Saatchi & saatchi russia, old spice for digital branding, june 5, 2012
The Old spice Transformation
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Transcript of The Old spice Transformation
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THE OLD SPICE TRANSFORMATIONBy Laura Bradley and Julie Brempelis
-Out with the old, and in with the Mustafa-
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A transformation.
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A physical transformation. http://www.oldspice.com/products/by
-type/deodorant/ Revamped their entire product look
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Old Old Old…Old Spice
From the 1980’s….
http://www.youtube.com/watch?v=AxfcPdnNidA
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Old Old…Old Spice
To the swagger patrol…
http://www.youtube.com/watch?v=rvfk7ip-Wo8
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Old…Old Spice
To joint promotion…
http://www.youtube.com/watch?v=hhSisRkXuJY
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Old Spice
To the man your man could smell like.
http://www.youtube.com/watch?v=owGykVbfgUE
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Relation to Class
Communication Nonpersonal channels
Commercials on TV Print ads in magazines
Personal channels Word-of-mouth Viral videos on YouTube
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True to the brand
Tag whistle Celebrity endorsement The Old Spice “RED”