The one-stop-shop for all your digital marketing needs€¦ · Social Media Management. We ......

For clarity in a digital world visit kmdigitalsolutions.co.uk [email protected]

The one-stop-shop for all your digital marketing needs

Digital Marketing Strategy

Web Design & Development

Digital Design Search Engine Marketing

Social Media Management

We understand that how you market your business is changing. Many businesses just do not know what they need to do to make their company stand out in a digital world. We will audit where you are now, and then create a solution to get you where you need to be. We start with your objectives and goals rather than an off the shelf solution...What are your objectives?

Web Design and Development

For many consumers, a look at a website is the first experience of a business. How your business is perceived by consumers is crucially important. We offer a full range of different website opportunities that are bespoke to your business, and its requirements. We build websites that build your brand and give people access to you on any device and any platform.

Search Engine Marketing

Search Engine Marketing should be an important part of your business plan, after all if people find you on search engines then they can interact with you. Whether it is SEO or Pay Per Click advertising, KM Digital Solutions will take the complexity out of search engine marketing for you, leaving you to run your business. Ever wondered how some businesses get to the top of search rankings? It doesn’t happen by magic!


Social Media is all about getting fans of your business! We also know it is a time consuming process, and what do you write to captivate your audience? KM Digital Solutions will compel your audience with captivating and engaging content, turning your fans into customers.

Digital Design

We all know the major brands, and why? It is because they have designed their marketing to be engaging and informative, with a great concept and objective. Our award winning designers can bring your ideas to life! Whether it is your digital advertising, content that makes people want to consume it, or that email marketing or newsletter, we have it covered for your business. How will your business be different to your competitors?

Introduction

At KM Digital Solutions, our team of experts are dedicated to finding you new customers and boosting your bottom line. Part of Kent’s leading media business, KM Media Group have been working with businesses for more than 150 years we have boosted their profile and their takings through our newspapers, radio stations and our KentOnline, the UK’s fastest growing digital regional news network.

We are proud to have embraced the digital world early on so have more than 15 years of experience. That means we can help you plan and execute cost-effective digital marketing campaigns that deliver real AND measurable results, leaving you to focus on running your business.

Digital Marketing Strategy

i n fo @ k m d i g i t a l s o l u t i o n s . c o . u k

Technical Specifications


Internet advertising spend has increased from £825 million in 2004 to 7.2 billion in 2014 - Nearly 800% [1]

Digital advertising market share in 2014 was 40%, forecast to be 50% by 2020[1] 40p in every £1 spent on advertising in the UK is spent on digital advertising [1]

Digital ad expenditure on Regional Newspaper websites set to increase by +9% in 2014[2]

Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58% [3]

In Great Britain, 22 million households (84%) had Internet access in 2014[3] In2014,38 million adults (76%) in Great Britain accessed the Internet every day[3] 41% of the UK population uses the internet to keep up-to-date with the news[4]

Source: Internet Advertising Bureau[1] IAB 2014 [2] AA/Warc Expenditure Report 2013 [3] Office for National Statistics 2014 [4] Ofcom 2014

WhyAdvertiseOnline?10 reasons to advertise online:

REACH Mass reach or niche audience, the internet can do it all

BRAND BUILDING Build your brand in the most engaging environment

RELEVANCE The right ad for the right audience

CREATIVITY Offering a kaleidoscope of rich creative opportunities

ENGAGEMENT Online can get your attention and keep it

SOCIAL People are inherently social, especially when they’re online

ACCOUNTABILITY The internet is the most accountable medium ever

INTERACTIVE Enabling brands to respond to and extend engagement with consumersREAL TIME Update and improve campaigns in real time, unique to online

MOBILE Brand building on the move, in the palm of your hand

1

2

3

4

5

6

7

8

9

10

i n fo @ k m d i g i t a l s o l u t i o n s . c o . u kDigital Marketing Strategy


WhyAdvertiseOn ?KentOnline is the UK’s fastest growing regional news networkOn average, over 2 million unique browsers each month[1]

KentOnline is the only ABC audited website dedicated to Kent.

