The Ohio State UniversityComprehensive Cancer

Center and The James Cancer Hospital

Partnering for our Patients

Building the Partnership

Two Major Issues to Resolve

• Getting the physicians and staff of The James Cancer Hospital to understand what a Comprehensive Cancer Center is

• Educating physicians, scientists and staff of both organizations on what it means to be research organization first and a hospital second

Clinical Trials Campaign

Goal: Dramatically increase clinical trial awareness and participation at The OSUCCC - James

Objective: Increase clinical trial accruals 20% each year for the next two years

“2010 by the year 2010”

Three-Pronged Approach• Internal – CCC-James faculty and staff

– Proactively engage faculty and staff in the campaign– Encourage staff to discuss and promote clinical trial

participation with their patients

• Patients and Family Members– Encourage patients and their families to ask their

doctor about participating in a clinical trial

• Referring Physicians– Increase awareness of new/open trials at The James– Increase patient referrals

Target Audiences

Patients and Families

Internal CCC-James staff

James physicians

External referring physicians

Internal – CCC-James faculty and staff“2010 by 2010”

• All physician and staff training sessions • James new employee orientation• Monthly updates (Cancer Connection)• Messaging from Caligiuri

Ask your doctor about clinical trials

• Clinical trials are vital to improving how we treat cancer patients

• Clinical trials can provide patients with access to the most advanced treatments

• The James is one of the country’s leaders in providing access to new clinical trials

• Patients and family members should ask their doctor about clinical trials at The James

Physician & Staff Talking Points

Patients and Families• Clinical Trials Brochure • Fact sheet in new patient packets• Clinical trials testimonial posters Link to

patient stories on cancer.osu.edu• Clinical trials video and welcome video

on lobby kiosk and in patient rooms• Emerging Med phone calls (Melanoma)

Patients and FamiliesNew Patient Brochure

• Overview information about clinical trials

• Why The James

• How to search for trials

• Contact information

Patients and FamiliesTestimonials will focus on reasons people participate

Clinical Trials

“Ask Your Doctor”

Clinical Trials

“Ask Your Doctor”

Advanced Treatment

“I wanted the most advanced treatment

available”

Advanced Treatment

“I wanted the most advanced treatment

available”

Prevention

“I don’t want to get cancer”

Prevention

“I don’t want to get cancer”

Altruism

“This is my chance to do

the right thing”

Altruism

“This is my chance to do

the right thing”

To Save My Life

“It was my last hope”

To Save My Life

“It was my last hope”

Family

“I did it so my daughters

would benefit”

Family

“I did it so my daughters

would benefit”

Patients and FamiliesTestimonial Posters

• James clinical trial patients

• Display posters in lobbies and reception areas

• Patient stories on www.jamesline.com

• Call to action: Ask Your Doctor About Clinical Trials

Lobby Banners

“I participated in a clinicalTrial at The James so I could keep living an active life”

Lobby Banners

“I participated in a clinical trial at The James so I could continue to cheer for the Buckeyes! GO BUCKS!”

Patients and FamiliesClinical Trial Videos • Informational videos

• Available on cancer.osu.edu

• Played in the James lobby and, other waiting areas

• Continuously looped on a dedicated hospital cable channel

Referring Physicians

• Expansion of clinical trial listings in marketing materials

• Monthly e-mail blast to referring physicians and cancer colleagues

• Provide information on open clinical trials at CCC meetings

Referring PhysiciansHighlight Open Clinical Trials

Next Steps

• Implemented disease teams• Empower disease teams to manage their

own portfolios (protocol prioritization)• Continue with physician and staff training• Grand Rounds focusing on clinical

research• Ohio Cancer Clinical Trial Legislation• RESEARCH FIRST

Thank You To learn more about Ohio State’s

cancer program, please visit cancer.osu.edu or follow us in social media: