The NOR'EASTER – April 1936

8/10/2019 The NOR'EASTER April 1936

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FORD V-8For 1936

Offers the most outstanding valuein automobile history

Sales Prove It

The 1936 Commercial Cars and

Double Duty Trucks offer many

improvements which willgive greater value than ever

before.

ALVIN A. SW ENSON , INC.4122-50 KENSINGTON AVENUE

Selling and Servicing Ford Carsfor Over Twenty Years

This Bank ExtendsCourtesy and Cooperation

to its CustomersStatement as o f March 4, 1936

RESOURCESCash and Due from Banks .......... 28,957,116.35U. S. Government Securities 19,630,028.30State, County and Municipal Securities 5,178,997.05Other ecurities 10,229,196.21Demand Loans 11,735,827.84Time Collateral Loans 7,173,272.80Commercial Paper Purchased ........ 6,350,000.00Bills iscounted 15,112,882.55Bank uildings 3,724,180.79Accrued Interest Receivable ......... 249,782.50Customers' Liability under Letters of

Credit and Acceptances ............ 1,178,477.25Other esources 85,693.01

$109,605,454.65

LIABILITIESCapital Stock ....................... 4,550,000.00Surplus and Undivided Profits ,718,797.99Reserve for Contingencies ...........1,409,935.83Reserve for Taxes, Interest, etc . ...... 48,657.27Unearned Discount ..................225,914.11Letters of Credit and Acceptances . ,466,034.75DEPOSITS .........................92,886,114.70

$109,605,454.65

CORN EXCHANGENATIONAL BANK

AND TRUST COMPANY

PHILADELPHIA

Main OfficeChestnut Street at Second

Central ity ffice Oxford Office1510-12 hestnut treet Frankford & Oxford Ayes.

rch Street Office West Philadelphia OfficeArch Street at Third Ludlow Street at Sixtieth

Wissinowing Off ice Germantown Avenue OfficeTorresdale Ave. & Howell St. 2809 Germantown Ave.

Burhohne Office Bridesburg OfficeRising Sun Ave. & Cottman St. Kirkbride. Ash & Thompson Ste.

Orthodox Street Office Spring Garden Street OfficeOrthodox & Torresdale Ave. Spring Garden St. at Twelfth

Member Federal Deposit Ineurance Corporation

Second NationalBank of Philadelphia

AT FRANKFORD

A bank's position in the communityis founded both on its confidence incustomers and its sympathetic under-standing of their aims and methods,and also on the confidence of itscustomers in its own business meth-ods and policies.

DEPOSITS INSURED BY THEFEDERAL DEPOSIT INSURANCE CORPORATION

A72 Years

of Constructive Service toNortheast Philadelphia

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The NOR'EASTERThe Monthly Publication of the

NORTH EAST PHI LAD ELP HI ACHAMBER OF CO MMERCE

4700 Frankford Avenue, Philadelphia

An exclusively Northeast product, being printed by Wlliams Brothers Corporation in Northeast Philadelphia on

paper made by Dill and Collins Company in Northeast Philadelphia and intended to set forth the problems, needs

and accomplishments of this Community, as well as more general subjects of interest to the City as a whole.

APRIL, 1936CONTENTS

EDITORIAL.............................................................................................................................................................................................. 5

DI NNERAT

IX .............................................................................................................................................................................................. 6

BYTHE

OARD ..........................................................................................................................................................................................6

COMMTTEEA CTI VI TI ES

................................................................................................................................................................. 7

NORTHEAST INDUSTRIES m FRANKFORD MUTUAL FIRE INSURANCE COMPANY 8

U . . HAMBER F OMMERCE ............................................................................................................................................... 10NATIONAL EGISLATION OMMITTEE ....................................................................................................................... 10

THENEED S F HE ORTHEAST ...................................................................................................................................... 12

NOTES OF NTEREST ............................................................................................................................................................................. 12

TRANSI TOF HE AST ....................................................................................................................................................................... 14(Continued from last month)

1936 OMMITTEES ...................................................................................................................................................................................... is

