The Norwegian Alcoholmarket - CustomPublish...Ni l T fh lT urnover of alcohol in Norway (1 000...
Transcript of The Norwegian Alcoholmarket - CustomPublish...Ni l T fh lT urnover of alcohol in Norway (1 000...
The Norwegian AlcoholmarketAlcoholmarket
Facts about NorwayFacts about NorwayOfficial name: The Kingdom of Norway
System of government: Constitutional monarchy Government
Government Capital: Oslo (500.000 inhabit.)
Population: 4 724 000 as of 1 January 2009Population: 4 724 000 as of 1 January 2009
Monetary unit: Norwegian kroner, NOKNorwegian kroner, NOK1 USD = NOK 6,5*1 EUR = NOK 8,0*1 GBP = NOK 9,78*1 GBP NOK 9,78*as of July 2010
Relations to EUMembership in European Economic Area (EEA) provides full access to the EU single market
AlcoholmarketAlcoholmarket
• Traditionally the Norwegian • Traditionally the Norwegian consumption of alcohol has been focused on beer and spirits.
• This trend has now changed and • This trend has now changed and Norway is moving towards a mature alcohol market with high consumer interest for new drinking trends.
• Even if the recorded consumption is lower than in most other European markets, the Norwegian consumer expenditure on alcohol consumer expenditure on alcohol products are the highest in Scandinavia.
• During the last years the market • During the last years the market for wine and spirits has been steadily growing.
T f l h l i N Turnover of alcohol in Norway (1 000 litres pure alcohol (1990-2009))
12 000
14,000
8 000
10,000
12,000
4 000
6,000
8,000 Beer
Wine
Spirits
2,000
4,000 Spirits
0
1990 2000 2008 2009
Source: Statistics Norway 2010
Annual sales of alcohol in Norway y(pr inhabitant aged 15 years and over in liters of pure alcohol (1990-2009))
6 00
7.00
4 00
5.00
6.00
Spirits
2 00
3.00
4.00 Spirits
Wine
Beer
1.00
2.00
0.001990 2000 2008 2009
Source: Statistics Norway 2010
Norwegian Consumers expenditure Norwegian Consumers expenditure on alcohol in millions NOK 2009
Exenditures
Spirits Wine Beer In total
Unrecorded• A significant amount of
alcohol escapes official registrationg
• In Norway, the unrecorded consumption is estimated to p25-30% of overall consumption
• The main sources for the unrecorded consumption:
– Border tradeS li– Smuggling
– Tax free
Retail Monopoly• The Norwegian
Vinmonopolet was established in 1922. The Norwegian Retail Monopoly
• The number of “Vinmonopol” outlets has steadily increased
Name: Vinmonopolet
Number of outlets 251
has steadily increased during the last years
• Following Norwegian
Monopoly’s privilege Retail of all alcoholic beverages with alcohol higher than 4,76 vol.pct
o o g o eg amembership in the EEA in the mid 90s , the state run alcohol system took a more
Maximum opening hours 09.00 – 18.00 (week)09.00 – 15.00 (Saturday)
I t t l Ysystem took a more liberal stance.
Internet sale: Yes
Homepage: www.vinmonopolet.no
Horecea• All hotels bars and restaurants • All hotels, bars and restaurants
need a license to sell alcoholic beverages. This is granted by Norwegian • This is granted by Norwegian municipals
• In 2010 there is 7300 t bli h t li d t establishments licensed to
serve alcohol in Norway.• About 6000 of these are
licensed to serve spirits.• In 2009 the sale of wine and
spirits at HORECA made aproxspirits at HORECA made aprox10 pct of domestic sale
Regulations• Norway has one of the most • Norway has one of the most
comprehensive regulations on sale and marketing of alcoholic beverages
Main alcohol regulations in Norway
Legal drinking age:g
• Norwegian alcohol policy is based upon:
Legal drinking age:• 18 y.o (all alcohol products below
22. vol. pct)• 20 y.o (all alcohol products above
22 vol. pct)– Retail monopoly– Ban on advertising – Taxes on alcohol
Advertising• Not allowed towards consumers
D i k d i li it
• As a EEA member Norwegian regulations needs to be in compliance with the regulations in
Drink – drive limit: • 0,02 % Blood alocohol concentration
(BAC)
p gthe EU– This has caused a slightly more liberal
alcohol policy during the last ten years
TaxesThe Norwegian taxes on alcohol 2010
Alcohol taxesS i it NOK 6 18 % lit• Spirits NOK 6,18 per % per litre
• Wine NOK 4,03 per % per litre
Environmental taxes• Glas and metal NOK 4,97 per unit• Plastic NOK 3,00 per unit• Cardboard NOK 1,24 per unit
Tax on disposable packaging: NOK • 1,02 per unit
l dd d ( )Value added tax (VAT):• All alcoholic beverages: 25 pct.
Contact VBF
• Post : P.O Box 2024 Vika, 0125 Oslo, Norway• E-mail: info@vbf no • E mail: [email protected] • Telephone: + 47 22 83 44 13• Fax: + 47 22 83 25 09• Fax: + 47 22 83 25 09• Homepage: www.vbf.no
THE ASSOCIATION OF NORWEGIAN WINE AND SPIRIT SUPPLIERS (VBF)THE ASSOCIATION OF NORWEGIAN WINE AND SPIRIT SUPPLIERS (VBF)www.vbf.no