The Paradox of Choice - IABM · 1. Metadata is ingested to data -structuring component 2. Assets...

IABM Copyright 2018 www.theiabm.org

The Paradox of Choice: How Next-Gen Recommendations Engines will drive

the OTT viewer experience

Hillary Henderson – IBM Watson Media


IBM Watson Media is using cognitive-infused video products to help our media clients leverage, monetize, and understand video to drive their core business.

Hillary Henderson Senior Director of Product Strategy and Management

Hillary builds upon her extensive experience in product management to drive innovation and development for IBM Watson Media and Cloud Video.

MEDIA & ENTERTAINMENT

ENTERPRISE


Almost 1.5 hours per day is spent watching digital video

Source: eMarketer, April 2018

82% increase in video ad spending by 2022


OTT Challenge: Low Engagement / DissatisfactionMust spot disengaged viewers who don’t perceive value relative to the cost:

• Unhappy with the video streaming experience

• Apps must be smarter to engage sophisticated users

• Net-promoter / referrals are critical to growing your audience


Impact of Churn on Monthly RevenueStart with 500,000 subscribers - 15% monthly subscriber growth - $9.99 monthly price point

• 155,293 Total Recovered Subscribers • €8.8M Total Recovered Revenue

A small decrease in monthly churn translates to significant increases in MRR after 12 months.

Example: Improving your monthly churn rate from 12.0% to 10.0% will increase your MRR by 28% at the end of 12-month period.


Make Workflow EfficientAutomate time -consuming video processes.

Save MoneyOptimize video resources and reduce cost.

Higher ROIKeep video viewers on-platform to drive revenue.

Content Publisher Needs

Increase EngagementImprove viewer loyalty with personalized video content.


Leveraging AI for Healthy Metadata – The Foundation of User Engagement AI can run audio and visual analysis on every video to:

• Enrich video metadata to create a well-s tructured catalog - critical to increasing personalization re levancy

• Supercharge search and discovery• Summarize what’s in a video and identify peak moments• Free up valuable editorial s taff to focus on more creative and s trategic work


Cognitive Infused Video SolutionsCognitive Infused Video Solutions (CIVS) can deliver deeper understanding and insights from video for the M&E Industry.

VIDEOVIDEO RECOMMENDATIONS

VIDEO HIGHLIGHTS

VIDEO SEARCH M&E

COGNITIVE INFUSED VIDEO SOLUTIONS INDUSTRY

INSPECTION

MONITORING

SUMMARIZATION

DESCRIPTION

AI ANALYSIS

USE-CASES SOLUTIONS


Video Recommendations


Distribution platforms retain majority of valuePERSONALIZATION 1.0

Empowering media companies and marketers

PERSONALIZATION 2.0Your owned-and-operated mobile

apps & websites


Assets are acquired and processed

to extract insights

> > >

Enriched video insights are accessible to the client

Storage

SEMANTIC SCENE CHAPTERING

SPEECH TO TEXT

NATURAL LANGUAGE UNDERSTANDING.

VISUAL RECOGNITION

> > >>

> >

Ingest > Enrich > Structure > Surface

Client Video CMS

> >

>

Artificial IntelligenceMachine learning

1. Metadata is ingested to data-s tructuring component

2. Asse ts are mapped to client’s taxonomy

3. Video is made available to be recommended to audiences


Personalized Video Playlists

Contextual Analysis

Consumption Analysis

Audience Analysis

+Programming

Controls


9X 70% 7%High ROI Consumption Growth Increase Loyalty and

Retention

Net profit over total cost Increase in views & ad inventory Bounce rate reduction

Proven ResultsPersonalized video programming engages audiences to maximize views, revenue, and loyalty


Video Search


Unified Metadata Supercharges Video SearchWith enriched metadata passed back to the CMS or MAM, a publisher can leverage this structured taxonomy to better inform search and discovery – for an enhanced user experience and operational efficiencies

External search Internal search


Video Highlights


Thank You! Hillary Henderson – IBM Watson Media

The Paradox of Choice - IABM · 1. Metadata is ingested to data -structuring component 2. Assets...

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