THE ONLYLYON’S MAKERS MAGAZINE: BUSINESS & GOOD NEWS … · the onlylyon’s makers magazine:...

S E CO N D H A L F 2014

T H E O N LY LY O N ’ S M A K E R S M A G A Z I N E : B U S I N E S S & G O O D N E W S # 0 2

by ONLYLYON

S E R E N D I P I T Y 08 — P O L L U T E C 18 — P O S I T I V E E N E R G Y 36 — M E T R O P O L I S 46C H E M I C A L VA L L E Y 50 — G A S T R O N O M Y 70 — A L L A D D I C T E D 90 . .

E D I TO R I A LDO YOU KNOW WHAT LYON STANDS FOR ABROAD? IT ALL DEPENDS ON WHOM YOU ASK, THE WORLD IS BIG... FOR A DANCER, LYON EQUALS BIENNALE, FOR A FOOD LOVER IT'S SIRHA, FOR AN ENVIRONMENTAL EXPERT POLLUTEC, AND FOR A FAN OF ELECTRONIC MUSIC THE NUITS SONORES, FOR SOMEONE WORKING IN ROBOTICS, IT'S A HOT SPOT.

LYON IS A FAIR AND CULTIVATES ITS REPUTATION OF A PLACE OF EXCHANGES, HOSPITALITY AND EXCELLENCE. AND THE WORD GETS OUT.

AND WHAT DOES LYON MEAN TO A CHINESE PERSON? LYON IS A SPECIAL RELATIONSHIP, A "GUANXI" AS THE CHINESE WOULD SAY. IT IS SILK, PRINTING, AND THE SCHOOL OF WESTERN KNOWLEDGE.

FOR CNN*, LYON STANDS FOR WINE, THE FOURVIÈRE BASILICA, THE NUITS DE FOURVIÈRE FESTIVAL, CINEMA, GASTRONOMY, PARKS, ROMAN HISTORY AND ITS RIVERS, AND ALL THAT MAKES IT BETTER THAN PARIS.

TO US, LYON IS A STATE OF MIND: FINDING SOMETHING THAT AT FIRST YOU WEREN'T NECESSARILY LOOKING FOR, ACCEPTING THE UNEXPECTED AND TURNING EVERY MOMENT INTO AN OPPORTUNITY. ITS NEW STATUS OF METROPOLIS PROMISES EVEN MORE PROXIMITY IN PUBLIC EFFICIENCY AND IN THE SYNERGY OF TALENTS. LYON IS INNOVATING AND INVITES CHANCE BY OFFERING ITS RESIDENTS AND ITS VISITORS THE PLEASURE OF THE UNEXPECTED.

PEOPLE COME HERE FOR A COURTESY VISIT, A TRADE SHOW OR A BREAK IN A JOURNEY AND FIND LOVE OR FRIENDSHIP. AND THEN THEY COME BACK, THEY MOVE HERE AND INVENT A DAILY ROUTINE THAT NURTURES THEIR DESIRES AND TURNS TOMORROW INTO A DAY FULL OF CONFIDENCE WHERE EVERYTHING IS POSSIBLE.

WOULD YOU LIKE TO TRY?

* Chris Leadbeater for CNN

©Ite

m C

orpo

rate

. J’ a

rtic

ule

/ Sae

ntys

for G

reat

er L

yon

S E CO N D H A L F 2014

T E R R I TO R I E S P E R F O R M A N C E S

CO N V E R S AT I O N S 08-13S E R E N D I P I T Y 08-13

P O S I T I O N S 14-15

E X PA N S I O N S 16-25B L E N D 16-17

P O L L U T E C 18-23

S M A RT C I T Y 24-25

I N C U B AT I O N S 26-31F R E N C H T E C H A N D H A L L G I R A R D 26-27

T I L K E E A N D A X E L E O 28-29

L I M A A N D M O N P OTAG E R. CO M 30-31

A D D I C T I O N S 90-97J E A N- M I C H E L AU L A S ( C E G I D) 90-91

C É L I N E PA R AV Y- AT L A N A N D D O M I N I Q U E DA M OY ( M A P I E C E) 92-93

V I N C E N T LOT T E AU ( E N YO P H A R M A) 94-95

LEONARD SLATKIN (ORCHESTRE NATIONAL DE LYON) 96-97

I L L U S T R AT I O N S 98-99

S AT I S FAC T I O N 66-69A L E X A N D R E A S T I E R 66-69

V I B R AT I O N S 70-81S I R H A 70-71

G R A N D H ÔT E L D I E U 72-73

F R A N CO- C H I N E S E I N S T I T U T E 74-77

R O B OT I C S 78-80

P E R C E P T I O N S 82-85S A LO N D E S E N T R E P R E N E U R S 82-83

M A J O R E V E N T S I N P I C T U R E S 84-85

I N I T I AT I O N S 86-89D E S T I N AT I O N S 86-87

M A M A S H E LT E R 88-8965 .33 .07 .

A F F I N I T I E S

P R O J E C T I O N S 34-35C A R R É D E S O I E 34-35

AC H I E V E M E N T S 36-39P O RT E D E S A L P E S 36-37

I N C I T Y TO U R B B C 38-39

D I R E C T I O N S 40-49 E CO N O M I C F I G U R E S 40-45

M E T R O P O L I S 46-49

A M B I T I O N S 50-55C H E M I C A L VA L L E Y 50-51

C L E A N T E C H 52-53

L'A P P E L D E S 30 54-55

V I S I O N S 56-63N U I T S S O N O R E S 56-63

CO N V E R S AT I O N S 08-13

P O S I T I O N S 14-15

E X PA N S I O N S 16-25

I N C U B AT I O N S 26-31

P E R F O R M A N C E S

P E R

F O R

M A N

C E S

07

PERFORMANCESCO N V E R S AT I O N S

0908

hat is serendipity?

Fatiha Hajjat:It is the art of finding something when you were in fact searching

for something else. It is a chance encounter that calls upon wisdom.

Cédric Villani: It is the art of finding within an encounter or a source that we pull from, the solution for a problem other than the one we were seeking. Afterwards, we can speak of it as you just did.

Flore Vasseur: For me it is about being sensitive to the thousands of gifts that life sends us. It is an attitude, a predisposed mindset that allows one to be guided by their intuition. There are so many encounters, words, sentences, and glances that we let pass by unnoticed. And then, at a particular moment, we catch one. It is a little bit like chasing butterflies; it is the angel's share, something connected to our core desire in life.

Fatiha: I would also say that it is the capacity to notice tiny signals, to be in a state of observation that allows us to see pathways that we would not normally see. It helps us to allow ourselves to take these paths.

Cédric: I would like to say that in speaking of events, it is the capacity to attract fortunate coincidences. To learn to be the friend of chance. It is a formula that we find in a Danielle Messia song.

Fatiha: The etymology of the word comes from an Arabic word, azhar, which speaks of an accidental occurrence. So coincidence is intimatelylinked to chance.

W


How do you put three people with backgrounds as diverse as they are impressive in a close working situation and expect them to speak about serendipity? About what? Well then, let's talk about it. Fatiha Hajjat, Flore Vasseur and Cédric Villani collectively wind the thread of the conversation, weaving the fabric of "how anything is possible if we allow ourselves to want and believe it"... In Lyon as anywhere else, seek and you will find. Probably.

Chance in an enchanting

meeting

0908


1110 PERFORMANCESCO N V E R S AT I O N S

Why were you asked to speak about serendipity?Cédric: Because part of my profession as researcher is knowing how to put it to use. Because I like to talk about this type of thing and how the status quo is to present a reasoning that made you sweat blood and tears as something clear and evident. I like to show that, on the other hand, we are often in the dark and vulnerable when doing research.

Flore: I could say the exact same thing. My job is to be a storyteller. That is what fiction is about. All of a sudden, an idea comes, and you believe in it more than another, and from that moment onwards, every-thing else will serve as inspiration. It is an adventure, an exploration, a game that forces you to accept to be humble. You have to accept to be vulnerable in order for the idea to take its course...

Fatiha: Because my life experience is serendipity and it is a key element in my business practice.

The idea of a game is recurrent, do you agree? Cédric: Yes, we agreed on the idea of the game, because the scientist is still a bit of an explorer, and the explorer is primarily motivated by the game, putting hope into the little spark of emotion that precedes the arrival of new elements. Serendipity is also the act of trying to find amongst all of the available elements and signals, the one that will permit moving forward.

Fatiha: I agree that an attitude of humility is necessary in order to be in the moment and notice what is hap-pening around us. In this idea of a game is our ability to become children

again, to let go and let events take their course in order to be available...

Flore: Of course. But first, you have to constantly ask yourself, "How does it work?" "What is happening?" Scientific doubt is a permanent state of questio-ning, is it not? Nothing I ever planned happened to me; of everything that has happened to me, I planned nothing.

Cédric: Serendipity shows us that the universe is far more imaginative than we are. Bartabas has a beautiful for-mula about doubt, in our interview booklet "How to Connect Passion and Creation": he says that doubt and energy are two things that must be transferred to the next generation. It is a beautiful lesson for a thesis director: in its innate nature the subject given contains a response that is yet to be discovered, and that is difficult for us to grasp. It is so important to trans-mit curiosity, the motivation to move forward, and trust in doubt. Because we do not know if it is true or if it is untrue.

Fatiha: The common ground shared by the people that we will have for the upcoming TEDx Lyon on serendipity, is a capacity towards awareness and a sense of wonder.

Wisdom, convergence, curiosity, availability... the necessary conditions making serendipity possible that you mention reflect an image of oneself as well as of the world. But the deciding factor...Cédric: … It often comes from a certain dose of dissatisfaction.

Flore: Yes, seeing as how doubt is a part of it, and anger as well: in this era we are encouraged to sit down and be quiet, accepting things as they are. From this perspective, serendipity can also be a very violent act, a desire to pull oneself out of a certain condition.

Fatiha: …To have a certain hunger, curiosity, a rage at the pit of your stomach…

Flore: For myself, there is a will to escape something that is painful... I was in New York on September 11. I am not the only one. Everyone had their own reaction. For my part I consider that life sent me a fun-

'' It is so important to transmit curiosity,

the motivation to move forward, and

trust in doubt. ''

damental sign that I needed to understand: I could not remain a witness to these condi-tions, to this situation, without doing something with what I had seen and expe-rienced. The conditions of serendipity may be heavy, very deep, very intimate, and being overcome by them is the key to breaking free. And it is a good thing.

Fatiha: I think that there is at the same time an enormous amount of lightness in serendipity. I understand that it can be derived from a life event. But I would add that the fundamental question is in the encounter with the answer.

Cédric: If we try to classify it, there are two qualifying factors. The first one is really finding through chance circumstances the answer to a question that we have been asking ourselves. The second is a solution to a problem that we weren’t even aware of. In both cases, serendi-pity shows us that the universe is much more imaginative than we are.

Perhaps that is why Shakespeare said "All things be ready, if our mind be so." There is a point that you haven't brought up, a close friend to research and maybe to finding the answer as well... error. Cédric: Error is an integral part to the research process. I wouldn't specifically put it into the same category as serendipity, except for a case, which is quite common, where error helps you to accidentally stumble upon the solution. There are many examples to be named, such as Voltaire's remarks about how Kepler came to certain conclusions about the solar system. Kepler spoke about planetary movement, spoke of the way the sun rotates upon itself, and intertwined this intuition with a mystical

superstition where he spoke of the relationships the planets held amongst each other, certain being friends and others enemies with each other, while all being friends with the sun. And I believe Voltaire wrote: "Error brought him through chance to the truth."I have experienced this spark of error when I was put onto the right path by a colleague, who was using a completely erroneous way of reasoning, but who, when analyzing a situation comple-tely different from my own, accidentally put his finger on the solution that I needed. There you say, "Oh!"There are beautiful ideas and ugly ideas and it all depends on the way we perceive them. There

are brilliant and idiotic ways of being but let us not forget that there are also correct and false ways of reasoning. And when the reasoning is wrong, there is no way to make up for that.

Flore: But even with false reasoning, someone can see the mistake afterwards and use it in order to let thought find a fruitful path...

Cédric: You are correct. And two things are certain: in order to move ahead, we must make mistakes and the false roads are much more numerous that the true paths. You are very likely to begin a thought with a false idea... but if you didn't start out on a wrong path, you would never end up anywhere.Einstein said something interesting about the reasoning behind an article that he didn't like, "It doesn't even deserve to be false."

Fatiha: In the concept of serendipity, there is also the idea of trusting the process. Whether I am in the right or in the wrong, I trust that I am on the path and that I am moving forward.

By the way, in your opinion, why would we be interested in serendipity in Lyon? Fatiha: I often hear that people come to Lyon by accident, and that it is a city of intersec-tions. Serendipity is at the center of the migra-tion phenomenon. That may be the beginning of the answer. On top of that, I imagine that Lyon should be interested to ask itself the same question, because it is a city that wants to nourish innovation within its culture. To evoke the idea of serendipity on a regional scale, as a

'' Being the friend of chance… ''

1110

1312 PERFORMANCESCO N V E R S AT I O N S

not existing in a language, does that mean that the concept does not exist either?

Cédric: I would agree. It isn't a question of doubt. It is a question of authorizing oneself to take a leap, to try. And then things happen. But regarding the question of knowing what message or what position must be brought up so that people put themselves in a particular situation, I am not sure that is the right thing to do. It would depend on who says so. There are people who get annoyed when receiving advice and to put themsel-ves in a position of defiance.There is a well-known story about the history of science that I like, involving Leo Szilard and Ernest Rutherford. The latter declared in an interview that anyone who believed signifi-cant energy could be extracted from an atom was a spacey dreamer. "Talking moonshine" is the beautiful expression that he used. And Szi-lard reacted obstinately: "I don't believe this old twat Rutherford; I am going to find the solution!" And he ended up conceiving the nuclear reactor that allows obtaining a tremendous amount of energy from uranium... Why am I telling you this story? Because it illustrates very well how in the transmission of ideas, we never know what the right attitude to adopt is. Sometimes we adopt a closed-minded attitude, mandarin, and it motivates the "revolutionary youth" to surpass it.

Flore: Exactly, we are never certain. When we say to someone, "It’s gonna be ok", it releases self-confidence, a well-placed type of self-confidence, not a position of power.

Fatiha: Follow your bliss…

Flore: Ah! John Lennon sang " Life is what happens while you are busy making other plans ". The day I heard that, I was like, "Okay!"

Cédric: So, since we are finishing up this interview on the subject of serendi-pity, allow me to present a personal experience involving serendipity. A guy came to interview me and I sensed from certain details that he had an interesting profile. As soon as my interview was over, I began to interview him, and while doing so I was able to convince him to join my non-profit, "Musaiques", which is about music and activities organized with young handicapped people, together with musician and inventor Patrice Moullet. That was two years ago and we have been together ever since.

Flore: It's a story of love at first sight. It's exactly that, love for one's self, well placed. And love for others, as well as love for life. Love.

Cédric: Love is what makes the world go around.

Fatiha: We’re ending with love? We could not end better than that.

We couldn't end in any other way. Thank you for this enchanting meeting.

Passionate impassioned mathematician who is as much of a genius in his areas of expertise (Fields Medal) as in evident commonalities.

CÉDRIC VILLANI

collective body, is to ask if there are conditions favorable to its operation. And maybe hope that it will manifest itself.

Cédric: Lyon is a moderately sized me-tropolis that functions as an intersec-tion. I spent a large part of my career, including the work I consider to be most important, at ENS (École Normale Supérieure). I taught there from 2000 to 2009, before joining the University of Lyon. ENS Lyon opened in the 1980s and in 2000 we could still feel that founding atmosphere, causing people to want to build something in a spirit of openness... We were all on the same floor, with one seminar hall. We were mixed together. We interacted... It wasn't the fact that I was trained as an analyst that I didn't have the right to work on statistics or geometry. And that is very different from the atmosphere that I had known before. I experienced it as a scientific and cultu-ral shock. Finally, when I arrived in Lyon, I learned that anything is possible.

Cédric: Sometimes we hear people say that they came to Lyon in order to get control back.

Flore: Yes, exactly. Here we can let our guard down. This city has natural advantages: it is beautiful. The light is gorgeous. It is an atypical town that can be used as a springboard... Lyon is not a city where we are afraid, nor where we feel threatened or harassed. But in my opinion there are cities more known for serendipity than Lyon.

Fatiha: Australian architects know how to create spaces that cultivate serendipity. There is clearly a link with the surroundings, and I believe that it is legitimate to ask this question on a citywide level. We can't control everything but I believe that it is the role of a city to create spaces within where people can simply evolve and connect with the city.

Flore: But can we control that and should we?

Cédric: You say that you are skeptical about the idea of trying to organize this with this or that architecture or this or that urban strategy. We all know of buildings or organizations that stifle the possibilities of serendipity. One of the principal duties of a city is to organize public transpor-tation, and places where people meet to be able to access and acquire the things

that make their lives easier. Lyon is reasonable in its identity as well as in its size. It offers a space in which connection is possible.

Flore: Somehow, the serendipity of Lyon is to believe that we flee Paris and find that we are well and content in Lyon. Simply because we look up and around us, we make ourselves available and here we are able to access an immense amount of personal potential.

Fatiha: Yes, but not everyone who comes to Lyon does so in order to flee Paris.

Flore: I would be interested to know, amongst the new residents of Lyon, how many of them are Parisians. From where I am standing it seems like an exodus. But I can also evoke examples of people who return from abroad and

ask the question when they return to France. If we say "not Paris" when we are returning from our emigration, there no other possible choice.

Would you consider Lyon and yourself to be a story of serendipity? Cédric: For all of these years, I have made an enormous effort to promote my identity as a Lyonnais scientist. I consider myself to be Lyonnais des-pite the fact that I now spend my time going back and forth between Paris and Lyon. We learn to appreciate "Pari-sian Serendipity" as well, even if we run harder, and are more stressed out. My book "Théorème vivant" (Living Theorem) was born of a completely unexpected meeting with an editor at a Parisian dinner party. As director of the Institut Poincaré, I am constantly engaged in exchange, and Parisian dinner parties are fundamental for serendipity. In Lyon, we are more into the substance of things, into work and handling things pragmatically. We prefer lunch, rather than dinner, for connecting and meeting with each other!

Flore: It's very true. Here, there is a hidden side conducive to creativity because it is more relaxed.

