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Transcript of The Orange Headband Report
THE
ORANGE
HEADBAND
REPORT
SPRING 2015
4.0 Schools exists because there are very few places
to innovate in education in the United States.
We are, above all else, a community - a diverse
group of people who believe schools can be
dramatically better, especially for kids whose
families don’t have the resources to exercise choice
by moving to another neighborhood or paying
for expensive private schools. We believe that big
change in education is more likely to come from
disciplined focus on acute, granular problems faced
by the people who matter most in education -
students, families and teachers - than from complex
plans trickling down from the top.
A Letter from the CEO
WHAT WE DO
4.0 Schools equips entrepreneurial people to create
new education startup companies and schools. We
start by helping these entrepreneurial people define
tough problems, then we help them envision and
test potential solutions. Finally, we train them to
launch effective solutions as a startup or new school,
within a cohort of other passionate entrepreneurs.
At 4.0, we are dedicated to testing ideas early, at a
small scale, and in close partnership with students,
families, and teachers. We don’t create a startup or
new school until a leader in our community proves
that someone we care about needs it and wants it.
Our unique training in leading innovation in
education happens in three stages:
Essentials
Eight to ten times a year, we host Essentials, a multi-
day experience where up to 20 leaders from the
4.0 Schools community move their ideas forward.
Participants define the person they’re serving, the
problem they’re solving, and ways to test solutions.
Essentials alums walk out the door with a plan to
test their ideas quickly and cheaply.
Individualized Coaching
Leaders who show a willingness to test quickly and
adjust to feedback from people they’re serving get
small-group and one-on-one coaching from highly-
trained 4.0 staff throughout the year.
Launch
Twice a year, we offer our Launch Program to up
to 10 teams of entrepreneurial founders who’ve
validated new solutions to important problems.
They bring new startups to life based on these
ideas in under 90 days. The Launch program gives
leaders an environment to fine-tune solutions, figure
out what type of venture makes the most sense, and
build the foundation for launching a new startup or
running a miniature version of a new school.
The expanded 4.0 community serves as an extensive
test-bed where founders can iterate rapidly during
Launch as they secure their first customers. Cohorts
spend one month of the program in New Orleans or
New York receiving daily coaching and support to
beta-test their startups and school designs.
They also have access to up to $5k of equity-free
startup capital.
ESSENTIALS TEST AN
IDEA
RUN A
PILOT
INDIVIDUALCOACHING
LAUNCH
LAUNCH A
STARTUP
OR SCHOOL
OUR RESULTS
We’re training leaders who put families, students
and teachers at the center of school redesign.
We’re convinced that leaders who work within a
community of people who give them feedback
and context for their work create change that lasts
longer and digs deeper than those who work in
isolated silos.
We’ve seen the promise of this approach pay off.
� Collectively, our alumni ventures are serving
more than 140,000 students, families,
and teachers.
� New schools like Bricolage Academy are bringing
parents together across class and race lines and
showing other schools what a focus on creativity
and innovation can do for math and reading
scores.
� Startups like Branching Minds, an educational
technology company founded by a special
education teacher and a neuroscientist, are
bringing teachers and parents together with
software that suggests proven interventions to
hard-to-diagnose student behavior in real time.
PROBLEM DEFINER
PROBLEM SOLVER
STARTUP FOUNDER
LOCAL LEADER OF A LOCAL
EDUCATION STARTUP COMMUNITY
WHAT WE’RE LEARNING
At 4.0, we focus obsessively on students, families
and teachers instead of the existing, outdated
structure around them. 43 startups and schools later,
we’re starting to see the future of school take shape:
� Schools will get smaller, more responsive, and
more flexible by relying on technology and
customer-centric thinking instead of chasing
“economies of scale” in huge buildings and huge
bureaucracies
� Students and families will be able to choose from
a network of providers within their community
offering a wide variety of more personalized
schooling options instead of having to exercise
choice by moving to new communities
� Students will exercise more ownership over their
learning than in the past
� We’ll supplement teacher qualitative judgement
about student progress with data from a variety
of learning channels (independent learning
platforms, student to student learning, parent-to-
teacher and student-created data)
� Family members will understand what’s
happening in class and know how to support
from home in real-time instead of at the end of a
grading period or school year
� Students will spend more time outside the school
building, relying on mobile platforms to capture
learning and share work with teachers and each
other
� Schools will be more connected to their
communities through partnerships with civic
institutions like museums as well as businesses
that can prepare students to be successful in
local industries
OUR VISION
In less than 4 years, we’ve become one of the
most respected members of a small community of
organizations focused on early-stage investments
in education. And while we generally invest much
earlier in the process than others, what really
separates 4.0 from other edtech accelerators or
school incubators is the expectations we have of the
leaders we train, beyond the startup or school they
create at 4.0. We expect these leaders to continue
to drive systemic reform as the architects and
founders of sustainable startup communities where
they live.