COPYRIGHT 1986

ITOFFI ER S

President, Josun B SEAMAN hird 1/ice President, JOHNS. KRAUSS

First Vice President, ALVIN A. SWENSON reasurer, BERNARD E. ETFING

Second 1/ice President, THOMAS J. KENNEDY xecutive Director, FRANK T. WILSON

Board of Directors

RUSSELL C. BALL WALTER N. HAGERMAN CHESTER S. ROBERTS

CLARENCE E. BERTOLET CLARENCE H HErr OSCAR SCHAEFER

LOUIS J. DOUGHERTY HARRY S. Hoiutocns JOSEPH B. SEAMANWILLIAM H EARLE WALTER D. JENNINGs S. HERBERT STARKEY

BERNARD E. EFFING THOMAS J. KENNEDY ALVIN A. SWENSON

FREDERICK G. Firr JOHN S. KEAUSS FRANK T. WILSON

R. RAYMOND GALBRAITH W. NELSON MAYIIEW FRANK I. WINTZ, JR

Member ofCHAMBER OF COMMERCE OF UNITED STATES

Councilor HESTER S. ROBERTS

PENNSYLVANIA CHAMBER OF COMMERCECouncilor - W. NELSON MAYHEW

Solicitors - MOORE, GOSSLING AND PANI'II, onsulting Municipal Engineer - HARRY A. MOUL

APRIL 1936


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YOU and The NinthUNITED

in Service to ThisCommunity

THEz NNTHBank and Trust Company

THE BANK OF SERVICE

Front Street at NorrisAllegheny Ave. at Kensington ront St. at Alleg henySeventh Street at Dauphin rie Ave. at Kensington

Member of Federal Reserve System

Member Philadelphia C learing House Association

THE FRANKFORD

MUTUAL FIREINSURANCE COMPANY

INCORPORATED 1843

CHARTER PERPETUAL

4510- 14 FRANKFORD AVENUEPHILADELPHIA

BELL TELEPHONE JEFFERSON 3076

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WILLIAMS BROTHERSFRANKFORD, PHILADELPHIA

JEFferson 1350 OTH PHONES AST 9010

4 he NOR EASTER


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EDITORIAL

D URING the past month papers have been filed byvarious citizens for the primary election of membersof the State Legislature and United States Congress.Regardless of individual or of party affiliation, the citizens

at large should be equitably represented in every legislative

body.

I.

2 4 48 012 416 82022242

5T47 Lr6/5L4T/vE 0/5TR/C154/ Representatn es in Ge,,e,-d Asce,b/q

o1j/// 7g ti,w,eer

6R4P/1 51 -/OWIN6 PA ES5V7 IIY(O VA/LIlY OfR(PRCS(f/TA I/ON flY 6Z7ICR4L 435 M94 Y

In Congress Philadelphians do have an equitable repre-sentation, based on population the entire city is welldivided. In the State Legislature the reverse is the case.The above cut shows just how unequal this representation

is. Philadelphia at the offset is handicapped by being heldto a maximum representation at Harrisburg. This reduces

the entire city population to lower per capita representationthan the balance of the State. In the second place,Philadelphia is so badly districted, or rather it has beenso long since the city has been properly redistricted, that

the population has grown out of all proportions.

The above cut pertains to the House of Representativesand shows how it affects the outlying districts of the city.West Philadelphia, Northwest Philadelphia, North Phila-

delphia and Northeast Philadelphia have practically no

representation in comparison with the balance of themunicipality. In the case of Northeast Philadelphia therepresentation at Harrisburg means it has ten times thenumber of citizens that a similar representation serves inthe central part of the city.

Taking into consideration the handicap the entire cityis placed under, in proportion to the balance of the State,

and the unequal districting within the city, this means that

about fifteen citizens in Northeast Philadelphia have thesame representation at Harrisburg as one ordinary citizen

in other localities. This pertains to all State legislationaffecting the finances and business activities of everyresident of the district.

The other outlying sections are nearly as bad off, and

the representation in the State Senate is practically as much

out of line as the House of Representatives. Special ses-sions of the legislature are called for various subjects, yetthis important matter is not given consideration at regular

sessions. No attention has been paid to the 1930 census,and no redistricting authorized since this census was taken.

Regardless of party in power in the matter of all taxlegislation the people of the entire Northeast, all of WestPhiladelphia, and of Olney, Logan, Germantown, Chestnut

Hill, Roxborough and Manayunk, have little influence inenacting laws, yet they all pay the same as the balance ofthe residents of the city.

APRIL 1936


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Dinner at Six

1 HE Dinner at Six meeting of the Northeast Phila-delphia Chamber of Commerce sponsored by the Mem-bership Committee, held on Thursday evening, February27th at the Torresdale-Frankford Country Club, was unan-imously voiced one of the best affairs ever held by theChamber.

It was a direct from office to dinner gathering, in-formal in every way. A good dinner was served duringwhich the U. G. I. Music Masters performed. They playedsplendidly, and the diners were treated to real music. Theyput on some sketches and gave a first class entertainmentthat was appreciated.

