The Next Generation Travel Agent - Thesis Presentation
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Transcript of The Next Generation Travel Agent - Thesis Presentation
The Next Generation Travel Agent
http://twitter.com/PhoCusWright/status/2812233493
@PhoCusWright:
“Travel Agents as source of info for any age group is less than 20%. For Gen Y it’s 11%”
Retaining Online Leisure Travelers Who Want To Use Offline Travel Agents (Forrester)
However,Forrester Research found:
“23% of US online leisure travelers would use a good offline travel agent...”
The Travel Agent today...
111,000US travel agents
travel distribution
Travel Agents41%
Other59%
Travel Agents33%
Other67%
2006 2009(projected)
PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009
aging quickly
Over 5544%
46-5534%
26-4522%
PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009
at least49,000 agents retiring
in the next 10 years
Economics of the Travel Agent
http://www.flickr.com/photos/idreaminir/2103662898/sizes/o/
http://www.flickr.com/photos/idreaminir/2103662898/sizes/o/
http://www.themotorreport.com.au/wp-content/uploads/2008/writer/ILikeMyDieselBlackPleaseAndKeepItComing_AB3D/freelunch_thumb.jpg
The Future of Travel Agents
Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”
“