Cédric: Yes, here there is a physical light and we can take a step back. We can concentrate. Without the Lyonnais environment, I am sure that I could never have been awarded the Fields Medal. Lyon gave me the conditions that permitted to work with concentration and to have the right people represen-ting me. I have stated many times and I thoroughly believe that if I had pursued my entire career in Paris it would have been a grave error.

Fatiha: It's interesting that we be-gan by debating serendipity but we have moved into speaking of Parisian serendipity and Lyonnais serendipity. At the same time I do believe that we can all agree that it is not a concept that we can restrict to a geographical area.

Flore: I think I have one: Paris is a sprint and Lyon is a long deep breath.

Fatiha: But why are we always obliged to compare Lyon to Paris? I lived in London for a few wonderful years and I'm very tempted to bring it into the comparison. I experienced serendipity when I was there. In Lyon I experience it as well, yet differently.

Flore: Like in New York, the famous melting pot.

To sum things up, what would you say to our readers to encourage them to connect with serendipity, accepting what happens to them and making their marks?Flore: Accept pain; accept to not always have a pre-packaged answer, and to not be contented with easy answers. Perhaps also accept that we may have much more power than we believe, or at least what we would be led to believe. Yes, I think it really is in taking this power back.

Fatiha: And I would add, let go of the way other people and authority figures view you. I think there really needs to be a true empowerment. Empowerment, yes, that is another word that we cannot translate into French. The word "serendipity" comes from English. It was entered into the Petit Larousse dictionary in 2012. That brings us to a question of semantics: in the case of a word

'' In Lyon, we meet people

because it is a reasonable metropolis." ''

Words, motives, mobiles, emotions, demonstrations, mobilizations. Guided by her senses, she follows the weavings and nonsense that govern the modern world.

FLORE VASSEUR

@TEDxLyon ShineUnlimited Talented committed deliberate xenophile! Lyonnais globetrotter at ease in synthesis that feeds with desire the life of tomorrow.

FATIHA HAJJAT

1312

REMARKABLE ATTRACTION

1.3 MILLION R E S I D E N T S 516 KM2 TERRITORY

E U R O P E A N C I T Y IN WHICH TO INVEST IN 2014 SOURCE: PWC & ULI

2014 EUROPEAN I N T E R M O D E S AWARD FOR ITS ENTIRE SUSTAINABLE M O B I L I T Y P O L I C Y

2000 YEARS OF HISTORYREGISTERED AS A UNESCO WORLD HERITAGE SITE SINCE 1998

L E A D I N G FRENCH SMART

CITY LYON ON TOP OF THE CHARTS OF SMART CITIES SOURCE: M20CITY - NOVEMBER 2013

FAVORITE

CITY OF YOUNG EXECUTIVES SOURCE: APEC 2014

RANKED 19TH OF 445 CITIES WORLDWIDE WITH AN INNOVATIVE VISION ON ECONOMIC AND SOCIAL DEVELOPMENT SOURCE: 2THINKNOW, INNOVATION CITIES™ PROGRAM 2014

ESSENTIAL DESTINATION

34 % O F T H E L Y O N POPULATION IS UNDER THE AGE OF 25 (INSEE)

18 TH

R A T E DF R E N C H

C I T Y FOR THE COMBINATION CAREER / QUALITY OF LIFE COURRIER CADRES & DIRIGEANTS 2013

R A T E DF R E N C H

C I T Y F O R C U L T U R E LE JOURNAL DES ARTS NOV. 2013

R A T E D BEST FOOD CITY WORLDWIDEUCIT YGU IDES.COM

1ST 2ND 3RD

SOLUTRANS, BIOVISION,INNOROBO...O V E R 2 1 , 0 0 0 EVENTS

390 C O N G R E S S E S A N D P RO F E S S I O N A L TRADE SHOWS

RANKED 3RD IN PREFERRED FRENCH DESTINATIONS OF INTERNATIONAL TRAVELERS IN 2014 SOURCE: TRIPADVISOR

FÊTE DES LUMIÈRES: MORE THAN 3 MILLION V I S I T O R S IN 2013 (ESTIMATION) F R E N C H

C I T YFOR BUSINESS T O U R I S M

TOP GAY FRIENDLY CITY IN THE REGION (SOURCE: TÊTU, MAY 2014)

2ND

NUITS SONORES 2014

RECORD-BREAKING ATTENDANCE!130,000 PEOPLE(+27 % COMPARED TO 2013)

PERFORMANCESE X PA N S I O N S

LYON MUSEUM OF FINE ARTSLEADING MUSEUM IN FRANCE OUTSIDE PARIS (ATTENDANCE, EXHIBITIONS, CULTURAL ACTIVITIES)

JOURNAL DES ARTS

2ND RANKED 31ST IN THE TOP 50 OF GLOBAL CITIES TO SEE IN YOUR L I F E T I M E (SOURCE: HUFFINGTON POST CANADA)

1514


RSS Googlehttp://www.blendwebmix.com/

With LoveXXX

AN EXTENDED TEAM, A STRUCTURED AND AGILE ORGANIZATION

For the 2nd edition of Blend Web Mix, Cluster Edit has joined the organizing team. "We bring our knowledge of the software industry, but also a new way of questioning concerning software that has come to the cloud environment. Its ease of use needs to be increased and its business model redesigned." explains Thierry Alvergnat, Cluster Edit's manager. Apart from scientific backing, the Université de Lyon brings its scien-tific address book to the table: "we work with a different and complementary network than that of Cuisine du Web: research / advanced technology / major businesses for the Université de Lyon, and startups and knowledge of the business environment for la Cuisine du Web" points out Luc Mariaux, assistant manager of digital strategy at the Ecole Centrale de Lyon. An extended team also means a structured and agile organization. "We have established collaborative tools and a steady work pace, but are keeping our flexibility and imagination" enthuses Alain Mille, Research Professor (LIRIS UMR CNRS 5205) at Université Lyon 1.

DATA BLENDWEB MIX 2013

831 attendees

60 %of which outside Lyon

67conferences and round tables

6,946messages published on social media

The first edition of Blend Web Mix was marked by its friendly atmosphere. A mindset that was given in by the event organizers - La Cuisine du Web, Université de Lyon,

together with the Cluster Edit - from the start, leaving a DNA imprint of an encounter that was both professional and fundamentally ambitious, thanks to top-level presenters, but also casual in its form, with accessibility, authenticity and simplicity proposed by the facilitators. Jean-David Chamboredon, who manages the entrepreneurial fund Isai, remembers: "during a round table discussion in which I was participating, the moderator forced the investors on stage to be frank. There was no room for ambiguous language. Neither for arrogance or lies, but everyone had to take a real position which created a special, engaging and intimate atmosphere." According to him, Blend Web Mix stands out from other conferences "because Lyon is a gastronomic city. To appreciate it, you must know how to taste... I had the feeling that the Blend rhythm allowed for tasting because it is a lot less frantic than other conferences where round tables last 10 minutes and startup pitches have to be done in 45 seconds. It's an opportunity to meet some great people!"

A LYON-STYLE E-COMMERCE CYBER CAFE

For the second edition, the organizers aim to keep the spirit of the event that has become its trademark but also want to go further in its ability to create productive exchanges among its targets: entrepreneurs, researchers, investors, developers, designers, teachers, bloggers, students... To achieve this, they have made an e-commerce cyber café available to all participants, on the fringes of the various events, led by a team of facilitators who, being on the lookout for discussions and exchanges, will stimulate connection building. Nothing intrusive for that matter: this approach, facilitated by wearing badges by sector, will be implemented in a friendly and benevolent atmosphere, mirroring the place that sees itself as a reproduction of a traditional Lyon bistrot.

ALWAYS FURTHER IN THE MIX!

Friendly and accessible: the first edition of Blend Web Mix in 2013 was praised for its mindset. Its organizers have decided

to build on this DNA, suitable for all-out connections.

RSS Google

ALWAYS FURTHER IN THE MIX!

Friendly and accessible: the first edition of Blend Web Mix 2013 was praised for its mindset. Its organizers have decided Friendly and accessible: the first edition of Blend Web Mix 2013 was praised for its mindset. Its organizers have decided Friendly and accessible: the first edition of Blend Web Mix

to build on this DNA, suitable for all-out connections.2013 was praised for its mindset. Its organizers have decided

to build on this DNA, suitable for all-out connections.2013 was praised for its mindset. Its organizers have decided

T1716

From December 2 to 5, Lyon hosts the 26th edition of Pollutec. An event that combines exhibits with a conference program to facilitate business opportunities while preserving high quality time to reflect.

STEPHANIE GAY-TORRENTEExhibition manager

yon will host the 26th edition of the Pollutec trade show. What are its major developments?At first, Pollutec was launched around the subject of treating

existing pollution. We have now passed that reactive stage and have become more proactive: reduction of our carbon footprint and the fight against climate changes. And the environment is no longer seen as a burden but it adds to a city's regional attractiveness, and it gives companies leverage in their performance and competitiveness.

What is Pollutec's mission? It is two-fold: its primary mission is to support industry professionals by facilitating meetings and business opportunities. The second one is more prospective: we are on the lookout for technical, technological and regulatory developments and have an advisory role towards the sector. In both cases, Pollutec remains a general trade show, firmly focused on innovation, with the desire to stimulate the market and to promote meetings and exchanges. It is an intermediary between supply and demand, with expertise coming from our exhibitors and attendees.

Is Pollutec an international trade show? Absolutely: 30% of our exhibitors come from abroad and we welcome 10,000 international attendees with decision-making power. This year's guest of honor will be Ivory Coast. This influence is made possible by our team of 40 international agents who identify potentially interesting projects in their respective geographical areas. This year's major events have a strong international dimension: the international Conference on the sustainable city will bring together top-level speakers from 4 continents; the Conference D-365, an event that foreshadows the 2015 Paris Climate Conference (COP 21) held under the auspices of the United Nations; and the Global Market forum, entirely dedicated to foreign markets.

The Lyon roots add to its success? Yes, and Pollutec's founder, who is from Lyon, had anticipated it from the

start. Historically, the presence of the Chemical Valley helped to establish the event in Lyon, as industry profes-sionals were wondering for a long time how their activities were impacting the environment. The reason why Pollutec has remained in Lyon is because it is very convenient organizing this trade show here every two years. We can count on very strong support from all our partners, to define content, host the event and to promote it. You can feel the pride and the desire to contri-bute in making Lyon the global capital of environment for the duration of the show. Substantial efforts have been made with regard to the hospitality supply and transportation infrastruc-ture. If I could make a wish, it would fo-cus on increasing the number of direct flights from Lyon...

Pollutec 2014

LYON, INTERNATIONAL

CAPITAL OF THE

ENVIRONMENT

L


100,000 m2 exhibition space 65,000

professional attendees

400conferences

major sectors

2,300 exhibitors

Public debut of

200 innovations

major focuses

POLLUTEC, SCOPE:

8 3

FLyon hosts the 26of Pollutec. An event that combines exhibits with a conference program to facilitate business a conference program to facilitate business a conference program

opportunities while preserving high quality opportunities while preserving high quality opportunities while

time to reflect.

STEPHANIE GAY-TORRENTEExhibition manager

Pollutec 2014

LYON,


1918

An experiment with a electrical utility tricycle is underway at the Greater Lyon's sanitation Department. It allows its developer EMD to benefit from lessons

learned on innovative equipment. For Greater Lyon, it's an opportunity to supply its workers with more suitable equipment. It will be on display at Pollutec 2014.

Lyon at Pollutec 2014

FREEGÔNES:REAL-LIFE

EXPERIMENT

1 Support program for eco-innovations promoted by the Rhône-Alpes region, Bpifrance, ADEME, the Caisse des Dépôts, in association with the INPI, AFNOR and ARDI.

lar support." FREEGÔNES should allow the Greater Lyon workers to complete their tasks more comfortably and over broader areas.

Prior to being endorsed by Greater Lyon in a free test phase, the project received support from INNOV’R© 1 with a contribution of €100,000 which was used to finance part of the research and the prototype of the tricycle. "It is also a security deposit that lends cre-dibility and reassures our prospects." What is its target market exactly? "By using the same chassis, our product is very flexible in its configuration. It can therefore be interesting for the transport and last mile delivery sectors, maintenance of roads and green spaces, as well as street food", explains Gérard Têtu.

LOCATION, A PRECONDITION FOR INNOVATION

Eventually, the product will be marketed under the Kleuster brand, with a number of related services to make life easier for its customers, communities and businesses: insu-rance and support products, main-tenance services, leasing, and online product configuration. Ideas abound, because working in this area is very stimulating. The communities are really oriented towards businesses and we follow very closely on innovative projects. The FREEGÔNES specifi-cations were written together with Greater Lyon. Somewhere else? "Absolutely not!" Both Gérard Têtu and FREEGÔNES are anchored in their territory: "all parts of the FREEGÔNES are manufactured in the Rhône-Alpes region where all skills are present." QED.


S

FREEGÔNES' ASSETS:

100 % manufactured in Rhône-Alpes

Maximum allowable incline:

12 %Maximum load:

650 kg + 60 km of autonomy (under normal use), fully recharges in less than 3 hours.

Support program for eco-innovations promoted by the Rhône-Alpes region, Bpifrance, ADEME, the Caisse des Dépôts, in association with the INPI,

can therefore be interesting for the transport and last mile delivery sectors, maintenance of roads and green spaces, as well as street food",

Eventually, the product will be marketed under the Kleuster brand, with a number of related services to make life easier for its customers, communities and businesses: insu-rance and support products, main-tenance services, leasing, and online product configuration. Ideas abound, because working in this area is very stimulating. The communities are really oriented towards businesses and we follow very closely on innovative projects. The FREEGÔNES specifi-cations were written together with Greater Lyon. Somewhere else?

Both Gérard Têtu and FREEGÔNES are anchored in their

"all parts of the FREEGÔNES are manufactured in the Rhône-Alpes

QED.

12 % (under normal use), fully recharges in less than 3 hours.

ince September 2014, FREEGÔNES - the name of the tricycle designed by EMD – is being tested by the mainte-

nance workers of the Greater Lyon sanitation Department in Saint-Cyr and Saint-Didier au Mont d’Or, Limonest, Oullins, Tassin-la-Demi- Lune, Saint-Priest, Bron, Corbas and

Vénissieux. Why this vehicle? "It is the only 3-wheel utility vehicle in France with electric assist, capable of carrying loads over 450 kg on flat terrain or with an incline of 10 to 12 %. It is silent, non-polluting, easy to use, and handy for carrying heavy loads", explains Gérard Têtu, head of EMD, the company that designs and distributes the vehicle.

SECURITY, MANAGEABILITY, RESISTANCE AND ECOLOGY

A new kind of work tool "which allows working safely in urban and suburban areas", says its creator. "It is easy to handle, it runs on bike paths, bus and taxi lanes, it requires neither license nor registration. Because it looks like a bike, it also benefits from true popu-

2120

ince the Water Framework Directive of October 2000, local authorities and water resource managers are obliged to monitor effluent

discharged directly into the environ-ment. A constraint that the Greater Lyon Water Department decided to turn into an opportunity for innovation for the area, by developing a system to monitor these waters: the DSM-Flux Dispositif de Surveillance et de Mesure (= Monitoring and Measurement System).

A PILOT TESTED IN THE LYON REGION

Its development required several years of work and the support of INSA Lyon, a vital R&D partner. Patented in December 2011 and winner of the 2014 "René Houpert" price for young researchers in civil engineering in Orléans, the system is able to channel and stabilize the flows and to analyze them, both qualitatively and quantita-tively, in order to evaluate their impact on the natural environment. Tested on the partnership technological innovation platform Provademse (INSA Valor) the pilot is installed in situ, in Ecully, since September 2013 and will remain there for the next 3 years.

Recipient of the Award for Innovative Techniques for the Environment at Pollutec 2013, the DSM-Flux has already been emulated. Based on this technology, the competitive cluster Axelera initiated and accre-dited a new R&D project named SMILE. The consortium includes 5 companies (Hemera, Viewpoint, enoveo, EFS, Alison), several laboratories (the

Analytical Sciences Institute, the Laboratory of Civil and Environmen-tal Engineering LGCIE and IRSTEA, the Lyon ecotoxicology laboratory) and Greater Lyon as a full partner. With a total budget of €2.5 M the project was selected as part of the call for proposals by the Fond Unique Interministériel (Single Interministerial Fund, FUI) and will be supported by state and local governments.

ONE INNOVATION MAY HIDE ANOTHER

SMILE aims to develop a multi- parameter metrology line for assessing the quality of urban water. This device will analyze the water quality in real time, coupling various innovative analyzers and software, for processing and analyzing data. "The overall aim is to deliver, within the next 3 years, a turnkey instrumentation solution, prefabricated, pre-equipped with sensors and adaptable to different pipe diameters. It will be autonomous in terms of energy and particularly competitive", says Olivier Sibourg, executive at Enoveo, a SMILE stakehol-der. Eventually, the cost of the solution will be equivalent to that of techniques now being used to only measure volumes.

Spread over 38 months, SMILE enables partners to test in real conditions, using the DSM-Flux system, their solutions, to optimize their own R&D and to expand their areas of application. Proof (if one still needs it) that within the territory, an innovation is quick to hide another.

S2 partners: Greater Lyon and INSA Lyon (Civil and Environmental Engineering Laboratory)

38 months of real-life testing

THE STORY OF DSM-FLUX:

Awarded in 2013, the water monitoring system DSM-Flux is back on Pollutec: it will be presented in December 2014 in the version currently installed in the Lyon region. This innovation has given rise to other equally promising projects. A story of expansion initiated by Greater Lyon...Lyon at Pollutec 2014Lyon at Pollutec 2014L

FROM DSM-FLUX TO SMILE: AN INNOVATION CYCLE


2322

CONSEILS PERSONNALISÉS

4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h

TARIF37 mn1H002H003H004H00

0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is

LOUIS XIVROI DE FRANCE

1638 1715


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY 100%

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

100%

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

13:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:19Ven 18 juil 2014Ven 18 juil 2014Ven 18 juil 2014Ven 18 juil 2014Ven 18 juil 2014Ven 18 juil 2014Ven 18 juil 2014Ven 18 juil 2014

>>>>>

13:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1928°C28°C28°C28°C28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014

> >> >> >> >> >>>

13:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1913:1928°C28°C28°C28°C28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014 28°CVen 18 juil 2014

>> >> >> >> >> >>>

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is

CONSEILS PERSONNALISÉS CONSEILS PERSONNALISÉS

4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is


4:21 PMONLY 100%

100%4:21 PMONLY

BOUCHON !

