User Profiling in Ego-network : Co-profiling Attributes and Relationships
The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping...
Transcript of The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping...
![Page 1: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/1.jpg)
The New Store Journey
Formats, Range and Space
![Page 2: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/2.jpg)
Journey stages • We are….. Hello…..
• How Location Planning assess an areas Mapping the Site
• Customer Profiling Segmentation
• Product relationships and placement Ranging a Shop
• Constructing a Store Field to Fittings
• Implementation Setting up Shop
• Store Openings and In Pipeline Good„buy‟…
![Page 3: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/3.jpg)
LOCATION PLANNING
FORMATS AND SPACE PLANNING
IMPLEMENTATION TEAM
![Page 4: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/4.jpg)
• How Location Planning assess an area Mapping the Site
The New Store Journey
![Page 5: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/5.jpg)
What is Location Planning?
![Page 6: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/6.jpg)
What makes a good location?
![Page 7: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/7.jpg)
New store location
![Page 8: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/8.jpg)
Who lives around a location? THE YELLOW DOT
RESIDENTS
THE GREEN DOT
RESIDENTS
THE BLUE DOT
RESIDENTS
![Page 9: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/9.jpg)
Competition
![Page 10: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/10.jpg)
How much money to spend?
• UK Grocery Market £179.1 Billion
• Southern Co-op Grocery Market £ 26 Billion
• £ 132 £ 112 £ 68 Resident Dots Avg.
Weekly spend =
![Page 11: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/11.jpg)
Anything else?
![Page 12: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/12.jpg)
Right Store in the Right Location
![Page 13: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/13.jpg)
• Customer Profiling Segmentation
The New Store Journey
![Page 14: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/14.jpg)
What is Segmentation? Attitude Affluence Mission
![Page 15: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/15.jpg)
ATTITUDE
Contemporary
• Eclectic
• Modern
• Trendy Conventional
• Stable
• Classic
• Staples
![Page 16: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/16.jpg)
PROGRESSIVE TRADITIONAL
![Page 17: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/17.jpg)
AFFLUENCE
Wealthy
Modest Means
Comfortable Circumstance
![Page 18: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/18.jpg)
VALUE PREMIUM MAINSTREAM
£0.00
£1.00
£2.00
£3.00
£4.00
£5.00
£6.00
£7.00
![Page 19: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/19.jpg)
MISSION
Daily
Ad Hoc Bi-weekly /
Weekly
![Page 20: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/20.jpg)
ON THE GO POP IN CONVENIENCE
![Page 21: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/21.jpg)
• Products relationships and placement Ranging a Shop
The New Store Journey
![Page 22: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/22.jpg)
Gifts
“Distress” purchases
Services Food for
Now
Food for Tonight
Big Night In
Full Grocery Treat
Seasonal
What makes a Shop?
![Page 23: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/23.jpg)
Balancing Acts
Grocery Chilled
![Page 24: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/24.jpg)
Ideal Category Mix
Kiosk News
Bakery
Meal Deal
Dairy
Butchery
Produce
Grocery Sweet
Grocery Toiletries
Household
Promo
Multi Packs
Alcohol
Frozen
![Page 25: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/25.jpg)
“Mission Triangles”
Sandwich &
Snacking
Bakery
Food
for Now
Hot and Chilled Drinks
![Page 26: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/26.jpg)
“Mission” examples
Romsey, Abbotswood
![Page 27: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/27.jpg)
Coffee External
Flowers Bonds
Bakery
COOK Internal Flowers
![Page 28: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/28.jpg)
Layout Drawing
![Page 29: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/29.jpg)
• Constructing a Store Field to Fittings
The New Store Journey
![Page 30: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/30.jpg)
Planning Office
Building
Shopfit
Construction
![Page 31: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/31.jpg)
Planning Process
• Average Planning Approval timescale 1 – 3 Years
• Average Actively processing 6 Sites
• Worst case experienced for Planning 6 Years
![Page 32: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/32.jpg)
Building Works
• Average Building timescale 9 – 12 Months
• Average Actively under construction. 7 Sites
• Largest Delays contributor. Approval to all Traffic disruption to connect Power, Water, Gas & BT Services.
