THE NEXT CHAPTER OF PARRAMATTA’S BRIGHT...

Live luxuriously in a tranquil setting, only minutes from Australia’s sixth largest CBD. Promenade is perfectly positioned for a starring role in this thriving river city’s unfolding story.

THE NEXT CHAPTER OF PARRAMATTA’S BRIGHT FUTURE

PARRAMATTA CBD

UNIVERSITY OF WESTERN

SYDNEY

SYDNEY CBD PARRAMATTA

01 SYDNEY’S MOST LIVEABLE CITY Parramatta is on the rise

02 THE CHANGING PARRAMATTA A vibrant hub with a growing population

03 AN OPPORTUNITY Economic growth in Parramatta

04 A HUB OF EDUCATION Prestigious schools, universities and innovation

05 TRANSPORT CONNECTIVITY Present and future transport offerings

07 A HOST OF AMENITIES Promenade sits at the heart of a thriving city centre

09 CULTURE LIVES HERE A city of festivities and entertainment

11 AN IDEAL DAY IN PARRAMATTA Dining, outdoors, shopping and other lifestyle offerings

PROMENADE

14 THE RISE OF RIVERSIDE RESORT-STYLE LIVING Promenade captures the best of city river life

17 INSPIRATIONAL ARCHITECTURE Sophisticated building design capturing expansive views

25 FLUID LIVING, FLOWING SPACE Superior living spaces

29 BEAUTY IS IN THE DETAILS Elegantly finished kitchens

31 EXQUISITE BATHROOMS Beautiful bathroom design and finishes

33 THE TEAM Starryland Australia (Developer), Smart Design Studio (Architects), Aspect Studios (Landscape Architecture)

ii iii

Promenade is located in New South Wales’ most liveable city, Parramatta. Already Australia’s sixth largest economy and considered to be Sydney’s second CBD, Parramatta is growing at a rapid rate with multi-billion dollar infrastructure and renewal projects creating new living, working and leisure environments for the 21st century.

6TH LARGEST CBD IN AUSTRALIA

1

SY

DN

EY

2

MELB

OU

RN

E

3

BR

ISB

AN

E

4

PER

TH

5

AD

ELAID

E

6

PAR

RA

MA

TTA

01 02

SYDNEY’S MOST LIVEABLE CITY

1 IN 11 RESIDENTSIN AUSTRALIA LIVE IN WESTERN SYDNEY

THE CHANGING PARRAMATTA

60% 25%OF SYDNEY’S POPULATION GROWTH IN THE NEXT 25 YEARS*

OF THE NATION’S POPULATION GROWTH IN THE NEXT 25 YEARS*

*Parramatta City Council: Investing in

Western Sydney.

*Parramatta City Council: Parramatta Economic

Development Strategy, 2011-2016. 4.5 MILLION

total in Greater Sydney

7.0 MILLION

total in Greater Sydney

2014 2050

Sydney is growing rapidly, with the

lion’s share of this growth centred in the West. By

2050, the majority of Sydney’s population,

around 4 million residents, will call

Parramatta and its surrounds home.*

2 MILLION RESIDENTS IN

WESTERN SYDNEY

4 MILLION RESIDENTS IN

WESTERN SYDNEY

Promenade residents will be strategically positioned in a suburb of booming growth and one of Australia’s most dynamic economies. Investment is on the rise as businesses seek to capitalise on Parramatta’s central location and rapidly developing infrastructure and assets.

03 04

AN OPPORTUNITY

EMPLOYMENT FORECAST

SOURCE: NSW Bureau of Transport Statistics

PARRAMATTA 2011–2036 (000’S OF PEOPLE EMPLOYED)

175

2011 20112036 2021 2031

150

125

100

The geographic heart of Sydney; Parramatta and Western Sydney’s economic assets are considerable. It is the largest administrative centre and employment destination outside the Sydney CBD.

Parramatta is already home to a growing cluster of major Australian companies, government departments and multi-national corporations such as Baxter Healthcare, BHP Billiton, Electroscope Steel, Commonwealth Bank and Deloitte.