President Seaman acted as Chairman in introducingWilliam H. Earle, who with George A. Williams as co-

chairman, have charge of the Membership doings of theChamber. Chairman Earle introduced some of the menpresent who are active in affairs and those who had assistedin the arrangements, and then introduced the speakers.Mr. Joseph A. Wilson, chief of the Income Tax Divisionof the Internal Revenue office in Philadelphia was the firstspeaker. Mr. Wilson described new phases of the incometax explained different portions of the return, told interest-ing stories in connection with the work and answered directquestions put to him. He explained many difficulties andhow to overcome them, and simplified the entire subject.Mr. Wilson talked for forty-five minutes or more, and held

his listeners in such interest that he commented upon theclose attention given him.

Then James (Jimmie) Gheen was introduced and talkedfor more than an hour and a quarter. Two hours of solidlistening and not an interruption, no one left the room,all listened intently throughout. Jimmie Gheen built histalk around Chamber of Commerce support, cooperationand community work. He drove home pointed remarkswith witty stories by the score, and had his audience laugh-ing uproariously, and then listening without a sound. Backof all his fun and humor were substantial, forcible truthsand sound philosphy.

He talked on business, economic questions, and eventouched politics in his remarks, and plainly showed howbusiness is only as good as the community in which it islocated. He reminded the men of the keen competitionamong communities and cities today, of the need to elimin-ate alibis and work for better results. He told the Chamberwhat it ought to do in a general way, and gave the followingdefinition of a Chamber of Commerce:

A chamber of commerce is the forces of the community,so organized, that you have the talent to investigate, thevigor to enunciate, and the strength to stimulate action,which will best promote the health, the beauty, the intelli-gence, and the industry of the community.

Thus he stated what a chamber needed to functionproperly:

An active membership.

Sufficient finances.

A sound working program.

An organized committee system.

Efficient executives.

He started in by saying he did not know what he wasgoing to say or why he was present, but the hundred andfifty men present knew when he was through he had beenthere and what he had said.

It was not all fun and frolic. He preached good commonsense and everybody liked it. In fact, the meeting adjournedat ten o'clock because Jimmie Gheen stopped talking, noother reason at all. There was a general demand at theclose for other meetings like this one, so the dinner atsix kind will have to be repeated later.

Louis Dougherty and Frank Wintz co-chairmen of theMeetings Committee arranged the details. Fred Fitt andthe Northeast Lions Club omitted their regular meetingand attended this affair, and business executives from allparts of the Northeast were among those present.

By the Board

J HEMarch meeting of the Board of Directors of theE

Philadelphia Cham ber of Com merce was heldTuesday, March 3rd in the Board Room. President Seaman

presided.

The Directors present included: C. E. Bertolet, L. J.Dougherty, W. H. Earle, R. R. Galbraith, H. S. Horrocks,

J. S. Krauss, W. N. Mayhew, 0. Schaefer, J. B. Seaman,S. H. Starkey, A. A. Swenson, F. T. Wilson, F. I.Wintz, Jr.

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Mr. Effing was out of town, and Messrs. Hagerman,Hett, Jennings and Roberts detained by business engage-ments.

Minutes of the previous Board Meeting were approvedas per copy by mail.

Report of the Treasurer and other financial reportswere likewise approved.

The successful evening meeting held on February 27that the Torresdale-Frankford Country Club was reportedupon by Chairman Earle.

Meetings and publicity including the luncheon for thecurrent month were discussed by Chairman Dougherty.

Reports on the postal service questionnaire, FrankfordCreek survey approval, were made by the ExecutiveDirector, who also reported for Chairman Roberts of theNational Legislation Committee on the matter of legislationpertaining to the Delaware River. The following state-ment was authorized on this subject and referred to theNational Legislation Committee:

The Northeast Philadelphia Chamber of Commercebelieves in the elimination of pollution from the DelawareRiver in the interest of safe-guarding the water supply ofthe city of Philadelphia, and in improving the general Portconditions of the municipality.

It recognizes the need for the purification of this im-portant stream, and at the same time recognizes the needof the work being accomplished in a manner not pre-judicial to the industrial life of Philadelphia. This im-portant work should be so planned and carried out thatconditions will be improved for the benefit of all, and thatthe rights and needs of industrial plants affected will berecognized and provided for without undue hardship.

The City of Philadelphia has had agreements with theState of Pennsylvania in the past through its SanitaryWater Board, on which the city is delinquent in its work.

Some proper effort should be made to have this wholematter handled equitably, so that proper and legitimateresults will be secured, as drastic and unreasonable legisla-tion will do as much harm to the industrial life of the city,as the improvement will act for the betterment of condi-tions.

Matter of changes in the Roosevelt Boulevard wasdiscussed and referred to the Public Work Committeeon highway matters. General committee work was dis-cussed and several committee meetings arranged.

