of rankings, but better conversion rates, look at:

On-Page Product and Service Page ContentGo through each and every important page in your website and see if the content has unique semantic values. Remember just re-writing the same thing as your competitor by using different words doesn`t make you “stand-out”. You will need to find your value proposition and your unique voice.

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Progressive Content GenerationAfter the on-page content clean-up, put together a strategy on how you will market your blogs, company profiles and other content. What will you share, with whom and where? This part is crucial as this is the area where your “authority” on the subject will be considered.

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Remember, “Authority” only comes with appreciation from the community so,think less like a marketer and be more of a contributor and well-wisher, even to competitors.

At this point also, you need to think of each and every content you publish to be traffic referring opportunities and not something you need to do just for the bots.

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Content and communication is enormously vague and tremendously overlooked.

I hope I was able to clear a few things for you on your path to better content, rankings and more love!

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