14% DE CO2

23 MINUTES5,67€

13:19

>

Ven 18 juil 2014 28°C

> >

100%4:21 PMONLY

FLASHEZPOUR

RÉSERVER

350m

Pente

20%

Difficulté

3/5

Vitesse

13,3km/h


0,50€0,80€1,60€2,40€3,20€

>>>>>

paiementaccepte

P

4970 1012 3456 7890

MME SARAH CROCHE

Anne-Laure HELLO

my name is

LYON SMART COMMUNITYMr. Smart lives in Hikari, the 1st positive energy building in the Confluence area. Every day, he uses Sunmoov, an electric car in a car share program. Solar…

NFC PARKING METERSShort stop in the city center: easy and fast payment Contactless…

GEO-BIKEIt starts in 15 mn! Following the proposed directions by the GPS dedicated to bike routes he will even be a little bit early. Serene…

CONTACTLESS SERVICESAlready 8 pm! Mr. Smart books and pays for concert tickets at the last minute with his smartphone. Free…

TUBÀTogether, they discover in this urban laboratory the

reactions of volunteer users who have tested their prototype.

Collabora(c)tive…

WATT & MEMr. Smart takes advantage of being early by checking his apartment's energy consumption and adjusting the temperature of his living room with the Linky meter and its dedicated website... Comfortable…

OPTIMOD LYON Towards Part-Dieu:

with his mobile application he optimizes his route

in real time. Fluid...

INTELLIGENT STATION Even though they've never been

here before, his German clients find their way as easily as born

and raised Lyonnais thanks to the connected signage.

Welcoming…

A DAY LIKE ANY OTHER IN LYON… SMART CITY!Let's go! Here are some examples of what a difference it makes to live in a city proposing over 40 aspects that make life more enjoyable and the city more sustainable. Follow the guide…

100%

4:21 PM

ONLY

FLASHEZ POUR RÉSERVER

100%

4:21 PM

ONLY

FLASHEZPOURRÉSERVER

100%

4:21 PM

ONLY




2524

PERFORMANCESI N C U B AT I O N S

xtreme heat, deafening noise, constant coming and going of workers, foremen, delivery men and subcontractors... It's hard to imagine the intense activity that prevailed in the 19th century at Hall Girard, just outside Lyon, at 71 Quai Perrache.

Since then, the site lies abandoned, only temporarily taken out of its torpor by the 12th edition of the Nuits Sonores festival, which allowed 11,000 spectators to discover the 4,00 m2 site and its potential. Hall Girard showed this potential throughout the 19th century and until the 1930s, hosting a key industrial activity for the Lyon economy: boilerworks. First Chevalier, then in 1880 the Companie des Ateliers et Chantiers du Rhône, employed up to 500 workers (including 300 at the Perrache site), exporting its parts as far as Spain, Italy and Portugal. Its great variety in production, from steam engines to boating equipment and artillery gun carriages, allowed it to continue until the 1930s. Then business faltered and finally disappeared. And Hall Girard's glory days were over - its facade remaining the sole reminder of its lustrous past - confined to the status of coal storage, in the margins of the former Lyon wholesale market that it was part of.

A NEW URBAN AREA CENTERED ON THE CREATIVE INDUSTRIES

Hall Girard's renaissance is part of phase 2 of the Lyon Confluence urban project. "The guiding principles of the project, south of the area, have their roots in Lyon's cultu-ral heritage. This principle, already present in phase 1 (ed: The Customs Pavillion, the Sucrière, Les Salins du Midi, and the Municipal Archives) continues into phase 2, with an emphasis on the industrial history that shaped Lyon", explains Benoit Bardet, communications manager of the local public company Lyon Confluence. "Hall Girard gives evidence, if any were needed, that a 19th century building can be adapted to contemporary use." The program for the entire southern part of the area will be contemporary: "Together with other projects, Hall Girard, located in Confluence's "Le Champ" sector, creates an interface, a link, between Gerland's science campus and the Presqu'île", says Benoit Bardet. "Together they will design a new urban area centered on the creative industries." Creative in a broad sense: "Close to Hall Girard will be a residence for international researchers, whose mobility and cosmopolitan profile invite the creation of new services."

A FLEXIBLE, MODULAR APPROACH

It comes as no surprise that Hall Girard will soon house the ensemble of people and projects contributing to supporting high-potential startups: associations, accelera-tors, incubators. "It is a sector that invents itself in terms of profession and markets and which also completely redesigns the way of working, with a very collaborative and transver-sal approach. The new Hall Girard must be up to these new requirements", continues Benoit Bardet. While the programming and governance of the new Hall Girard are still being studied, the overall concept is already set: "the place must be built step by step and in a modular fashion, like the Great Hall of the Venetian Arsenal. The flexibility of the place will join the constantly changing universe of the digital world." A location up to the stakes of the Lyon French Tech candidacy…

Last June, following the candidacy for the French Tech Metropolis accreditation, the Lyon digital sector found

its "totem location": Hall Girard. Flashback and forecast around a location steeped in history...

Hall Girard

ENOUGH ROOM FOR THE DIGITAL SECTOR

E

2726

Tools to accelerate

’’ ACCELERATION IMPLIES A STRONG

CAPACITY TO INTERACT ’’

For the past few months, Axeleo, pre-venture startup accelerator is supporting Tilkee, a young innovative

company specialized in monitoring business proposals on the internet. Initial assessment with Sylvain Tillon,

Tilkee's CEO, and Eric Burdier, CEO of Axeleo.

Is the accelerator a sine qua non for a start-up's success? Sylvain Tillon: If you had asked me a few years ago, I would have said "never"! But now I am convinced that it really allows sa-ving time and it gives more chance of suc-cess. But it is not a requirement: it depends on your network, your experience, and also the maturity of your project... For me, now, the accelerator is especially vital in the proactive and very constructive relationship that we have created with Axeleo!

Eric Burdier: It isn't mandatory in order to succeed. In the United States, most startups go through it. The accelerator shines above all a spotlight on the company, a sort of accreditation that allows for raising funds. It is different in France. The accelerators provide more of a "services" component that makes the difference.

What is the relationship between the accelerated and the accelerator? S.T.: Going beyond the financial support and the proposed services (ed: individual workshops with experts or entrepreneurs, field support, coaching, events...), Eric is like my company's third associate, who is available 24/7. Having him is like a "third eye" that brings a different point of view, with the same involvement, but more objectively...

E.B.: We can indeed take this step back, even though we're at the heart of the business. We also form a first evaluation and validation screening of the company, its project, its team, and its potential market before meeting investors.

How do the accelerated and the accelerator choose each other? S.T.: First and foremost you choose a person. When I decided to join Axeleo, I signed up to work with Eric! Axeleo's BtoB positioning came of course into play: an accelerator driven by entrepreneurs and focusing on market access and funding sources.

E.B.: The human is the key Of course we choose a company, but also, and above all, its founders. Just because we need to have a very strong capacity to interact with each other and to evolve together, otherwise it is useless.

What makes Axeleo stand out from its competitors? S.T.: Its ability to make us change our prices se-veral times in 12 months!!!

E.B.: And it might not be over yet!

S.T.: More seriously, Axeleo urges us to meet clients, and to try our solutions and services out with them for a reality check. They also can connect us early on with investors. They challenge us a lot about our services and guide us to developing them in a way that we had not necessarily planned. Which is great!

E.B.: Investors like to get to know the projects in an early stage, meet the founders and see them evolve. They are well aware of the fact that we make a selection of the projects that we present them, which sharpens their interest and creates optimal conditions for raising seed funding.

What will the funds that Axeleo raised last June be used for? E.B.: We raised € 550 000 from 20 entrepre-neurs in the digital sector to better support our accelerated companies: they will share their national and international contacts, invest time and offer expertise. In practice this will also allow us to change the way we intervene, by investing on average € 10 000 in the startups when they enter the accelerator and by offering them an enhanced acceleration through a share purchase warrant. This model implies that we'll do everything to make the company successful and fast, as it is in the interest of all stakeholders.

Why do the accelerated take a stake in their accelerator? S.T.: We are convinced that Axeleo's model meets the basic needs of digital startups and we want to participate! It also allows us to ex-pand our network even further, by crossing it with that of the other invested partners in this fundraising. In the digital sector, maybe even more than anywhere else, you have to stay connected, challenge yourself permanently, which requires finding out what's happening elsewhere. Take a stake in Axeleo's capital is our way to allowing them to take stock, which they allow us too by being very connected to what's happening in the field.

Both your companies are based in Lyon. Will it stay that way? S.T.: I love Lyon. Originally from Paris, I came to Lyon to study. And I immediately understood that it is a lot easier to start your company here: office space is cheaper, and job applicants are very qualified but less demanding regarding salary. It has a rich and dynamic economic fabric with significant business opportunities! Without even mentioning the unparalleled quality of life and being only two hours away by train from Paris.

E.B.: I agree with Sylvain, except for one thing. It does have a rich ecosystem but it is less saturated than in Paris. You are less likely to get distracted and people work harder and more intense here, losing less time than in Paris where you are constantly networking but it remains superficial. Besides, all these startups will take off internationally and for that Lyon is a great place to start.

Any criticism? S.T.: One: Most business angels are not very open to new technology.

E.B.: In my opinion, this is due to a generatio-nal gap: the Lyon fabric is mainly made up of industrial successes while the ecosystem in Paris is built on web success. It is only a matter of time, but for the moment we find them more in Paris than in Lyon, especially for investments below € 500 000. It is our job to show them that value is being created in this sector. I hope that the French Tech dynamic, supported by the Lyon digital sector and Greater Lyon, will allow us to take that step.

TILKEE

Activity: software for online hosting and monitoring of business proposals

Founded: November 2012

Number of employees: 4

2013 turnover: € 22 000

Amount of raised funds in September 2014: € 500 000 with key shareholders

AXELEOActivity: B2B digital startups accelerator

Founded: November 2013

Number of employees: 5 + 20 entrepreneurs

Number of accelerated companies: 15 startups


Sylvain Tillon Eric Burdier

2928

Organized by the manufacturer Huawei and the association La Cuisine du Web, the Pulse Contest called about 20 French startups to pitch

their projects in Lyon last May to retain only ten laureates. Focus on two of them.

First edition of the Pulse Contest

FOCUS ON INNOVATION AND

ECLECTICISM

WHAT IS LIMA?

A small device that unites the memory of all our computers, smartphones and tablets. Take any of your devices and you will find your files, wherever you are.

HOW DOES IT WORK?

The Lima easily connects at home to an Internet box (or other internet router) and to a USB external hard drive that becomes the storage reference. You then install the Lima app on all your devices. Now connected, they commu-nicate with Lima, consolidating their data. Any new data stored on a device is automatically centralized by Lima and shared with the other devices.

WHAT MAKES IT INNOVATIVE?

So far, the only solution for having files on several devices was a cloud platform, creating a new expensive storage space starting at multiple GB. Lima doesn't need any synchro-nization - the unification of files is automatic - and doesn't create new storage space because it alters our devices and forces them to work and manage their content together.

THE PULSE CONTEST AS SEEN BY THE LIMA TEAM

"The Pulse Contest is a unique competition in its kind: it is both the opportunity to see one's project recognized by a top-level jury, and also substantial financial support, giving the project a boost, not to mention the new connections that we built during the various events (pitch, award ceremony, post-competition meetings, etc.)."

LYON AS SEEN BY THE LIMA TEAM

"An extremely positive discovery. Compared to Paris, where we are based, we discovered a very dynamic and well-organized ecosystem. We ran into some people in Lyon who we already knew well, but they had never told us that Lyon is such a pleasant place to live. We'll be back!"

WHAT IS MONPOTAGER.COM?

A website that provides an answer to a sweet dream of many city dwellers: that of growing your own fruit and vegetables! With this sus-tainable idea you can grow your kitchen garden online and have your seasonal products delivered to you at a distribution point. Launched in Paris in September 2013 and in Lyon in April 2014, the service will spread to other major French cities in the coming months.

HOW DOES IT WORK?

The geek farmer chooses a plot size between 15 and 150 m2. He plants his out-door fruits and vegetables by choosing from 40 species and varieties. He watches them grow on the page "what's happening on my plot?" Up until the harvest... He can also monitor the performance of his plot.

WHAT MAKES IT INNOVATIVE?

What is innovative is foremost the consumer approach, the desire to share know-how and all aspects of being a gardener. This is all made possible through the use of the web, algorithmics and the sustainable vision of the relationship between producer and consumer.

THE PULSE CONTEST AS SEEN BY THIERRY DESFORGES, MANAGER OF MONPOTAGER

"There are legions of start-up compe-titions and it is often difficult to assess the benefit of time spent preparing the bid, given that awards are most often valued in the form of free support hours from the organizing companies. Winning €50,000 cash in a competition's final is quite exceptional! In addition, the winners were invited to participate in the In Pulse forum in Shenzhen, China, to meet entrepreneurs, investors and various potential partners. A first foot on the Chinese market, one year after the launch of our website, that is the power of the Pulse Contest!"

LYON AS SEEN BY THIERRY DESFORGES

"For the web, converting Hall Girard into a breeding ground for the digital sec-tor demonstrates the commitment to turning this sector into a growth pillar. My company is based in Lyon but I launched the business in Ile-de-France: it is always easier to test a concept in a larger market, when it comes to deve-loping an idea that may seem attrac-tive on paper but is actually a strong departure from existing models."

LIMA: DATA STORAGE

REINVENTED!

IN PARIS AND LYON: LET'S GROW OUR GARDEN!

First edition of the Pulse Contest


The Pulse Contest is a national competition sponsored by Huawei and organized by La Cuisine du Web in April and May 2014, with support from Greater Lyon. It awards innovative SMBs and startups in 3 categories: big data, smart city and connected objects. A jury of 16 people (leading industrialists, researchers, experts and investors) selected 10 winners from a total of 120 applicants. Two Lyon businesses were honored. The winners then went to China to participate in the Forum, "In-Pulse France" (FIF), two days of business meetings and discussions between SMEs, large French and Chinese companies at the Huawei headquarters in Shenzhen.

WHAT IS THE PULSE CONTEST?

3130

P R O J E C T I O N S 34-35

AC H I E V E M E N T S 36-39

D I R E C T I O N S 40-49

A M B I T I O N S 50-55

V I S I O N S 56-63

T E R R I TO I R I E S

T E R

R I T O

R I E S

33

TERRITORIESP R E D I C T I O N S

What is your take, as an architect, on the Lyon Carré de Soie urban project?Considering the degree of effort and ambition by which it is driven, it's a remarkable project. The past few years this area, which was previously neglected, has become an attractive, even trendsetting place and is setting a similar high standard as areas like Confluence and Part-Dieu.

Why did you participate in this competition?Block O responded to a strong urban ambition. Bordering l’Esplanade de la Soie and the mass transit hub, at the heart of the Villeurbanne la Soie urban development zone, the architecture

of Block O is going to set the tone for the whole area. It was very motivating for us to create a proposal for such a key and high visibility location.

What were the constraints? They were twofold: On one end there was the necessity to preserve the block’s passageway and transparency, ensuring visual smoothness as well as traffic flow. On the other hand the undertaking was an architectural project that needed to allow for planting of high reaching trees. All of this needed to be developed on a 14,500 m2 footprint and complying with a strict set of environmental specifications and guidelines.

What was AFAA Architecture's proposed solution? We proposed a composition made of two buildings joined by two glazed walkways above a landscaped area, thus creating true places of interaction. The buildings will have a smooth, atypical shape, in order to be cohesive with the central garden. Moreover, the buildings will be higher reaching on the western side, which is the side of the plaza, than on the residential side; the idea for this is to facilitate the visual transition towards the residential buildings. This project's peculiarity is that is offers many different visual settings and work spaces - garden, walkways, balconies, rooftop pa-tios, winter gardens - facing the surrounding neighborhood. Our proposal can be summed up in two words: interaction and openness.

Marc Favaro, associate architect with AFAA Architecture, whose entry for Block O won the competition organized by Cardinal, in cooperation with Greater Lyon and the city of Villeurbanne, on its project in the heart of Carré de Soie.

TERRITORIESP R O J E C T I O N S

’’ BLOCK O: LIVING SPACES OPEN

TOWARDS THE CITY ’’

LYON CARRÉ DE SOIE: TWO FLAGSHIP

’’ BLOCK H: A PIVOTAL FORCE FOR

EXISTING AND FUTURE

ENVIRONMENTS ’’Dietmar Feichtinger, winner of the Block H competition, explains the choices that drove and structured his agency's solution.

Why did you participate in the Carré de Soie project by joining this competition?The Carré de Soie project is a concentration of complex, complete and very contemporary urban challenges. The ambition of this project is evident: to build upon the industrial roots of the area, creating hinges which are able to connect current and future spaces, to respond to modern lifestyles and new uses... Of course, the size of this commercial project, as well as its location, were both deciding factors for our participation. The competition was called "Emblematic Buildings".

What architectural ambition have you brought with your proposal? The Block H polygon is solely dedicated to the building structure. We created a solid vertical building as pivotal force, blending together its current and future environments. It is organized as 5 elements uniting around a transparent central core, dedicated to mobility and interaction. In a different way, this relation between scale and mass can also be found in the Villeurbanne’s “Gratte Ciel”.Each facade is visible: those facing the future Esplanade de la Soie are higher and create a backdrop to the public space; those touching the existing pavilion spaces are lower reaching. The rooftop patio gardens are accessible and offer intimate spaces which are private to each user as well as nourishing the neighborhood's biodiversity.

Technically speaking, which specificities and personal biases structured your approach?There is no technical risk, it’s a sound, coherent and pragmatic building that has a very flexible range of use and marketing possibilities. Naturally, it will be a certified NF and HQE commercial building. But for our agency, the environmental challenge is the architectural challenge. We wished to create a coherent building: the choice of glass, mineral materials, treated in transparencies and opaqueness, shows that desire. We can be humble and efficient while pursuing nobility.

BUILDINGS AT THE HEART OF THE PROJECT

BLOCK O

14,500 m2 of commercial space

Project owner: Cardinal

Architect: AFAA architecture

Scheduled completion

late 2017

BLOCK H

15,500 m2 of commercial space

Project owner: Altarea Cogedim

Architect: Dietmar Feichtinger

Architects

Scheduled completion:

late 2017

3534

AN AMBITION AT INNOVATION'S SERVICE Carried by the SOLERE (Energetic Renewable and Environmental Solutions) competitive cluster, the Cité de l`Environnement was created out of a collective desire to share a building that could demonstrate the vision of "building together" and "living together".

