The Next Frontier -- Living the Brand
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Transcript of The Next Frontier -- Living the Brand
THE NEXT FRONTIERLiving the Brand
Victoria CollinsExecutive Director
Marketing & Communications
Inspired by uniqueness
Inspired by place
Inspired by heritage
The Memorial University brand
Memorial University is the natural place for people and ideas to become
Memorial University offers the freedom to explore and experience your ingenuity
• Inventive• Intrepid• Tenacious
• Embracing• Challenging• Proud
BRANDPOSITION
BRAND PROMISE
BRAND CHARACTER
Ultimate benefits• Enhanced reputation
• More effective student, employee recruitment
• Greater student engagement, pride
• Heightened alumni engagement, support
• Improved employee engagement, productivity/morale
• Continued government support
• Increased support for research
Key markets
• Prospective students
• Research funders, partners
• Donors
• Employees and current students
• Alumni
• Governments, communities
STUDENT RECRUITMENT
become
View Book 2010 Gold – Best Brochure,2011 CCAE national prix d’excellence
Recruitment fairs
RESEARCH
Research Report2010
Gold – Best institutional Relations Publication,
2011 CASE International Circle of Excellence Awards
Best Annual Report – 2011 Assoc. of Commonwealth Universities Communications
Awards
COMMUNITY RELATIONS
18
Grand Gold -- Best Institutional Relations Publication, 2010 CASE International Circle of
Excellence
President’s Report 2009
Gold – Best Institutional Annual Report, 2011
CCAE national prix d’excellence
President’s Report 2010
President’s Report 2011
FUNDRAISING
Fundraising campaign: Dare To
STUDENT & EMPLOYEE ENGAGEMENT
MUNdays 2011
COMMUNITY SERVICE/ENGAGEMENT
What we have learned
• Engage leaders in excitement of the brand
• Value of internal creative capacity• Demand will always exceed supply• Take one bite at a time
• Flexible yet firm brand graphic standards
• Partnerships across the institution and with marketing contractors
• Bring the brand into all conversations