For us, the unit of change in education is neither
the individual entrepreneur, nor the one-off
school model, nor the singular ed-tech startup.
It is the local startup community - a network of
gutsy, curious people working 24/7 to create an
environment where local leaders make the future of
school radically better for their own children.
When each community in our nation has their
own stunning example of the future of school and
enough momentum to sustain their own
local innovation, regardless of the policy
environment or elected leadership around them,
4.0’s work will be done.
To make that vision a reality, we’re creating a
national network of local startup communities led
by the entrepreneurs and school founders we’re
training right now. Over time, this network of
curious, gutsy people will transform how we do
school, and how we approach school reform.
In the rest of this document, you’ll read about the
impact of the 43 organizations we’ve brought to
life in the last ten Launch cohorts and our plans
for the next ten. You’ll also learn about our current
4.0 community and how we’re responding to the
demand for 4.0 from more communities across
the country.
Thank you for your interest in our work. We believe
that the future of school will be far brighter if we
work on it together and put students, families, and
teachers at the center.
Let’s get to it.
Matt Candler
Founder and CEO, 4.0 Schools
4.0 is community of people
who really believe that innovation
needs to happen on a daily basis in
American education.
- Stephen Gilman, founder, Makerstate
Launch Cohort 7
“
”
Our Impact
Last year, 4.0 Schools’ events and programming
drew more than 1,750 people together to imagine
and test ideas for the future of school.
This year, the 4.0 community gathered in 4.0’s
hubs of NYC and NOLA, but also in Austin, SF,
Charlottesville, Chicago, Houston, LA, Denver
and even Vienna. They pitched ideas and gave
tough feedback, shared ideas at unconferences,
and celebrated 4.0’s 4th birthday.
THEY DIDN’T STOP THERE.
Last year alone, 125 individuals came
to 4.0 programs with ideas to
solve problems faced by the people
who matter most in education -
students, families and teachers.
With the support of 4.0’s coaching
and programming, these early-stage
ideas have become 60 active pilots
and ventures around the country.
These pilots and ventures are being tested
nationwide in classrooms, living rooms,
and communities. Last year, a few broad
trends appeared across the work of our
community members.
Many pilots and ventures are tackling
these questions:
What learning opportunities
will best prepare students
not just for college but to
thrive in their future careers?
How can students learn
and practice “making”
and STEM skills?
Emerging Trends
How can parents be better
equipped with avenues to support
their children’s learning, both in their
How can we make college
more attainable for more
students?
What do teachers need
to personalize and
differentiate learning for
students?
schools and in their
everyday interactions
with their kids?
4.0 Pilots in Action
Entrepreneurial individuals use Essentials and our early-
stage coaching to turn their ideas into actionable pilots
in their local community. These are four examples of the
pilots 4.0 community members are developing.
New Orleans youth lack
the exposure, experience,
resources and soft skills that
are necessary to successfully
pursue the career of their
choice. Aaron is piloting
Vivy is focused on equipping
students with the skills they need
to succeed beyond high school.
She is testing how students
respond to hands-on, experiential
learning of entrepreneurship
and is getting feedback through
unCommon Construction, an initiative that builds houses
with currently enrolled high school students, and uses
the profits to provide these apprentices with expanded
academic or career opportunities. They’re currently planning
for this summer’s “Tiny House Institute,” where they’ll test
their program and process by building and selling a tiny
(but complete!) house on a trailer with a small cohort of
apprentices.
piloting in schools, General Assembly, the homeschooling
community, and a maker studio.