WITH 100 % PRIVATE FUNDING, THE CITE DE L’ENVIRONNEMENT OPENED IN 2009It houses a high standing environmental competitive cluster for buildings (individual and multi-family housing, tertiary sector and industry) in France and Europe, around 28 companies and 125 people, with a very diverse and complimentary range of professions: from freelancers to large companies, and skills ranging from consulting, research, design, architecture, construction, renovation...For Thierry Roche, registered architect and driving force behind the project, the choice for the location came naturally: "East Lyon is the future of the city." When the developer SERL proposed a lot in the Porte des Alpes Technology Park, it made sense to us: a tramway, a rich and varied economic base, proximity to the airport... all positive criteria for hosting one of first energy positive office buildings in France.

A SOOTHING AND EFFICIENT BUILDINGThe goal for the building's energy and environ-mental efficiency made certain constructive and technical choices necessary in order to take into account the different needs and aspects of the building: bioclimatic architecture, insulated and ventilated airways, geothermal heating, control through an energy station, a conservative approach to use of water resources... But the originality of the Cité de l’Environne-ment lies in the fact that energy performance is as technical as it is manageable: all of the residents participate in the management of

each of the building's various aspects, from the heating system to the vegetable garden, or the welcome desk, as well as maintenance and repairs. This sociocratic governance in-volving collaboration and emulation fulfills the vision of the SOLERE cluster: "It is not only what the space uses, but how we use it, that creates its performance." Also, the energy efficiency measures the building’s total consumption, which in the end is offset by the photovoltaic production.

FROM TECHNOLOGY TO USE: A 3-YEAR LEARNING CURVEDespite the relevance of the developed technologies, it took 3 years for residents to consume less energy than the building produces. How and why? Thierry Roche explains: "Do we have the right to make someone physically uncomfortable by requiring the temperature to be 19°, while possibly lowering that person's performance, in order for the company to meet a standard? This question illustrates the road we had to take. Thermal comfort at 19° Celsius is a regulatory calculation and reference. In real life we found that 80% of residents were uncomfor-table at this temperature as well as above 21°. Considering the difference in the employee's comfort and performance level, the environ-mental and economic impact of the 1° increase in temperature would be of minor concern. By adjusting certain areas we have responded to this logical overall performance... Technology serves this purpose: to understand, evaluate, arbitrate, and make adjustments. Finally, we put many of our initial choices, notably automation, into perspective, because the critical success factor for greater efficiency, be it energy or economic, is being an active participant in our environment. An active resident is an acting resident, concerned, listening to him- or herself, as well as others. The Cité de l’Environnement has allowed us to demonstrate that energy efficiency is as conceived as much as it is experienced."

Positive energy at Porte des Alpes:

Since 2009, the Cité de l’Environnement has welcomed development and construction pioneers to the heart of the Porte des Alpes technological park. They are the users of the first energy producing commercial building in France. They designed it, it has become a part of their everyday life, and they share their mission towards environmental and economic performance.

« The Cité de l’Environnement has permi�ed us to demonstrate that energy performance

is created as much as it is enjoyed. »

SOLERE CLUSTER, FOUNDER OF THE CITE DE

L'ENVIRONNEMENT:

Founding membersMCP Engineering, Thierry Roche Studio, LD Studio,

Bastide Bondoux

Associate members:Tribu, Enertech, Medieco,

Betrec

LEADING ENVIRONMENTAL

COMPETITIVE CLUSTER in France

DEVELOPMENToriented skills

ONE LOCATION FOR R & D

AND TRAINING housing in particular

the eco-energy Rhône-Alpes cluster.

FEEDBACK CONCERNING

THE FIRST ENERGY

PRODUCING COMMERCIAL

BUILDING IN FRANCE

AN AMBITION AT INNOVATION'S SERVICE Carried by the SOLERE (Energetic Renewable and Environmental Solutions) competitive cluster, the Cité de l`Environnement was created out of a collective desire to share a building that could demonstrate the vision of "building together" and "living together".

WITH 100 % PRIVATE FUNDING, THE CITE DE L’ENVIRONNEMENT OPENED IN 2009It houses a high standing environmental competitive cluster for buildings (individual and multi-family housing, tertiary sector and industry) in France and Europe, around 28 companies and 125 people, with a very diverse and complimentary range of professions: from freelancers to large companies, and skills ranging from consulting, research, design, architecture, construction, renovation...For Thierry Roche, registered architect and driving force behind the project, the choice for the location came naturally: "East Lyon is the future of the city." When the developer SERL proposed a lot in the Porte des Alpes Technology Park, it made sense to us: a tramway, a rich and varied economic base, proximity to the airport... all positive criteria for hosting one of first energy positive office buildings in France.

A SOOTHING AND EFFICIENT BUILDINGThe goal for the building's energy and environmental efficiency made certain constructive and technical choices necessary in order to take into account the different needs and aspects of the building: bioclimatic architecture, insulated and ventilated airways, geothermal heating, control through an energy station, a conservative approach to use of water resources... But the originality of the Cité de l’Environnement lies in the fact that energy performance is as technical as it is manageable: all of the residents participate in the management of

TERRITORIESAC H I E V E M E N T S

3736

REGULATION AS SEEN BY... THIERRY ROCHE, REGISTERED ARCHITECT / URBAN PLANNER

What is your position in relation to the building's environmental regulation? A standard is designed and developed by scien-tists and engineers to provide an answer to a problem, to develop a repository of procedures and objectives that bring environment, health, safety, and disability into consideration. It's very good because it allows for quick responses. The risk is to set standards that are meant to answer to each and every situation, and in trying to do so being unable to meet any need, but creating rather an obstacle to invention and coherently linked values. The currently developing regulatory framework for energy positive buildings is the "BEPOS- Effinergie" certification. It brings into consideration the 2012 thermal regulations and requirements of the Effinergy+ standard. In addition, it calls for an assessment of the energy efficiency required for the provision of building materials (embodied energy) and that which is generated by the movements of the building's occupants. We will soon complete the building of the Ecole Nationale des Ponts et Chaussée, and it will meet the certification standards.

What do you think of the fact that the Incity Tower is the first tower in France that has met the BBC certification standard?The question concerning the tower is a complex architectural and urban development matter. It refers to the landscape, the economic viability of the shape, the urbanity in the tower... For each project, more than any other archi-tectural shape, the overall balance between technology, economy and use is a delicate dance. In terms of environmental performance, implementation of the technology is very complex. For example, roof surfaces, or rather a fifth facade often hosting photovoltaic panels, are greatly reduced. Technology moves very fast, and it doesn't have all of the answers. Environmental performance is constructed and obtained through use. In a tower as elsewhere.The certification of Incity Tower demonstrates that a balance has been reached and that is very positive. The important thing is to make small and large steps on each project and to systematically give critical feedback in order to optimize what has been imagined and then lived out, because the future is understood through analyzing the past.

Expected BBC level: that of the RT 2012 (French

Thermal Regulation).

Primary energy consumption target:

84 kWhPE/m2/year, over a 50 % increase compared

to standard reference buildings.

Other certifications:

HQE® (High Quality

Environmental),

BREEAM® (Building Research

Establishment Environmental

Assessment Method) Excellent

INCITY, FIRST BBC CERTIFIED

DOWNTOWN TOWER IN

FRANCE

Now owned by the Caisse d'Epargne, the Incity Tower will be the first downtown certified BBC (low consumption building) in France. A performance benchmark for the construction and the sustainable use of high-rise buildings that combines constructive expertise, technological innovations and user involvement in efficiency research.If the centralized management's role is to regulate the general environment, control failures, and record the total consumption, the last word concerning the comfort level belongs to the user. From a computer or with a remote control, he or she is able to control the comfort of his/her workspace: sunshine, temperature and lighting. Each user will receive detailed informa-tion about his or her energy efficiency, causing them to be engaged participants.

DOWNTOWN TOWER IN

FRANCE

failures, and record the total consumption, the last word concerning the comfort level belongs to the user. From a computer or with a remote control, he or she is able to control the comfort of his/her workspace: sunshine, temperature and lighting. Each user will receive detailed information about his or her energy efficiency, causing them to be engaged participants.

TERRITORIESAC H I E V E M E N T S

3938

RATED FRENCH CITY FOR ENTREPRENEURS (1)

RATED FRENCH BUSINESS- FRIENDLY CITY (2)

RATED CITY IN EUROPE FOR

ITS "VELO'V" SELF-SERVICE BIKE SYSTEM (4)

RATED CITY

OF WHERE TO STUDY IN FRANCE (4)

RATED EUROPEAN CITY PREFERRED BY ENTREPRENEURS (5)

RATED PREFERRED DESTINATION,

BY MANAGERS IN THE PARIS REGION, FOR SETTING UP A PRESENCE (3)

A few examples of recent rankings of this and that, here and elsewhere to illustrate the strength

and diversity of the Lyon economy...

WHAT THEY ARE SAYING ABOUT THE LYON

ECONOMY

Sources: (1) "Entreprendre" magazine(2) L’Expansion - l’Entreprise et Cofaces Service(3) Cadremploi.fr – 2014

(4) "L’Étudiant" magazine, September 2014(5) Ernst&Young 2013 attraction barometer

(6) European Cities Monitor 2011, Cushman & Wakefield

ATTRACTIVE AND ENTREPRENEURIAL

Sources: (1) 2thinknow Innovation Cities™ Global 256 Index, 2012-2013 (2) Winner of M2ocity of 50 smart cities (2013)

(3) 2012 Enterprise ranking of cities promoting innovation(4) ADAC 2012(5) PRES de Lyon 2013

PRODUCTIVE AND INVITING

RATED INTERNATIONAL CITY FOR ITS INNOVATIVE VISION IN TERMS OF ECONOMIC AND SOCIAL DEVELOPMENT, AHEAD OF HAMBURG AND SHANGHAI (1)

RATED EUROPEAN REGION IN TERMS OF STAFF WORKING IN R&D

RATED SMART CITY IN FRANCE (2)

RATED REGION IN FRANCE FOR PATENTING

IN FRANCE IN TERMS OF INNOVATION (3)

17

TH

1ST 1ST

9TH

LYON N°

1

RATED EUROPEAN CITY FOR ITS

ECONOMIC ATTRACTIVENESS (6)

1ST

2ND

4TH

2ND

6TH 19TH

1ST

INNOVATIVE AND SMART

TERRITORIESD I R E C T I O N S

41

RATED INDUSTRIAL

AGGLOMERATION IN FRANCE (Outside Ile-de-France)

RATED EUROPEAN CENTER FOR

THE PRODUCTION OF VACCINES

RATED RESEARCH AND HIGHER EDUCATION CENTER IN FRANCE (5)

4140


Some key data to delve into the rich ecosystem of the metropolis...

DENSE AND VARIED

IN TERTIARY SECTOR

IN INDUSTRY

15.4 %

77.6 %

IN 2013, 77 BUSINESSES OPENED A BRANCH EQUALLING

14,800

1,825JOBS CREATED IN 3 YEARS

BUSINESSES CREATED

IN 2013

DYNAMIC AND FERTILE

COMPANIES (PUBLIC AND PRIVATE SECTORS)

102,000

WHAT IS HAPPENING IN THE LYON ECONOMY

500,000SALARIED

JOBS IN THE PRIVATE SECTOR

INFLUENTIAL AND SUCCESSFUL

EUROPEAN AND INTERNATIONAL

STUDIOUS AND COMPETITIVE

FOREIGN-FUNDED BUSINESSES WITHIN THE TERRITORY, PROVIDING 92,000 JOBS

RENOWNED INSTITUTIONS:Interpol, International Agency for Research on Cancer, Handicap International, European Centre for Humanitarian Health, WHO, Worldwide Cluster for monitoring and alerting of infectious diseases, the P4 Inserm Jean Mérieux laboratory…

RENOWNED INTERNATIONAL INSTITUTIONS:

130,000

13,300

500

CLUSTERS, INCLUDING 2 GLOBAL

AXELERA: The only chemical and environment cluster in France.TECHTERA: Innovative textile techniques.IMAGINOVE: Cluster for digital entertainment and moving image .

LYON BIOPÔLE: A reference for Life Sciences: in-fectious diseases, oncology and neuroscience. LUTB TRANSPORT & MOBILITY SYSTEMS: The only European cluster for public transport of people and goods in an urban environment.STUDENTS

FRENCH AND FOREIGN RESEARCHERS

PUBLIC AND PRIVATE LABORATORIES

1,800

1,500

5

COMPANY HEADQUARTERS:Sanofi Pasteur, BioMérieux, Groupe Seb, Renault Trucks, EA (world HQ), Bayer CropScience, JTEKT, Scotts International (European HQ)…

Apicil, Arkema, BlueStar Silicone, Boiron, Cegid, CNR, Danone, Euronews, GL Events, Genzyme, Irisbus, Mérial, Renault Trucks, Areva R&D site, TNT Express…

EUR 5.2 BILLION

R&D INVESTMENTS IN THE REGION IN 2010 (12% OF NATIONAL)

4342

ECONOMIC OUTLOOK 2014:FOCUS ON BUSINESS

REAL ESTATE

A HEALTHY MARKET

NUMBER 1 RATED FRENCH REAL ESTATE MARKET (after Paris)

A PRIME YIELD OF 5.65 %

PRIME RENT IN THE PART-DIEU AREA: €270 EX VAT EX SC/M2/YEAR (€315 ex VAT ex SC for high-rise)

AN AVERAGE YIELD OF 6 %

CONSTRUCTION COST INDEX: + 0.1% OVER ONE YEAR AT 1,646 (Q1 2013)

A SUPPLY OF 345,000 M2 INCLUDING 134,000 M2 IN NEW CONSTRUCTION

PRODUCTION SITE BAROMETER

TAKE-UP IN COMMERCIAL REAL ESTATE: - 9.5 % COMPARED TO THE 1ST HALF 2013 OR 146,331 M2

SALE SHARE: 39.5 % OF TRANSACTIONS IN THE 1ST HALF 2014 AT 57,759 M2

STABLE PRIME RENT:

€75/M2/YEAR FOR INDUSTRIAL PROPERTY

€125/M2/YEAR FOR ACCOMPANYING OFFICE SPACE

CONFIRMED ATTRACTION FOR INVESTORS

2013 INVESTMENTS: €900 M

ESTIMATE FIRST HALF 2014: €180 M Excluding transaction costs Tour Incity confidential (estimated value €200 M)

TERTIARY REAL ESTATE: STABLE+ 12.4 % TAKE-UP IN THE 2ND QUARTER 2014With 108,220 m2 floor area in the first half of 2014, the sector reaches a transaction volume in line with the average of previous years.

MAJOR USERS PREFER NEW CONSTRUCTION

49 % TERTIARY40 % LOGISTICS

11 % COMMERCIAL REAL ESTATE

Logistics books a good result with €73 M. Almost 70,000 m2 of transactions in new construction, in the construction of own buildings and the acquisition of rented properties.

MAJOR TRANSACTIONS

SALE 40 % OF TAKE-UP

SECTOR LESSEE SURFACE IN M2

LYON PART-DIEU CAISSE D’ÉPARGNE 17,600

LYON PART-DIEUCITY PLANNING AGENCY 1,805

LYON 7TH / GERLANDEUROPEAN RESEARCH CENTER 4,735

LYON 8TH / HÔPITAUX CCAS DE LYON 1,916

LYON 8TH / HÔPITAUX SA KEM ONE 1,558

VILLEURBANNE CARRÉ DE SOIE

GTM CONSTRUCTION CIVIL ENGINEERING LYON 2,466

NORTHWEST GREATER LYON SEB 10,600

NORTHWEST GREATER LYON BIOMÉRIEUX 5,000

EAST GREATER LYON APAVE 3,500

CONFLUENCEACIES CONSULTING GROUP 4,884

CONFLUENCEFIDUCIAIRE INTERNATIONAL D’AUDIT 4,884

SECTOR LESSEE SURFACE IN M2

PLATEAU NORD CONFIDENTIAL 8,124

NORTH ISÈRE TERRITORY LAURENCIN 6,524

EAST LYONNAIS CERP 5,800

NORTH ISÈRE TERRITORY PAREXLANKO 5,540

CÔTIÈRE TNM 5,300

Three major acquisitions (Tour Incity by Caisse d’Epargne, SEB and Biomérieux) explain this significant weight.Source: CECIM


RENTAL

LOGISTICS BAROMETER

TAKE-UP:

+ 163,6 % COMPARED TO THE FIRST HALF 2013

AT 111,192 M2

RENT:

€42/M2

4544

SALE

INVESTMENT DISTRIBUTION

64 % NEW CONSTRUCTION36 % EXISTING

First half 2013

92 %

8 %

60 %

40 %

First half 2014

4544


ith the creation of the metropolitan cluster in 2012, and the launch of the Metropolis on January 1, 2015, you have poured a lot of energy

into opening new institutions in Lyon. Why?I believe that the rise in power of metropolises is the defining factor of the twenty-first century. On a global scale, a large part of the future is linked to the fact that approximately 300 cities are at the origin of 50% of GNP as well as having the highest concentration of cultural and scientific riches. The important factor for Lyon is to remain one of these 300 cities. This is why we needed to change our institutions that were, as issued from the French revolution, no longer adapted to a world functioning according to the principals of globalization. First we organized ourselves with the surroun-ding areas in order to carry more weight: it is the metropolitan cluster which unites over two million people, but plans to include many more in the future. Then we decided to reinforce our strategies in the heart of the city, which led to the creation of the Lyon Metropolis. After this reform, for the first time in France, we are going to be freed from a very thick and complex layer of bureaucracy. It is a small revolution. All of this is going in the right direction since these reforms merge with a deep change that is hap-pening all over the world: while remaining less important than countries, a rise in power is hap-pening in cities that are developing a network of more and more powerful connections.

What are these new elements going to change for companies?What makes the Lyon Metropolis rise to the top is firstly the capacity to work together, public and private sector, large corporations and SME, as well as universities and entrepreneurs. We will continue to cultivate this defining factor, as it has

permitted Lyon to create nearly 10,000 new jobs despite the recession, while France as a whole lost over 200,000.Also, it is evident that the creation of the Metro-polis will make things simpler for companies. In Paris, when you have a business project, you must present it to your local municipality, inter-muni-cipality, city council, the city of Paris, the county, region, sometimes the French state and soon possibly also to Greater Paris. In Lyon, shortly it will only be necessary to present such a project to one interlocutor: the Metropolis.

