Swiss Project Work 2012:The Organic Food Industry

Done byThe Gabus

Group Roles (The Gabus)

Manager Koh Qianyu (19)

Scribe Arshvini D/O Manohar (02)

Researcher

Oh Wei Shan (27)

Editor Ina Isabela V Esteban (14)

HR Manager

Archana Satheesh (01)

Purpose & Focus of Our Research

To find out how the industry that we chose impacts consumers

How do we carry it out?

By researching on the industry’s History Market Trends for the past ten years Target Audience Main products/Services

History of the Organic Food Industry Before the 19th century

Harvest produced by all-natural means (Organically)

19th century Introduction of chemicals and pesticides Large-scale commercialized farming took over

1920s- 1970s Discovery of Organic Food’s nutritional quality Organic Food Industry returned

Present Satisfying the health-conscious and eco-friendly consumers.

Market Trends 2002-2005

Small market New consumers Reliant on food imports

2006-2011 Satisfying demands of varying

consumers Rising popularity Building customer relationships

Target Audience

The Younger Generation More exposure to current trends Willing to spend for quality More open-minded

Main Products

Organic Rice/Whole Grain Organic Seeds/Nuts Organic Juices Organic Fruits Organic Oils Organic Wholemeal Flour

Answering the Project Questions

Project Q1:How does the industry that I chose

influence people to want their products?

Promoting Benefits

HealthCrops grown by organic means much healthier that crops grown by conventional farming.

EnvironmentOrganic farming reduces groundwater pollution by forgoing harmful pesticides.

Conventional Farming → Harmful pesticides released → Groundwater Pollution

Answering the Project Questions

Secondary Project Q1:How do the products/services of my

chosen industry influence me?

Obligation and Fashion

Benefits Individual health + Environment

(mentioned in Project Q1)

Curiosity Trends

Answering the Project Questions

Secondary Project Q2:How do they affect society?

Initiative

Urban Agriculture Planting their own produce

ADVERTISEMENT ANALYSIS

• Advertisement’s theme colour- Blue•Lighter shades of blue represent peace, calmness•Darker shades of blue represent trust, faith•Advertisement gives viewers a positive view of the product

•Simple advertisement – A white background with only 5 lines of words, straight to the point

•Important points are bolded

Thank you for your attention!

~ The Gabus ;)