Highways Agency
![Page 33: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/33.jpg)
Sealed Shell
• Shopfitting 5 Weeks
• Merchandising 1 Weeks
• To cut Opening Ribbon 1 Second
![Page 34: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/34.jpg)
Changing Times
3 UK Banks part
nationalised
• 2008 October
Out of Recession
• 2009 November
Coalition Government
• 2010 May
Olympics London
• 2012 August-September
Scottish Independence Referendum
• 2014 September
Conservatives win General
Election • 2015 May
EU Referendum
• 2016 June
EU Exit Official
• 2017 March
Woolworths Nov 2008
Habitat June 2011
BHS April 2016
Food Event
![Page 35: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/35.jpg)
• Implementation Setting up Shop
The New Store Journey
![Page 36: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/36.jpg)
Ordering stock
Applying shelf edge prices
Receiving deliveries
Filling shelves
Price checking and legal
compliance
Applying Point of sale
Tidying and cleaning
Operational set up Tills Carrier Bags
Baskets Trollies
Balloons Posters
New Colleague team
inductions / familiarisation
What we do before launch?
![Page 37: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/37.jpg)
7 Days to Merchandise for Launch
98 Hours Each
4 Merch. Team
Members
6am Start time
![Page 38: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/38.jpg)
Transforming a Store
![Page 39: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/39.jpg)
Drive 98 hours to the Beach in…
What we could do instead?
![Page 40: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/40.jpg)
PERU
![Page 41: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/41.jpg)
2079 one way
trips to…
the Moon
![Page 42: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/42.jpg)
• For vehicles delivering to 22 New Stores
Traffic jam from Reading to Wokingham
37 = Delivery
Vehicles per
New Store
![Page 43: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/43.jpg)
130 = Cages
of Stock per
New Store
Going from To Order
![Page 44: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/44.jpg)
• High of Baked Bean Tins stacked in 22 New Stores.
2.5 x Empire
State Building
6,200 = Cases
ordered per
New Store
![Page 45: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/45.jpg)
• Ordered for just the 22 New Stores 53 Baths of
Baked Beans
53,000 =
Single Units
per New Store
![Page 46: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/46.jpg)
We walked during Store set up
• By a Team member per New Store. That‟s 140,000 Steps!
66 Miles
• Team member treks per New Store Width of English
Channel
• Distance One Team member travelled over all 22 Stores
Reading
to Malaga
![Page 47: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/47.jpg)
MERCHANDISE
TEAM
NEW WORKFORCE
SHOPFITTERS BRANDED &
CONCESSION TEAMS
SUPPLIERS
COMMUNITY
MEMBERS
![Page 48: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/48.jpg)
• New Colleagues per Store 20
• New Colleagues to Southern Coop Team 440
• Hours spent on Training 16,475
Colleagues that make a Store
![Page 49: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/49.jpg)
• Store Openings and In Pipeline Good„buy‟…
The New Store Journey
![Page 50: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/50.jpg)
– 1st February 2017
Chertsey, Fordwater Road
![Page 51: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/51.jpg)
– 3rd February 2017
Minster, Monkton Road
![Page 52: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/52.jpg)
– 15th February 2017; Relocated.
Southbourne, Main Road
![Page 53: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/53.jpg)
Southampton, West End High Street – 22nd March 2017
![Page 54: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/54.jpg)
Salisbury Old Sarum, Crosier Close – 22nd March 2017
![Page 55: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/55.jpg)
Burnham on Sea, Berrow Road – 12th April 2017
![Page 56: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/56.jpg)
Romsey Abbotswood, Common Rd – 13th April 2017
![Page 57: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/57.jpg)
Binfield, Forest Road – 30th April 2017
![Page 58: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/58.jpg)
Binfield, Oakmede Place – 17th May 2017
![Page 59: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/59.jpg)
2017 Pipeline Stores
Sidcup The Oval
– June 2017
Newbury Brummell Road
– July 2017
Weymouth Chickerell Road
– July 2017
Wimbledon Ridgway
– August 2017
![Page 60: The New Store Journey Formats, Range and Space · Journey stages Hello….. •We are….. Mapping the Site •How Location Planning assess an areas Segmentation •Customer Profiling](https://reader033.fdocuments.us/reader033/viewer/2022051605/60074811040a78522b6d51f4/html5/thumbnails/60.jpg)
Thank you
for coming with
us on
The New Store
Journey.