Why do these types of institutional projects happen in Lyon before anywhere else?In my opinion there are several deciding factors:The first is the city’s pragmatism. We were able to create the Metropolis by rising above the political pitfalls in order to innovate and because the eco-nomic heavyweights supported the reform. The second reason is that we were ready for such a change. Since its creation in 1966, the Urban Community of Lyon has been on the edge of innovation. Created initially in order to respond to basic needs pertaining to networks and sa-nitation, it has grown into encompassing other responsibilities. Greater Lyon is likely the most advanced metropolitan area when it comes to public transportation, urban development pro-jects, housing, economic expansion, international attraction, major events or even high speed inter-net. It is therefore natural that we have become the leading French metropolis and I hope other large cities in the country will follow our example.

W

The Lyon Metropolis will see the light of day on January 1, 2015. It will be a major pioneering institutional innovation that falls in line with Lyon's culture of pragmatism. Gérard Collomb, Senator and mayor of Lyon, Chairman of Greater Lyon, explains the reasons why he decided to give the city its unique status... as evidence of efficient governance.

LYON’S PIONEER SPIRIT IS SETTING THE STAGE...

’’ THE METRO-POLIS:

1 INSEE statistics, net balance of job creation between 2008 and 2012

4746


Certain modern-age geographers warn against the risk of a fracture between urban and rural zones. How will the Lyon Metropolis work with the rural zones that surround it?Our readers who understand Lyon's gastronomic culture will know how much it owes to vineyards, livestock, and farming. Many of the tourists that come to Lyon come to visit the Beaujolais or the Côtes du Rhône wineries. And many business owners choose to open in Lyon for the beautiful landscapes of the surrounding countryside.

This is why we make it a priority to preserve the natural and agricultural landscape that surrounds the city. There is not a resistance to this, but rather complicity between the urban and rural zones. A geographer such as Laurent Davezies is able to show that a metropolis with a strong countryside economy in the backdrop is capable of the highest level of success. This is the path that we would like to develop for Lyon.

Saskia Sassen states that the cities that would like to take part in global competition must cultivate a distinct identity in order to succeed. In your opinion, what is unique about Lyon's identity? Lyon is a city full of assets. Its rich history shows that it was once the capital of the Gauls, a thriving center during the Renaissance, the birthplace of cinema and the place where vaccines were first created. Its location, in the heart of Europe, gives it a privileged position for international exchanges. Its companies, schools and cultural players make it a dynamic and creative city on every level. We could state the same for many cities around the world. So what makes the difference? I travel extensively through Europe, Asia, America and the Emirates in order to promote our territory, so I visit many metropolises. And I really believe that the particularity of Lyon is the model of "happy metropolization" that it nourishes, meaning that it blends a strong economy with a great quality of life, heavy industrial presence with environmen-tal preservation, flow of traffic with population growth, and quest for globalization with convivial

neighborhoods. In this day of supercities this type of balance is very rare and we should cultivate it.

What can a French metropolis bring to this country concerning the challenge of unemployment? I believe that the metropolises are at the frontline of inventing the economic pathways of tomorrow. As they bring together entrepre-neurs, universities and scientists, they are able to create ecosystems in which the greatest innovations are made possible.

Evidently, in order to do this we must make choices and define our priorities. In Lyon, drawing from our history and our assets we have focused on four primary sectors.

Firstly, Life Sciences: With over 100,000 jobs, 9,000 pertaining to research and development, one of the highest concentrations in Europe, our region is at the frontline of creating the future of the healthcare industry. This is a first axis.

The second is Cleantech. Lyon is historically a land of chemistry. In 2005, with all of the players in the sector, we told ourselves that we needed to prepare the transformation of this historical sector. This is why we created the Alexera competitive cluster. Today, this struc-ture has created several innovation platforms in which researchers and startups are designing procedures and materials that are ecologically sound and low in energy consumption. A portion of the technology needed for this energy transition is being invented in Lyon, particularly by the 10,000 engineers graduating from our schools every year.

The third sector is digital. It represents 35,000 jobs in our city, a third of which were created in the past ten years. The dynamic is strong there as well. And when I see the dozens of startups that are being founded in the agglomeration and the growth in fields like robotics, I can say that this industry has great days ahead!Finally, the second city status makes Lyon a privileged location for the development of tertiary real estate, considering the attractive property value and the skills acquired in our school system. This is why we have made the Part-Dieu area one of the major urban projects for the coming years.

Metropolises are in your esteem a solution to the economic crisis. On what other levels are they capable of operating?Cities can act in order to recover from the recession since, within their capacity for innovation, they are capable of inventing the industrial sectors of tomorrow. But metropolises are also capable of withstanding other crises, such as the social fabric, or the sustainability of our development model.

In my view, cities are at the same time the risk and the source of fortune. They are where the problems are concentrated, but they are also where we find the solutions. Take the idea of solitude, for example. Cities have the highest concentration of people living alone. At the same time, a sociologist such as Eric Klinenberg can easily show that urban solitude is not total isolation, and that

community structures can, by their social and cultural programs, help people create bonds with each other. Cities are, in this sense, an answer to the collective crises that harm our society.

Another example is ecology: 80% of green-house gasses worldwide are generated within large cities. At the same time, they offer the scale that per-mits the development of public transport, redu-cing energy consumption of buildings and the development of technological green solutions.

Yes, I believe, if I may quote the title of a book by my friend Jean Haentjens, great thinker of the urban condition, "Cities are an answer to crisis." The challenge is to find the right balance and the right institutions to respond to this.

" Metropolises are at the frontline of creating the economic sectors of tomorrow. "

PATHS THAT SHOW THE METROPOLITAN DIRECTION 4

"Lyon is a PRAGMATIC and inventive city."Jean Haentjens: economist and urban planner, alert observer of the European urban

condition and enlightener of the city of tomorrow.

"Lyon must rely upon its PARTICULARITY."Saskia Sassen: sociologist and economist, globalization specialist

and mother of the "global cities" concept.

"The area is a PRODUCTION factor."Laurent Davezies: professor and chairman of "economy and area development"

at the Conservatoire National des Arts et Métiers.

"It is beyond doubt that Lyon was bridled by French state control. We can NEVERTHELESS

rest assured that it will return to the level of urban hierarchy to be ranked with cities such as Stuttgart, Munich, Turin,

Milan and Barcelona." Pierre Veltz: researcher, engineer, sociologist and economist

specialized in territorial dynamics.

4948

TERRITORIESA M B I T I O N S

hird-largest center of employ-ment in the Lyon metro area, the Chemical Valley brings together at Lyon's south end almost 45,000 jobs in the chemical, transport,

logistics, and waste management sectors. Stronghold of the internationally recognized French chemical industry, it hosts a large network of medium-sized companies, spe-cializing in fine and specialty chemicals, as well as multinationals: Total, Solvay, Arkema, Bluestar Silicones, Kem One or Air Liquide have developed a rich ecosystem, together with many subcontractors, service providers and consulting firms.

SPECIALTY CHEMICALS, ENERGY, ENVIRONMENT: A NEW NETWORK OF INTEGRATED ACTIVITIES

In its economic and attraction strategy, Greater Lyon has chosen the Chemical Valley for setting up and developing an industrial and scientific cleantech sector on an interna-tional scale: the Chemical Valley 2030 project. The consolidation of existing activities around the traditional chemical industry necessarily entails the development of new activities around the sectors specialty chemicals, energy, and environment, in order to build an inte-grated and competitive network. The goal is ambitious: to create more than 1,700 jobs by 2030 while developing innovative solutions for "working together" and in reducing the impact of economic and human activities on the environment. The potential of the Chemical Valley is, from the point of view of the people in the sectors involved, very high, given the density of existing expertise and resources and the collective commitment of public partners and industrial players.

MANY LEVERS SERVING PARTNERSHIP DYNAMICS

This reconversion/transformation materializes through many eco-innovative projects, espe-cially within the Axelera cluster. Since 2005, this industrial and scientific global clus-ter comprising 250 members, of which 40 % are SMEs, has initiated more than 180 R&D projects, supported business set-ups and

developed various structured tools such as the Axel'One collaborative innovation platform and the Ideel Institute for energy transition.

Momentum is built and thrives on the presence of a prominent offer in training and higher education in the relevant fields in the Lyon metro area. Another distinguishing asset for the Chemical Valley is the quality of the dedicated transport and logistics supply.

Driven by Greater Lyon, the Chemical Valley 2030 project combines state, municipal and industry services in an operational gover-nance geared towards supporting bu-sinesses. On September 5, thirty public and private partners made a call for innovative projects, either in form or function: it proposes thirty hectares of available land to set-up thirty projects in the chemical-energy- environmental sectors. The thirty partners are committed to support the selected projects in technical, regulatory and financial engineering. See you in February 2015 for the initial results!

The Chemical Valley has initiated its transformation: an economic and urban

regeneration is unfolding, capitalizing on the wealth of existing activities and the dynamics of cleantech.

A metropolitan ambition serving complementary goals: deploy an economic transition based on

innovation and environmental efficiency to increase employment and make the Chemical Valley

a sustainable magnet.

Vallée de la Chimie

KEY FIGURES

A 25 KM PERIMETER STRETCHING

ALONG THE RHÔNE

14 MUNICIPALITIES INVOLVED

100,000 RESIDENTS

46,000 SALARIED JOBS

10,200 JOBS IN THE INDUSTRIAL

SECTOR

6,000 DIRECT JOBS

IN CHEMICAL, PETROCHEMICAL

AND REFINING SECTORS

6 SCIENTIFIC R&D CENTERS OF

NATIONAL AND GLOBAL REACH

2,000 RESEARCHERS

A NEW COLLABORATIVE R&D PLATFORM DEDICATED TO INNOVATIVE MATERIALS The Innovative Materials Platform (PMI) was inaugurated by Axel'One on September 18, in the heart of the Chemical Valley at Saint-Fons. It is the second Axel'One platform, after the Innovative Procedures Platform (PPI) that opened in January 2013, to offer shared experimentation and calculation tools, accessible to all businesses and projects housed on these sites. Axel'One is France's only innovation platform that aims to give new impetus to how to address collaborative research in the chemical and environmental fields. It hosts 10 collaborative projects, 9 SMEs, and 100 people within a 5,000 m2 platform and 4 technical facilities.

TTHE CLEANTECH

TRANSITION IS

ACCELERATING

5150


LACTIPS has developed an original method for a different way of producing a water-soluble plastic,

based on milk proteins. An innovation started in the Lyon region and being further developed

in the Chemical Valley. DIDIER CHAVANON BMES president and COV-KO project leader

hat does the COV-KO project entail? COV-KO (Volatile Organic Compounds - Knock Out) aims to develop new materials for

decontaminating and disinfecting indoor air. With air quality monitoring becoming a regulatory requirement in public spaces, various solutions have been put on the mar-ket in recent years. But many of them emit as much pollution as they treat! Our ambition is to offer an efficient and totally secure solution, i.e. that produces no pollutants. We address pri-marily the professional market, including medi-cal and public facilities, although over time, our products might interest the general public, sensitive to issues of air pollution. Your company, BMES, is leading the project. Why did you call on other partners? Specializing in the treatment of water and air, we needed additional expertise to achieve reliable and technical know-how for COV-KO. We approached three local academic labora-tories and five companies in the Rhône-Alpes region, each bringing a technological compo-nent. Our choice was made purely on regional expertise: firstly because expertise here is strong, and secondly because proximity provides greater efficiency. It also greatly increases the financial scope of the project. At €3.2 M, COV-KO is funded for 50% by its partner companies, and the other 50% comes through the Single Interministerial Fund (FUI), BPI, the FEDER funds, and local governments (Greater Lyon, Rhône-Alpes region, Isère General Council, City of Grenoble, General Council of Haute Savoie).

BMES and the COV-KO project are based since early 2014 at Axel'One. Why this choice? Axel’One is meant for startup compa-nies developing innovating projects, which is our case! The location in the heart of the Chemical Valley, with its pool of skills, partners, business opportunities and geographical accessibility, counts for a lot. We also needed it to make our R&D completely secure, which we now do in a HSE (Health & Safety Executive) laboratory, at our disposal on the premises of the IFP New Energies. Axel’One and the Chemi-cal Valley as a whole give us high visibility with investors. It is a very favorable environment for growing and carrying out complex collaborative projects.

MARIE-HÉLÈNE GRAMATIKOFFCofounder

LACTIPS was started around a technological innovation. Which one?With the IMP (Polymer Materials Engineering) Laboratory of the Jean Monet University in Saint-Etienne,

which filed the patent, we have developed a technology for manufacturing a milk protein-based water-soluble plastic. It is 100 % biosourced, 100 % biodegradable and 100 % compostable. But what makes it innovative is not the use of milk proteins for manufacturing plastic, but the way in which it they are used: the protein is deconstruc-ted by thermo-mechanical action to make a water-soluble thermoplastic polymer. With this technique, our final product can then be used in a standard way by the industrial plastic processors.

What market are you targeting? It is very large and global as, in a way, we are suppliers of raw materials to plastic processors. They are very interested because we open their value chain, allowing them to position themselves on something that previously didn't exist. For now we are of course not able to respond to all requests and we are focusing on starting applications that have a reduced time to market and for which the existing water-soluble solutions are not suitable, for example in the market of 3D printing and watercolor pencils.

Being from here, was it natural for you to start your company in Lyon? The location is very favorable, and I was aware that the industrial fabric of the Chemical Valley would ensure the presence of strong skills as well as potential opportunities brought on by the fact that the present industrial ecosystem is moving towards cleantech. In looking for a development and pre-production site I had the chance to meet the Axel'One team. Now based on their innovation platform, I enjoy a rich working environment, technologically advanced equipment, the strength of their network and their advice. It is a real springboard for continuing the adventure!

What are the next steps? They are numerous: a fundraising project that will run until March 2015, hiring a researcher in October, and a real estate project to strengthen our production. The call for projects by the "30", initiated by Greater Lyon and 30 partners for the Chemical Valley, seems to me particularly interesting for booming companies like ours.

L W

Cleaning up polluted air, without emitting new pollution, is the challenge of the COV-KO project. A collaborative project that brings together the expertise of 3 laboratories and 5 regional businesses, made in the Chemical Valley.

’’ A FAVORABLE ENVIRONMENT FOR INNOVATIVE AND COMPLEX COLLABORATIVE PROJECTS ’’

’’ THE AREA IS A REAL LEVER FOR

DESIGNING NEW PROCESSES ’’

COV-KO

SEPTEMBER 2012: PROJECT START

SEPTEMBER 2014: END OF

LAB TESTS

OCTOBER 2014: START OF IN SITU

TESTS

MID-SEPTEMBER 2015:

PRODUCT LAUNCH

LACTIPS

FOUNDED IN APRIL 2014

1 FUNDRAISING UNDERWAY

2 ASSOCIATES AND 1 EMPLOYEE

FORECAST FOR 2015: €1.5 M TURNOVER

5352


The Solvay Group is an international leader that has had a presence in the heart of the Chemical Valley for over 150 years, making it an integral part of its history. The area is undergoing a total transformation today, and is being revived by a call for unique and original projects. L'appel des 30 is a true collective springboard, reuniting Greater Lyon and 30 partners including the Solvay Group, around a 50 ha lot full of potential and made available to idea champions in the chemical, cleantech and environmental industries. It is a unique implementation opportunity.

" L'APPEL DES 30 BREAKS

DOWN THE NEEDED

ENERGIES FOR THE

DEVELOPMENT OF THE

CHEMICAL VALLEY." hat is your take on

the future of the chemical industry?For decades, the Chemical Valley in-

dustrial plants including ours have been innovating in the chemical, pe-trochemical and refinery sectors. As responsible actors, they need to develop themselves in the areas of specialty chemicals, innovative materials, green energy and environ-ment, in order to meet the challen-ges of sustainable development. A transformation towards a chemical industry that respects man as well as the environment requires a concerted approach between manufacturers and developers of structural urban projects. The future depends upon this balance and this diversity.

MARIE-FRANCE RATYEnvironmental Rehabilitation Real Estate Operations Manager

W How is L'appel des 30 going to allow this diversification to succeed? L'appel des 30 seeks the complemen-tarity between the industrial fabric and the diversification through new industrial and economic activity. There will be, through the project's partnership structure, an exchange of know-how, sharing acquired skills and a common pool of resources and specialties. This project will mobilize land-owning companies, business real estate operators and business creators to synergize the proposed set-ups.The consensus concerning the technological risk prevention plan strategy allows for an open call for projects built upon a foundation of very diverse public and private tene-ments: undeveloped land, industrial wastelands and available property at

industrial sites or research centers. Some land already contains usable buildings.This diversity of available property needs a wide variety in applicant com-panies, projects, challenges and risks. Adequate solutions will be provided, thanks to proposed technical, regulatory and financial support services.

You made the decision to propose four tenements from your own property. We lobbied hard internally, in order to mobilize the site directors and their teams first, who were rapidly convinced and seduced by the project's ambition and the collective benefit that it brought forth. The four business entities were consulted in order to together identify the possible properties, consistent with their own goals. We decided to elect four tenements, spread out over our three production and research sites, and are proud to have attained a total of 18.5 of the 45 ha proposed by the industrials on their grounds.

What is the goal for an industrial such as Solvay?The Solvay sites have a true interest in welcoming complimentary and related businesses to or near their operation platforms. They seek to provide can-didates with ideal set-up conditions, through practical bonds such as shared utilities, equipment or services. The sites also work towards the constitution of an economic platform, in connection with other Valley industrials. A governing contract will define the common secu-rity management procedures and the possibility for integrating new members who have chosen to set up their presence on the platform. More concretely, we would watch particularly over the sharing of emer-gency response solutions, management procedures and personal protection equipment, etc. All of this will permit us to increase the development potential of the sites as well as the competitiveness and performance of each business.The Lyon Center for Research and Innovation offers the opportunity to innovate collaboratively and to create a European or even global research network benefitting companies, their

partners, and even the region by contri-buting to the development of the area. How do you invest in your idea champions?The site directors and their teams play a key role, notably in the definition of the economic platform and the projects of sharing goods and services.They are the ones who will welcome new buyers and idea champions, and will help them to integrate, to ensure their safety, and to develop their businesses alongside Solvay. The group also has real estate and environmental know-how, which is put into action largely to help with the preparation of the tenements and to get the ground ready. Who is your ideal candidate?The applicant’s proposed business should fit into the sectors specified in L'appel des 30: chemical, energy and environment. These sectors are vast and guarantee richness and creative emulation within their answers. No pro-ject will be dismissed without proper consideration. If the project is durable, presents a strong economic impact and creates jobs, most likely it will favor integration, economic and technolo-gical renewal and competitiveness for the Chemical Valley.