President Seaman requested attendance at the AviationDinner to be held this Saturday night, March 7th, at whichthe Mayor had requested a representative Philadelphiagathering

The following resolution was authorized and referredto the National Councillor as a resolution to be presentedto the Chamber of Commerce of the United States at theannual meeting:

RESOLVED, that under present conditions no federalfunds should be utilized on recovery and employment pro-jects for the purchase of foreign materials unless suchmaterials are necessary and unprocurable within the UnitedStates.

Endorsement of Dr. A. 0. Michener as President ofGirard College was authorized.

Revision of the By-Laws was considered and referredto the Chamber's Counsel for consideration.

Committee ActivitiesM EETINGS of several committees were held during

March.

National Legislation Committee met and discussedvarious bills now before Congress. The committee endorsedthe Tydings-McCormack Bill S-225 3 regarding Sub-VersiveActivities. It objected to the Lonergan Bill S-3958 givingfederal jurisdiction to all navigable streams and all of theirtributaries, the Healey Bill HR-11554, a substitute for theWalsh Bill S-3055 affecting contracts made by the UnitedStates and through contractors and sub-contractors thepurchase of supplies and their manufacture. The committeeobjected to the O'Mahoney Bill S-3363, which is a com-mercial licensing bill, and Senate Bill 3744, which wouldexpand the powers of the Federal Trade Commission.Other legislation was discussed, and a proposal for the use

of American goods on relief and recovery projects for-warded to the Chamber of Commerce of the United States.The committee will be represented at the annual meetingof the National Chamber the latter part of this month.

The Public Work Committee on highway matters like-wise met an d discussed changes to the Roosevelt Boulevard,several plans having been proposed for a greater utilizationof this highway. The committee recommended thefollowing:

First, that the shoulders of the centre drive be pavedwith concreate. This would not only give greater spacefor vehicles, but would keep them closer to the side, leavingthe centre for turn-outs, which makes safer conditions.

(Continued on Page Eleven)

APRIL 1936 7


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N ORTHEAST INDUSTRIES

The Frankford Mutual Fire Insurance Companyof the County of Philadelphia

Incorporafed 1843 510-14 FRANKFORD AVENUE harter Perpetual

S INCE The Frankford Mutual Fire Insurance Company, section should know something of the history of the oldwith a record of over ninety years of service, has and well established Company.centered its principal efforts in Frankford and the North- he three story stone building which fronts the Avenueeast, it seems fitting that those who are interested in this is an addition to the old building, known as the Lyceum,

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erected in 1842. This housed the society which wasorganized in April of 1836 by the citizens of the Boroughof Frankford and vicinity and was chartered in 1840 asThe Frankford Lyceum of Science for the Acquirementand Diffusion of Useful Knowledge.

Among its officers and managers you will find the namesof Whitelock, Overington, Shallcross and many others who

later organized the Insurance Company.Under an act of Assembly passed by the Legislature

of Pennsylvania, approved March 21, 1866, the authoritycame to dispose of the real estate and settle their affairs.

On June 23rd, 1866, The Frankford Mutual FireInsurance Company purchased the building.

The Fire Insurance Company was organized at a meet-ing of the inhabitants of the Borough of Frankford andvicinity held pursuant to public notice at the school houseof John S. Rose on July 14th, 1842 for the purpose offorming an Insurance Company for mutual protection

against loss by fire. The Chairman of the meeting wasDr. Henry Taylor and the Secretary, Isaac Shallcross.

Among those who united in the object were Dr. HenryTaylor, John D. Harper, Charles E. Deal, George I. Hoff,Mahlon Murphy, Isaac Shallcross, William Dewhusse, JohnNewcamp, Ezra Shallcross, John S. Rose, George W. Such,Isaac Whitelock, James Brooks, Harvey Quicksall, WilliamOverington, William Griscom, Henry Brous, John Briggs,Jacob Harper, Dr. John F. Lamb and others.

The Board of Directors held their first meeting at theoffice of Isaac Shallcross in the Lyceum Building on Novem-ber 9th, 1842, Isaac Whitelock was elected President, Isaac

Shallcross, Secretary and William Overington, Treasure.The Company was incorporated by an Act of Legis-

lature passed April 5, 1843.

Today the Company has a surplus of over $700,000and insurance in force amounting to over $18,000,000.

An analysis of the financial statement shows strengththat will compare favorably with any of the so-called largerCompanies.

