The New World of IT

AWS Empowers Businesses - The New World of IT -

Andy Jassy Senior Vice President Amazon Web Services

June 20, 2012

Consumer Business (retail)

Tens of millions of active customer accounts

Eight countries: US, UK, Germany, Japan, France, Canada, China,

Italy

Seller Business

Sell on Amazon websites

Use Amazon technology for your own retail

website

Leverage Amazon’s massive fulfillment center

network

IT Infrastructure Business

Cloud computing infrastructure for hosting

web-scale solutions

Hundreds of thousands of registered customers in

over 190 countries

Amazon’s Three Businesses

How did Amazon Get into Cloud Computing?

We’d been working on it for over a decade



Development of a platform to enable sellers on the Amazon global infrastructure



Development of a platform to enable sellers on the Amazon global infrastructure Internal need for centralized, scalable deployment environment for applications



Development of a platform to enable sellers on the Amazon global infrastructure Internal need for centralized, scalable deployment environment for applications Early forays into web services proved developers were hungry for more

Led to Pursuing a Broader Mission

Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call “the Cloud”

AWS Platform Overview

Compute Storage

AWS Global Infrastructure

Database

App Services

Deployment & Administration

Networking

Compute Storage


Database

App Services


Networking


Edge Locations

Availability Zones

Regions

Secure, redundant Cloud infrastructure for global companies and global apps

AWS Networking Services Extend your enterprise infrastructure to the AWS Cloud

Amazon Route 53 Scalable Domain Name Service

AWS Direct Connect Private, Dedicated Connection to AWS

Amazon Virtual Private Cloud VPN to Extend Your Network Topology to AWS

Compute Storage


Database

App Services


Networking

Compute Storage


Database

App Services


Networking

Compute Services Scalable Linux and Windows compute services

Auto Scaling Rule-driven scaling service for EC2

Amazon EC2 Virtual Servers in the AWS Cloud

Amazon Elastic Load Balancing Virtual load balancers for EC2

Compute Storage


Database

App Services


Networking

Storage Services

Amazon S3 Redundant, High-Scale Object Store

Amazon Elastic Block Store Persistent block storage for EC2

Scalable and Durable High Performance Cloud Storage

AWS Storage Gateway Seamless backup of enterprise data to S3

Database Services Scalable and Durable High Performance Cloud Storage Amazon DynamoDB

High Performance NoSQL Database Service

Amazon RDS Managed Oracle, MySQL and

Microsoft SQL server

Compute Storage


Database

App Services


Networking

AWS App Services Highly abstracted services that replace software for commonly needed application functionality

Amazon SNS Notifications

Amazon SWF Simple Workflow Service

Amazon CloudSearch Managed Search Service that Automatically Scales

Amazon CloudFront Global Content Delivery Service

Compute Storage


Database

App Services


Networking

Amazon ElastiCache Managed Memecached service

Amazon Elastic MapReduce Big Data Analytics Service

Amazon SQS Queuing

Amazon SES Email

Ecosystem App Services 3rd party highly abstracted services that replace software for commonly needed application functionality … and already run on AWS

Test Services

BI Services

Developer Services

Log Analysis Services

Security Services

Compute Storage


Database

App Services


Networking

Deployment & Administration Services to provision, scale and manage AWS resources

AWS Ecosystem AWS Management Console Web-based management interface

Amazon CloudWatch Automated monitoring & alerts

AWS Elastic Beanstalk Java, PHP, and .NET App

deployment & management

AWS CloudFormation Automated AWS resource provisioning

AWS IAM Identity & Access Management

Compute Storage


Database

App Services


Networking

What are Customers Running on AWS?

Web Applications

Big Data & High Performance Computing

Enterprise Applications

Oracle, SAP, Microsoft, IBM Line-of-Business (LOB) Apps

Analytics for Consumer Web Genome Sequencing Large Scale Batch Processing

E-Commerce Web Sites Gaming

Disaster Recovery & Archive

Backup & Recovery Disaster Recovery Archive

Hundreds of Thousands of Customers in 190 Countries

Large Partner Ecosystem System Integrators Independent Software Vendors

The Scale of AWS: Amazon S3 Growth

Peak Requests: 650,000+

per second

Total Number of Objects Stored in Amazon S3

2.9 Billion 14 Billion 40 Billion 102 Billion

762 Billion

262 Billion

905 Billion

Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012

1 Trillion

June 2012

Each day AWS adds the equivalent server capacity to power Amazon when it was a

global, $2.76B enterprise (circa 2000)

2011 2010 2009 2008

82

61

48

24

2007

9 Including:

Amazon SimpleDB

Amazon Cloudfront

Amazon EBS

EC2 Availability Zones

EC2 Elastic IP Addresses

Including:

Amazon FPS

Red Hat Enterprise on EC2

Including:

Amazon RDS

Amazon VPC

Amazon EMR

EC2 Auto Scaling

EC2 Reserved Instances

EC2 Elastic Load Balance

AWS Import/Export

AWS Mngmt Console

Win Srv 2008 on EC2

IBM Apps on EC2

Including:

Amazon SNS

Amazon CloudFront

Amazon Route 53

S3 Bucket Policies

RDS Multi-AZ Support

RDS Reserved Databases

AWS Import/Export

AWS IAM Beta

AWS Singapore Region

Cluster Instances for EC2

Micro Instances for EC2

Amazon Linux AMI

Oracle Apps on EC2

SUSE Linux on EC2

VM Import for EC2

Including:

AWS Oregon Region

Elastic Beanstalk (Beta)

Amazon SES (Beta)