L'appel des 30 will have solid perfor-mance indicators, essential for the direction and final success of the project.

Ultimately, what do you believe to be the keys to success for this project?The first key to success is to be able to take advantage of the diversity of the tenements, the project initiators and their businesses in order to create an ambitious and coherent development and structural renovation plan. The second key to success resides in local and federal support, making the projects viable, facilitating the pre-paration of roads and networks, allowing the possible reorganization of the Lo-cal Urban Development Plan (PLU), optimizing decisional circuits concerning regulation and reducing the delays in these decisions. Greater Lyon has already mobilized federal services, DREAL (Directorate for Environment, Development and Housing), DDT (Departmental Direc-tion of Territories), etc. It is an essential element in order to see this through.

L'APPEL DES 30

30 selected economic projects in the chemical, energy

and environmental sectors

15 ha made available by Greater Lyon

45 ha by industrial partners

30 public and private partners for technical, regulatory and financial support.

+ 300 jobs in the coming 3 years

More information on www.appeldes30.fr

THE PERSPECTIVE OF ANNE-ELISABETH MOUREY, President of ADDVC - Association for Durable Development in the Chemical Valley Solvay Aroma Performance's Communication Director

HOW IS L'APPEL DES 30 A PROJECT OF THE FUTURE?

The Solvay Group has committed itself to this project initiated and piloted by Greater Lyon, through the Chemical Valley mission, with the strong conviction that this synergy brings increased energy to the development of the region.We observed our neighbors, specifically Germany and Canada, etc. and we found nothing similar. This desire to be original and creative, even down to our daily activities as chemists, is different and a key to success. Usually these steps towards integration are made together with a company and its real estate operator or idea champion. But each time they must recreate the roles and the necessary engineering.Here, we share resources, even down to technical and financial engineering. This will certainly be the key success factor for this ambitious project.

5554

SINCE 2002, THE FESTIVAL NUITS SONORES DECODES INDEPENDENT ELECTRONIC CULTURES. FOR 5 DAYS AND 5 NIGHTS, ARTISTS AND

AUDIENCES CELEBRATE MUSIC, DESIGN, GRAPHICS AND ARCHITECTURE IN A SPIRIT OF EXPERIMENTAL EXCELLENCE. MORE THAN 250 SITES

THROUGHOUT THE CITY HAVE BEEN OPENED UP BY THE ORGANIZER ARTY FARTY TO HOST THESE ALWAYS UNIQUE ENCOUNTERS.

SNAPSHOTS OF EMOTIONS IN THREE COLORS, TO CELEBRATE THE UNIFYING INNOVATION OF A BENCHMARK FESTIVAL.

NUITS SONORES, 12 YEARS WITHOUT

SLEEPING.

TERRITORIESV I S I O N S

5756

B E F O R E

T H E B L U E

H O U R


5958

W H I T E

-

H O T


6160

R E D

W I T H

P L E A S U R E


6362

A F F I N I T I E S

A F F

I N I

T I E S

S AT I S FAC T I O N 66-69

V I B R AT I O N S 70-77

P E R C E P T I O N S 78-85

I N I T I AT I O N S 86-89

A D D I C T I O N S 90-97

I L L U S T R AT I O N S 98

65

Actor, composer, writer, humorist, editor,

musician, director, screenwriter and probably

even astronomer in his next show, Mr. Astier is above all a very busy

performer, a Lyonnais attached to his city, and true to his Italian roots.

He is endearing but relentless. An encounter.

’’ THE FEELING OF BEING IN YOUR HOMETOWN

IS SOMETHING SPECIAL AND UNIQUE’’

AFFINIT IESS AT I S FAC T I O N S

Alexandre Astier

6766

favorite location during the Lyon's Fête des Lumières?" - "The Ardèche", are you confirming that?… I don't like crowds, and yes, I admit: the most recent Fêtes des Lumières irritate me. My reference is simpler and more personal. Two or three votive candles placed on the window-sill by my grandmother, twinkling and quiet streets in Gerland that create a sort of magic. Nowadays it's different. I welcome the technical prowess of the sounds and lights but it has be-come extremely contemporary art. Having said that, it's very good for Lyon, it is a popular success.

What are your preferred locations? Your favorite addresses?In Vieux Lyon, the rue Juiverie hasn't changed since Molière walk-ed through it. Tourists don't really know what to do with it, except those looking for the Philibert de l'Orme courtyard. It houses my mother's school and the offices of my production company. That's Lyon: a continuity of life, and sights for those who want to discover them. You should also have a look at the view from the courtyard of the Conservatory, on the

Fourvière hill. From that railing way up there, you feel privileged.

What is your vision of Lyon in 2020, your ideal Lyon?That's hard to say. I've known Lyon a lot less wholesome, a wilder Lyon. During my childhood, the Place des Terreaux was very urban, the walls were black with grime. And we played on the dirty staircases and in the traboules...Here as elsewhere, they build, preserve, renovate and sanitize... And that's fine. It ensures that there is no saturation, that there is more green space: it is nice taking a walk or riding a bike on the Rhône and Saône riverbanks... but I will always have that nostalgia.

One final word?No, have I told you about Italy? That's what's important. This, this is an Italian city.

Thank you to "In Cuisine", bookstore, workshop, and gourmet break at 1 Place Bellecour, for their hospitality.

PORTRAIT OF LYONIF LYON WERE…

An addiction: The pizza Carbo from Chez Carlo

A film: Big Deal on Madonna Street. Watch this film shot in Rome, I've known Lyon like that (Note = film by Mario Monicelli with Claudia Cardinale and Vittorio Gassman)

A painting: The Flight into Egypt by Nicolas Poussin, a painting acquired by the Lyon Museum of Fine Arts with corpo-rate and individual sponsorship. It's nice and my wife is co-owner!

A musician: Louis Sclavis. And Mario Stantchev, the jazz teacher at the regional conservatory who taught me how to "play music".

A literary genre: A beautiful photo book. Lyon in pictures.

A dish: Already mentioned!

A capital: Florence is not a capital, so Rome!

An object: A concrete mixer's handbrake. When I was six I played at the Cour Lefèvre. There was a concrete mixer. I released the brake and the following day everything was dumped in the middle of the courtyard and everyone wondered how that happened. It was me…

A discovery / an invention: The riverboat. When I was taking gymnastics at the Association Laïque Gerland La Mouche… You did gymnastics?Yes and that's why I am short. The neighborhood "la Mouche" was called like that because they invented and built the riverboats (bateaux mouche in French) there. A gift to Paris…

A hero (anti-hero): Molière. He's a form of hero.

An anti-hero: They're not really from around here…

A character from Asterix: Julius Caesar!

An alien: The only alien to land at the Place du Change instead of in front of the White House like in most films.

UPCOMING.Adaptation and co-direction:" "Asterix: The Land of the Gods", animated film in 3D. French release: November 2014.

L’ Exo-conference: A one-man show that promises to be astronomical. On tour in 2014/2015, schedule on www.raindogprod.com

You were born in Lyon 40 years ago and you still live there. What does "Addicted to Lyon" mean to you? Addicted isn’t the word that I would use. It implies that you cannot do without. That is not necessarily a good thing. For me, Lyon is my wife. It is like my wife. She is great but some things really annoy me. But I wouldn't want to live somewhere else. I love the feeling of being "at home". I have traveled a lot and only here I have the feeling of home, this familiarity with the streets, with its history. The feeling of being in your hometown is something special and unique. There are two types of people: those that stay in their hometown and those that leave.

You have said both "great and annoying"; what is "annoying" to you?Lyon as a city has its flaws, but one feels good there. Annoying is its conservative and bourgeois background. Annoying are the hipsters, those people that like just killing time, enjoying the good life and who see Lyon as a bistrot terrace in Spring. A city where it is only about

where you go to the market and take your drinks lacks authenticity. That's not me, I like the active, working Lyon.

What is the worst Lyon stereotype for you?The Crédit Lyonnais pencil (tower). I don't know if it's the worst stereotype, but it's the worst pencil! Seriously, the stereotype for those that don't know Lyon well is the Croix-Rousse, which is perceived as a village as well as a protest. The Lyon stereotypes are about in which neighborhoods to live. Florence is not just the Ponte Vecchio either.My generation has seen the very end of the slums of Gerland, the Lyon of

the immigrants, that of the workers, that of my great-grandparents. In the late 70s they lived in back streets still covered with clay.

You talk about a diversity of people, of places... What would you do to make this diversity more anchored in the city?Lyon should become even more of a working town. In Paris, where a lot of things in my field of work are happening, you can only do two things a day. It is a saturated city. People spend the majority of their time in transport. To be able to do three things a day, you have to travel on two wheels and accept the fact that you might not survive that... Here, there are talented and highly technical professionals, spaces, set designs, technology... All this in close proximity, which allows me to handle four or five things a day by using various transport methods. I work har-der and better here, and that suits me. I'm not very good at being inactive; I'm not very sensitive to quality of life if it means doing nothing. My life is my work, my family, my children.In Lyon I can live that life, I can live in my city so that it can be a part of me, that balance is real in Lyon.

What are Lyon's strengths and weaknesses?For my profession, my professions, there are a lot of advantages. Since there are few professionals here, those that are there are very good. They work nearby with a provincial approach of "specialized crafts-manship". When I go to Paris to record the voices for the next Asterix, I go to the Piste Rouge studio, the equivalent of Miroslav Pilon in Lyon. It's family- sized, serious and efficient.

The inconvenience is that when you are here, you're not somewhere else... But nowadays, with Internet and other new technologies you can be nowhere and everywhere at the same time. Not too long ago I recorded an advertising voice-over while being live with Los Angeles and London. Lyon is connected and I assume that goes for everyone in other sectors as well, right?

On December 6th, 2013 you answered a Twitter follower who asked you: "Alexandre Astier, what is your

'' ... ...I can live in my city so that it can be a part of me,

that balance is real in Lyon ''

AFFINIT IESS AT I S FAC T I O N S

6968

AFFINIT IESV I B R AT I O N S

The 16th edition of Sirha will be held from January 24-28, 2015. It is an essential event for all professionals in the catering and restaurant business. If its visitors are increasingly international, the concept has been exported through several "derivatives", representing its high end positioning. Discussion with Marie-Odile Fondeur, Sirha’s executive director.

hat makes Sirha an international trade show? The numbers prove it: of the 185,500 professionals who attended the latest edition,

more than 23,400 are international visitors from 138 countries. 21 % of the 3,000 exhibi-tors and brands present at the show come from abroad and represent 26 countries. And the event is attracting 860 journalists including 38 % foreign press. A very inter-national connotation that is also found in our pavilions hosting not only the French regions, but also foreign countries such as Spain, Italy, Morocco, Sweden, Japan...

How did the show gain such momentum? Cuisine has become global. Since its inception 30 years ago, Sirha has positioned itself by clearing the way for trends in the food service, or even by being a trendsetter. It is only natural that Sirha gradually acquired this global reach. We also worked very hard for it. The first who gave real dimension to the cuisine is of course Paul Bocuse: he had the outstanding idea at the time to take the chefs out of their kitchens! We fully join this dynamic by bringing the show outside of France's borders.

What are the leading international events? Our international competitions are very power-ful image builders. The Bocuse d'Or, created by Paul Bocuse to reward the best representatives of French gastronomy, allow us to grow the Sirha brand throughout the year and around the wor-ld. The World Pastry Cup and the International

Catering Cup for delicatessen meet this ambition. In 2013 we created the first "World Cuisine Summit" organized on the fringes of Sirha. Based on a study conducted in a dozen countries, it gives a more social, and completely global vision of food, like a Davos for the food business: scarcity of resources, products and energy, aging of the population... We have also started "mini Sirha" abroad - in Geneva, Istanbul and Moscow - that are very effective attractions for the Sirha image.

Is Lyon an asset for an international brand in the food sector? Yes because it corresponds with the city's image: it is still known for its football club and its gastronomy. It is no coincidence that the show was founded here, where everything was present for its successful creation: good products, demanding consumers, talented chefs... and that is still the case! Being rooted in Lyon, even though it's France's 2nd city, isn't always easy in everyday life, in terms of air transport or hotel capacity. We are also victims of our own success when we have to manage an influx of 200,000 people! We strive to improve our hospitality supply in a joint effort with all stakeholders.

Is Lyon a global city of gastronomy? Yes, and it's not only about the number of stars. We have a pool of incredible talent here and above all, the city has kept its soul, one of the reasons why many chefs come here!

What is new for the 2015 edition? A Sirha spin-off, open to the general public: la Biennale Internationale du Goût (International Taste Biennale, BIG). This means that for five days we will be organizing events in various cultural venues and public buildings in the city. One of the highlights of this event will certainly be the giant buffet that will take place on January 24th from 3 till 11 pm in the Croix-Rousse soft transportation modes tunnel. The tunnel will of course be closed to traffic, which allows for 1.7 km of demonstrations by chefs, tastings, and the longest cheese platter in the world! The aim is to bring gastronomy to the street, both literally and figuratively.

Sirha 2015

’’ AN INTERNATIONAL BRAND,

INSPIRED BY GLOBAL CUISINE ’’

SIRHA 2013: THE INGREDIENTS

2,980 exhibitors and brands

630 novelties, including

231 world premières

185,500 professionals

19,000 chefs

23,400 international attendees

138 represented countries

18 competitions to reveal new talent in the various hotel and restaurant professions

1 Off: the BIG

W

7170

The highlight of the Grand Hôtel-Dieu project, Lyon Cité Internationale de la Gastronomie will offer its visitors a

journey of unique flavors, full of life and rich in experiences. It is an ambitious project that necessitates financial

involvement as well as expertise of private patrons, some of which have already presented themselves.

LYON CITÉ INTERNATONALE DE LA GASTRONOMIE

’’ THE EXPERIENCE OF PATRONS IS ESSENTIAL IN ORDER TO

CREATE VALUE ’’


Lyon Cité Internationale de la Gastronomie ? For a total of €18 M, it is a partnership between public and private sectors, with one-third financed by the govern-ment and two-thirds by corporations. The role of the latter will therefore be determining in the implementation of the project.

Why choose to call upon patrons? It is an option for financing a general interest project. Aside from a tax exemption, it brings the companies involved certain advantages. In fact,

those that have chosen to support Lyon Cité International de la Gastro-nomie will be able to participate in deciding on the content of the project, by investing themselves into the diffe-rent working groups. These groups will flesh out the program for the various temporary exhibitions spaces within the setting. Of course it is not ex-pected that these companies will be present, as in having a showroom, but rather to propose ideas for activities or exhibitions related to the ambition of the place. Their experience will help us tremendously in creating value.

Which companies are you targeting? We have made numerous contacts these past months, mostly with local businesses that are interested in concepts related to gastronomy, food, and health through nourishment. For some, such as Valrhona, we have already sealed contracts. The complete list has not yet been finished. It should be in 2015 and follow the creating of a Public Interest Group, which will be the contracting authority of the whole operation.

Why did you choose to support Lyon Cité Internationale de la Gastronomie? The project is perfectly in line with our CSR (Corporate socia responsibi-lity) strategy, which aims to promote good taste, gastronomy and, on a larger scale the catering business, particularly in the Rhône-Alpes region. This is why we created the Valrhona Foundation over ten years ago: to pro-mote the education of taste and sensi-tivity to cuisine related careers, notably towards young people. The creation of Cité du Chocolat in Tain l’Hermitage in 2013 goes in this same direction.

What is your investment into this project? Over and above the funding that we bring in, we are going to explore ideas with those who are in charge of the project, about what the content of Lyon Cité Internationale de la Gastro-nomie should be. Beginning this fall, the teams from Cité du Chocolat and our pastry school in Tain l’Hermitage are going to propose ideas and bring in food for thought. We will also share our knowledge on scenography that we acquired when creating Cité du Chocolat in October 2013.

What type of feedback do you expect to receive? All of our sponsorships contribute to clearly identifying us as key player in taste and an important supporter of the different sectors of French gastro-nomy. That’s why, for almost 25 years now, we have been involved in Sirha, as a founding partner of the World Pastry Cup. At 100 km from our headquar-ters, the Lyon Cité Internationale de la Gastronomie is a not-to-be missed opportunity in pursuing, over the long haul, our responsible commitment on a local level.

Construction start:

LATE 2014Completion of Lyon Cité Internationale de la Gastronomie:

MID 2018

Bernard Vitiello, Associate Director of Eiffage Immobilier Centre-Est and manager of the Grand Hôtel-Dieu conversion project.

Franck Vidal, Director of Cité du Chocolat, and President of the Valrhona company foundation

7372 7372

In March 2014, Xi Jinping, President of the People's Republic of China,

began his official visit to France in Lyon at the Franco-Chinese

Institute. He inaugurated a center for encouraging and strengthening

the relationship between Lyon and China on this historic site: an

emblem of Franco-Chinese past and future relations...

LYON AND CHINA: 40 PARTNERING

UNIVERSITIES

The first Chinese academic chair in France was created in 1913 in Lyon! This serves as an example demonstrating the depth of the academic relationship between the two countries.

Much progress has been made since the creation of the Franco-Chinese Institute of Lyon: 3 000 students are now able to be welcomed into higher education institutions across the Lyon area. Relationships are reinforced with nearly 40 university agreements: recognition of degree validity, student exchange programs, development of joint research projects...

For example, there are several partnerships with Sun Yat-sen University in Guangzhou: University Jean Moulin Lyon 3 and the EMLYON Business School integrated a distance-learning Master in International Management program (the only French Master program authorized by the Chinese Ministry of Education since 1998). There is also cooperation between Shanghai Universities where the University of Lyon has a permanent presence. Prestigious schools (Ecole Centrale Lyon, Ecole Normale Supérieure, EMLYON...) have also initiated numerous projects in China and the dynamic is not going to stop building.

he first exchanges between Lyon and China were made in the 16th century, when the Gaul capital lay at the western extremity of the Silk Road. During the Renaissance, Lyon playeda pioneering role in spreading Chinese culture throughout Europe. Over the course of time, the relationship grew deeper,

intensifying during the 19th century, with the first French economic voyages into China. On its own end, China initiated a political climate of openness to western education by sending Chinese students, thus initiating the American work-study movement in the beginning of the 20th century. In this manner, several thousand Chinese were able to receive their education in Europe, notably in France, in order to found an intelligentsia capable of bringing China into the modern era.