Age[2] Social Grade[2]

Engagement by device[3]

31% 32%

37%

17%DE

19%C2

17.5%

29%C1

35%AB

60%

Growth[1]

Average monthly audience grew 25% between 2014 and 2015

Reach in Kent[2]

49% of all adults

47% 53%

Female[2]Male[2]

22.5%

Sources: [1] ABC (Jul - Dec 2015) / [2] JICREG (May 2016) [Locally Connected - Reach in Kent] / [3] Google Analytics (Feb - March 2016)


15-34 35-54 55+


NB: Flash ads are not viewable on mobile iOS devices

The link URL name in the Flash file will be passed in the variable clicktag The variable will be connected to a button action in most cases.

The exact upper and lower case of the variable is mandatory.

Recommended “clicktag”The following actionscript for click-through must be inserted instead of typing the URL name:

Flash CS2 and higher (actionscript 3.0)

Flash MX - version 8 (actionscript 2.0)

Flash version 5 and lower (actionscript 1.0)

click_btn.addEventListener(MouseEvent.CLICK,

getUrlfunction);

function getUrlfunction(event:MouseEvent):void

{ var clickTAG:String =

root.loaderInfo.parameters[“clickTAG”];

var openPage:URLRequest=new URLRequest(-

clickTAG)

navigateToURL(openPage, “_blank”);

}

on (release)

{

getURL{_root.

clicktag, “_blank”); }

on (release)

{

getURL{clicktag,

“_blank”);

}

Create a transparent button with the dimensions

of your Flash movie. Give it an instance name.

Use instance name in above code, then paste

the code into first frame of your Actionscript

layer.

Create a transparent button with the dimensions of your Flash movie. Attach above code to the button.

Create a transparent button with the dimensions of your Flash movie. Attach above code to the button.

Standard Formats Size Desktop Tablet Mobile

Leaderboard 728 x 90 pixels ✔

Tablet Banner 468 x 60 pixels ✔

Mobile Banner 320 x 50 pixels ✔

MPU 300 x 250 pixels ✔ ✔ ✔

Skyscraper 120 x 600 pixels ✔

Smart Formats

Half Page 300 x 600 pixels ✔ ✔ ✔

Catfish 1010 x 90 pixels ✔

E-Wrap Please see digital ads placement & size page. ✔

E-Wrap Background

1300 x 600 pixels ✔

Billboard 970 x 250 pixels ✔

Supply your own Flash adThe KM Media Group uses AdTech to publish web banners online. This application records click-through rates from the advert to your website. Your link URL will be entered by us in to AdTech’s system during booking.

Files for desktop can be supplied in SWF, GIF or JPG.Files for tablet/mobile must be supplied in GIF or JPG ONLY (Max file size 50KB)


DigitalAdsPlacement & Size PC

Leaderboard 728x90 pixels

Catfish 1010 x 90 pixels

Catfish 1010x90 pixels

E-W

rap

145

x600

pix

els

E-W

rap 145x600 p

ixels

Files for desktop can be supplied in SWF, GIF or JPG

Max file size 50KB

Half Page300x600 pixels

Billboard970x250 pixels

Artwork needs to include size of screen

Sky

scra

per

120

x600

pix

els

Screen size 1300x600 pixels

MPU300x250 pixels

Leaderboard 728x90 pixels

i n fo @ k m d i g i t a l s o l u t i o n s . c o . u kTechnical Specifications

Files for tablet/mobile must be supplied in GIF or JPG ONLY

Max file size 50KB

Tablet MPU

300x250 pixels

TabletHalf Page300x600 pixels

DigitalAdsPlacement & Size Mobile & Tablet

Tablet Banner 468x60 pixels


Mobile MPU300x250 pixels

Mobile banner320x50 pixels


Digital Alerts


Digital Alerts

Engage with your local audience in real time, with our exclusive KM Digital Alerts

• Gets your message out fast to our mobile audience in your local area

• Our exclusive scrolling messages engage in real time

• With direct ‘calls to action’ and time banding

• No time-consuming artwork or creative

• Click through can be via:

Click to call

To your website

Add a Calendar entry to a users mobile phone

Direct them to Google maps to find your business

£30 CPM: Please see the KentOnline rate card for up to date audience figures

FORMAT: Logo and up to 140 characters of text to bring your message to life

Digital Alerts

Why use Digital Alerts?Digital Alerts are designed for short bursts of activity. When clicked on, the audience can be directed to a: • Phone call • Website • Video • Calendar entry • Social media • Google map

This platform is ideal for takeaways, taxi firms, school openings, events, ticket sales, retail sales and so much more.

l Chosen days or everydayl Random or specific timesl Short bursts or over a longer set period of time

The cost is £30 CPM for your chosen number of impressions. Please see the KentOnline Advertising Rate Card for up to date audience figures.