Sydney’s most liveable city

30%OF AUSTRALIA’S TOP 500 BUSINESSES HAVE OFFICES IN PARRAMATTA

A HUB OF EDUCATIONPromenade is located in close proximity to Parramatta’s high-quality schools and universities, and to Westmead Hospital’s advanced bio-medical precinct.

Within walking or cycling distance from Promenade is the multi-campus University of Western Sydney (UWS). This hub of excellence now includes a medical school and a new Parramatta CBD campus.

• Renowned for its research and teaching excellence, UWS offers more than 100 programs to around 40,000 students.

• UWS is one of Australia’s fastest growing universities with 30,000 additional students expected by 2036.*

* Ashton Rowe Investor Report, 2014.

• Already the second largest biomedical precinct in the Southern Hemisphere, by 2036 Westmead is expected to generate 7,000 new jobs and employ 21,000 people.

These leading educational and research assets greatly enhance the education and earning capacities of the area’s residents.

For graduates, Promenade sits at the crossroads of an emerging global knowledge and jobs arc that extends from Macquarie Park to Westmead and Rydalmere with Parramatta at its heart.

Parramatta’s workforce is younger and more qualified, than Greater Sydney.

33%OF RESIDENTS HAVE A DEGREE (HIGHER THAN THE SYDNEY METRO’s 28%)

Parramatta is also home to some of New South Wales’ most renowned and high-performing public and private schools including The King’s School, Tara Anglican School for Girls, and James Ruse Agricultural High School.

GROSS REGIONAL PRODUCT GROWTH

SOURCE: Parramatta City Council - Lawrence Consulting

PARRAMATTA 2011–2031 (IN AU$ BILLIONS)

30

20

10

TRANSPORT CONNECTIVITY Position yourself at the epicentre of Sydney, a rapidly expanding transport-rich hub for easy travel within the Parramatta city grid and beyond.

05 06

Lying strategically at Sydney’s geographical heart, Parramatta’s integrated rail, road, bus and ferry network offers fast and frequent links to local business, leisure and university precincts as well as Sydney’s CBD, airport and the greater Sydney area.

Soon the rollout of new multi-billion dollar transport networks will greatly strengthen connectivity between Parramatta, Western Sydney and the region, further driving social and economic gains. BY TRAIN

Parramatta Train Station is the fourth busiest on the Sydney network carrying 30,000 people each day.

BY CARThe M4 motorway and a network of arterial roads provide direct links to key commercial centres.

BY BUSParramatta’s regional bus network and rapid bus transit and priority lanes provide reliable fast-track journeys.

BY FERRYOnly a few minutes’ walk from Promenade, the ferry service offers enviably scenic, care-free trips to the Sydney CBD.

PARRAMATTA’S CONNECTIVITY

IN THE WORKSNEW ROADS The $11.5 billion WestConnex road project will further support and enhance forecast employment and population growth.

NEW AIRPORT Construction is due to begin in 2016 on Sydney’s second major airport at Western Sydney’s Badgerys Creek, fuelling multi-billion dollar infrastructure injections and supercharging growth.

NEW BRIDGE AND PATHS TO PROMENADE Directly opposite Promenade, a proposed pedestrian bridge and cycle paths will create even easier river and CBD crossings.

30 kilometres of new rail infrastructure efficiently connecting Parramatta to key regional, educational and economic precincts.

Parramatta Bus Depot and Train Station

The Parramatta ferry

Macquarie Park LineCastle Hill LineFuture LinesStop

Castle Hill

Eastwood

Rhodes

Sydney Olympic Park

Macquarie ParkBaulkham Hills

Greater Parramatta

Chester Hills

Bankstown

THE PROPOSED $1.5 BILLION WESTERN SYDNEY LIGHT RAIL NETWORK


07 08 Located in Australia’s most significant economic region and Sydney’s most liveable city, Promenade sits at the heart of growing, thriving and vibrant living centre. From major shopping centres to world-class schools and hospitals, Promenade’s easy access to key services and wealth of established cultural, economic, educational, business and public amenity provides a first-rate quality of life.