A PREP SCHOOL DEDICATED TO TRANSMITTING OCCIDENTAL KNOWLEDGE

It was in this context that 473 students moved to Lyon between 1921 and 1946, 52 of them being women. They came to the Lyon Franco-Chinese Institute, located in the Saint-Irénée military fort. The institute functioned as a preparatory school, and its students were able to immerse themselvesin French culture and society. The programs, which were as strong in practical application as they were theoretical, were dispensed through

the existing Lyon educational establishments, and concentrated on crucial fields: sciences, medicine, chemistry, pharmacology, agriculture,commerce... Over a third of the students completed a thesis.At the Franco-Chinese Institute of Lyon, life was organized to fill the void left by the uprooting experienced by students: a literary circle, sportsclubs, Chinese cooking workshops, celebrations,cultural events, and a rich library of thousandsof books and hundreds of periodicals. The goal was to keep the connection with Chinese culture of the Republican era as well as to help the students function with the knowledge acquired in France once they returned to China.

A NEW PLACE AT WHICH TO PARTICIPATE IN THE DESIGN OF FRANCE-CHINA RELATIONS

In 2008, the city of Lyon, in conjunction with the University of Lyon and the Lyon Tourism and Conventions Bureau, opened a museum dedicated to the heyday of the Institute. The arrival of President Xi Jinpin in Lyon in March 2014 gave the place a new wind and has helpedfulfill the various projects that the community - Greater Lyon, the city of Lyon, and Aderly - had been preparing for several years in honor of his arrival. "The Institute now holds a key role in Franco-Chinese relations. With a projectas ambitious as the Franco-Chinese Institute Museum as well as the center devoted to the promotion of Lyon-China relations, the place must meet a very high standard," says Aderly Franco-Chinese Institute project manager Candice Du Chayla.

The center, scheduled to be completed in 2015, will house a museum space with permanent and temporary exhibitions and events reflectingthe Lyon-China relationship's historical richness,and will build its future upon three dominating levers: economy, academia and culture. "We want this place to be fun and to illustrate in a living way the ties that bind Lyon and China: gastronomy, cinema and Chinese medicine, for example, will each have their place." Partnerships are being finalized with the Chinese Cultural Center in Paris and with different national museums to contribute to its program... Meanwhile, two exhibitions are open to the public since September.

T

THE NEW

LYON

FRANCO-CHINESE

INSTITUTE

7574

AFFINIT IESV I B R AT I O N SAFFINIT IESV I B R AT I O N S

JACQUES DE CHILLYPresident of Aderly (The Lyon Area Economic Development Agency)

Economic relations between Lyon and China have history. How would you describe them today? They are stronger than they have ever been before, on both sides. Lyon is an ideal place for Chinese investments. For example, it is the leading French city for job creation by Chinese companies. Of course, this can be explained by the industrial roots of the area, notably in relation with but not limited to chemistry. Chinese companies open in Lyon because they are aware of our strengths. These past years, 11 of them joined us in various business sectors: Haier Home Solutions (appliances) chose Lyon as its 2nd R&D center in Europe. In 2012 Bank of China made Lyon the home for its second location in France... Their presence is a response to a certain business strategy as well as a will for citizen participation (see insert). In addition, major Lyonnais companies, such as the Mérieux Institute, Seb, Electricfil Automotive, Gerflor, Omnium Plastic and the Rhodia-Solvay group, have started conquering the Chinese market several years ago.

How do you explain this energy? Relationships between universities and companies from the two countries rein-force and fuel this dynamic. And they are historical. Did you know that in 2013 Lyon and Canton celebrated their 25th anniversary as sister cities? As the third largest city in China, Canton has risen to the country’s forefront of economic exchanges, and it is also a financially viable landing ground for Lyonnais companies. Academic exchanges are equally frequent, between the University of Lyon and Sun Yat-Sen University in Canton. Together with the Université Jean Moulin Lyon 3, EMLYON opened the only French international MBA program in Can-ton that is certified by the Chinese Ministry of Education. Major joint education initiatives have been signed with Shanghai universities as well... So there are many initiatives that serve as anchoring economic factors and contribute to fuelling new projects.

What are the elements needed in order to develop these exchanges? It is a team effort. It is necessary to capitalize on the academic and corporate exchanges, as well as continuing to work with economic partners in order to create new initiatives in China. We must make ourselves visible to Chinese companies across the board. This requires a calendar rich in meaningful events, for example the Orchestra National de Lyon touring China. The revival of the Lyon Franco-Chinese Institute is a strong sign of this desire to reinforce the ties between Lyon and China. The cultural program will be rich and attractive. It will be geared to Chinese companies as well as tourists that we hope will come to discover a little known page in their history books.

How can Lyonnais companies be encouraged to develop their business in China? For French companies, the dynamic is different in that it is necessary to be a major company in order to set up a presence. There are many tools to help them in their market studies, on a technical as well as financial level. Often what holds them back is psychological: the Chinese market is as seductive as it is daunting. To help them overcome this we created the ONLYLYON China Business Club, which brings together Chinese companies that have set up shop in Lyon and Lyonnais companies that have a presence in China. Highlighting success stories can often generate new interest for development in China.

HUAWEI FEEDS INTO THE LOCAL

DIGITAL ECOSYSTEM

Global IT solutions provider, Huawei counts over 140,000 employees worldwide. In 2011, the company set up a development center in Lyon, creating 50 jobs as well as investing and multiplying its research projects and partnerships, notably in Lyon. Since 2013, the Chinese company sponsors and supports three INSA exchange students yearly. In 2014, Huawei showed its support to the Lyon digital sector by financing the "Pulse Contest" with an amount of €300,000. The contest is open to SME-SMI and innovation startups in Big Data, Smart Cities and connected objects

BANK OF CHINA LYON BRANCH:

A BANK UNLIKE ANY OTHER

Bank of China Lyon Branch is the bank’s second branch opening (after Paris). Inaugurated in December 2012, the bank's mission is to facilitate financial exchanges between France and China. The bank encourages French investments in China for large corporations as well as SME-SMI. As a financial partner to Chinese companies it also facilitates the completion of Chinese projects on French soil. Involved in the local economic development, it is one of the Tour Incity investors, and supports cultural projects such as the Fête des Lumières and the Franco-Chinese Institute. CHEM CHINA HAS MOVED

IN FOR THE LONG HAUL

In 2006, the state-owned company Chem China (140,000 employees worldwide) bought Adisseo and created Bluestar Silicones (formerly part of the Rhodia Group). These acquisitions represent an investment of over €1.2 billion. Since then Bluestar Silicones has set up its international headquarters in Lyon, as well as its principal research and development platform. Today, over 1,900 people work in France for the Bluestar Silicones companies, including over a thousand in the Lyon area.

THEY CHOSE TO SET UP BUSINESS IN LYON

14 Chinese companies present in Greater Lyon

1,431Employees working for Chinese companies

47Companies from the Rhône département have set up a presence in China

In 2013, exports from Rhône-based companies to China represented

€430,880In 2013, imports from Chinese companies in the Rhône represented

€1,357,762

The story between Lyon and China has been an ongoing one, for several centuries. It has never

been stronger economically than it is today. Historical affinities, business opportunities,

convergence of expertise... The business opportunities are rooted in a comprehensive

and lasting relationship.

UNIVERSITY AND

CORPORATE

EXCHANGES

FUEL

BUSINESSES

7776


hy is Lyon playing an important role in the development of a robotics economy?In Lyon the political commitment to attract talent and new skills

is real. You feel that the city makes an effort to succeed in this field. The virtuous circle has been engaged for some years now: the 4th edi-tion of Innorobo shows this dynamic in Lyon.

What does the term robolution mean?A robotics revolution: technology, marketing, use. All robotics techniques can be used in daily life. Service robotics can help us with our daily tasks. Educational robotics offers, for example in training, already an important pedagogical potential in transferring skills. But the robotics process is appearing and being developed in a host of new markets to meet new needs or to revolutionize existing uses. This is particularly the case in services such as home care for the elderly and traffic security. It is up to us professionals to take ownership of these markets in order to develop the overall competitiveness of the sector. It is an economic challenge: the more efficient we are in designing and building products that make life easier for everyone, the more available and wide-spread service robotics will be.

How does Navya fit in this ambition?Navya's ambition started with a simple fact: 90 % of all traffic accidents are due to human error. Our goal is to design robotic vehicles that protect life and make it easier while making traffic more secure. To take on this ambition of innovation as an entrepreneur, it means creating jobs, attracting talents, and benefitting from a favorable environment for this initiative... Lyon knows how to stimulate competitiveness by giving confidence to entrepreneurs and by creating favorable conditions to those wishing to work in innovation. That's why we chose to have our presence

Lyon is an area that reduces the risk for an entrepreneur... The Lyon region combines a range of high qua-lity infrastructure with an excellent quality of life. These are undeniable advantages in terms of recruitment: I know that my future em-ployees will want the best for themselves and their children.The ability of public and private players to capi-talize on the historical assets of the region also gives it major leverage: the industrial sector has always been at the forefront in Lyon. The industrial past of the truck and the rich fabric of auto parts manufacturers create today, on the demarcation between robotics and the auto-mobile, a fertile innovative culture. Two concrete examples illustrate the creati-vity and operability that are real assets for the appeal in the international competition: with regard to training, I have excellent resources to develop skills within my company. When it comes to R&D, the competitive cluster LUTB-Transport & Mobility System, dedicated to mobility issues, has a global reach.

Who are your competitors in the mobility robotics segment?When it comes to technological innovation, our competitors are clearly the United States, while China is our biggest rival in terms of production. Not surprising, is it? France has recognized discri-minating strengths: the pool of expertise from the engineering schools, and an industrial sector that knows how to develop the innovative high-tech products that are among the best and the most innovative in the world, like Airbus and the TGV. For me, the advantage we have in France is the quality of our products but the problem is that we seem unable to find the talent to market them. It is our job to learn how to market our products to prevent our companies from being taken over, even when we are competitive in both innovation and production.

The development of robotics in all fields of business will cause a revolution in its use. Bruno Bonnell has been saying it since 2010: "the robolution is

underway!" Beyond Innorobo, the European gathering of service robotics enthusiasts, Lyon is establishing itself as a stronghold of robotic innovation.

Interview with Christophe Sapet, of Navya, designer of robotic electric vehicles.

’’ ROBOLUTION,MADE IN

LYON ’’

favorable conditions to those wishing to work in innovation. That's why we chose to have our presence in Lyon.

"Making transportation modes safer and becoming indispensable on the world stage."

W

7978

What are the main challenges to overcome for the robotics sector?Developing excellence, whether alone or in a group, by creating synergies on different levels, between private and public sectors, between the regions and Europe. Robolution Capital, created by our principal shareholder is in this respect an interesting example: it is an investment capital fund that includes, together with the European Investment Fund and Bpifrance, institutional and industrial players as well as individual investors, and is dedicated to a single sector, service robo-tics. Its ambition and vocation are to identify, finance and support companies that innovate and have potential in all areas of robotics. With this type of model you can create real impulses in the growth sectors by creating solid foundations. This way, the people in the companies can focus their intelligence and energy on projects, technology and business challenges. It's the course of action and the strategic bias of the robolution.

What are the future projects that mobilize the international robotics community?Three major segments comprise the most coveted projects: automated robotic vehicles for mobility, telepresence in service robotics, and obviously humanoid robots. Unfortunately the latter market has been taken over by Japan for lack of investment in Europe. Competition is global and you cannot be everywhere. It is up to us to do everything possible to remain consistent in order to keep the fields where we have a monopoly firmly anchored in France. That is what we have built in Lyon with funds, an anchor point and a dedicated platform for mobility robotics.

And what kind of short-term challenges is Navya facing?The two challenges that mobilize us summarize all the "robolution" challenges: first, go fas-ter by forming a larger team to continue working on the European CATS (City Alternative Transport System) project. It is a challenge in innovation management in order to reach a critical size. Then experiment with four of our Navya vehicles in a real-life situation and help users adapt to new vehicles without steering wheel or pedals. It is an appropriation challenge.

Company name NAVYA.

Founded June 4th, 2014.

Headquarters Villeurbanne.

Staff 112 employees. 30 more by the end of 2015.

Business Design and development of robotic electric vehicles.

Assets One of the few operational fleet of vehicles in the world. Initial user audits completed.

Ambitions Keep a leading position in automobile robotics in terms of design and innovation.

News Demonstration of the Navya vehicle on place Bellecour in 2013.Launching a vehicle with next generation software at the forefront of technology in late 2014.

AFFINIT IESV I B R AT I O N S80

AFFINIT IESP E R C E P T I O N S

USEFUL AND FERTILE:

SALON DES ENTREPRENEURS

LYON RHÔNE-ALPES 2014

On June 11 and 12, 2014, the Lyon Congress Centre echoed with the enthusiastic rustle of 14,500 visitors to the Salon des

Entrepreneurs: idea champions, business founders, prospective franchisees, freelancers, business buyers, and young leaders shared

their experiences in nearly 100 conferences and workshops with leading entrepreneurs and more than 150 partners.

A few words from entrepreneurs:

" HIGH-LEVEL CONFERENCES "

ESTELLE, 30, FOUNDER OF ARTY ROOTS

" ALL THIS ENERGY IS REASSURING AND

MOTIVATING. "LEILA, STUDENT, LEAVING THE "STARTING A BUSINESS

WHEN YOU ARE YOUNG", LVE WORKSHOP

" IT'S CLEAR TO ME NOW: FRANCHISING

IS THE ANSWER FOR ME. "ASSIF, FUTURE BAKER

" INNOVATION CANNOT BE INVENTED, IT HAS TO BE

EXPERIENCED." CELINE, INNOVATION CONSULTANT

" MY IDEA IS TURNING INTO A PROJECT. "

GAËL, 33 AND WITH THE FUTURE IN FRONT OF HIM...

" BUYING A BUSINESS HAD NEVER CROSSED MY MIND BEFORE... "

AURÉLIE, FUTURE BOSS

" MY LEGS HURT! "CHLOE, HOSTESS

" ALAIN MÉRIEUX HAS GRANTED

ME 5 MINUTES!!! "FRÉDÉRIQUE,

IDEA CHAMPION

8382

RETROSPECTIVE LYON URBAN TRAIL, QUAI DU POLAR, NUITS DE FOURVIÈRE, LYON FREE VTT, DANCE BIENNALE

AFFINIT IESP E R C E P T I O N S

8584

TOWARDS

UNITED STATES

TOWARDS

JAPAN

CZECH REPUBLIC

CORSICA

PORTUGALSPAIN

MOROCCO

ILESCANARIES

TOWARDS

DOMINICAN REPUBLIC

ALGERIA

TUNISIA

EGYPT

SWEDEN

NETHERLANDS

BELGIUM

SWITZERLANDAUSTRIA

TURKEY

ITALY

IRELAND

WALES

SCOTLAND

ICELAND

RUSSIA

TOWARDSCAPE VERDE

TOWARDSSENEGAL

GERMANY

ENGLAND

CITYSCAPE ABU DHABI

UNITED ARAB EMIRATES

ICCA CONGRESS

ISTANBULLAND :

QUALITY OF LIFE

EIBTM SHOW

BARCELONE

IN 2013 (NUMBER OF V IS I TS O F F O R E I G N E R S T O THE TOURIST OFFICE):

TOP 5 OF FOREIGNERS 1ST GERMANY2ND SPAIN3RD UNITED KINGDOM4TH ITALY5TH USA

A I R T R A F F I C: 8.5 MILLION PASSENGERS (+ 1.3 % COMPARED TO 2012)

AIRLINE CONNECTIONS

INCLUDING 22 NEW SINCE 2011 115

100%

4:21 PM

ONLY


AFFINIT IESI N I T I AT I O N S

ONLYLYON'S

APPOINTMENTS

FOR LATE 2014 -

Q1 2015:

TURKEY

• ICCA congress in Istanbul

with the Congress Bureau

International Association

of Congresses and

Conventions

November 1-4

SPAIN

• Barcelona Land: Quality

of Life at the CosmoCaixa science

museum

First European congress on

land stewardship

November 5-8

• EIBTM trade show

with the Congress Bureau

November 18-20

UNITED ARAB

EMIRATES

• City Scape Abu Dhabi

at the ADNEC (Abu Dhabi

National Exhibition Center)

International trade show

on investment and real

estate development

April 21-23

FRANCE

• SIMI, business real

estate trade show

Congress Center

Paris December 3-5

• Bio-Europe Spring

Conference

Paris Expo, Porte de

Versailles March 9-11

• National real estate

trade show

Porte de Varsailles

Paris April 9-12

LIVE FROM

LYON!

• Water Class Factory &

Energy Class Factory

professional trade show

Lyon Congress Center

November 4th

• Pollutec, 26th international

exhibition of

environmental

equipment, technologies

and services

Eurexpo

December 2-4

• Rhône-Alpes Real Estate

Exhibition

Lyon Congress Center

March 13-15

BUT ALSO…

• Fête des Lumières

December 5-8

DIRECT GETAWAYS

FROM LYON

VIENNA

Waltz of presents in the

lighted alleys of the Vienna

Christmas Market.

A magical interlude, opening

November 18. Departure

9:50 am > Return 7:05 pm.

VENICE

A Venetian holiday

structured around the

14th Architecture Biennale.

Direct flight to the previous

century on September 30th

at 8:55 am and return in a

contemporary setting on

October 2nd at 7:20 pm.

ISTANBUL

Long weekend at the

heart of Turkey to discover

the arabesques of Istanbul

and the Hellenistic

charms of cities in ruins.

Departure from the

Lyon-Saint Exupéry airport

on November 8th

at 5:35 pm, return 3 days

later at 7:20 pm.

DUBAI

10 km on the run for

beginners and experienced

athletes of the Dubai

Desert Run, December 6th.

Great start possible

with 5 return flights

per week.

LISBON

Musical detour

in Portugal for a night

of voices and guitars with

the show Fado in Chiado.

Nostalgic rhythms from

the start, November 22nd

at 11:50 am until the return

the next day at 2:45 pm.

MADRID

Splits between classical

and avant-garde on

stage of the international

festival Madrid en Danza,

which stretches out from

November 3-23. Daily flights

from Lyon to join the dance

at any moment.

BRUSSELS

Hollywood dresses

Brussels with an exhibition

to mentally undress:

Glamour, 30's Fashion at

the Costume and Lace

museum. Sophisticated

departure on Wednesday,

December 10 from Part-Dieu

and fashionable return

scheduled for 11:24 pm.