AWS CloudFormation

Amazon RDS for Oracle

AWS Direct Connect

AWS GovCloud (US)

Amazon ElastiCache

VPC Virtual Networking

VPC Dedicated Instances

SMS Text Notification

CloudFront Live Streaming

AWS Tokyo Region

SAP RDS on EC2

SAP BO on EC2

Win Srv 2008 R2 on EC2

Win Srv 2003 VM Import

Amazon S3 SSE

AWS Pace of Innovation…

February

Amazon DynamoDB

AWS Storage Gateway

Amazon RDS on Amazon VPC

AWS IAM Identity Federation

Windows Free Usage Tier

New Premium Support Features

New AWS Direct Connect Locations

…Continuing in the First Half of 2012

January March

Amazon Simple Workflow Service

Amazon DynamoDB in Japan

ElastiCache in Oregon & Sao Paulo

Amazon S3 Lower Prices

AWS CloudFormation for VPC

New Osaka and Milan Edge Locations

Amazon DynamoDB in Europe

Storage Gateway in South America

CloudFront Live Streaming

Route 53 Latency Based Routing

PHP and Git for Elastic Beanstalk

CloudFront Lowers Content Expiration

RDS Increases Backup Retention

IAM Password Management

IAM User Access to Account Billing

Amazon RDS Free Trial program

Amazon EC2 Medium Instances

64-bit AMI on Small & Medium

EC2 Linux Login from Console

Beanstalk Resource Permissions

EC2, RDS, ElastiCache Lower Prices

7 6

15

CC8 XL Available in Amazon VPC

CloudFormation Support for VPC

DynamoDB Available in 3 New Regions

Elastic Beanstalk Available in Tokyo

DynamoDB Launches BatchWriteItem

Introducing AWS Marketplace

AWS Announces CloudSearch

Reserved Cache Nodes for ElastiCache

Live Smooth Streaming for CloudFront

EMR Supports Hive 0.8.1

RDS Oracle Enterprise Manager

VM Export for Amazon EC2

AWS Console Enhancements for ELB

RDS MySQL Read Replica in VPC

Elastic Beanstalk Available in the EU

SES Announces Domain Verification

CloudFront Dynamic Content Support

Billing Alerts Using CloudWatch

API and IAM for Storage Gateway

Managed Services for Win Developers

RDS Oracle Multi-AZ Enhancements

April May

12

9

US West (Northern California)

US East (Northern Virginia)

EU (Ireland)

Asia Pacific

(Singapore)

Asia Pacific (Tokyo)

GovCloud (US ITAR Region)

US West (Oregon)

South America (Sao Paulo)

AWS Regions AWS Edge Locations


Spiegel.TV runs on AWS

“By the end of this year, we will have served over 1 billion static objects over Amazon CloudFront. It is hard to argue in cost savings because most of our business would have been impossible without the usage of cloud computing.”

Nikolai Longolius CEO of schnee von morgen

Wooga uses AWS to power Monster World

Currently running several social games on AWS, including Monster World. Supporting over 2 Million active users, with only two backend developers

Fraunhofer using AWS For High performance Computing

The Competence Center for High-performance Computing provides solutions for industry customers ranging from financial institutions to the oil and gas industry.

New World of IT

Old World: High Cap Ex

New World: Variable Expense

Old World: Charge as much as you can

New World: Low variable expense

Only pay for what you use

Invest in Infrastructure

Improve Economies of

Scale

Lowers Our

Costs

Reduce Prices

Attract More Customers

Scale & Innovation … … Drive Costs Down

20 Price Reductions

Old World: Guess on capacity needs

New World: Scale seamlessly up

Shed capacity as you wish

Predicting Infrastructure Need is Difficult Co

mpu

te P

ower

Time

Predicted Usage

Actual Usage

Waste

Customer Dissatisfaction

Old World: Need a New Server?

See You in 2 or 3 Months

New World: Spin up hundreds, even thousands

of servers in minutes

Example: Video App on AWS

Num

ber o

f EC

2 In

stan

ces

5,000

0 Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Old World: Undifferentiated Heavy Lifting

Old World: Undifferentiated Heavy Lifting

Contract negotiation

Large Capital Expenditures

Patching Software Out of Datacenter Space

Slow IT Deployments Scaling down as needed

Underutilized IT Assets

Scaling up quickly

Managing physical growth

New World: Focus IT resources on what differentiates your business

Old World Myth: Cloud Computing = Virtualization

Cloud Computing is More Than Just Virtualization

Cloud Computing

On-Premise Virtualization

Self-Service Infrastructure ? Convert CapEx into Variable Expense Low Variable Costs Pay Only for What You Use Easily Scale Up and Down No infrastructure to Manage

Thank You!

aws.amazon.com

Project & Usage External Cloud Enablement

Project

- Focus: IT Automation on IaaS - Enables unlimited # systems in clouds - Weekly Feature Extensions

Usage

- 276 Cloud Appliances > 600 SAP employees as direct users from >16 countries >10,000 SAP systems provisioned - Cost Savings based on 1. Less expensive Hardware Hosting 2. IT Process Automation

AWS Footprint

1,100 new SAP systems 42,086 EC2 Instance Hours

39 TB EBS Storage 3 TB S3 Storage

Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%

Customer Trainings

111 SAP Systems $ 42 / SAP system

82 hrs / SAP system

Status: Pilot + Ramp up

Customer Demos


119 hrs / SAP system

Status: Productive + Ramp up

Customer Workshops


26 hrs / SAP system

Status: Productive

Source: SAP Accurate as of 12/8/2011 47

The New World of IT

Technology

Transcript of The New World of IT