The Next Generation Data Center Dynamic, Optimized ... · Data Center Features Dynamic Optimized...

The Next Generation Data Center Dynamic, Optimized, Automated, Virtualized, Green

1© Copyright 2008 EMC Corporation. All rights reserved.

What is driving the Data Center Transformation?

Delivering Strategic Value• Supporting growth, productivity

Delivering Strategic Value• Supporting growth, productivity

Delivering Strategic Value• Supporting growth, productivity• Rapidly deploying business applications• Delivering information at the right time, right cost• Rapidly deploying business applications• Delivering information at the right time, right cost• Rapidly deploying business applications• Delivering information at the right time, right cost

Green IT• Higher power, cooling costs



Operational Inefficiency• 30-40% IT utilization, IT “silos”• End of Life technologies



• Power availability• Unplanned outages• Power availability• Unplanned outages• Power availability• Unplanned outages

• Management of Multiple Environment/Facilities

• Maintenance, TB/Servers per FTE


• Maintenance, TB/Servers per FTE


• Maintenance, TB/Servers per FTEObsolescence

• Unreliable legacy technologies • Lack of legacy skills

Obsolescence• Unreliable legacy technologies • Lack of legacy skills

Obsolescence• Unreliable legacy technologies • Lack of legacy skills

FTEFTEFTE

Compliance and Regulatory• Distance Between Data Centers



• Out of Space due to Growth• Not Meeting Requirements• Cost of Space



Distance Between Data Centers• Recovery Requirements• High Availability Requirements



2© Copyright 2008 EMC Corporation. All rights reserved. 2© Copyright 2008 EMC Corporation. All rights reserved.

• Location • Location • Location

Why implementing a Next Generation Data Center?

D ti i i & li t• Dramatic increase in power & cooling costs• Reduced availability of affordable data center space • Support “sustainability,” Green IT• Virtualization increases dramatically the DC “density”

Respond to facilities crisis

• Aging infrastructure and applications• Staff growth driven by daily operations• Staff time split between daily operations and projects

Manage rising costs

• More responsive support of faster application development timesImprove

• Service-oriented architecture / Web 2.0 / Cloud computingservice levels

• Deliver availability, compliance, security services on smaller budgetManage risk

3© Copyright 2008 EMC Corporation. All rights reserved. 3

Data centers are ready for transformation

Summary quote:“51% of CIOs want to transform the data center”


The 5 Next Generation Data Center Features

GreenVirtualizedAutomatedOptimizedDynamic



GreenVirtualizedAutomatedOptimizedDynamic

• Agile Data Center• Flexible and responsive to new

business initiatives

• Pooled enterprise information for strategic reuse

• Service-oriented Data Center• Business and IT aligned via service

catalogcatalog• Business and IT communicate

regularly• IT services superior to outsourcers• IT services superior to outsourcers• IT costs, time frames, SLAs all

predictableD t d b t ti i


• Documented best practices raise skills efficiency


Dynamic GreenVirtualizedAutomatedOptimized

• Optimized Data Center• Edge and core infrastructure

and operations alignedand operations aligned

• Protected Data Center• Critical information Critical information

protected



OptimizedDynamic GreenVirtualizedAutomated

• Automated Data Center• Utilization-based chargeback• Predictive monitoring and

management• Data mobility to support policyData mobility to support policy



AutomatedOptimizedDynamic GreenVirtualized

• Virtualized Data Center• Virtualisation provides a logical

i f h i l Virtualization Visionview of physical resources• Virtualisation removes physical

resource limits and improves

Virtualization Vision

Server Virtualization

Network Virtualization

resource utilisation • Virtualization enables services

encapsulation, decoupling from Clients

ServersWAN

p , p ginfrastructure and improving mobility

• Virtual Infrastructure includes:Virtual

infrastructure

LAN SANDesktop

VirtualizationVirtual Infrastructure includes:• Servers

• Data

• SAN Storage

NAS

File VirtualizationBlock Storage Virtualization


g

• Network

• Desktop


VirtualizedAutomatedOptimizedDynamic Green

• Green Data Center• Assess DC cabling/power/cooling

ffi i i efficiencies • Identify strategies to reduce

energy consumption requirements


Next Generation Data Center Building Blocks

integrated management

integrated security

unified intelligent fabric

i li d

virtualization-optimizedapplication server blades

virtualizedinfrastructure services

storage optimized forstorage optimized forVDC environments

modular facilities

C t i O ti l i Business value: fast,

modular facilities

flexible operations


Cost savings: optimum use of

hardware resources

Operational savings: dramatically reduced

operational effort

Business value: fast, flexible and

responsive to new requirements

Enterprises moving to the virtual data center have a serious

concernconcern…

Can we “transform” to the new data center model without disrupting today’s business?


