The PartyPlace - Dhanbad
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Transcript of The PartyPlace - Dhanbad
EXECUTIVE SUMMARY
• For Students in Colleges andSchools looking to celebrate their best moments together like Birthday Treats, Freshers, Farewells, etc.
• To Remove the lack of Decent and Safe, student oriented Party Places for both the genders, The Party Place looks to start its venture from Dhanbad and expand to other cities nearby.
What is The Party Place?• “The Party Place” is the best way to search and
organise great parties at good, decent and safe clubs, lounges, restaurants, etc.
• It's a easy-to-use social Party Place finder app that lets you explore all the partying options in your city.
• You can also order other party material for delivery,
like cakes, candles, speakers (on rent), and numerous other stuff.
• The Party Place Premium app with an easy-to-use interface and powerful features, helps owners get the most out of their app features. One can plan everything he requires for the party from the food to the drinks and the arrangements of dance, etc.
• There are numerous lounges and eating points opening up in numerous small cities like Dhanbad people don’t know about.
• The Party Place looks to connect all of them at one place.
• Places all over the city ready to welcome students at discounts.
OVERVIEW
Customer SegmentationConsumer Segment: 1. Demographic:
• Age : 1-40(Mostly Youth) • Gender : Male and Female • Income : Middle, Upper Middle and High Class • Socio-Economic Classification : A1, A2, B1, B2
2. Geographic: • Cities : Dhanbad, Bokaro, Sindri, etc.
3. Psychographic: • Lifestyle : Culture, Outdoor Oriented • Food : Vegetarian and Non-Vegetarian
Business Market Segment: 1. Demographic:
• Industry : Restaurants, Food Startups, Lounges, etc. 2. Geographic:
• Cities : Dhanbad, Bokaro etc.
TARGET PERSONAS
• TRAVELLERS
• STUDENTS
• FAMILY PARTIES
• CUISINE LOYALISTS
• WORKING PROFESSIONALS
GoalJAN ‘17
JUN ‘17
FEB ‘17
APR ‘17
30+ Restaurants Listed3000+ USERS
20+ Restaurants Listed1000+ USERS
50+ Restaurants Listed5000+ USERS
.APP LAUNCH
ValueValue
ValueValue
Context
Collaborators
Customers
Competitors
Company
Value
Value
Target Market Analysis (6-V Framework)
Customer value
Collaborator value
Company value
OVP
Value-Proposition Model(3-V Principle)
CONSUMER NEEDS/WANTS
• Friends’ reunion or a family gathering - Search the PLACES around you and decide the best with the help of ratings.
• Teenagers and students living in hostels -
Perfect place to celebrate events. • Tourists and travelers - the party guide for the city
they are visiting. they can find the party night nearest to them on The Party Place.
• Lounge Owners- The proper platform at the
minimal cost to advertise their place. Free listing, managing the reservations and letting customer base know their special menus and events.
• The Party Place is the answer for every question
for partying or chilling out and a platform to grow for restaurants, lounges, etc.
Closest Competitor
• Featured and user friendly website • Global mobile app • Focusing on digital marketing channels for potential customers • Best event venues, spaces and vendors for weddings, birthday parties, private parties,
meetings, conferences, training and seminars, art shows, product launches, co-working and more.
• You can also hire event vendors like photographers, caterers, DJs, event planners, decorators and makeup artists to make your event perfect.
Points of Parity(PoPs)
Table Reservation Management Service
Free Restaurant Listing
Native Restaurant App Creator & POS Platform provider.
Birthday Cake Delivery Platform for Chillout places to advertise their brands.
Event Place Finder
Points of Differences(PoDs)
Available in Dhanbad mainly for college students of IIT Dhanbad.
Split The Bill Concept: Individual Bills and pay only for what you order.
Personalized Experience: Regular Customer to get special benefits.
Having its own delivery system, PartyPlace guarantees faster delivery of all you need.
Cashless Payments: Pay via PartyPlace Mobile Wallet and get discount from restaurant owners.
Registering a place on ThePartyPlace is free.
Free Features
Group Check in discounts for regular customers.
Personalized Experience
Individual Bills and pay only for what you order. No bad
debts.
Split The Bill
Cashless PaymentsThe ordered material will be
delivered to you within 45 minutes.
Party ordering
(Menus, reviews, photos of lounges and ratings)
Party Explorer
Leave your Wallet Behind. Pay via Foodgasm Mobile Wallet and get discount from restaurant owners.
Premium Features
• Book the exact number of seats, plates, chairs, drinks with the premium.
• Book for the exact type of party you want, speakers, Hookahs, Drinks etc so that everything is fast and easy.
• Place a banner advertisement on ThePartyPlace. Business owners regularly get updates about the number of clicks from ad.
• POS (Point to Scale) Platform • Consulting Service to Opening Restaurants
and lounges. • Table and Reservation Management
Service for both restaurant owners and users.
BRAND
• We will position our app in the minds of the target consumers as “Solution to all Party Plans”.
• One of the most reliable explorer for chilling out places and specially for people to get a good experience away from the looks of the unsafe.
• “When you have ThePartyPlace, you can party anytime.”
• Website
• Blogs
• Social Community on Facebook , Twitter etc.
• Quora
• Featuring E-Mails
COMMUNICATION
Implementation
IMPLEMENTATION
• ORGANIZATIONAL INFRASTRUCTURE
• BUSINESS PROCESS • IMPLEMENTATION SCHEDULE
Organizational Structure
CEO
Chief Financial Officer
Head of Marketing
Chief Technical Officer
Global Head Of Communications
Head of Business Development
Chief Product Officer
Marketing-Sales Team
Technical Team
Communication Team
Content & Consulting Team
Design and Development Team
Financing Team
PHASE 1
App Testing & Official Launch Customer Feedbacks & App Updates
PHASE 2
Pitching to the clients, building networks, contracting and payment collection.
PHASE 3
Maintain financial levels of performance and records.
PHASE 4
Develop strategies to enter new cities & Strategic Management