The New Search How search has changed and what you can do about it

#bdmfseo

January 1996 Backrub Larry Page, Sergey Brin September 1997 Google September 1998 Incorporated, started in a garage

http://www.google.com/about/company/history/

Humble Beginnings

Relevance

Major Google updates became much more frequent

2

31+

2012 2006

And with strange names

Panda Penguin Venice

Google Q2 2012 Revenue $12.21billion Facebook Q2 2012 Revenue $1.18 billion

All driven by more targeted advertising

The Searched

The Search Engine

The Searcher

Quality

On-Page SEO Off-Page SEO

• Title tags • Descriptions • H1, H2, H3 • Link text • Alt image text • URLs

www.sitechecker.co.uk

Site Auditing

Site Auditing

!Mobile

Is your site optimised for mobile?

Responsive design, free guide

www.whitehatmedia.com

What is good content?

Ask Google

h"p://googlewebmastercentral.blogspot.co.uk/2011/05/more-­‐guidance-­‐on-­‐building-­‐high-­‐quality.html  

Off page is continuous

Back link acquisition

•  Directories •  Blogs •  Signatures

•  Social media outreach •  Link bait e.g. polls •  Video •  Press PR Tactics •  Content syndication •  Badges and widgets •  Embeddable content •  Guest blogging •  Article marketing •  Infographics •  More…

LINKS

ON-PAGE

SOCIAL

Link and off-ramp directly from social media

And encourage others to do so through share, re-tweet

…and don’t forget video

150 22,500

Dunbar

http://danzarrella.com/video-the-science-of-social-media-at-harvard.html#

•  Stay on top of the changes •  Think like a search engine •  Make your site as good as it can be •  Make your content as good as it can be •  Submit to all the Google services that you can •  Use your content to spread the word •  Use social to spread the word (carefully) •  Refine, refine, refine