Brands edition

Hos t ed b y Mar ta Mone l l in i

. . .Mos t va l uab l e b rand s in 2014.. .

“Marketing has changed, and at its core is a technological revolution.”

“Effective management of technology has become a competitive advantage for marketers.”

TECHNOLOGY

The Millenials: Generation Y

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”

Charles Darwin

2011-2012-2013

2014!!!

Brands ed i t i on

Best performances in “ leading roles”: TECHNOLOGY

CARS, APPAREL & LUXURY

Br ands e d i t i on

#AmericaIsBeautiful

FAST FOOD & SOFT DRINKS

Brands ed i t i on

BEERS

ARE YOU #UPFORWHATEVER

B ra n d s ed i t i o n

RETAIL

Br ands e d i t i on

PERSONAL CARE

#ASKHAIRGENIUS

B ra nds e d i t i o n

AT THE OSCARS IT IS NOT ALL ABOUT BEST PERFORMANCES IN LEADING ROLES!

BEST PERFORMANCES IN SUPPORTING ROLES ARE IMPORTANT TOO!

BUT.. .!

B rand s ed i t i on

FIRST TIME IN THE TOP 100

OF MOST VALUABLE BRANDS!

Best performances in a “ supporting role”

Br ands e d i t i on

LET ME TAKE A #SELFIE!

Thank you!

BUT FIRST....

B rand s ed i t i on

Referenc e s :

DIBB, S., SIMKIN, L., PRIDE, W., FERRELL, O.C. (2012), Marketing: Concepts and Strategies, 6th edition, United Kingdom,Cengage learning.

ROONEY, J. (2014), Google Beats Apple As BrandZ Most Valuable Global Brand,Available at:http://www.forbes.com/sites/jenniferrooney/2014/05/20/google-beats-apple-as-brandz-most-valuable-global-brand/(23/ 10/ 2015)

2014 BrandZ Top 100 Most Valuable Global Brand ranking

Br ands e d i t i on