A GU I D E T O MVN E

MVNOBUSINESS

LATESTNEWS

Ø Onmay2013,MIITissuedtheMVNOpilotprograminChina

Ø Since2000,EuropeandNorthAmericaledthewaveofMVNOdevelopmentandnowtheyareenteringintoamaturestagetocreatenewvalue

Ø Since2005,AsiaPacificstarttoleadthesecondwaveofthegrowthofMVNO

Ø Nowthere’s1207MVNOintheworld,723areinEurope,197inAsiaPacificand174areinNorthAmerica1

1SourcefromDeloiOe’sstaPsPcsfromPrepaidMVNOWebsite

RadioAccess

CoreNetwork

VAS Billing CustomerService

MarkePng Sale

MNO Reseller(ThinMVNO)

MNO ServiceProviderMVNO

MNO EnhancedServiceProviderMVNO

MNO FullInfrastructureMVNO(ThickMVNO)

MVNOCATEGORIES

FULLMVNOINFRASTRUCTURE

MSC Server

PGW GGSN

HLR HSS/SPR

PCRF

MVNE

MNO

Media Gateway

SBC IN/SCP

DRA DEA

USSD Gateway

SMSC

OCS

ZTE

TeleStax

Hong Kong MVNO �

2001 2010 2009 2002 2013 2012 2011 2015 2014

�Milestone for 3G, 4G and MVNO services launch�

ü 2002.09 totally 7

MVNOs licensee �

ü 2015.09 totally

23 MVNOs

licensee�

ü 2009.01 First 4G

license release�

ü 2012.03 First 4G

service launched�

ü 2001.09 Hong

Kong 3G license

release

ü 2004.01 First 3G

service launched�

MVNESERVICEOFFERING

1.  NumberingResources

2.  SubscriberServices

3.  Sales/MarkePngSupport

4.  CustomerServiceSupport

5.  BillingSupport

6.  ApplicaPonSupport

7.  HosPngSupport

8.  In-HouseDevelopedPlaaorm

1.NUMBERINGRESOURCES

Ø MobileNumber:•  HKMVNOMobilenumber

•  ChinaUnicom+861709MVNOMobilenumber

•  ChinaGMCCMobileNumber

•  ChinaCMHKMobileNumber

Ø CustomerServiceNumber:•  China400naPonalaccessfixednumber

•  HongKongfixedlineaccessnumber

2.SUBSCRIBERSERVICES

Ø Postpaid/Prepaid•  SIM/USIMproducPonwithSTK/OTASupport•  Voice:MO/MT,CallForward,VoiceMail,IDD,voicewholesale,AsiavoiceterminaPonviaVoIP

•  Data:2G/3G/4G,day/monthplan,throOling,usagealert,wholesaledata•  SMS:peer-to-peer,promoPonalmessage,corporateAPI,AsiaterminaPon,AmericaterminaPon

Ø RoamingSupport•  DayCapdataplaninselectedcountries•  CAMELorCallbacksupportforPrepaidVoice

Ø AddiPonalServices•  Single/MulPpleSIMmulPpleIMSIsupportwithseamlessvoice/smsforwarding

2.1MULTI-IMSISIM

PreloadallIMSIProfileProfile1:IMSI-1,Ki-1Profile2:IMSI-2,Ki-2Profile3:IMSI-3,Ki-3::

2.2SIMTOOLKITMENU

GSMETSI11.141)  ResettheIMSI/Ki/SMSCno.2)  STK–refreshcommandtophone3)  PhoneIniPalizetheSIMand

reconfiguretheSMSCno.4)  LocaPonUpdatewiththenew

IMSI

2.3OTASERVICEPROVISION

Wheneversubscriberselectthe“RequestNewNumber”withdataserviceon

3.SALES/MARKETINGSUPPORT

Ø TeleMarkePng•  Coldcallwith/withoutcalllist•  7x24SalesHotline

Ø OnlineMarkePng•  WeChat,Facebook,TaoBaoShop

•  7x24OnlineSalesChat

4.CUSTOMERSERVICESUPPORT

Ø 7x24CustomerServiceHotline•  DedicatedorSharedheadcount•  China400naPonalnumbercalling

•  VoiceSecretarialService•  Usagechecking•  Serviceenquirye.g.numberporPng,billchecking,ratechecking,etc.