Messages scheduled to your specific requirements

News Alerts Sponsorship i n fo @ k m d i g i t a l s o l u t i o n s . c o . u k

KM News Alerts are twice daily (Mon-Fri) email bulletins containing the top stories from KentOnline. Subscribers can choose to receive News, Sport and Business headlines at kmnewsalerts.co.uk.

Over two million KM News Alerts are sent annually, making it the most prolific digital current affairs email in Kent. The subscriber base for this service has doubled in the last year to nearly 3,000 and is consumed on a variety of platforms including mobile, tablet & desktop.

NewsAlerts

FREE and direct to yourinboxTo subscribe please visit kmnewsalerts.co.uk

Sponsorship OpportunityThis service provides an exclusive multimedia sponsorship opportunity, with more than 1 million opportunities quarterly to include your businesses brand, including:

l 60,000 standard impressions per month on your choice of local KentOnline website.

l Company information included on approx 120,000 emails sent monthly / 500,000 quarterly including:

“In association with” or “Sponsored by” Company logo A clickable link to your website Exclusive use of the only available ad position

l Company information included on all print, online and radio promotional activity for this service including:

“In association with” or “Sponsored by” Company logo

l Choose from a three or six month sponsorship package and gain the benefit of the rapidly increasing growth of our subscriber base over your term without additional charge.

Packages Three Months Sponsorship: £1,200 per month

Six Months Sponsorship: £900.00 per month

Prices exclude VAT

Web Design & Development


i n fo @ k m d i g i t a l s o l u t i o n s . c o . u kWeb Design & Development

Website Design and CreationKM Digital Solutions can provide all levels of website development from simple mini sites to large business sites. Our expert team of digital professionals create outstanding designs.

* Extra hosting after 2 years £500 per year

Prices exclude VAT. Content provided by client.

Website Package Starter & Classic up to 8 weeks for creative, Package Plus 8-12 weeks for creative.

STARTER CLASSIC PACKAGE PLUS

Pages created 10 20 50

Pemanent business website ✔ ✔ ✔

Custom design ✔ ✔ ✔

Personal planning consultation ✔ ✔ ✔

Hosting on fast server* 1 year 2 years 2 years

Responsive to mobile ✔ ✔ ✔

Content management system (giving the capability of updating your website yourself)

✔ ✔ ✔

Free helpdesk support ✔ ✔ ✔

Search engine optimised ✔ ✔ ✔

Galleries ✔

Event calender ✔

Document manager ✔

Latest news ✔

Custom form £1,799 £2,790 £4,390

Website Packages

Digital Design


Digital Design i n fo @ k m d i g i t a l s o l u t i o n s . c o . u k

Within the ever-expanding world of digital media, Digital Design is also growing and encompasses areas digital advertising, email or e-newsletters. Our award winning designers know how to make your business stand out from the competition.

Digital Design can help your business with:

l Web designl Animationl Video game designl Graphic designl Special effectsl Advertisingl Video productionl Newsletter/ email templates Example:

KENT COUNTY SHOWAs part of a re-brand and re-design our dedicated team created digital adverts and a video advert which sat on the client’s website and could be shared on social media to raise awareness of the show.


Being found on the first page of search engines is crucial to your business these days. With 89% of all research starting on the first page of Google in the UK, why would you want to be anywhere else?

KM Digital Solutions want your business to be more visible to your existing and potential customers. Our Search Engine Optimisation packages aim to:

l Improve the ranking of your website on search engines

l Target the users that are important to your business, who are searching using search terms that carry relevancy with what you dol Ensure your website is geared towards user experience, and that content is relevant and optimized

l Increasing relevant traffic and conversion to your website


We offer packages, designed to fit mostbudgets & strategic aims, which include:

l Site audit & 1 hour explanation call (initial fully comprehensive site audit that covers all content, technical,

linkages and also mobile aspects of the site - with full technical breakdown and also a “plain english” guide to the findings).

l Tracking review and setup

l Regular client contact and feed back

l Handover/next steps evaluation/strategy planning

l Link acquisition

l Ongoing competitor research

l Content production*

MONTHLY ACTIVITY

l Keyword report

l Recommendations

l Reporting

l Content planning and recommendations

Packages starting from £499/monthPrice excludes VAT.

