The organization of production of high-tech lighting import-substituting products
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Transcript of The organization of production of high-tech lighting import-substituting products
The organization of production of high-The organization of production of high-tech lighting import-substituting tech lighting import-substituting
productsproducts
March, March, 1818, , 2013 2013 Naberezhnye ChelnyNaberezhnye Chelny
MagnoliaMagnolia
Chairman of the Board of DirectorsSergey V. Mayorov
LED street light USLED street light US 180-1 180-1 The lighting of roads, city streets, parks, and territories of enterprises The lighting of roads, city streets, parks, and territories of enterprises
The power consumption, not more than:
150 Watts
The luminous flux up to 14 000 Lm
The color temperature 5000 К
The power factor > 0,96
The service life of not less than 60 000 Hours
The operating temperature range
- 40˚С…+40˚С
The degree of protection IP 65
Dimensions, weight 572*392*136 мм, 10 kg
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The technological processThe technological process
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The company operates on the principle of one window:
2. The production of molds
3. The casting aluminum under high pressure, the chill, in the ground
4. The tooling
5. The assembly of components
6. The finished production
1. The engineering of design and technical documentation
The team of a Group of companies "Magnolia" The team of a Group of companies "Magnolia"
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Our team of professionals with extensive experience there is 16 years in the market of a
casting. Since 2011, in cooperation with the manufacturers of LEDs demanding in the market is
developing LED lighting.
The management team:
- The chairman of the Board of Directors Sergey Mayorov, vigorously and skillfully managing the
company since 1989, consistently bringing it to market success of aluminum casting.
- The Executive Director Bakhmetov Nurgali Faridovich works since 2005. Under his leadership the
team of like-minded produces high quality products and a wide range of out-turns.
- The Technical director Valery Tazetdinov Rafgatovich works in the foundry industry since 1986.
Under his leadership, constantly being developed and improved manufacturing processes, quality
management system, the concept of "Lean Production", held standardization process technology
castings and product licensing.
The geography of activityThe geography of activity
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For 16 years on the casting market are mastered more than 100 names of aluminum castings.
We developed LED lighting for common areas and utilities in 2011 , the volume is more than 6000 units per month.
Nowedays we are developed a new LED street lamp with a planned production capacity of 600 units per month.
The advantages of LED lighting: The advantages of LED lighting:
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— a saving in energy consumption;
— a high quality lighting;
— a health protection;
— a natural light eliminates eye fatigue;
— an environmental safety;
— a vandal performance;
— an instant ignition;
— the service is not required;
— the ability to integrate with any sensors;
— a durability;
— a resilience.
Our competitive advantages: Our competitive advantages:
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1. The only producers of LED lamps from components manufactured in the Tatarstan Republic.
2. Having our own foundry.
3. The competitive price for the using of our own components and the lack of logistics costs.
4. The development of lamps with LED manufacturers.
Business Model Business Model
A group of Companies "Magnolia" A group of Companies "Magnolia"
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A rent industrial complex
The finished goods
A crude
LLC "Avtotsvetlit"
balansoderzhatelem
LLC "Magnolia-S"
production
LLC "Magnolia"
realization of products
Key figures of the budgetKey figures of the budget
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• Project implementation and payback (PBP) – 3,5 years.
• The total demand for investment– 19 620 thousands of rubles
• The planned net profit– 6 612 thousands of rubles
• Net present value (NPV) – 4 544 thousands of rubles
• The profitability index (PI) – 1,23 .
• The Internal Rate of Return (IRR) – 21,2%.
• The discount rate of investment costs (WACC) – 13%.
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The need for investmentThe need for investment
The total cost of the investment project19 620 thousands of rubles
An acquisition of fixed assets 15 860 thousands of rubles
(80%)
Research and development 3 760 thousands of rubles (20%)
- the equity fund investor / debt financing :
90% (17 620 thousands of rubles);
- own funds of the initiator of the project :
10% (2 000 thousands of rubles) .
The structure of investment
Risk factors in the development of LED lights on Risk factors in the development of LED lights on the territory of Russia:the territory of Russia:
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1) a large share of cheap Chinese products on the market;
2) an increasing competition in the market;
3) a low interest of energy companies and the government in energy efficiency, thus this reduces the profit;
4) an increasing the price of aluminum in the amount of 15% by 2015, due to Russia's WTO accession;
5) a shift in demand.
The exit strategy and investment return The exit strategy and investment return
– A bringing the equity financing :
– the sale up to 49% of the company with an option to repurchase
– the yield on the agreement
– An attraction the debt financing :
– the required volume – 17 620 thousands of rubles
– the crediting period 3,5 years
– interest rate – 12%
– Grace period for principal and interest – 1 year
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КонтактыКонтакты
Naberezhnye Chelny, PO Box 50, Academic Rubanenko avenue, 12, entrance 2,
Tatarstan, Russia, 423808Tel: +7 (8552) 53-07-07 (multichannel)
Fax: +7 (8552) 53-43-20Mobile: +7 965-610-47-11Е-mail: [email protected] : www.magnol.ru
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