The Opportunities for Australian B2B organisations
-
Upload
karen-hollenbach -
Category
Business
-
view
40 -
download
2
Transcript of The Opportunities for Australian B2B organisations
![Page 1: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/1.jpg)
Presented by Karen Hollenbach, Think Bespoke
LinkedIn BrillianceTwitter @thinkbespoke
#linkedinbrilliance
![Page 2: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/2.jpg)
What do you want to be known for?
![Page 3: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/3.jpg)
Who are you trying to influence?
![Page 4: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/4.jpg)
Why LinkedIn?Launched in 2003, LinkedIn is the world’s largest professional network. • Over 400M members
(LinkedIn Profiles) globally• Over 4M Company pages• Over 1M professionals
publishing on LinkedIn Pulse.
• Over 2M Groups
In Australia, 4 out of 5 Australian professionals use this professional networking platform.
WORK
2015
![Page 5: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/5.jpg)
LinkedIn for Business is a place to..
Get the big questions answeredExtroverts can actively network in groups
B2B conversion is at its highest, relative to all other platforms
Start a conversation
Inspire fast and far
Introverts can network
efficiently behind the scenes via
messages
![Page 6: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/6.jpg)
LinkedIn Company Pages
A Company Page helps LinkedIn members :• learn about your business,
brand and job opportunities• establish industry expertise
Your LinkedIn Company Page provides you with free marketing opportunities and enhances the credibility of your company to your audience.
![Page 7: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/7.jpg)
Top 10 influential Australian brandson LinkedIn
![Page 8: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/8.jpg)
Content Calendar
Leverage tools like Hootsuite, Buffer to manage this for you.
Top 3 content topics that resonate with audiences• Current affairs and
financial news• Professional development,
leadership and productivity• Company and industry
trends
![Page 9: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/9.jpg)
Write a compelling summary
Develop a publishing plan for updates
Attract followers
Add easy links
Represent your brand & organisation well
Ask your employees to connect with your page
![Page 10: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/10.jpg)
Publishing on LinkedIn PulseWhen you publish a long-form post on LinkedIn:• Your original content becomes
part of your professional profile
• It's shared with your connections and followers.
• Members not in your network can now follow you
• Your long-form post is searchable both on and off of LinkedIn.
![Page 11: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/11.jpg)
4 Key Factors for Publishing on LinkedIn
1.Explore the platform first
2.Choose your title wisely3.Add visuals 4.Pay attention to when
you publish
![Page 12: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/12.jpg)
LinkedIn Groups
3 tips to get started using LinkedIn Groups1.Join relevant groups
that relate to your industry and profession
2.Share your company’s content in Groups to increase traffic to your site
3.Engage in the groups by providing your insight and commenting on other people’s posts
![Page 13: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/13.jpg)
I encourage you to spend time on LinkedIn to:
• Learn • Thought Leadership• Encourage • Generate referrals
What to do when on LinkedIn:
• Cheer on your colleagues
• Accept invitations
• Thank people for endorsements
• Share content and even post
• Engage in groups
![Page 14: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/14.jpg)
Thinkbespoke.com.au
Connect on LinkedInFollow Think Bespoke on LinkedIn
Follow Think Bespoke on Facebook and Twitter
Tuesday 18th OctoberEastern Innovation Business Centre
2 hour interactive workshop covering:• Profile• Company Page• LinkedIn Publishing• Networking on LinkedIn
• EARLY BIRD $150 until 30th September
![Page 15: The Opportunities for Australian B2B organisations](https://reader034.fdocuments.us/reader034/viewer/2022042611/5889f7ef1a28ab0f388b4d9f/html5/thumbnails/15.jpg)
Questions?_