*Subject to package level

i n fo @ k m d i g i t a l s o l u t i o n s . c o . u kSocial Media Management

You get to see your target market, up close and personal

The unique interaction it provides with your customer base gives you an insight into your customers daily lives and allows you to adjust your marketing strategy as a result.

You can respond to problems immediatelyIf there’s a problem with your product or service, you get to know about it and can take steps to resolve it immediately. Your competition is already doing it

The sooner you start the sooner you can start amassing a ton of fans and followers. It’s much harder to play catch up than it is to get in on the game early.

People are receptive to your messagesPeople don’t view social networks as marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. It will get you more sales

Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. It also gives the opportunity to offer them incentives to buy.

Why do Social Media?Social Media is a great way of building communities and nurturing relationships. It gives your brand a personality and lets you step outside of your corporate boundaries. It’s also a great way for your customers to get in touch with you and for you to listen to their feedback and take action.

Initial Activity BRONZE SILVER GOLD

Social media plan Yes Yes Yes

Evaluation of existing customer & competitor’s social media activity

2 x competitors

3 x competitors

4 x competitors

Set up or optimize social media platforms 2 x platforms 3 x platforms 4 x platforms

Monthly Activity

Creation of bespoke posts for your company 3 posts on 2 x platforms

4 posts on 3 x platforms

5 posts on 4 x platforms

Sharing of relevant posts & interesting content 2 shares on 2 x platforms

3 shares on 3 x platforms

4 shares on 4 x platforms

Social competition - set up & management 1 every 6 months

1 every 4 months 1 every month

Review & reporting meeting with KM Digital Consultant & KM Account Manager 1 1 1

Other Activity via Social Media platformsCustomer complaint handing No Yes Yes

Alert of customer questions No No Yes

Customer interaction No No Yes

Cost per month +VAT £300 £350 £450

For more information go to: kmdigitalsolutions.co.uk/socialmedia


SOCIAL MONITORING & MEASURING Measure your social impact. Find relevant, engaging, content and hashtags that drive visitors to your website. POST INTERESTING THINGS EVERY DAYFind relevant and engaging videos, news and content which can all be scheduled with just a single click. SAVES YOUR VALUABLE TIMEIn 10 or 20 minutes you can easily schedule a week’s worth of engaging social content to your various platforms. CREATE AWESOME IMAGE POSTSA picture paints a thousand words. Even a dull photo looks awesome with a few minutes work in our Visual Composer tool. FACEBOOK, TWITTER, LINKEDINManage, monitor & schedule content to all your social accounts in one place with a single login.

ANSWER FACEBOOK / TWITTER QUERIESEmbeded social streams allows you to respond to queries from within your dashboard.

What is S cial? KM Social is a completely free social media management dashboard for SME/SMBS, which helps you engage and grow your social media presence.

Manage your Twitter, Facebook Page(s) and LinkedIn via a single login. It’s easy to use, works smoothly across all devices and saves you time.

Use our dashboard for free. No credit card required. Or upgrade to a PRO account and gain access to even more benefits.


FREE ACCOUNT

l Monitor 2 social streams

l 5 visual templates

l 4 image uploads

l 10 content searches per month

l Schedule Content

l Find Videos / News to post

l Basic Statistics

l Supported by ads

£0 / month

PRO ACCOUNT

l No Ads

l Monitor 50 social streams

l Unlimited visual templates

l Unlimited image uploads

l Unlimited content searches

l Schedule Content

l Find Videos / News to post

l Advanced Statistics

£19.95 / month

CONTENT WRITINGSERVICE

l Need help with social?

l Our writers will:

l Profile your business, then:

l Tweet 3-4 times per day

l 2 Facebook posts per day

l 5+ images per week

l Pro Dashboard Included

l 7-14 day review system

from £99.95 / month

S cial?

For futher information go to: kmsocial.co.uk

Prices excluded VAT

The one-stop-shop for all your digital marketing needs€¦ · Social Media Management. We ......

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