The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity:...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The Path to Customer Centricity Shah, Denish;Rust, Roland T;Parasuraman, A;Staelin, Richard;Day, George S Journal of Service Research : JSR; Nov 2006; 9, 2; ABI/INFORM Complete pg. 113

Transcript of The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity:...

Page 1: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

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The Path to Customer CentricityShah, Denish;Rust, Roland T;Parasuraman, A;Staelin, Richard;Day, George SJournal of Service Research : JSR; Nov 2006; 9, 2; ABI/INFORM Completepg. 113

Page 2: The Path to Customer Centricity Shah, Denish;Rust, Roland ... · Path to Customer Centricity: Potential Roadblocks Customer Centricity Structure Organizational Barriers Culture Processes

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