The New York City Sandwich Club
-
Upload
pluralisms -
Category
Business
-
view
282 -
download
0
description
Transcript of The New York City Sandwich Club
![Page 1: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/1.jpg)
THE NEW YORK CITY SANDWICH CLUB
follow. find. feast.
![Page 2: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/2.jpg)
(who doesn’t love sandwiches?)
CONCEPT
![Page 3: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/3.jpg)
make a sandwich
STEP ONE:
![Page 4: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/4.jpg)
tweet about it
STEP TWO:
![Page 5: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/5.jpg)
someone claims it, eats it, gets happy
STEP THREE
![Page 6: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/6.jpg)
(but we’re still the O.G.s)
PRECEDENTS
![Page 7: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/7.jpg)
shaquille o’neil pioneered the art of twitter tag—arriving first at a certain location and receiving a prize
SHAQ
Click icon to add picture
![Page 8: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/8.jpg)
(get a twitter)
METHODOLOGY
![Page 9: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/9.jpg)
Rules of the Club
The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employs certain rules and regulations.
A representative announces that membership will be opening later that day.
At the appointed time, the representatives will tweet their location and the secret password.
The first person to arrive on location and say the password receives the sandwich and membership.
![Page 10: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/10.jpg)
Rules of the Club
The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employs certain rules and regulations.
Representatives always give out sandwiches in pairs
Representatives are always dressed for the occasion
New members have their photos taken to commemorate their induction
Photos of the new members are tweeted
![Page 11: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/11.jpg)
(otherwise known as “pulling a jake”)
PROTOTYPES
![Page 12: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/12.jpg)
ONE: Greg’s friend Katie
![Page 13: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/13.jpg)
TWO: Melissa’s roomie Rachel
![Page 14: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/14.jpg)
(the ones you didn’t learn from kindergarten)
LIFE LESSONS
![Page 15: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/15.jpg)
Project Conclusions
Getting people to follow you on Twitter is super difficult.
Engaging people on the street is less difficult.
People are, for whatever reason, willing to take food from well-dressed strangers.
Standing in the middle of a fountain is an awesome way to get tourist attention.
![Page 16: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/16.jpg)
Life Conclusions
You have to give people a reason to engage. Always have a reward. Food is a great one!
Your participants want to put forth minimal effort, so don’t make your social media endeavors all that complicated for them.
Business cards make everything more legit.
![Page 17: The New York City Sandwich Club](https://reader033.fdocuments.us/reader033/viewer/2022061305/54982762b47959da0f8b48ab/html5/thumbnails/17.jpg)
But the most important lesson…
was how a suit can instantly make anyone look fly.