We should learn from entrepreneurs

experts in dealing with unpredictability

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Number of companies that lost their top 3 position in their market that year

Source: BCG-analysis, Adaptability: The New Competetive Advantage, Harvard Business Review, July 2011

% Chance that the biggest organization is the most profitable

Source: BCG-analysis, Adaptability: The New Competetive Advantage, Harvard Business Review, July 2011

SARAS SARASVATHY HERBERT SIMON

Effectuation 5 principles that describe

HOW expert entrepreneurs think, decide and act.

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C

C

B

B

A A

DRAW 3 lines: - one line from A to A - one line from B to B - one line from C to C

!

STAY WITHIN THE BOX LINES CAN’T CROSS CIRCLES CAN’T BE

CROSSED

three rules:

C

C

B

B

A A

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MICK JACK

PROJECT DANIEL

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Jack Andraka

Richard Branson launches Virgin Volcanic, now you too

can travel to the center of the earth.

BURT RUTAN

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“the 10,000hr rule is a definite key in success”

!

― Malcolm Gladwell, Outliers: The Story of Success

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Bedank  voor  jullie  aandacht

@EffectuationNL

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