Parramatta Stadium

Parramatta Park

Westfield Parramatta

Riverside Theatres

Parramatta Court House

Parramatta Public Library

Chapel Street dining precinct

Arthur Phillip High School

Parramatta Public School

Ferry Wharf

Macarthur Girls High School

Rowland Hassall School

James Ruse Reserve

Experiment Farm Reserve

Rangihou Reserve

Queens Wharf Park

Baludarri Wetland

University of Western Sydney

Rosehill Gardens Racecourse

1 11

7 17

2 12

8 18

19

3 13

9

4 14

10

5 15

6 16

A HOST OF AMENITIES


15

16

17

18

19

1312

986

14

3

5

2

1

7

10

11

4

PARRAMATTA CBD

CH

AP

EL S

T

MA

RS

DEN

ST

MACQUARIE STARGYLE ST

CAMPBELL STHASSALL ST

HASSALL ST

GEORGE ST

GREAT WESTERN HWY

GEORGE ST

ALICE ST

WESTON ST

NOLLER PDE

PHILLIP ST

THOMAS ST

BROUGHTON ST

SM

ITH S

T

HA

RR

IS S

T

ALF

RED

ST

MO

RTO

N S

T

AR

THU

R S

T

JAM

ES R

US

E D

R

WIG

RR

AM

ST

O’C

ON

NEL

L ST

PARRAMATTA STATION

Parramatta’s dining precinct Parramatta Ferry Wharf

09 10As the purr of new energy and optimism sweeps across the river city, Parramatta is coming alive with colour, culture and creativity.

Street festivals enliven the city’s laneways. The riverbanks are now venues for music, theatre and celebrations. Film events flicker beneath the stars. The world-class Sydney Festival is firmly established as part of Parramatta’s exciting annual calendar of events.

Whether you’re a movie buff, a foodie, a thespian or music lover, the city’s buzz continues throughout the year.

CULTURE LIVES HERE

LUNAR NEW YEAR

Firecrackers, lucky red envelopes, fortune tellers, cuisine and vibrant parades fill the city centre with swirling colour and flavours to celebrate one of the most auspicious dates in the Chinese calendar.

RIVERSIDE THEATRES

With over 700 shows a year spanning comedy, film and classic stage shows, there’s always something happening at Riverside.

LOY KRATHON

Gather on the river as beautiful, buoyant decorations are released in floating displays at the annual Thai “Floating Crown” festival. From face painting to Thai boxing, there’s fun for all the family.

SYDNEY FESTIVAL PARRAMATTA

Every January the internationally renowned Sydney Festival Parramatta ignites the city with ten days of bold performances, big ideas and stimulating art. It has the rest of Sydney jumping on trains and RiverCats to be where the action is.

WINTERLIGHT FESTIVAL

Get your skates on as Church Street Mall is transformed into a warming winter wonderland, complete with a giant outdoor ice rink, light shows and entertainment.

PARRAMASALA FESTIVAL

Each year this international contemporary arts festival captures the wealth of Parramatta’s multicultural diversity and rolls it into one unique celebration of music, theatre, food, craft, dance and film.

PARRAMATTA LANES

Street food, artists, performers and designers turn the city’s lanes into cultural urban wonderlands filled with sights, tastes and sounds.


A city for lovers of river walks, swirling flavours and the sweet aroma of fresh-roasted coffee, Parramatta has plenty to satisfy the cravings of foodies, urbanites, sports fanatics and culture hounds.

The city’s eat streets multiply at warp speed. The thriving after-hours nightlife is one of the fastest growing in the country. The feeling is electric as pop-up shops, art studios, and hole-in-the-wall espresso bars are abuzz with a cool, urban village vibe.

So get social. Eat your heart out. Set out on a shopping safari. Take time out to explore a few of Parramatta’s favourite haunts. And we’ve barely touched the surface.

