The opportunities and challenges of using social media for community housing providers Dr Jenna...
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The opportunities and challenges of using social media for community housing providers Dr Jenna Condie Lecturer in Digital Research and Online Social Analysis E: [email protected] Twitter: @jennacondie #SoMeSoHousing
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Transcript of The opportunities and challenges of using social media for community housing providers Dr Jenna...
The opportunities and challenges of using social media for community housing providers
Dr Jenna Condie Lecturer in Digital Research and Online Social AnalysisE: [email protected] Twitter: @jennacondie
#SoMeSoHousing
What is social media?
Flickr: Gongashan
User driven technologies that are dominating the way we now use the web in our everyday lives
#SoMeSoHousing
What is the impact?
Subsuming other forms of media and communication (Reed, 2014)
Flic
kr: W
esle
y Fr
yer
New forms of social interaction made possible
#SoMeSoHousing
Who speaks, who listens?
Social inequalities reproduced online
Communities of social disadvantage continue to be excluded, unheard, and stigmatised (Carah & Louw, 2015)
Flickr: marsmet541
#SoMeSoHousing
What about community housing?
“Social housing providers are uniquely placed to take proactive measures and design innovative interventions to begin to bridge the digital divide.” (Rose et al., 2014)
“…new virtual media provides an opportunity for tenants’ organisations and lobbyists to counteract negative stories of social housing”
(Jacobs et al., 2011)
#SoMeSoHousing
What about community housing?
“The housing sector is at an early stage of recognising the potential of social media to make new connections which are not limited by sector boundaries”
(Paul Taylor, 2014)
“Housing organisations still lag substantially behind both commercial and charitable organisations in their social and digital engagement – and that the voice of the resident on social media is largely missing” (Anne McCrossan, 2014)
Some (un)common practices
Our researchHow are community housing providers using (or not using) social media to inform, listen, and interact with their tenants in New South Wales?
Literature ReviewSocial Media Audit
Interviews
ReportTools
TrainingInnovations
Further Research
#SoMeSoHousing
Digital, networked and open
• Advisory panel
• Website* www.somesohousing.com
• Right here, right now…
*it’s a work in progress#SoMeSoHousing
In 140 characters:
What do you think are the key opportunities of using social media for community housing providers?
#SoMeSoHousing
In 140 characters:
What do you think are the key challenges of using social media for community housing providers?
#SoMeSoHousing
Thank you for your participation
We will blog your responses and post on the website and share on our social media channels…and most probably email!
Keep participating…invitation to interview
#SoMeSoHousing
The opportunities and challenges of using social media for community housing providers
Dr Jenna Condie Lecturer in Digital Research and Online Social AnalysisE: [email protected] Twitter: @jennacondieWebsite: www.somesohousing.com
#SoMeSoHousing