AARON FRUMIN, UNCOMMON CONSTRUCTION
NEW ORLEANS, LA
VIVY CHAO, YANG CAMP
LOS ANGELES
College mentoring
programs exist in low-
income communities, but
very few provide support
to high-achieving students
attempting to prepare for
and apply to the country’s
most competitive
universities. Clara believes
Anke is exploring how
to teach elementary
students 21st century skills
—soft skills like creativity,
creative thinking,
communication, and
collaboration—with a play-
based approach. She’s
testing a visual storytelling
framework that teaches
students can match into better universities through more
personalized advising, mentoring, and academic enrichment
opportunities early in their high school careers. Her project,
Bridge the Gap, is now testing information sessions and
workshops to educate students and families about steps
they can take to prepare for the admissions process.
abstract thinking and collaboration through visual, oral, and
written storytelling, working with 1st-3rd graders in schools
and museums.
CLARA BARON-HYPPOLITE, BRIDGE THE GAP
NEW ORLEANS, LA
ANKE STOHLMANN, LI’L STORIES
NEW YORK, NY
37% 26% only 19%
Entrepreneurs ready to turn their early-stage
idea into a school or startup join us at our Launch
program. Launch supports entrepreneurs to
bring new ventures—products, services, or school
models—to life, by focusing on real user feedback.
In 2014, 18 teams joined 4.0’s Launch program in our
summer and fall cohorts.
had experience as educators
had experience as technologists
had prior experience in
entrepreneurship.
Of our 28 total entrepreneurs in these two cohorts:
were people of color
36%were women
50% were parents
26%
4.0 Launch Entrepreneurs in Action
3PROGRAMS/
SERVICES
8EDTECH
PRODUCTS
5SCHOOL
MODELS
2PHYSICAL
PRODUCTS
ACROSS COHORT 9 AND COHORT 10,
100% 96%92%were satisfied
with their
experience
at 4.0.
would
recommend
or strongly
recommend 4.0
to a friend.
felt their
venture was
stronger
because of
4.0 and they
were a stronger
entrepreneur
because of 4.0.
Participating in 4.0’s Launch
program was the best decision we
could have made for ClassTracks.
When we applied, the three
cofounders barely knew each other
and each had a different vision of
where we were going and how to
get there. During Launch we got the
coaching and support we needed
to develop a functional MVP that
responds directly to the needs we
heard from our potential users:
teachers and students.
- Lida Zlatic, co-founder,
Classtracks, Launch Cohort 10
“
”
Meet Cohort 9Summer 2014
rootedschool.orgROOTED SCHOOL
Rooted School solves
the problem of economic
opportunity affecting
students in public education
by creating a workforce
pipeline to New Orleans’
high-growth, high-wage
industries. Rooted will
feature industry-focused
project-based learning experiences where
students are assessed according to the industry
standard and acquire skills that will prepare them
for a 4-year college or entry-level position with
our partner upon graduation.
Launcher: Jonathan Johnson
@MajorClarity
majorclarity.comMAJOR CLARITY
Students struggle to decide
on a major, which leads to
lower graduation rates, lower
retention, higher student
debt, and less fulfilling
educational experiences.
MajorClarity helps students
find the right major/career
path through quick, easy, yet
immersive exploration.
Launchers: Joe Belsterling
and Evan Beck
NOBLE MINDS
INSTITUTE FOR
WHOLE CHILD LEARNING@NobleMindsNOLA
nobleminds.org
The Noble Minds Institute
for Whole Child Learning is a
New Orleans-based learning
lab that focuses on academic
and personal development.
Noble Minds will be running a
kindergarten-only pilot in fall
of 2015 in preparation for a full launch in 2016.
Launcher: Vera Triplett
@AecernEducation
aecern.orgAECERN
Teachers and students
know learning should be
about discovery. Aecern is a
teacher tool that supports
data capture, share, and
use by students in and out
of the classroom.
Launchers: Luk Hendrik and
Michael Giovacchini
partneringinlearning.comBEYOND MARGINS
Parents want to help their
children become better
readers, but often do not
know the most effective
ways to do so. Beyond
Margins provides concrete
in-text guides which tell
parents exactly what to
say and ask while reading, to help their children
become better readers.