The present Officers of the Company are:

William Henry Smedley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . President

Harry E. Eyre . . . . . . . . . . . . .. . . . . . . . . . . . .. . . . . . . . . . . . .. . . . . . . . . . . . . .. . . . . . . . . . . . .. . . .Vice President

Guernsey A. Hallowell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Treasurer

Eugene F. Woodhouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Assistant Treasurer

James F. Hughes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Secretary

Frank W. Ashton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Assistant Secretary

D APRIL

_fl 1c S

The Company has the pictures of the former Presidentsand Treasurers hung in its Board Room, and the Secretary,who is in charge of the office would be pleased to welcomeany who may be interested in this collection of picturesof the men who built this organization to a place in thecommunity of which it can be justly proud.

The Present Board of Directors consists of the

following:William Henry Smedley eorge 0. SinnHarry E. Eyre uernsey A. HallowellJ. Howard Horrocks ames F. HughesWilliam Overington, Jr. . Rodger MellingEugene F. Woodhouse rank W. AshtonCharles E. Butterworth ohn ComlyCharles H. Wilson ayne S. EvansRowland R. Comly

n dvertisement in USINESS CONTACTS

THE NOR'EASTER REMADEATTHE

REACHES EVERY INDUSTRIAL PLANT HAMBER LUNCHEONS

IN NORTHEAST PHILADELPHIA

AS ONE PHASE

OF ITS CIRCULATIONMPORANT TOP CS

Do You Want to Reach Them?RE ABLY DISCUSSED

APRIl, 1936


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Twenty-fourth Annual Meetingof the

Chamber of Commerce of the United States

To be Held in Washington D. C. pril 27th to 30th. 1936

T HE questions confronting American business and Am er-ican business management at the present time are pro-bably more far-reaching and more portentous than any theyhave faced in many years. They involve not merely methodsof administration but the principles upon which Americanbusiness enterprise rests.

What is the proper function of business and how canthat function best be exercised? Should it be exercised byprivate initiative or supervised and controlled' by publicauthority? How far can public policy consistently go inregulating business activities, in suppressing abuses andeliminating destructive practices without discouraging priv-ate initiative and halting wholesome individual enterprise?What are the impediments to better cooperation betweengovernment and business?

These are questions of vital importance to all businessand to all business men. They are of moment to everytype of trade and industry. The need for the formulationof sound, constructive practical business opinion in answerto them is apparent. In a situation such as this, businesscannot afford to be inarticulate. Business must stand onprinciple. It must face the responsibilities of economicleadership frankly.

The Twenty-Fourth Annual Meeting of the Chamberof Commerce of the United States, to be held at Washing-ton, April 27-30, will provide occasion for the discussionof these questions from the viewpoint of all types of busi-ness, big and little, and in practical light of business ex-

perience and management. Topics listed for considerationat the general sessions include:

Principles of American Enterprise.Increasing Employment by Private Enterprise.Business and Public Relations.The Federal Budget and Recovery.Effects of Mounting Taxes.Federal Reven ue Policies.Business Organizations and National Affairs.

Agricultural Welfare.The American Merchant and What He Stands For.Regaining Foreign Markets.The Spirit of American Enterprise.Federal and States Responsibilities.

Pacific Maritime Labor Conditions as They Affect theNation.

In addition provision will be made for the further dis-cussion of these and related questions at special groupsessions to be devoted to the consideration of problemsarising in transportation, distribution, agriculture, foreigntrade, industrial relations, manufacturing, insurance, mun-

icipal reconstruction and natural resources.Collective effort collectively exerted is characteristic of

this day and age. Business is no exception to the rule. Itmust focus its opinion, based upon experience, upon thesegeneral problems, if it is to discharge effectively the re-sponsibilities of economic leadership resting upon it. Ifit does not do this, it cannot protest if the reins are takenout of its hands.

National Legislation CommitteeCHESTER S. ROBERTS, Chairman Secretary-TreasurerBERNARD DAVIS ....... .. PresidentHOWARD S. DELANY .. PresidentJ.AUGUSTUS EDGAR ... PresidentROBERT L. HILLES . . . . . . . . . . Vice PresidentWILLIAM R. HOYT Works ManagerHOWARD McDANIEL SecretaryFRANK L. O'BRIEN, PresidentFRANK C. SCHAUB . . . . . . . . . . . . . . . . . . . . . . . . . . . . .General Manager of

Philadelphia Region

Dodge Steel Com panyLa France IndustriesDelany and CompanyFrankford Grocery CompanySmedley Bros. CompanyYale and Towne Mfg. CompanyPhiladelphia Storage Battery CompanyOBrien Machinery Company

Sears Roebuck and Comp any

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W E have developed ourvaried services to meetthe particular requirements,

business and personal, of themost exacting customer.

We will welcome opportunity to broaden

our relationship with you and to match

these services to your needs and liking.

