The news wire for IT-, high tech-, and business decision makers.
Transcript of The news wire for IT-, high tech-, and business decision makers.
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-, -, The news wire for IT high tech and .bus ines s dec is ion makers
. :Get in touch with us to run your media campaigns on s ilicon fr
VNUnet Europe
, +44 207 316 9518, . . Chris Woodall cwoodall@vnu co uk , +49 89 14 312 224, _ .Tanja Leuts chacher tanja leuts chacher@vnu de
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. .www s ilicon fr: …All about the web s ite
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. : Silicon fr dates & figures
7 avr il 2 0 0 3 : r e -l aunc h o f S il ic o n.f r af t e r the s pl it f r o m S il ic o n .c o m, ac q uir ed by Cnet ; no w publ is hed by Ag enc e de Pr e s s e Mag azine (Par is ).
Febr uar y 2 0 0 6 : S il ic o n.f r / APM j o ins VNU-BME
S ing l e vis it s : Apr il 2 0 0 3 : 2 7 5 7 6 0(per mo nth) Mar c h 2 0 0 6 6 8 0 4 0 8
Apr il 6 0 1 0 5 8May 6 1 7 1 7 3
Impr es s io ns : Apr il 2 0 0 3 : 6 6 8 9 2 7Mar c h 2 0 0 6 5 1 6 2 9 9 3Apr il 4 1 4 6 6 0 6May 4 5 7 3 5 1 8
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% SoV for each section :
Breaking news from 12 to 14%
Virus & Secur-IT + Networks & Storage,
from 10 to 12%
Mobility & Telecoms + Internet + Hard & Software + Silicon week from 8 to 10%
Stock Exchange & Enterprises,
from 6 to 8%
Humour, from 4 to 6%
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Audience profile: Databas e te lemarketing
origin85.000 70.690
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Fonctions des abonnés de silicon.frSynthèse
Total:65380
directeurs/responsables info. 41,62% soit 27214
directeurs/gérants 17,66% soit 11551
directeurs admin./financiers 11,13% soit 7280
autres 9,9% soit 6477
responsables système/techn. 7,35% soit 4808
chefs de projet/ingénieurs 4,73% soit 3090
responsables réseau/télécom 2,92% soit 1910
analystes, programm., dév. 2,33% soit 1524
responsables commerciaux/mktg. 1,38% soit 902
consultants 0,95% soit 624
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B2B
B2C
Technology Business
01net
ZDnet
IDGJDnet Solu.
Lectorat de Silicon.fr
BDM :22%ITDM: 41%ITPRO: 18 %Developers: 14%
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Job pos itions & s ize of entrepris es
2% 5%5%
11%
41%
36% > 5.000
1500 > 4999
1000 > 1499
500 > 999
100 > 499
1 > 99
45% have a position ofBDM ( Business Decisions Makers )
55% of IT Pro
75% are within entreprises with more than 500 employees
25% are within SMB’s with less than 500 employees.
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Partners hip w ith dif f e r ent o r g anis e r s o f pr o f e s s io nal exhibit io ns ,
w ith var io us publ ic at io ns and ins t itut io ns ...
...l inking al l the peo pl e invo l ved in t he numer ic al r evo l ut io n
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Contents & Sections3
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Les rubriquesBreaking news
Stock Exchange
Mobility Telecoms
Cyberpower
Virus & Secur-IT
Hard & Software
Networks Storage
Internet
Bank Insurance
Humour
Silicon week
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:News le tters
4 6 8 x6 0
4 6 8 x6 0
Text of 2 lines and a banner
Text of 2 lines and a banner
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On line Direct Marketing
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Home page & Sections
Size : 468x60 ou 728x90, 19ko
Size :130x130,
19ko
Text Box Size : 449x60, 19ko
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Home Page
Size: 468x60 ou 728x90, 19ko
Size
120x600160x600
19ko
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Sections
Size :250x250336x280
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Spons oring ofnews le tters
Dail y news l et t er s ent t o 7 0 .0 0 0 r eg is t r ed s ubs c r iber s
ad t o pic s :imag e pr o duc t , s t r at eg y,event s , l eads g ener at io n, e t c ...
c t r : 0 ,2 – 1 ,2 %
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Advertis ers targeting profes s ional and qualified profile
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Extrait des références
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...providing cutting-the-edge content also
for advertisers and agencies who need to reach qualified targets.