The Nonprofit Academy PRESENTS!
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The Nonprofit Academy PRESENTS! PRESENTS CAPITAL CAMPAIGNS 101 with Andrea Kihlstedt #npapresents
Transcript of The Nonprofit Academy PRESENTS!
The Nonprofit Academy���PRESENTS!
PRESENTSCAPITAL CAMPAIGNS 101 ���
with Andrea Kihlstedt���
#npapresents
Capital Campaigns 101
Andrea Kihlstedt
Today’s 5 Hot Topics 1. Capital Campaign Basics
2. Is Your Board the Right Board?
3. Consultants and Feasibility Studies
4. What’s a Case for Support?
5. Are you Ready for a Campaign?
1. Capital Campaign Essentials
What is a Capital Campaign?
• Transformational • Special and occasional • Based on a plan • Not primarily about money • Big goal and clear timeline • Over and above annual
fundraising
8 Special Characteristics
1. Volunteer involvement 2. Gifts pledged over years 3. Naming opportunities 4. Gift range chart 5. Major gift mindset 6. Case for support 7. Top down solicitation 8. Specific structure
What Can You Raise Money For?
• Buildings • New programs • Start-up funds • Scholarships • Cost of fundraising • Endowment
Kic
k-O
ff
Quiet Phase Public Phase
PlanningLead Gifts
Insider GiftsGeneral
GiftsFollow
Through
Standard Capital Campaign Structure
• One size does NOT fit all
• Primary campaign planning tool
Primary Planning Tool: Gift Range Charts
2. Your Board
Two Questions about Your Board
Are your board members excited and fired up about the campaign?
Two Questions about Your Board
Do your board members have money and influence?
The Power of Ad Hoc Committees
Campaign Planning Committee Campaign Steering Committee
3. Consultants and FS
Do You Need a Consultant?
What’s in a Feasibility Study?
• Tests a specific plan
• Don’t test ‘til you’re ready
• Are you ready?
• If so, hire a consultant
4. Case for Support
Core Campaign Messages
• What’s a Case For Support?
PlanningLead Gifts
Insider GiftsGeneral
GiftsFollow
Through
Core Campaign Messages
• What’s a Case For Support?
It’s the PROCESS of developing the CORE MESSAGES you will use in various forms throughout your campaign to inspire donors to make their gifts.
Core Campaign Messages
What are the features?
Materials You’ll Need
Plus Thousands of E-mails Swag
Campaign Newsletters
Naming Opportunities
Fact Sheet
Flier
Brochure
Videos
Thank you notes
Invitations
Progress Reports Proposals
Website Updates
E-Updates Tweets
Facebook Posts
Case for Support
Final Report Pledge
forms
Planning Lead Gifts Insider Gifts
General Gifts
Follow Through
DRAFT Case for Support Brand and Logo
Planning Lead Gifts Insider Gifts
General Gifts
Follow Through
DRAFT Case for SupportBrand and Logo
Naming opportunities Proposal letters
Gift acknowledgements Thank you letters
Planning Lead Gifts Insider Gifts
General Gifts
Follow Through
DRAFT Case for Support Brand and Logo
Cam
paig
n B
roch
ure Invitations
Updated website Social media Swag
Naming opportunities Proposal letters
Gift acknowledgements Thank you letters
PlanningLead Gifts
Insider GiftsGeneral
GiftsFollow
Through
DRAFT Case for SupportBrand and Logo
Cam
paig
n B
roch
ure InvitationsUpdated websiteSocial mediaSwag
Campaign updatesSmall brochure
Pledge formsMaterial folders
NewslettersSocial mediaFinal report
Naming opportunitiesProposal letters
Gift acknowledgementsThank you letters
5. Are You Ready?
Do You Know Your Campaign Objectives
• Do you know what you will you raise money for?
• And what it will it cost?
• Do you have a working goal?
Do You Have a Compelling Case Draft?
Is Your Board on Board?
Are You Donor-Focused?
Do you know 30 of your lead donors? Are they engaged?
How’s Your Courage?
Recources for You
CapitalCampaignMagic.com/blog
The complete book on capital campaign fundraising.
Available at Amazon
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