F r a n k fo r d T r u s t o m p aP H I L A D E L P H I A

"Over 48 Years of Successful Banking"

MEMBER OF THE PHILADELPHIA CLEARING

HOUSE ASSOCIATION

COMMITTEE ACTIVITIES(Continued from Page Seven)

Second, that unimportant and diagonal streets be closed

between the centre and side drives by constructing curbsor grass plots across them leaving only the numbered or

important streets as direct highways for vehicles to crossthe Boulevard.

Third, that the Fairmount Park plan of constructing anisland in the middle of the centre drive to separate thisroadway into two distinct drives be utilized.

Fourth, that bridges be widened to the full width ofthe Boulevard.

Fifth, that the small islands at Oxford Circle be re-moved, that the centre circle be increased in size, and theintersecting highways be plainly marked.

Other highways matters were considered.

The Transportation Committee met and consideredvarious phases of Northeast transit facilities, and maderecommendations to be followed up.

Electric Water Heater

for a cheery morning greetingYou might just as well start the day off right.

Bask in the luxurious comfort that only anElectric Water Heater can bring. Your worriesabout an insufficient hot water supply need beno longer because these perfectly constructedheaters give unparalled service.

And they perform this luxurious service at anextremely low cost to each family. You'll beamazed at its cheapness. We shall gladly esti-mate the monthly cost in your particular case

or make inquiry from your dealer.

PHIL DELPHI ELECTRIC COM P NYELECTRCTY I SCHEAPI NTHEPHLADELPHAAREA

APRIL 1936 11


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The Needs of the Northeast

PROJECTS OF MAJOR IMPORTANCE

Opening of Aramingo Avenue is planned.Elimination of Frankford Creek floods.Highway and track improvement of Castor Avenue, Cott-

man Street to Bustleton Avenue.

Extension of Frankford L to Rhawn Street.Construction of Northeast subway.

Sewage facilities for existing Northeast built-up areas.

Castor Avenue bridge over Frankford Creek.Elimination of grade crossings in the Fox Chase district.

PROJECTS INVOLVING SMALL, IF ANY

EXPENDITURE OF FUNDSImprovem ent of Pleasant Hill bathing beach.Removal of Delaware Avenue, Clearfield Street to Arendel

Avenue from city plan.Traffic regulation for northern portion of Frankford Ave.Construction of paths on main highways where sidewalks

do not exist.Designation of northeast airports as municipal airports.

PROJECTS UNDER JURISDICTION OF AGENCIES

OTHER THAN THE MUNICIPALITY

Fairmount Park CommissionImproved facilities in Pennypack Park.

Philadelphia Rapid Transit Com panyTransfer from outlying bus routes to crosstown trolley lines

via elevated.Correction of loading conditions of 59 trolley at Frankford

and Oxford Avenues.

Board of EducationAdditional Junior High School facilities.Additional Senior High School facilities.

M T T E R S F O R F U T UR E C O N S ID E R T I O NI N C L U D E

Opening of Unity Street, Adams Avenue to WyomingAvenue.

Widening of Levick Street, Tacony Street to TorresdaleAvenue for Bridge traffic.

Improvement of transit facilities for the Lawndale, Bur-holme, Fox Chase district beyond the latest arrange-ments.

Margaret-Lefevre Street bridge over Frankford Creek.

Removal of centre posts of the elevated structure in theFrankford business section.

CITY-WIDE PROJECTS IN WHICH NORTHEAST

PHILADELPHIA HAS A PRIMARY INTEREST

I N C L U D E

Maintenance of zoning regulations.Extension of vocational school facilities (flow receiving

consideration).Completion of city sewage plans insuring continued satis-

factory water for Philadelphia, and proper river im-provements equitable to all interests involved.

The proper reorganization of the transit system of Phila-delphia on an equitable basis.

The Chamber has always been interested in Port develop-ment, and rate differentials, participating in the pastin legislation on these matters.

Notes of Interest

T HE Referendum on Federal Taxes and Expendituresrecently issued to organization m embers of the C hamberof Commerce of the United States, resulted in an over-whelming vote in favor of all seventeen items.

President Harper Sibley of the Chamber of Commerceof the United States will be the speaker at the Penn A. C.Luncheon Meeting on Chamber of Commerce Day, April9th. Invitation to this Luncheon Meeting is extended to

the members of the Northeast Philadelphia Chamber ofCommerce and the industrial executives of NortheastPhiladelphia.

A shelter for bus patrons has been authorized byP. R. T. for the intersection at Frankford Avenue andArrott Street. This has long been a bone of contentionbetween the riders and the Traction Company, and is anecessity.

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atID MA OhVUA Rt SiWednesday April 22 1936

Six P. M.