• Parramatta hosts more than 300 restaurants, bars and cafés.

• Westfield Parramatta is one of Australia’s largest shopping centres housing almost 500 stores with 28.3 million customer visits each year.

• Circa Espresso laneway café was voted Best Café at the 2013 Good Café Guide awards.

• The 5,280-hectare Western Sydney Parklands stretches 27 kilometres and ranks amongst the largest urban parklands in the world.

08:00 RIVERSIDE EXERCISEAfter waking up in your new Promenade apartment, you’ll find an ideal setting right outside to jog or cycle along the river foreshore. This lush green haven is perfect for leisurely strolls or exhilarating workouts.

Cycling along the Parramatta River’s extensive trail network

D’Arcy St Cafe, one of Parramatta’s many great brunch options

Westfield Parramatta boasts nearly 500 stores

More than 300 restaurants, bars and cafés create an active nightlife in Parramatta

19:30 PARRAMATTA STADIUMHome to the Parramatta Eels and the Western Sydney Wanderers, watch a big game under the bright lights and get your adrenalin pumping.

22:30 HOME TO PROMENADEAfter a long and exciting day, there’s no better place to unwind than in your luxurious Promenade apartment.

10:00 D’ARCY ST CAFESettle in to this skinny, hip warehouse café and start the day with a dose of great coffee and a mouth-watering breakfast.

12:00 HIT THE STORESNeed some new G-Stars, something flirty from DKNY, or a new Lacoste polo? The vast Westfield Centre has enough boutiques, eateries and cinemas to keep you busy all weekend.

14:30 SHOWTIME

With its stages set along the riverbank in the midst of Church Street’s dining precinct, fuel your appetite before settling down for a show.

18:00 FOLLOW THE SPICE TRAILThis way for zesty flavours. Harris Park is the go-to destination for tandoori-lovers, Lebanese sweets, Japanese teppanyaki and spicy treats.

11 12

AN IDEAL DAY IN PARRAMATTA


Just downstream from the vibrant Parramatta CBD lies Promenade, your resort-style home and a retreat from the nearby hustle and bustle.

Quiet your mind and savour the tranquility of your city resort by the water. Welcome to your sensational Promenade home.

PROMENADE: THE RISE OF RIVERSIDE RESORT-STYLE LIVING.

1413

15 16

WELCOME TO PROMENADE

Luxurious residential buildings are united by water-filled landscapes and tree-lined streets to create a tranquil, resort-like quarter, a mere stroll from Parramatta’s CBD.

Embraced by lush gardens and a central podium courtyard, Promenade’s apartments rise up to capture sun and outlooks. A pergola and trees provide

shade for outdoor seating, BBQs and quiet contemplation.

Promenade marks the rise of riverside resort living. Where nature and architecture entwine.

Promenade captures all that’s best about city river life: the views, the abundant light, the green landscapes and the sounds of flowing water.

The rise of riverside resort-style living

17

18Promenade’s architecture is uplifting. In its luxurious wharf and courtyard apartments, award-winning Smart Design Studio have created truly unique view-filled homes.

INSPIRATIONAL ARCHITECTURE


The collection of raised pier buildings reach out towards the water like fingers, almost floating over their lush riverside grounds. Textural screens lap over the façades, and light-filled lobbies add to the open expression.

19 20


Enjoy views over the river, your riverside park and Parramatta CBD. Many apartments also take in vistas back to the Sydney skyline, and most include secure onsite parking.

21 22


The seamless 1, 2 and 3 bedroom apartments are designed to capture expansive views and maximise light and airflow.

23 24

The large courtyards form an ideal setting for hosting guests or relaxing outdoors.

An expansive new riverside park forms Promenade’s scenic setting.


FLUID LIVINGFLOWING SPACE

Promenade’s interiors are focused on flow and ease, drawing the riverside vistas into the heart of the homes.

High ceilings and glass balustrades bestow a sense of openness. Large, versatile study rooms and seamless balconies or courtyards add to the generous flow of space.

