The Next Era of Data Analysis
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Transcript of The Next Era of Data Analysis
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The Next Era of Data AnalysisStephanie McReynolds, VP MarketingStephen McDaniel, FreakalyticsVaibhav Nivargi, FounderBrian Zotter, VP Products & Engineering
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The New Data Landscape• New diverse and disparate data sources result in
many different data types, platforms, and APIs.
• Data is fluid and fast-changing.
• Scale and rate of growth is unpredictable.
• Speed and continuous insights are now critical to business users to speed decision-making.
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A Need for Speed & Continuous Insight Scale is unpredictable
↑Volume of data ↑Number of sources ↑Variety of types
But other needs are clear– Fast question to answer cycle– Easier interpretation– Continuous, fresh insights
Now – Quick cycle-times. Easier data-driven decisions.
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Question Insight
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More Data, More SourcesMore SpeedMore People
Easy
Delivering Quick Cycle Times Requires…
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QuestionAnalysis
& Discover
y
Fast, Interactive,
Collaborative Insight
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Introducing ClearStory DataThe First Data Intelligence Solution
A new data-intelligence platform and application
to speed convergence of private & external data for interactive, collaborative insights
Distributed Teams inBusiness
Units
Business UsersData AnalystsData Stewards
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Stephen McDanielChief Data Officer & Advisor Freakalytics
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Most Organizations: A Data Availability Problem
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Question Analysis & Discovery
Access Sampling Modeling Presentation
The Data Availability Problem
Insight
Data Prep – too slow!
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Tech Evolution Through the Three Epochs
Early analytics require the intervention of coders.
Initially the meaning of mobile was relative.
With simplicity & diversity of apps, the iPhone.
1990s apps with visual data interfaces.
The third epoch is here – For Everyone.
Early phones require the intervention of operators.
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See It: ClearStory Data
Data Intelligence – the next epoch in data analysis• More sources, more data
• Internal and external sources• Volume and variety of data
• More speed - quick cycle time to answers with data discovery• More people - a new collaborative user model – for everyone
ClearStory innovations – an Application and Platform• Data Inference & Profiling - across diverse data• Intelligent Data HarmonizationTM - across sources• Unique, easy user model - for everyone• Data-aware collaboration - in context
My experience with ClearStory Data…
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See MoreVaibhav Nivargi, FounderBrian Zotter, VP Products & Engineering
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ClearStory Application & Platform
Data Inference & Profiling
Harmonization
Visualization
Collaboration
In-MemoryData Units
Data Sources ClearStory Platform ClearStory Application
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Introducing ClearStory Data.It’s a new way.
It’s Data Intelligence.
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In This Example
• Answering the question needs…
• Private sources + public sources + premium sources
• Speed of cycle time
• People from different business groups
Let’s see it.
CPG competitors determine how to optimize ice cream product packaging to increase sales
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See More.Booth #407