The Nordic market from the other side of the table Views from a Nordic Travel Agency Per Markussen...

The Nordic market from the other side of the table

Views from a

Nordic Travel AgencyPer Markussen

Senior Director Nordic

BCD Travel

What is characteristic today?

Most of the TMC’ has become more international

These TMC’s gains more market shares

Travel Management systems have become more sophisticated

TMC' role is in the process of being amended

Travel spend has been reduced

2 Copyright BCD Travel 2011 March 10th, 2011

We can we expect within the next 5 years?



Things take

time…


Years to reach 50 million users...

Radio38 years

Source: socialnomics.net



TV13 years




Internet4 years




iPods3 years




FacebookAdded 100 million users in less than 9 months…




iPhone Appsdownloads hit 1 billion in 9 months



If Facebook were a country…

1.China2. India3.United States4. Facebook


It would be the worlds 4th largest

What can we expect within the next 5 years?


No travellers are equal. We will all have our individual needs


http://www.eventstreams.com/bcdtravel/005dxo/brandon.htm

What can we expect within the next 5 years?


No travellers are equal. We will all have our individual needs

As human beings, we believe more in relationships than on products & price

We will offer different business and financials models to the same customer

As TMC we must develop some new concepts for the cooperation with our customers…….

The Technology Paradox


Only people born before a technology is inventedthink of it as technology.

Everyone else considers it part of the environment.


Each generation imagines itself to be more intelligentthan the one that went before it, and wiser than the

one that comes after it.George Orwell

The Generation Paradox

New generation of travelers


Traveller-centric


Adapting a travel program to meet traveller needs

Traveller-centric


A travel program built around traveller utility above all else

Adapting a travel program to meet traveller needs


TMCs will:

shift to one-to-one style service

shift to people-driven service

Our future business model

Corporate travelers are connecting


People trust people who are like themPeople trust advice from people in their network


TMCs will:

shift to one-to-one style service

shift to people-driven service

shift to a strategic TM/TMC role


Relationship Management


By focusing on relationship management, TMC’ and Travel Managers can shift from controlling cost to enhancing value



TMCs will be paid by their ability to focus on:

Compliance

Cost control

Create values for the organization

Relationships


Corporate agreements will be based on values and not on transactions


Tak for opmærksomheden

Tack för er uppmärksamhet

Takk for oppmerksomheten

Kiitos huomiota

Thank you for your attention

The Nordic market from the other side of the table Views from a Nordic Travel Agency Per Markussen...

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