4.1CUSTOMERSERVICESUPPORT

5.BILLINGSUPPORT

Ø PostpaidCustomerInvoice

Ø CustomerWebInterface•  Bill/PlanChecking•  Topup•  Callforwarding•  SMSsending

Ø WholesaleWebInterface

•  SubscriberManagemente.g.acPvaPon/deacPvaPon/planchange/SIMreplacement

•  CDRchecking

5.1BOSSSYSTEMDIAGRAM

CMHK System

��

Router & Firewall Internet/���

��

Router & Firewall

2M E1 List Line

2M E1 List Line

5.1PROVISIONING,BILLING&PAYMENTSERVICE

�� Internet/���

��

Real -Time Activation

Daily CDR

Per 20 Minute CDR

Real -Time Activition

Real -Time Activition

Per 1 hour CDR VISA/MASTER

Alipay/Union-Pay

���

5.2WHOLESALEWEBINTERFACE

5.3WHOLESALEWEBINTERFACE

5.4WHOLESALEWEBINTERFACE

6.APPLICATIONSUPPORT

Ø VoIPClientSupport

Ø MobileDeviceManagement(MDM)•  SMS/STK/OTA

Ø RedirecPontoManagementPortal

•  Outofbalance•  FirstPmeLogin

6.1VOIPCLIENT

Moreservicescanbeupandcalleduponuserrequest,andevenadverPsementcouldbemade

7.HOSTINGSUPPORT

Ø DataCenter•  7x24NOC•  10HoursBackupBaOery•  -48VDCor220vAC•  LocaPoninHongKong,KwaiChung

Ø HosPngManagement•  Domain/IP/broadband

•  WebSite

8.IN-HOUSEDEVELOPEDPLATFORM

Ø OCS(OnlineChargingSystem)•  Diameterinterface•  3G/4GChargingSupport•  InterfacetoGGSN/PGW(diameter)

•  InterfacetoSPR(diameter)•  InterfacetoSMSC(diameter)•  InterfacetoCamelGateway(hOp)

Ø SMSC

Ø USSDGateway

Ø AFP(AutomaPcForwardingPlaaorm)•  GSMMAPSignalinggateway

Ø BOSS(Billing&OperaPonSupportSystem)

8.1MVNOSERVICENODE

HLR/HSS

SGSN/SGW

VirtualVLR

HLR/HSS

MSC/VLR

AppServerSMS/API

Billing

CSServer

OTAServer

MNO MVNO

GMSC

GGSN/PGWMME

SMSC

USSDG/W

MNOPRICESTRUCTURE

CostPlusSpectrumCost

+Infra-StructureCost

+AdministraPonCost

+Profit

RetailMinus

RetailPrice

-Discount

MNO2GPRICEITEMS

VoiceIDD

MO(MobileOriginate)

MT(MobileTerminaPng)

SMSIntra-Operator

Inter-Operator

InternaPonal

MNO3G/4GPRICEITEMS

Data

UplinkTraffic

DownlinkTraffic

OTHERCOST

Ø NetworkCost•  PnetCharges•  Inter-OperatorSMSCharges•  PorPngCharges•  Trunk/InternetCost•  SIMcardcost

Ø MarkePng/SalesCost

Ø CustomerServiceHotline

Ø Billing&ManagementSysem

IOT–INTERNETOFTHINGS

MBMVNOADVANTAGE…1Ø Security

•  Allend-device,Server,end-usercanbeconnectedtothesamemobileprivatenetwork

•  ServerApplicaPoncanbehostedinourDataCenter

•  RemoteaccesstodeviceviaVPN

MBMVNOADVANTAGE…2Ø SIMCustomizaPon

•  NetworkName

•  Art-work•  Brandandlabel

MBMVNOADVANTAGE…3Ø HongKong–ChinaCrossborderservices

MBMVNOADVANTAGE…4Ø Customerinterfacefor

•  ServiceProvisioning•  Billmanagement