NORTHEAST SHRINE CLUB

HUNTINGDON PIKE, ROCKLEDGE

EDGAR S. McKAIGGeneral Chairman, Philadelphia on Parade

Hon. EVERETT M DIRKSEN

Congressman from Illinois

Music by Newton Trio

Better than the Last OneCHARGE, $1.25 ROCURE TICKETS FROM CHAMBER OFFICE

Remembe r t he at e

The fortieth year of existence of the Businessmen's andTaxpayers' Association of Frankford is being celebrated

by a dinner at the Torresdale Country Club on April 16th.

Another Philadelphia on Parade will be held atConvention Hall from May 7th to May 16th. This will beas fine an exhibition in every respect as the former Phila-delphia on Parade given last Spring, which was one of

the all time outstanding functions of Philadelphia. Thismerits general support of all citizens.

Frankford Post 211, American Legion, will hold theirAnnual Ladies' Night on Monday, April 6th, at 8:15 P. M.,in the auditorium of the Frankford High School, OxfordAvenue and Harrison Street. An invitation is extendedto the members of the Northeast Philadelphia Chamber ofCommerce.

APRIL 1936 3


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Transit of the Past[N the March issue the Chamber of Commerce's work

on Transit matters was outlined from 1923 to 1929inclusive. The following is the resume' of this work from

1930 to 1935 inclusive:

1930

Discussed routes for the proposed Roosevelt Boulevardsubway, holding meetings and conferences for same andissued maps covering the territory involved.

Discussed amendments to Frankford Elevated lease andtheir bearing on a Broad Street subway lease.

Suggested a cross-town bus on Cottman Street.

1931

Nor'easter presented articles on city finances especiallyas pertaining to Transit matters.

Published transit needs as affecting Northeast Phila-delphia as follows:

Elimination of extra fare zones on trolley lines 59and 66.

Transfers from trolley line 59 from and to other surfacelines.

Changes in Bus routes N and Ni.Restoration of route 50 to Fox Chase.Restoration of 58 Frankford loop.Extension of route 56 northward.Change in Bus route B.The first four projects were ultimately approved and

are in operation today.

Represented the Northeast at hearing of TransportationCommittee of Council on transit matters, including routeof Northeast subway, trolley transfers, elimination of farezones, establishment of Wyoming and Olney Avenuescross-town trolley lines, restoration of 50 trolley to FoxChase, changes in Bus routes N and Ni, and other mattersaffecting Northeast Philadelphia. Various speakers wereselected by the Chamber from different sections of theNortheast and a complete program was presented by themon these matters.

1932

Conference with P. R. T. Officials for Mayfair repre-sentatives, by Transit Committee, on transfers from trolleyline 66 affecting that particular community.

Survey and recommendation on change of Bus K routein serving Olney High School and on Bus routes N andNi to serve additional residential districts.

Improvem ent in service of trolley line 50 recomm ended.

Advocated trolley service across Delaware River Bridgeand its connection with the Ridge Avenue-8th Street LocustStreet Subway. Noted its possible effect in making lease

for the Broad Street subway and Ridge Avenue branch.Published statement in support of reduction in underlier

rentals for the benefit of the transit system.

1933

During 1933 studies were made of fare changes, im-provements and changes in service, and of matters formerlyadvocated and not yet adopted.

1934

Vigorously advocated elimination of trolley fare zonesaffecting routes 59 and 66. Resolutions on same wereauthorized and conferences held with Director Davis ofCity Transit and Chairman Tily of the P. R. T. Company'sExecutive Committee. This was later agreed to.

Published transit fare changes affecting NortheastPhiladelphia regarding Frankford Elevated, trolley lines andbus routes due to elimination of fare zones and increasedtransfer privileges.

The subject of transfers for bus line riders via theFrankford Elevated to cross-town trolley lines laid beforethe P. R. T. Company officials.

Studied matter of independent taxicab operation.

1935

Employed Counsel to represent the Chamber in the ro-organization of the P. R. T., in view of the Chamber'sactive interest in city transit matters and with the thoughtof promoting the interest of the public in general and theNortheast section, in an equitable plan for all interestsinvolved.

Published a complete story on the reorganization of theTransit Companies giving a history of the complicatedsystem to date and pointing out certain shortcomings andchanges that must be effected in the interest of continuedand better transit facilities for the city. This story con-sisted of articles in several issues of the Nor'easter.

Representatives of the Chamber attended hearings be-fore the Public Service Commission on the elimination ofthree cent exchanges from buses to other transit lines andvice versa, providing a straight ten cent fare where busservice was involved either as part or all of the ride.

Attended hearing before the Com mission on the elimtion of the Knorr Street loop on trolley line 50 in theendeavor to restore service of this line to Fox Chase.

Represented at Reorganization hearings before theCourts.

