The Number One Smart Training Concept

Current Fitness Levels

73%* of adults do not attend a gym, fitness center or health club.

69%* of adults not currently attending say they would consider doing so.

Current facility offers are broad, yet penetration is low.

*Survey of 4,600 people across 13 countries for the Nielsen: Les Mills Global Consumer Fitness Survey (2013).

Current Fitness Offerings

Circuit training / selectorized equipment Free weights GroupX Personal training

Assistance · · ✓ ✓✓

Instability & Complexity of Exercises

· ✓ ✓ ✓✓

Variation · ✓✓ ✓ ✓✓

Feedback · · · ✓

Individuality ✓ ✓✓ · ✓✓

Time Flexibility ✓✓ ✓✓ ✓ ·

Level ✓ · ✓✓ ✓✓

Motivation · · ✓ ✓✓

Price ✓✓ ✓✓ ✓ ✕

Space · ✓ ✓ ✓✓

Effectiveness · ✓ ✓ ✓✓

A New Fitness Dimension

Functional training.

Smart, progressive, scientific and individual training plans.

Automatic and intuitive feedback during Smart Trainer workout.

Detailed training results via a comprehensive, personalised Web Platform.

Pixformance: A unique combination of intelligent training, intuitive correction, optimal goal setting and motivation for people of all ages and fitness levels.

Trainers and users can access the Web Platform to create, review and update

workouts — anytime, anywhere.

Via the Web Platform users can review their history, progress, results and level

to adjust workouts & training plans.

Over 500 Pixformance Smart Trainers currently deployed to over 250 gyms, fitness clubs, rehabilitation centres and corporate customers.

Pixformance Compared

Circuit training / selectorized equipment Free weights GroupX Personal training Pixformance

Assistance · · ✓ ✓✓ ✓✓

Instability & Complexity of Exercises

· ✓ ✓ ✓✓ ✓✓

Variation · ✓✓ ✓ ✓✓ ✓✓

Feedback · · · ✓ ✓✓

Individuality ✓ ✓✓ · ✓✓ ✓✓

Time Flexibility ✓✓ ✓✓ ✓ · ✓✓

Level ✓ · ✓✓ ✓✓ ✓✓

Motivation · · ✓ ✓✓ ✓✓

Price ✓✓ ✓✓ ✓ ✕ ✓✓

Space · ✓ ✓ ✓✓ ✓✓

Effectiveness · ✓ ✓ ✓✓ ✓✓

Pixformance Smart Trainer

Live Movement Analysis

Exercise analysis based on (rehab) definition catalogue

during training.

Evaluation & Feedback

Precision, range of motion and tempo per repetition results

displayed immediately.

PixformanceConcept Overview

Pixformance Web Platform

Messaging & Social

Usage, effectivness and personal development with

notifications via email & sms.

Statistics & Results

Detailed results for every exercise and feedback on

workout progression, that can be shared to impress friends.

Advanced Body & Health Metrics

Connection to other technology and sensors for in-

depth progress tracking.

Workout & Training Plan Updates

Definition and updates of individual workouts / training

plans based on current scientific knowledge.

Pixformance Innovations

Live workout and exercise quality and effectiveness statistics.

Quality management of training plan generation and feedback.

Individual results and training notifications.

Seamless integration and continuity of on-site and home workouts.

New dimension of communication to end users: email, social networks and platform.

Extremely Attractive Market PotentialAging populations mean health and fitness are becoming more important,

with greater focus on the individual. Pixformance, an innovative, intelligent and comprehensive training concept, answers the call.

Japan Italy Spain Germany France

Percentage of population over 65 years old. Source: Telegraph.co.uk 20 Jul 2013.

UK Ireland USA

23%

2011

2050

21%

17%

21%

31%

17%

25%

17%

24%

12%

24%

13%

21%

36%

33% 33%

Pixformance forecasts market potential of more than 70% of all fitness clubs (today 7,940 only DE) and rehab centres (today 35,000 only DE) using Smart Training concepts.

0

20000

40000

60000

80000

100000

NOVOCTSEPAUGJULYJUNEMAYAPRILMARFEBJAN

Pixformance Workouts Per Week 2014

11-20 21-30 31-40 41-50 51-60 61-70 71-80

30%

22.5%

15%

15%

0%

Pixformance Users by Age Group

Strong KPIs

Significant user base in growing target market

Almost 50 % between the age of 41-60 years, a growing target group which are

in need of a comprehesnsive fitness solution enabling them to achive their individual fitness and health goals in a fun, easy and safe way.

Demand and user engagement exceeding expectations

Active usage of Pixformance is growing over expectations as it is simply difficult to resist this

smart fitness training which helps to get maximum results in a minimum amount of time.

Media CoveragePixformance, the worldwide first virtual trainer that scans the user, creates a personalized training

program and checks for the correct execution of exercises.Fit For Fun February 2014

Good measurements with which you can follow your training progress definitely help a person reach their goals. However even the most effective training if not carried through, is unfortunately

ineffective. Therefore it is naturally important that I can dedicate myself to motivating my customers. Our decision was difficult, it was a close race, the winner is Pixformance!

FIBO Innovation Award Jury spokesperson Paul Eigenmann

I find it pretty sensational that something like this exists, as we have a huge problem that our members often perform the exercises wrong. If I now have the possibility to cure this in a targeted

manner, that is perfect, just super!SAT1 Breakfast Television Fitness expert Alexandra Birkholz April 2014

Pixformance is the Smart Training Revolution.Body BIZ October 2014

Pixformance Future

Smart Trainer

Subsidization ModelMarketing to generate

extra revenues. More visual aids/clues.

Character of feedbackLead the movement

No competition with the personal trainers.

Add scores for good movements.

Social ChallengesMembers can compete

against each other.

Web Platform

Industry Tailored Interfaces

Pix@home exercise playlist

Further 3rd party device support

Statistic tool

Modify the range of motion

Award Winning Concept

Developed since 2011 and launched in Sep 2013Pixformance is the #1 smart training concept worldwide. In April 2014 Pixformance received the

FIBO INNOVATION AWARD 2014 in the category for best international training concept and

the BODYLIFE AWARD 2015 for the Benelux region.

Industry leaders as clients

World Leading suppliers as resellers

T: +49 (0) 30 398 056 10 F: +49 (0) 30 398 056 129 contact@pixformance.com www.pixformance.com

Pixformance Sports GmbH

Head Office Hauptstraße 19-20 14624 Dallgow-Döberitz, Germany

Development Office Helmholtzstraße 2-9 GSG Hof / Aufgang H 10587 Berlin, Germany