Launcher: Monique Wilson
@OperationSpark
operationspark.orgOPERATION SPARK
Most low-income youth
drop out of college and
disconnect, and most schools
are not teaching software
development, despite the fact
that over the next decade it
will double in employment
growth over all other occupations in the US.
Working directly with at-risk kids in immersive
coding bootcamps, we provide an alternative and
free education in software development, and we
support schools by training teachers to implement
software development curriculum.
Launcher: John Fraboni
@vidcode
vidcode.ioVIDCODE
Teen girls can learn code
through a hobby they
already love.
Vidcode teaches teen girls
computer programming by
enabling them to customize
their videos with code.
Launchers: Alexandra
Diracles and Melissa Halfon
@welcome2college
welcometocollege.comWELCOME TO COLLEGE
Welcome to College is
solving the problem of
retaining students from
their first to second year
by helping institutions
enroll optimal fit
students during the
recruitment process.
Their web platform and professional services are
giving colleges innovative tools to enhance how
they are connecting with prospective students
before, during, and after the college visit.
Launchers: Justin Bayer and Jessica Ashworth
@BrightLoop
brightlooplearning.comBRIGHTLOOP
Teachers need easy
ways to track formative
assessment in real time to
use for planning and parent
communication.
Brightloop lets teachers
capture, act on and share
classroom learning.
Launchers: Molly Levitt and Boris Taratutin
nolamicroschools.orgNOLA MICROSCHOOL
Students need to be inspired
more in learning. NOLA
Micro Schools solves this
by providing a school
where students can drive
their own learning, have a
porous relationship with the
YENKO getyenko.com
College students face complex
financial aid rules that hinder
persistence. OnTrack by
Yenko’s mobile app simplifies
state and federal policies into
clear, actionable goals that
drive success.
Launcher: Margo Wright
Meet Cohort 10 Fall 2014
community and use their passions to guide their
hands on projects.
Launchers: Kim Gibson and Oskie Creech
@hiblinkblink
blinkblink.ccBLINK BLINK
Young women (ages 10-18)
need positive and early entry
points into STEM–based
activities through making,
crafting and play.
*blink blink* solves this
problem by providing a
SMART COOS@SmartCoos
smartcoos.com
Parents that only speak one
language need help to teach
their child a second or third
language. Smart Coos solves
that by providing them with a
platform of live tutors, read-
along books, and videos
to teach children another
language.
Launchers: Mirta Desir and Harold Jean-Louis
curated soft-circuits kit and curriculum for making
fun projects with electronics.
Launchers: Joselyn McDonald and Nicole Messier
the1881school.org
MAKEimpact.in
@_MAKEimpactMAKE IMPACT
Youth with a desire to make
a positive impact need to be
connected to 21st century
skills to multiply their
impact as Changemakers.
MAKE impact works with
environmental and civic
THE 1881
RESEARCH INSTITUTE
African American high
school students need to
be equipped to avoid
obsoletion in the labor
force. The 1881 Research
Institute solves this
by providing a STEM
organizations to develop kits and curriculum that
train youth to apply DIY technology and design
skills to local issues.
Launcher: Libby Falck
oriented, collegiate high school where students
graduate with mastery at a college sophomore level
in an engineering discipline.
Launcher: Bahiy Watson
rglarevolution.wix.com/rgla
youngscholars.coYOUNG SCHOLARS
Homeschoolers need
to alleviate feelings of
frustration, isolation and
despair. Young Scholars
solves this by providing
community, flexibility,
and accountability in a
supportive environment.
Launcher: Ty Salvant
RENAISSANCE GLOBAL
LEADERSHIP ACADEMY
Boys need a space to unite
across difference and be
exposed to a world of
possibilities in order to solve
global problems.
RGLA creates that space
where boys can learn freely,
create often, and unite
towards global liberation.
Launcher: Anthony Wilson
myclasstracks.comCLASSTRACKS
Middle and high school world
language teachers need
a way to efficiently teach
foundational vocabulary
and grammar and collect
actionable data to drive their
lesson plans.
ClassTracks solves that problem by providing an
easy vocabulary learning tool with great data.