Some apartments feature sliding screen doors so that walls and living spaces seem to unfold while also concealing utility zones such as TV alcoves and laundries.

Leisurely, luxurious and beautifully liveable. Your new home is the embodiment of modern resort-inspired style.


25 26

FLUID LIVINGFLOWING SPACE

Penthouse

There’s a simplicity to the spaces that feels calm

and beautifully crafted.

In the big and small touches, it’s designed

to feel a little more special, bringing the

urban riverside resort mood to life.

Victoria Judge, Interior Design,

Smart Design Studio.

Warm reflective accents enliven the softly textured finishes, the neutral and subtle palette provides for relaxed living spaces.

27 28

1 bedroom apartment

Blending texture, grain and richness with a lightness of touch, Promenade’s finishes reveal delight in the details.

Island gas kitchens complete with fully-integrated Bosch appliances and stunning stone benches fuse simplicity and substance. Overhead, abundant cabinets float in a sea of metallic glass.

BEAUTY IS IN THE DETAILS

29 30


Kitchen

Finely detailed joinery sets an elegant mood to kitchen spaces, accents of bronze glass and gold

trims add finesse.

Bathrooms are your luxurious sanctuary, replete with copper tinted mirrors and textural circular mosaic tiles.

Using serene neutrals and driftwood tones lit by polished accents, Smart Design Studio has shaped luminous and beautifully layered abodes.

EXQUISITE BATHROOMS

31 32


Bathroom

Copper tinted mirror enlivens bathroom spaces, featuring circular mosaic tiles in soft colours.

SMART DESIGN STUDIO – ARCHITECTAward-winning Smart Design Studio have applied their signature touch to Promenade’s built form and interiors. Utilising rigorous design principles layered with a poetic sensibility, their buildings are both beautiful to passers-by and engaging for their occupants. Their philosophy of excellence, innovation and collaboration coupled with the art of light, outlook, interior wellbeing and building craft ensures each new project has its own voice.

STARRYLAND AUSTRALIA – DEVELOPERStarryland Australia is an international property developer, active across the Asia Pacific region through our Chinese parent public company, Fuxing Huiyu Real Estate. We work hand-in-hand with leading architects and designers to ensure we always deliver the highest quality living environments in the best locations. From resort-style living and prestige residential towers to the multi-billion dollar urban regeneration of entire city centres, Starryland brings innovation, rigorous planning and high-end luxury design to all our landmark projects.

ASPECT STUDIOS – LANDSCAPINGASPECT Studios’ primary focus is on the delivery of design excellence in urban design and landscape architecture, which is recognised by yearly industry awards. The practice offers design services for living architecture, environmental graphics, and architectural visualisation.

ASPECT Studios has grown to over 70 people throughout their Australian and Chinese studios. They have established a reputation for design-led solutions and are recognised as a company with the capability to deliver world leading design excellence through creative and sustainable projects.

Creative City, Wuhan

Tusculum Residence

Central Park

International Soho, Wuhan

Central Park Block 8

Darling Quarter

33


rare

id.c

om.a

u

Disclaimer: This information is general information only and is subject to change without notice. No representations or warranties of any nature whatsoever are given, intended or implied. Savills, Starryland Australia Pty Ltd, Starryland Sydney Pty Ltd and their related entities must not be held liable, including for negligence or misrepresentation, for any direct, indirect, special, incidental or consequential losses or damages arising out of or in any way connected with use of any of this information. This information does not form part of or constitute an offer or contract. You should rely on your own enquiries about the accuracy of any information or materials. All images are only for illustrative purposes.

The views represented as being available from the apartments are existing views. The vendor is aware of approvals and proposals to redevelop the adjacent site in the future and this proposed development (if approved) may impact on those views. Purchasers must rely on their own enquires.

THE TEAM

THE NEXT CHAPTER OF PARRAMATTA’S BRIGHT...

Documents

Transcript of THE NEXT CHAPTER OF PARRAMATTA’S BRIGHT...