The Next Generation Website

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NEXT-GENERATION WEB SITE The SOCIAL MEDIA BREAKFAST FEBRUARY 11 Creative Director @dstagg DAVID STAGG schipul.com

Transcript of The Next Generation Website

Page 1: The Next Generation Website

NEXT-GENERATIONWEB SITE

The

SOCIAL MEDIA BREAKFASTFEBRUARY 11

Creative Director@dstagg

DAVID STAGG

schipul.com

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CONTROL

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BRAND

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CUSTOMIZATION

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PROFESSIONALISM

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PORTABILITY

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APPLES

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Apples : Oranges : : Facebook : Your BusinessYou cannot use Facebook

as a tool to take transactionsfor your business or organization.

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WASPs

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Billionaires don’t need Facebook.

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IT’S LIKEHAVING A PARTY

WITHOUT APLACE.

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BUSINESSESCAN’T TOLERATEUNCERTAINTY.

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FACEBOOK ISSTILL IMPORTANT.

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It’s a tool.Not a destination.

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THE WORLD’S LARGEST SEARCH ENGINES

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#1?#2?

What’s the future of search?

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LINKS REPLACELIKES

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Rivaling Google.

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LOCATION-BASEDMARKETING

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Foursquare, Gowalla, SCVNGR,Facebook Places, Google Places, etc.

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LOCATION-BASEDMARKETING

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“Where I go and what I dois part of my story.”

“It allows me to ask or peopleto ask me about places

I’ve been.”

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THE WEB AS ANAPPLICATION

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The next generation websitelooks like what we conventionallyknow as a computer application.

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CHROMEWEB APPS

iPAD PRODUCTIVITY

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CR-48

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CR-48

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CR-48

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WILL APPS EVENEXIST IN THE FUTURE?

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“Content-specific device apps are,at best, going to be disrupted and,at worst, going to be phased out

entirely.”—Jim Kerr, Mashable

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THE NEXT2-3 YEARS

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Anyone? Bueller?Bueller? Anyone?

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YOUR CEO SAIDTHE PHRASE ‘ROI’

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Ways to measure goalsahead-of-the-game

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bit.ly/urltool

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bit.ly/urltool

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COSTSAVINGS

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How Schipul used our ownhuman network to bring in clicks.

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THERE IS POWERIN THE PEOPLEYOU KNOW.

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AND AT THATMOMENT,

THE COMPUTERSBECAME

SELF-AWARE.

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DAVIDSTAGG

@dstaggfacebook.com/davidstagg

davidstagg.com