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The Outthinker Process A strategic and innovative thinking program www.kaihan.net

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Background Theory Sample exercise Program structure Agenda

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A strategic and innovative thinking program Based on three books and a decade of research What is the Outthinker Process? Clients include Microsoft, LOreal, Johnson & Johnson, HP, . BlessingWhite partnership Delivered in the US, China, India, Canada, UK, France, Netherlands, Japan, Singapore, Colombia, Peru, Venezuela, Being adopting by a growing number of executives and entrepreneurs

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Using the [Outthinker] process created an entirely different way of solving business problems. It was as though someone suddenly opened the floodgate; there was a whole new flow of ideas and energy. - Fortune 500 Country General Manager Results and objectives

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The program has had a profound, positive impact on our top management. - Fortune 500 Regional General Manager Results and objectives

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We chose this workshop to train a group of high-potentials on innovative and strategic thinking skills. Participants were able to immediate apply the tools they learned to tackle real business problems and develop more creative solutions with the potential to have a real impact on our business. - Fortune 500 Learning Executive Results and objectives

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I take the Outthinker tool-kit everywhere I go. It helps me get my team to look at issues from a more strategic perspective. - Fortune 500 Customer Support Team Manager Results and objectives

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Learning objectives: Learn and gain command over a set of strategic thinking tools Have experience applying these tools to real problems Feel ready to apply these tools to problems you face today Feel more confident in your ability to design and build internal support for creative strategies Results and objectives

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The developer: Kaihan Krippendorff Former McKinsey strategy consultant Author of several strategy books The Way of Innovation Hide a Dagger Behind a Smile The Art of Advantage Masters degrees in business administration from Columbia Business School and London Business School Bachelor of Science in Finance from the University of Pennsylvania's Wharton School, and a Bachelor of Science in Engineering from the University of Pennsylvania's School of Engineering

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Background Theory Sample exercise Program structure Agenda

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Core concept Outthink the competition

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How do they see and execute strategic options others overlook? Alexander the Great Napoleon Bonaparte Sun TzuGenghis KhanCol. John Boyd

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Go home Wait Cross 13

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How do they see strategic options? Richard Branson Oprah Winfrey Elizabeth Arden Dhirubhai Ambani Bill GatesCharles Revson Henry Ford Sichir Honda

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How do they see strategic options? Martin Luther King, Jr. Mother Teresa Mahatma Gandhi Nelson Mandela Rosa ParksMohammad Yunus Margaret Thatcher Benjamin Franklin

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16 How do they see strategic options? Michael Jordan Pele Dick Fosbury, 1968

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Discontent Exploration Formation Breakout Consolidation A systematic process Five phases 1.lsdoi lkasdf oyhbhb lakdsliuf 2.Sadklfj labk boi dasflkjbyh 3.Alksdflkbiy abl,mjblksdauy 4.;laksbhoipob lkfabjbdsd 5.Lkasjboibylkdak;dsa 6. bbc aoisdyulfdk.jf P P P P P P P P lsdoi lkasdf oyhbhb lakdsliuf Sadklfj labk boi dasflkjbyh lsdoi lkasdf oyhbhb lakdsliuf Sadklfj labk boi dasflkjbyh lsdoi lkasdf oyhbhb lakdsliuf Sadklfj labk boi dasflkjbyh

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18 Alexandra Kosteniuk

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19 Expert Master Grand master Pattern Recognition

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20 Profit (EBITDA Margin) Value (ROE) Revenue CAGR www.kaihan.net Core research

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21 www.kaihan.net Core research

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Background Theory Sample exercise Program structure Agenda

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23 The playbook No.StratagemQuestion #22Move early to the next battleground Where is the next battleground? #34Coordinate the uncoordinated Who could you coordinate? #23Exchange the role of guest for that of host How can you move up the decision-making chain of your customers/ adversary? #10Lock up resourcesWhat inputs can you control? #11Close the exitsWhat moments of power can you capitalize on? #7Launch a two-front battle With whom can you launch a two-front battle? #24Borrow a roadWhose road could you borrow?; Who is borrowing your road?

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Chinese merchants - first insurance in BC

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Combine and coordinate independent elements within your environment to orchestrate greater power

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30 The playbook No.StratagemQuestion #22Move early to the next battleground Where is the next battleground? #34Coordinate the uncoordinated Who could you coordinate? #23Exchange the role of guest for that of host How can you move up the decision-making chain of your customers/ adversary? #10Lock up resourcesWhat inputs can you control? #11Close the exitsWhat moments of power can you capitalize on? #7Launch a two-front battle With whom can you launch a two-front battle? #24Borrow a roadWhose road could you borrow?; Who is borrowing your road?

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Discontent Exploration Formation Breakout Consolidation A systematic process Five phases 1.lsdoi lkasdf oyhbhb lakdsliuf 2.Sadklfj labk boi dasflkjbyh 3.Alksdflkbiy abl,mjblksdauy 4.;laksbhoipob lkfabjbdsd 5.Lkasjboibylkdak;dsa 6. bbc aoisdyulfdk.jf P P P P P P P P lsdoi lkasdf oyhbhb lakdsliuf Sadklfj labk boi dasflkjbyh lsdoi lkasdf oyhbhb lakdsliuf Sadklfj labk boi dasflkjbyh lsdoi lkasdf oyhbhb lakdsliuf Sadklfj labk boi dasflkjbyh

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32 Crazy Ideas Winning Moves Tactics High Low Time Wasters Ease? HighLow Impact? 1. Plot all ideas Idea 2. Pick two crazy ideas and brainstormed how to make them feasible Idea 3. Choose 5 ideas you are committed to executing or analyzing further. 4. This forms your strategic hypothesis Formation: reaching strategic clarity

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Background Theory Sample exercise Program structure Agenda

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34 Typical Agenda Day 1: Learning Overview Case introduction Metal: reaching discontent Water: exploring options Wood: putting the pieces in place Fire: enrolling stakeholders Earth: consolidating gains Final presentations Day 2: Application Recap Introduction to business cases Metal: reaching discontent Water: exploring options Wood: putting the pieces in place Fire: enrolling stakeholders Team planning Close Next 1-3 months: group work Conduct analyses Coaching sessions Build presentations Deliver recommendations

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Typical applications How do we double growth in next three years? How do we win in XYZ emerging market? How do we improve customer satisfaction? How do we respond more quickly to market information? What should my next career step be? What priorities should I focus on this week? How do I win this account? How do we become more important to this client?

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Partnership A global consulting firm Founded in 1973 Offices in 16 countries 100+ highly skilled associates, speaking 14 languages Sample clients: GE Procter & Gamble Reuters Exxon Mobil Charles Schwab Citigroup Credit Suisse Royal Caribbean Cruise Lines

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Using the [Outthinker] process created an entirely different way of solving business problems. It was as though someone suddenly opened the floodgate; there was a whole new flow of ideas and energy. - Fortune 500 Country General Manager Summary Practical and proven program Builds strategic and innovative thinking skills Based on 10 years of research Blends logical and creative methods (consulting process + pattern recognition) Adopting by a growing number of top corporations

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kk@kaihan.net www.kaihan.net Blog Newsletter Tools Webinars Seminars 38