The New SEO of Content Marketing
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#demand13 @lisagerber The New SEO of Content Lisa Gerber Big Leap Creative @lisagerber Friday, June 21, 13
Transcript of The New SEO of Content Marketing
@lisagerber#demand13 @lisagerber
The New SEO of Content
Lisa GerberBig Leap Creative@lisagerber
Friday, June 21, 13
@lisagerber#demand13 @lisagerber#demandsuccess @lisagerber
Jackson
Friday, June 21, 13
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What did we learn?
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1. real people with real problems
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2. Google is getting smarter
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3. Good SEO
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Content: owned, earned
OptimizationSocial
The New SEO of Content
The Future of Search :: Semantic Search
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marketing
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Today’s agenda
1. Awesome content
2. Optimize it to get found
3. Get social
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@lisagerber#demand13 @lisagerberCompelling content?!?!
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1. Share or solve; don’t shill
Content Marketing Rules, Ann Handley and C.C.Chapman
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@lisagerber#demand13 @lisagerberBe real
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Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
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@lisagerber#demand13 @lisagerberSolve problems
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@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Customer testimonials - success stories
5. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Customer testimonials - success stories
5. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
@lisagerber#demand13 @lisagerber
optimize your content
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@lisagerber#demand13 @lisagerberKeywords
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@lisagerber#demand13 @lisagerberGoogle Keyword Tool
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On-page SEO
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@lisagerber#demand13 @lisagerberMeta tags
Description
Title
URL
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Alt text
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Heading (H1 or H2 tag)
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@lisagerber#demand13 @lisagerberhelp the bots help you moz.com
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off-page :: media and blogger outreach
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@lisagerber#demand13 @lisagerberBacklinks for SEO
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Guest blogging and by-lined articles
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@lisagerber#demand13 @lisagerberanchor text link
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http://blog.kissmetrics.com/google-authorship/
google authorship
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social search
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According to Nielsen Research 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising.
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1. build community
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2. claim local pages
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3. get reviews
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@lisagerber#demand13 @lisagerberHow you’ll measure it
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Resources
• Andy Crestodina
• Sean McGinnis
• The Sales Lion
• Moz.com
• Opensiteexplorer.org
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Thank You
Lisa GerberBig Leap Creative Integrated Communications•www.bigleapcreative.com/blog•[email protected]•@lisagerber•Slideshare: www.slideshare.com/lisagerber
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