The Operator\'s Manual
description
Transcript of The Operator\'s Manual
1
The Operator’s Manual
THE COO YOU’VE NEVER HAD
Translating Visions into Remarkable Businesses
2Ian’s – Positioning Statement
Mantra: companies are either remarkable or invisibleToday’s Intellectual Property is Execution Excellence – getting the right stuff done Opportunity to shape a vision and translate it into a sustainable, profitable, growing business
3Ian’s – Positioning Statement
Creating a remarkable businesses that sells at a premium valuation
4
Defining your niche is keyBuild a compelling story, Dominate your unique spaceAll Growth initiatives flow from Positioning – R&D, Sales, Marketing, People, Business ModelsHigher growth, higher market share, bigger marginsSecure Premium Valuations on exit
The Importance of Positioning
5
Chasing too many products/sectorsFailure to attract world class talentMajority of profits sourced from legacy productsSales process ineffective, low close ratesCompany is built in silos, not joined togetherWeb sites look tired and narrative lack clarity
Possible Symptoms
6
My Checklist of Value
Silo Management Doesn’t Work
Audit of Signals
Accounts Dept = Metrics Dept
Good People On the Bus - Poor fit Off the Bus
PyramidsMore time to create a more focused business
Pyramids
11
TPP – Positioning Statement
Premium Valuations on exit.
The Result
12
TPP – Positioning Statement
The next 3 years will be an unusually attractive time to build remarkable businesses to achieve premium exit valuations in 2014.
Why Now?
13
Translating Visions into Remarkable Businesses
Check out my blog or web site – for specific operator tips
Blog – The Smith Report –http://www.smithreport.biz/blog/
Web site - http://portfoliopartnership.com/