14 he NOREASTFR


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1936 CommitteesUnder Direction of the nder Direction of the nder Direction of the

President irst Vice-President hird Vice-President

PUBLIC WORKS HIGHWAYS

S. H. STARKEY

J. M. KELLEYO-GflUT7TWTh Co-chairmen

B. BROWN W S. ARMSTRONGE. M. FROST P. SCHANENA. A. NIESSEN D. M. STEELE

G. H. ROTH L. S. THOMAS

W. J. SMITHS. E. TYSONSJ. WALLACE

PUBLIC WORKUNDERGROUND R. P. WILSON

C. E. BERTOLET COMMERCIAL ETAIL ANDE. F. KEMNER WHOLESALE

Co-chairmenR. R. GALBRAITH

C. J. BIRKMANN G. A. LYONSF. P. FELTON, JR. Co-chairmenW. R. GERGES A. W. ABBOTTJ. F. McCoy A. H. ENTWISTLEG. H. MILLER H. GEORGE

J. E. KOEHLER

Under Direction of the J. S. MILNE

Second Vice-PresidentE. SAAKER. M. SEAMAN

CITY PLANNING AND ZONING J. A. STUMP

E. W. GALINDO, Chairman

T. E. COALE

H. A. S. HOWARTHJ. S. STOKES BUDGET

H. F. WHITAKER B. E. EFFINGC. P. LOWER F. C. FUGES, ESQ.

J. TOMLIN H. S. HORROCKS

EDUCATION

C. H. HETTR. MACMILLAN

Co-chairmenE. P. BAILEYH. S. DELANY

J. H. GOSSLING, ESQ.

G. W. HENRY, JR.

H. R. SCOTT

WELFARE AND RECREATION

0. SCHAEFERE. A. BALDWIN

Co-chairmen

J. HUGHESE. MEYERG. M. TOMLINSON, M. D

E. F. W00DH0UsE

MEETINGS AND PUBLICITY

L. J. DOUGHERTY

F. I. WINTZ, JR.Co-chairmen

H. W. ANDERSON

R. A. ERWINM. E. NEELEY

J. R. PURNELL

B. P. WHITE

MEMBERSHIP

W. H. EARLEG. A. WILLIAMS

Co-chairmen

J. CLARK

J. A. MULLINH. RAUDENBUSHJ. SIDEBOTHAM

R. STERNELLE

TRANSPORTATION

F. G. FITTC. C. DAVIS

Co-chairmen

W. C. BALDWIN

J. H. FREDERICKR. W. KRANTZ

J. E. MCKINLEY

J. Z. MUIR0. W. WAGNER

SAFETY AND TRAFFIC

W. N. HAGERMAN

C. E. HENDERSONCo-chairmen

F. FISCHERL. C. KRISHERS. E. MCCAULLEY

G. W. MECKERT

R. R. SPATE

H. STUKERJ. B. SULLIVAN

W. ZEARFAUS

MANUFACTURE ANDINDUSTRIAL

R. C. BALLW. F. LOTE

Under Direction of theFinancial Chairman

TAXATION

W. D .JENNINGSE. S. CARLL

Co-chairmenC. P. ALLEN, 3RD.W. N. FARRANP. P. ROSSMANH. J. SIEGFRIEDC. M. SMITH

Under Direction of theState Councillor

STATE LEGISLATION

W. N. MAYHEW, ChairmanH. S. BORNEMAN, ESQ.W. A. BRUCKHEISERH. T. GREENWOODF. H. RIEPENM. J. SHEERK

APRIL 1936 5


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O P P E R SPHILADELPHIA

I K ERG U S. PAT OFAn old philosopher once said:

ise men are those

who remember many times what they learned only once." The records

of the Philadelphia Coke Company show there are many thousands of

wise people in Philadelphia. Here's proof: This company began the

manufacture and distribution of genuine Koppers Coke back in 1929.

Who doesn't remember that year - and who doesn't remember the

years that followed it A new era then started. The necessity of

economy assumed unusual proportions with the coming of the de-

pression and these proportions increased as the depression continued.

It was in this time, remember, that Koppers Coke was introduced to

Philadelphia with its story of heat-economy. Forced to reduce expenses,

people would try anything - ONCE . . . and once was enough to

convince them not only of the economy of Koppers Coke but also of

its superiority. So they have continued to buy Koppers Coke I Starting

on the eve of the greatest depression in history, today the Philadelphia

Coke Company is one of Philadelphia's great industries.

You may order either by calling any reputable fuel dealer or the

Philadelphia Coke Company (Delaware 3000), 4501 Richmond Street.

The NOR'EASTER – April 1936

Documents

Transcript of The NOR'EASTER – April 1936