LONDON

Swinging between street

concerts, films and

conferences at

the rhythm of

the London Jazz Festival.

Improvised departure

between November

14 and 23, thanks to daily

connections via

the Eurotunnel (via Paris).

GENEVA

Flying start for the 85th

edition of the International

Auto Show, where the

engines hum at Palexpo

from March 5-15. Driver

Assistance departing from

Part-Dieu!

AMSTERDAM

A wild New Year's Eve and

spectacular fireworks in the

spotlight of the Amsterdam

Light Festival. The rails at

Part-Dieu extend all the

way to the Netherlands (via

Paris) to highlight the Dutch

festivities.

WHERE SHALL WE MEET?

WHAT SHALL WE DO?

115GOOD REASONS TO

LEAVE LYON AND

THEN COME BACK

Destinations from Lyon

OnlyLyon events abroad

A few getaways with direct connections from Lyon

8786

’’ MUCH REMAINS

TO BE DONE TO ATTRACT THE LEISURE TRAVELER! ’’

The Mama Shelter arrived in Lyon in 2013 with its tribe, adept to a certain way of life… à la lyonnaise!

Why did you choose Lyon as the 3rd city to open a branch?We opened the first Mama Shelter in Paris in 2008. Then, Marseille in second position happened by chance. The opening of our Lyon branch in March 2013 is of course thanks to the city's economic appeal and its reach. But Lyon was above all our personal favorite!

What are your initial assessments a year and a half after opening?They are good as we are ahead of our calculated perspectives. The Mama concept is liked in Lyon as it is elsewhere: it is neither a hotel, nor an apartment hotel, but a place to live where you can of course sleep, but also work and relax, all in a casual atmosphere. Our location in Lyon's Jean Macé neighborhood has proven successful: it is a generous area, full of life, which corresponds perfectly to the Mama concept. Our biggest surprise is the restaurant's

Encounter with SERGE TRIGANO,MAMA SHELTER CEO

MAMA SHELTERPOWER

4 LOCATIONS IN FRANCE (Paris, Marseille, Lyon, Bordeaux) and 1 in Istanbul

156 ROOMS

2013 TURNOVER: €5.3 M (opening in March)

91 € average price per room

81,000 MEALS served since opening

1 DESIGNER Philippe Starck

1 ARCHITECT URBAN PLANNER Cyril Aouizerate

2 CHEFS Alain Senderens and Jérôme Banctel

success, which has become a real meeting place! We would never have guessed it, given the competition! The seminar business works very well too.

What are your customers expecting?There isn't really a typical client profile for Mama Shelter. It is specific in its curiosity: clients need to be surprised by an atypical place, something they don't find in the conven-tional hotel chains or even in upscale hotels. And when they like what we have to offer, they follow us to our different locations and become member of the "tribe". That's why we're talking about a "Mama" concept.

What are your prospects for the coming years?They are not different than those of our colleagues in the hotel business: even though we have a comfortable position in the business traveler segment, there is still much to do to lure the leisure traveler: people come more to Lyon for work than for pleasure. However, there are lots of interesting things to do and see here. It's all about image and a lot remains to be done to make it evolve. The Mama, on its own level, contributes a little!

AFF INIT IESI N I T I AT I O N S

8988

hat do you like about Lyon?I love the "large European city" feel of it and the characteristics which

that aspect engenders, as well as its small town conviviality, and the friendliness of the people. Lyon is not an impersonal city, but rather a relational city.

Why did you come to Lyon, and why did you stay?I originally came to Lyon for my studies. Afterwards, my entrepreneurial life remained focused on the city because... I love Lyon! I love to live here. I feel grounded here. Lyon is a blend between being a major metropolis and a city small enough that one is able to express an ambition by finding their role. I have been able to pursue a twofold entrepreneurial adventure, at the head of a company that I founded, Cegid, as well as a football team, OL.

Did you ever want to leave?I tried to go to the United States on several occasions, to become more open minded, to broaden my horizons, but my roots were always stronger than my desire to leave, and there was too much on the table. Of course, I did

leave when I founded Cegid but I didn't stay away: Lyon held more promise of success.

What have you brought to fruition that you could not have done elsewhere?I could have grown my company in Paris or in another country, but I deliberately chose to let it grow out of Lyon, as the city has much to offer that other places do not have. But OL is OL and that would not have been possible elsewhere! A sports team needs an identity and OL reflects the Lyonnaise identity and values with its training methods, inclusion of women, well planned and longstanding ambi-tion, the high rankings of its teams, as well as being high performance and low profile at the same time. Lyon, with its location - near the mountains, the sea,

and other European capitals, seems to offer many possibilities to a manager!

What are you most proud of?I am proud of the values carried by OL through our training center and the women’s team. Our training center, along with that of Barcelona, ranks highest in Europe. And OL women, the number one ranking club for women’s football, demonstrates an avant-gardist and modern initiative: we are lighting the way! It goes to show as well that women’s values set the bar of success even higher. Along with that I am proud to be at the head of a digital leader and to support Lyon for the French Tech certification. I am also proud that Lyon boasts the first multi-activity park including an ultra-modern stadium. Lastly, I rejoice that the values shown by OL as well as Cegid's success both contribute to putting Lyon on the map.

What is the key to succeeding in Lyon?In my own experience, I didn't start out with any special privilege: my parents were teachers, literature and math, and I am very proud to have succee-ded in a digital field as well as with a football club. But solid things are built with elbow grease and imagination, thanks to Lyon.

The entrepreneur has been following a twofold entrepreneurial mission, as both director of Cegid - his software company - and Olympique Lyonnais. He has led many ambitious and high-ranking projects, notably the Stade des Lumières.

AFFINIT IESA D D I C T I O N S

W " A personable city built

upon relationships "

Jean-Michel Aulas

’’ LYON,IS MY LIFE ’’

LYON IN ONE WORD ?

MAGNIFIQUE

9190


yon, a vocation? Céline Paravy-Atlan: Yes, in the sense that we were born into it! As far as I am concerned, I did seek em-

ployment in other cities in France after I graduated, but it just happened that the first job that I was offered, and accepted, was in Lyon. Maybe it was a sign? I haven’t left Lyon since. Dominique Damoy: It is true that I built my career in Lyon. My foreign clients caused me to travel outside of Lyon, but I never left my base camp!

Why did you found your first company in Lyon? C.P.-A.: It just seemed natural to us. First of all, because we feel that there is a real need in business tourism, with the presence of corporate headquar-ters and a dense entrepreneurial land-scape. Secondly, because in Lyon we have a real network of active contacts. It seemed easier for us to launch our

idea in a city that we know well, espe-cially since we decided to create a new concept for a corporate hotel, with a warmer, more welcoming feel.D.D.: It is also a city that we love, and where we feel good. The city has been very generous with us on this journey. In the line of the ONLYLYON concept of which we are both am-bassadors, we really want to bring this new concept to Lyon.

How does Lyon welcome entrepreneurial projects? C.P.-A.: It welcomes entrepreneurship.

Lyon has a capacity to help new talents emerge, and to accompany initiatives. Everything that moves, everything that is different awakens interest, and that is very encouraging. I often say that Lyon created MAPIECE.

Concretely, how did the Lyonnais ecosystem help you? C.P.-A.: Technically, we didn't call upon its help during the creation phase. Our project was already clear and "tied with a bow”, we didn't need help at that stage. D.D.: It is now, during the development phase, that we work closely with the Chamber of Commerce and Industry, for example by applying for Novacité certification or by benefiting from the valuable advice of its Entrepreneur Network.

What left the strongest impression on you during this first year? C.P.-A.: Certainly the human factor. All of

the entrepreneurs that came to see us, ready to lend a helping hand, spontaneously shared addresses or contacts. It's stunning! D. D.: We felt so much cohesion around us, closeness, even from our clients. It turned out to be easy for us to join this large entrepreneurial family. Being from Lyon certainly simplified our "adoption".

How do you see the future of this adventure? C.P.-A.: We loved this beginning so much that we are already thinking about how we can do it again. Anything is possible:

another location in Lyon, in other French cities or why not even abroad? We have to take the time to think about it, even if the beginning has given us a burst of energy!

How do you see Lyon in 2020? C.P.-A.: Like a beautiful young lady growing up! The city does need however to be careful: it needs to keep an eye on the large corporations in the region, cultivate its allure but also leave a place for smaller structures... I also see it like a handsome couple that is walking hand in hand and shows commitment and goodness towards each other. D.D.: Between now and 2020 Lyon will have completed its transformation. No one knows whether the road is going to be straight or curvy and what the final result will be. One thing is certain, the secret Lyon will be a thing of the past. The city needs to be careful to not uncover itself too quickly and to work on the meaning that it wants to give to this transformation.

What are your preferred locations? C.P.-A.: I recently discovered the Café Sillon, in the 7th arrondissement and I never get tired of its creative dishes and outdated bistro charm. The Vavro and Co wine cellar also has its hidden treasure… On a more general note I love to wander and take in the redeveloped banks of the Saône. It is truly aesthetically pleasing, with a warm and inviting atmosphere. D.D.: For my part, I love the city center. I need to breathe its air on Saturday afternoons, and shop the crowded streets. The transformation of the Brotteaux neighborhood is also a true success. It brings a great quality of life with a different, Dolce Vita-like atmosphere.

Céline Paravy-Atlan and Dominique Damoy

’’ IN LYON ANYTHING THAT IS DIFFERENT

AROUSES INTEREST ’’

Lyonnais in heart and soul, Dominique Damoy and Céline Paravy-Atlan have been working in the world of communication for the past twenty years. One very hands-on and the other a strategy expert, they combined their talent and passion in order to create their first company in Lyon in 2013: MAPIECE, an innovative concept for locations dedicated to corporate tourism and events.

"Between now and 2020 the secret city of Lyon will be a thing of the past. Lyon needs to work on the meaning

that it wants to give to its transformation."

L

LYON IN ONE WORD?

C.P.-A.- PROMISES D.D.-HEAVENLY

92 93

ou are originally from Paris, so what circumstances brought you to Lyon? I moved to Lyon after

having spent some time in the United States, at Harvard University and in San Diego. Then I returned to France, first Paris and then Rennes, before moving to Lyon 14 years ago.

How did you perceive Lyon back then? And today? The city of Lyon has undergone a complete transformation in my opinion. I am referring of course to urban development but also, particu-larly for me professionally, to the Lyon research ecosystem. Industry relations have changed dramatically, the field has opened up. Until just a few years ago, researchers and manufacturers functioned in two very separate spaces. It was very difficult to build a connection with the manufacturers in order to ap-plying the knowledge generated by the researchers. Today interaction between the research culture and industrial practices is very healthy and creates common values.

How can you explain this evolution?It has been a progressive change in mentality. Certain programs also played an accelerating role, such as the

creation of the Lyonbiopôle competi-tive cluster, or more recently the Lyon Gerland Biodistrict, which positions the area as an international health industry research hub. There was a very strong shared desire to build these bridges, even to the point that we received funding from Lyonbiopôle / FUI (Single Interministerial Fund) or through a public-private partnership with the technological research institute BioAster. It is in this context that, while remaining at the head of the Inserm laboratory, I founded my start-up Enyo Pharma, with the goal to develop

medicine able to combat severe viral infections such as serious flu viruses or Hepatitis B.

What is your take on research in Lyon? It is of very high quality and receives international recognition, whether from academic laboratories, major industrial and SMEs that are highly innovative regarding health / biotechnology; this is a feature of the area.

Would you have been able to conduct your career in research as well as that of a business owner elsewhere? It is difficult to say… But it is very clear that the necessary professional ecosystem exists here. Also, on a personal level, a high quality of life is very important to me. Lyon meets my expectations when it comes to this subject. I am very sensitive to architecture and my visual environ-ment, and I never get tired of discovering the historic heart of Lyon, the banks of the Saône, and the gourmet yet often very affordable dining.

How do you see Lyon 10 years from now? As an international reference in research and innovation. Lyon is capable of competing with a city like Barcelona, for example, with the added advantage of its geographical location. Its image has changed: the former international reputation as a busy and cold working city is giving way to reveal a city that is open, friendly, vibrant, able to boast a great quality of life!

Vincent Lotteau

’’ IN LYON KNOW-HOW RHYMES

WITH KNOWING HOW TO LIVE ’’

Vincent Lotteau, doctor in immunology, runs an infectious diseases research laboratory at Inserm. He decided to found his start-up Enyo Pharma in Lyon. It was a choice based on anything but chance...

" The Lyon research community rises to a very high standard, whether we are speaking of scientific

laboratories, industry, or SMEs that focus on innovation. "

Y

J

J

J

J

J

J

J

J

LYON IN ONE WORD ?

ADVANTAGES!

Vincent Lotteau

’’’’ IN LYON KNOW-


9594

nder what circumstances did you come to Lyon?I started conducting the Orchestre National de Lyon a long time ago. Over

time, I led the orchestra on a more regular basis, as guest conductor. And then, about six years ago, I was asked to take on the position of Music Director.

What did you like from the start... and what did you hate? I immediately liked the lifestyle. On one hand, the city is very vibrant and alive, and at the same time, it has a relaxed atmosphere, as in a small village. People seem to know each other. What I don't like, but it is not unique to Lyon, are the strikes!

What do you prefer in this city?You can stroll through a small street, and decide that you're a little hungry. You have every opportunity to treat yourself to a great meal. Often the best restaurants do not look very special and yet...In Lyon, food has a very important role.

What goal did you have in mind coming to Lyon? Did you achieve it?Musicians should never have a goal, just an idea of progressing. I think that since I took over the music direction at the ONL, we have browsed a vast

repertoire and, both musically and technically, the ONL has improved.

What have you done in Lyon of which you are particularly proud?I think we have preserved the French heritage - repertoire and way of playing - with regard to classical music.

What were you able to do here that would have been impossible elsewhere?For me, given the fact that I studied orchestra conducting with a French professor, it seemed possible to me to offer this ensemble all that he taught me. In some respects, it was possible to really focus on the major French composers, something that isn't done anywhere else.

What would you have liked to do that you haven't achieved?The ONL can play almost anything,

from classical to pop via film music. I never feel limited in my choice of programs for the season. I just wish sometimes that our Auditorium were a bit smaller: at times it is difficult to interpret certain pieces of music in such a volume.

Which places do you particularly enjoy in Lyon?My wife and I live in an apartment overlooking the Rhône, across from the University. I love getting up in the morning and simply enjoy the wonderful view. Of course the old quarters are fantastic and it seems that there is always something new to discover. It can be a restaurant, a wine shop, a gallery or a traboule that had remained secret...

If you had to associate Lyon with a piece of music, what would you choose?Ravel, L’Enfant et les sortilèges (…) This is a work in which almost every-thing seems possible, like in this city.

What song would you hum for Lyon?It might seem strange, but it would be “In the wee, small hours of the morning”, a song by Frank Sinatra. If you replace “her” by “Lyon”, it expresses the feeling I have for this city, that I really miss when I'm not there.

Leonard Slatkin

’’ IN LYON, ALMOST

EVERYTHING SEEMS

POSSIBLE ’’

The internationally renowned conductor is the Music Director of the Orchestre National de Lyon since 2011. He holds the same position at the Detroit Symphony Orchestra. Since his debut in 1974, he has conducted the major orchestras of North America, Europe and the Far East...

LYON IN A SONG?

IN THE WEE SMALL HOURS OF THE MORNING - FRANCK SINATRA -

“In the wee small hours of the morning,While the whole wide world is fast asleep,You lie awake and think about the girl and never, ever think of counting sheep.

When your lonely heart has learned its lesson,You'd be hers if only she would call, In the wee small hours of the morning,�at's the time you miss her most of all.”


U" The city is very

vibrant and alive, and at the same time, it has a relaxed atmosphere,

as in a small village."

Leonard Slatkin

’’ IN LYON, ALMOST

EVERYTHING SEEMS

POSSIBLE ’’


9796

ADERLY Economic development agency for the Lyon region �33 (0)4 �2 40 5� 50www.investinlyon.com

GREATER LYON Economic and international development delegation�33 (0)4 3� �1 2� 6�www.business.greaterlyon.com

LYON TOURISM & CONGRESS�33 (0)4 �2 �� 6� 6�www.lyon-france.com

ONLYLYON�33 (0)4 �2 40 5� 5�www.onlylyon.org

CONTACTS

DECEMBER 8TH JULY 14TH

GÔNE TITI

ILLUSTRATIONSK A D D I N G TO N98 99

PHOTO CREDIT: © Item Corporate © www.b-rob.com © Thanh Nguyen - La Cuisine du Web © Item Corporate - Henri Granjean © Axéléo © Luc Lessertisseur© La Cuisine du Web © Luxigon © Dietmar Feichtinger Architectes © Atelier Thierry Roche and Associés © Solvay © Item Corporate - Bertrand Gaudillère © Publicis Activ Lyon/Shira © Asylum © Jérôme Michaud – MRC Production © Muriel Chaulet/Ville de Lyon © Bibliothèque Municipale de Lyon, Fonds chinois © Le Fotographe © Gilles Reboisson © Gaelle Tyczinski © Francis Amiand © Stéphane Guiochon © Pascal Muradian © Vincent Lotteau © David Duchon-Doris © Guillaume Perret © PollutecILLUSTRATIONS CREDIT: Arnaud Vacher/Saentys - KaddingtonNUITS SONORES: Nuits Sonores 2009, AntiVj, Marché Gare. Photo: Brice Robert - Nuits Sonores 2014, Halle Girard. Photo Item Corporate - Nuits Sonores 2010, Marché Gare. Photo: Denis Chaussende - Nuits Sonores 2014. Photo Item Corporate

STAFFDirector of Publication:Benoît Quignon

Editor-in-chief: Quentin Bardinet

Concept:J’ articule

Rédactors :Marie LavillaineAnne Joly Cécile VillardAurélie OnnisLaurent Coppin

Artistic Direction:Saentys

Translation:Roelien GorterSamantha Villenave

Publisher:Grand Lyon

Printing:FOT ZAC Satolas Green Pusignan - 69881 Meyzieu

NOTRE DAME VOTRE DAME

VINYL CUIR

T H I S M AG A Z I N E I S B R O U G H T TO YO U BY

THE ONLYLYON’S MAKERS MAGAZINE: BUSINESS & GOOD NEWS … · the onlylyon’s makers magazine:...

Documents

Transcript of THE ONLYLYON’S MAKERS MAGAZINE: BUSINESS & GOOD NEWS … · the onlylyon’s makers magazine:...