The Operating System for the Knowledge Economy © 2006 M·CAM Confidential Freedom to Operate...

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© 2006 M·CAM Confidential The Operating System for the Knowledge Economy Freedom to Operate Freedom to Operate Navigating the Course in the Navigating the Course in the Knowledge Economy Knowledge Economy WIPO Open Forum on the draft WIPO Open Forum on the draft SPLT SPLT March 2 2006 March 2 2006 Dr. David E. Martin, CEO M·CAM Dr. David E. Martin, CEO M·CAM Fellow, Batten Institute, Darden Graduate School of Business Fellow, Batten Institute, Darden Graduate School of Business Administration, University of Virginia Administration, University of Virginia

Transcript of The Operating System for the Knowledge Economy © 2006 M·CAM Confidential Freedom to Operate...

Page 1: The Operating System for the Knowledge Economy © 2006 M·CAM Confidential Freedom to Operate Navigating the Course in the Knowledge Economy WIPO Open Forum.

© 2006 M·CAM Confidential The Operating System for the Knowledge EconomyThe Operating System for the Knowledge Economy

Freedom to OperateFreedom to OperateNavigating the Course in the Navigating the Course in the

Knowledge EconomyKnowledge Economy

WIPO Open Forum on the draft SPLTWIPO Open Forum on the draft SPLTMarch 2 2006March 2 2006

Dr. David E. Martin, CEO M·CAMDr. David E. Martin, CEO M·CAM

Fellow, Batten Institute, Darden Graduate School of Business Fellow, Batten Institute, Darden Graduate School of Business Administration, University of VirginiaAdministration, University of Virginia

Page 2: The Operating System for the Knowledge Economy © 2006 M·CAM Confidential Freedom to Operate Navigating the Course in the Knowledge Economy WIPO Open Forum.

© 2006 M·CAM Confidential The Operating System for the Knowledge EconomyThe Operating System for the Knowledge Economy

Currency Standard for the Currency Standard for the Knowledge EconomyKnowledge Economy

1815

1922

2006

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© 2006 M·CAM

ConfidentialThe Operating System for the Knowledge EconomyThe Operating System for the Knowledge Economy

Basic Market FactorsBasic Market Factors

• Fundamental shift from traditional industrial assetsFundamental shift from traditional industrial assets– Insufficiency of current market risk rating and credit rating forces Insufficiency of current market risk rating and credit rating forces

inefficiencies in the capital marketsinefficiencies in the capital markets– Reliance on historical financials fails to predict future Reliance on historical financials fails to predict future

performanceperformance

• Policy, Business & Capital inefficienciesPolicy, Business & Capital inefficiencies– Industrial property designed for invention now used primarily for Industrial property designed for invention now used primarily for

defense and trade exploitationdefense and trade exploitation– Risks to global economy in the “unknowns” – often thought to be Risks to global economy in the “unknowns” – often thought to be

“unknowable”“unknowable”– Cost of capital rising as volatility forces reliance on equity rather Cost of capital rising as volatility forces reliance on equity rather

than more cost effective debt marketsthan more cost effective debt markets

• Accountability and Policy focus on quantity and temporal Accountability and Policy focus on quantity and temporal metrics while ignoring economic impactmetrics while ignoring economic impact

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© 2006 M·CAM

ConfidentialThe Operating System for the Knowledge EconomyThe Operating System for the Knowledge Economy

Knowing Where to Look and Quality Knowing Where to Look and Quality of Analyteof Analyte

• Where:Where:– National or National or

International?International?– Patents, NPL, Patents, NPL,

Corporate Corporate Documents, TKDDocuments, TKD

• Quality:Quality:– What can be What can be

viewed may not viewed may not be equivalentbe equivalent

– How it can be How it can be viewed may be viewed may be restrictiverestrictive

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© 2006 M·CAM

ConfidentialThe Operating System for the Knowledge EconomyThe Operating System for the Knowledge Economy

International EmpowermentInternational Empowerment

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© 2006 M·CAM

ConfidentialThe Operating System for the Knowledge EconomyThe Operating System for the Knowledge Economy

Commercial Impact AssessmentCommercial Impact Assessment

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© 2006 M·CAM

ConfidentialThe Operating System for the Knowledge EconomyThe Operating System for the Knowledge Economy

Actuarial vs. Historical ParadigmActuarial vs. Historical ParadigmRisk Management for the New EconomyRisk Management for the New Economy

“Blind Risk” Exposure

Known Obsolescence Rate

Terminal Risk

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© 2006 M·CAM

ConfidentialThe Operating System for the Knowledge EconomyThe Operating System for the Knowledge Economy

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From Information to EnlightenmentFrom Information to Enlightenment

• Property is not only defined Property is not only defined by what you have but by by what you have but by dependencies and dependencies and interdependencies held by interdependencies held by othersothers

• Adverse rights can create Adverse rights can create “negative assets” where “negative assets” where risks outweigh benefitsrisks outweigh benefits

• Property derived from social Property derived from social contract must not be contract must not be breached by applicants or breached by applicants or granting agenciesgranting agencies

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© 2006 M·CAM

ConfidentialThe Operating System for the Knowledge EconomyThe Operating System for the Knowledge Economy

Intangible Asset ClassesIntangible Asset Classes

• ContractsContracts

• Licensing StreamsLicensing Streams

• Sovereign Technology ProcurementSovereign Technology Procurement

• PatentsPatents

• Copyrights and Creative WorksCopyrights and Creative Works

• Franchises Franchises

• Secured debt, equity and related liensSecured debt, equity and related liens