Launchers: Lida Zlatic and Thierry Uwilingiyimana
In total, our 32 active alumni ventures are
making a huge impact on students, families,
and educators.
They’ve created
Collectively,
they’ve
raised over
and earned
more than
58 full time jobs
151 part time jobs
More than
140,000students, parents and teachers being served.
6.6M
in revenue2.3M
Before we came to 4.0, we
were trying to solve over 20 different
problems. After 4.0, we were laser
focused on solving one. We will be
forever grateful to the passionate 4.0
community and the unique culture
they are creating of both challenge
and support to help ventures like us
to continue to learn and grow on our
entrepreneurial journey.
- Justin Bayer, founder, Welcome to College
Launch Cohort 9
“
”
Looking Ahead: Cohorts 11-20
We’re extremely proud of our community and what
has been accomplished over the last four years and 10
Launch cohorts. Looking ahead, we plan to leverage
our training sequence and our community to create a
national network of startup communities and stunning
proof points of the future of school.
NEW NATIONAL PARTNERSHIPS
To give people in communities around the US a chance
to plug into our training, we’re partnering with national
organizations like Education Entrepreneurs, Teach For
America, Kickstarter, and Echoing Green, amongst
others. We want entrepreneurial people nationwide to
see 4.0 as a place to go next to turn their hunches into
startups and schools.
A LAB IN NYC
After two years of growing a New York-based
community, we now have a network of Launch and
Essentials alumni, mentors, and community members
that parallels our community in New Orleans. In 2015,
we’ll apply our learnings from our thriving co-working
space in New Orleans and build a lab in New York to
provide a home for this growing community. We’ll be
able to run our Essentials program more frequently,
and we’re planning to host our Launch program in
New York in Fall 2015.
NEW EDUCATION STARTUP COMMUNITIES
As 4.0-backed founders have gone back to their
hometowns and spread the word, we’ve had more
and more people ask us how to start a 4.0 in their
hometown. For now, we’re focusing on keeping our
Launch program in our two hubs - New Orleans
and New York - but we’re field testing methods to
train individuals and local partners who want to run
Essentials and other early-stage 4.0 programs in new
markets.
TARGETED SUPPORT FOR DIFFERENT TYPES
OF STARTUPS
Our Launch program is unique in the breadth of
organizations it is designed to support: products,
services, programs, and school models. In our 11th
cohort and beyond, we’re committed to differentiating
the resources and mentorship we provide to Launchers
and alumni based on each entrepreneur’s needs. Most
immediately, we’re providing targeted support to
Launch alumni developing new school models.
The Tiny Schools Project helps Launch alums execute
small-scale, one-year pilots of ambitious new school
models. The program will provide design guidance,
financial support between $25,000 and $150,000, and
real-time coaching for up to 18 months.
Help Build the Future of School
HAVE AN IDEA?
Our programs are designed to help early stage
entrepreneurs test their ideas with real users and
turn their ideas into thriving organizations.
ESSENTIALS
A multi-day experience designed to help support
4.0 Schools community members move their ideas
forward. Participants practice the skills of empathy,
unbundling, and prototyping, as they work to
concisely define their customer or user, the problem
they’re working to solve, and the solution they’re
testing. Essentials alums walk out the door with a
clear plan to test their idea.
THE LAUNCH PROGRAM
Launch supports entrepreneurs to bring new
ventures - products, services, or school models - to
life in under 90 days. For bold, gritty individuals
hungry to solve a tough problem, the Launch
program pushes them to test and iterate the
envisioned solution until it is really meeting the
needs of the end users. 4.0 provides an extensive
test-bed in NOLA, where companies can iterate
based on real user feedback and secure their
first customers. During the Launch program,
entrepreneurs will have access to coaching,
connections, and equity-free capital up to 5k.
If you have a hunch you’re ready to share, let us
know at http://4pt0.org/community/.
READY TO CATALYZE YOUR COMMUNITY?
This year, 4.0 will train community members across
the country on how we think about community
building, creating connections, and coaching people
to test their ideas for the future of school.
If you want to help galvanize more early stage
entrepreneurs and ideas to thrive in your hometown,
reach out to us at [email protected] and be one
of our early partners as we grow 4.0’s work and
community beyond New Orleans and New York.