Data Center Transformation Starting Points

Drivers: New technology’s i f l t

Drivers: Redundant data t M&A ti it promise of lower costs,

improved SLAs, space, and power relief

Challenges: Operations, t l it

centers, M&A activity, real estate or facility issues, power & cooling costs,power, and cooling availability

Ch ll P j t ft management complexity,recovery requirements, training and measurement Consolidation Virtualization

Challenges: Projects often time bound, minimalplanning, unknown complexity

Data CenterStrategy

Drivers: Cost recovery via operational efficiency, infrastructure aligned with business requirements IT as a

Drivers: Data accessible from anywhere, unplanned outage, security breach, regulatory compliance

IT ServiceManagementProtection

business requirements, IT as a service, choose service levels via chargeback,

Challenges: Cultural i t t h g KPI

compliance

Challenges: Difficult ROI, testing recoverability


resistance to change, no KPIs

What do we mean by executing “transformation?”

L l t h l i iti ti ith Large scale technology initiative with multiple, parallel workstreams at p p

enterprise scale and scope.


EMC’s data center transformation framework

Service O ti

Service T iti

Service D i

Service St t

SteadyStateHandoverAnalysisDiscover Release 0..NDetailed

DesignPilot & Test CI

OperationsTransitionDesignStrategy

P li D i S i A hit t

Organizational Collaboration

Policy Driven Service Architecture

Software Toolset

Automated Process Architecture

People Development

Virtualized Infrastructure Architecture

Program and Project Management

Benefits Realization


Communication & Stakeholder Management

Data center transformation methodology

Service Operations

Service Transition

Service Design

Service Strategy

SteadyStateHandoverAnalysisDiscover Release 0..NDetailed

DesignPilot & Test CI

OperationsTransitionDesignStrategy

Policy Driven Service

StrategicGoals Service Offering Service Service BAUService

Architecture

Organizational Collaboration

Goals Identified

Maturity ModelAssessment

Assessment

Operational Policy

Development

Development Introduction Service BAUPilot

Software Toolset

EnvironmentalAssessment

Toolset Evaluation

Toolset Design

Toolset Release

Toolset Deployment

Automated Process Architecture

Process Discovery

Process Creation

Operational Process

Process Testing

Migration

Candidate selection

Candidate scheduling

Service Commissioning

Process Assessment

Virtualized Infrastructure Architecture

P l

Identification of Potential

Estate

Architecture Requirements

Analysis

InfrastructureDesign

InfrastructureProduction Build-out

Infrastructure management

Skills

InfrastructurePilot

Toolset Assessment Evaluation Design ReleaseDeploymentP2V Migration

Operational Handover

Decommissioning

Benefits Realization

People Development

SkillsAssessment

DevelopmentPlan

SkillsContinuous

Development

SkillsDevelopment




Communication and Stakeholder Management

Data Center Transformation Experience

• Over 12 000 Business & Technical Consultants World Wide• Over 12,000 Business & Technical Consultants World Wide

• Conduct ~ 125 DC Migrations/Relocations per Year

• Conduct ~ 975 Move Events per YearConduct 975 Move Events per Year

RetailerManufacturer

FinancialFood Services

Bank

PharmacySatellite Network

Tax Service

Migrations ofS b C t

Full Data CenterMigration

Consolidation andMi ti

Tax Service

Sub-Components Migration Migration

Retailer

Automotive

PharmacyBankRetailer Health Svc


FinancialFinancialFood Services Insurance

Comprehensive Services for yourInformation Infrastructure

Business ConsultingIndustry consulting and information managementIndustry consulting and information management

Content Management and Archiving

INFO

RMA

Application Consulting Microsoft, Oracle, SAP, VMware

ATION

SECU

Infrastructure Consulting

Storage Managed Services

Gl b l Ed ti S i

URITY

Global Education Services


Accelerate time–to–value and reduce risk throughout the enterprise

EMC Consulting Today

• A global professional services provider 2002Information established in 2002

• 2700 consultants worldwide

• Supplemented by almost 10,000 EMC Global Services professionals.

• Extensive expertise augmented by investment in 6 acquisitions (Business Edge Conchango RSA )Edge, Conchango, RSA, …)

Global PresenceThousands of

engagements delivered toGlobal Fortune 1000 companies

Vertical ExpertiseFinancial ServicesLife SciencesTelecommunications, Media & Entertainment


Global Fortune 1000 companies RetailSpecialized Industry Solutions

The Next Generation Data Center Dynamic, Optimized ... · Data Center Features Dynamic Optimized...

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